Lasso CRM 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Lasso CRM

4.1

(22)

Pricing

Pricing available upon request

About Lasso CRM

Lasso CRM is a customer relationship management (CRM) solution that helps users capture, follow up, engage and convert prospects into home buyers. Lasso is suitable for diverse residential developments including single family and master-planned communities, urban high-rise condominiums, suburban townhomes and global destination resorts.

The solution helps users manage all aspects of the new home sales cycle, from interest list to occupancy, with tools to capture, track and nurture leads.

The Lasso API lets users create a custom integration between Lasso and other business systems, like accounting and construction management software. Registrant and inventory data can be passed back and forth automatically.

Lasso also offers a user training program with ongoing live and on-demand education sessions.

Lasso CRM Screenshots

Lasso CRM Pricing and Plans

Starting price: $495.00

Free Trial

Free Version

Basic

$495.00

per feature

No plan information available

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Lasso CRM Features

Popular features found in CRM
Calendar Management
Customer Journey Mapping
Email Management
Quotes/Estimates
Reporting/Analytics
Sales Pipeline Management
Segmentation
Task Management
Territory Management
Workflow Management
More features of Lasso CRM
API
Campaign Management
Commission Management
Contact Management
Contract/License Management
CRM
Customer Database
Customizable Reports
Dashboard
Document Management
Email Marketing
Interaction Tracking
Lead Distribution
Lead Generation
Lead Management
Opportunity Management
Performance Metrics

Lasso CRM User Reviews

Overall Rating

4.1

Ratings Breakdown

50%

27%

14%

Secondary Ratings

Ease of Use

4.3

Value for money

4.2

Customer support

4.3

Functionality

3.8

Ember F.

Verified reviewer

Telecommunications

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed January 2019

Lasso is a Great CRM for a Great Price

Overall, we love Lasso! It's made specifically for builders, allowing us to manage more than just leads, but the homes they're interested in, too. We get all of our sales process, lead management, email marketing, and reporting all in one place.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Lasso has all of the features that we had on the more well-known CRM system that we transitioned over from for a fraction of the price. It provides a robust way to take a customer from initial visit, to follow up, to close.

Cons:

It's sometimes a bit difficult to locate things or make changes to users or settings. Options are often buried under other options in a way that's not always straightforward, so I've often found myself needing to ask Support for help. I've used CRMs for many years now, so most things should come pretty naturally at this point. Also, their email marketing system is pretty basic and it's difficult to built and format emails to be as nice as we could through a dedicated email marketing software.

Beth B.

Verified reviewer

Real Estate

11-50 employees

Used daily for more than 2 years

Review source

Reviewed February 2024

Excellent product!

Excellent overall! I love the team and the product.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I’ve been a lasso user for years. I love that they understand our industry and make it so easy to use.

Cons:

Still some gaps in reporting. Would like to track the time it takes for things to happen.

Reasons for switching to Lasso CRM

Marksystems integration opportunities down the road

Patrick H.

Verified reviewer

Hospitality

51-200 employees

Used daily for less than 2 years

Review source

Reviewed July 2019

Overengineered and Poor GUI

As a database web developer of nearly 18 years and fully aware of how a CMS or CRM software design can work, it's completely frustrating being told things can't be done that I know are possible. Simple features like pagination or more than 20 records at a time. Basic programming. Being able to fully export every customer profile with history of notes and activities was apparently beyond their scope of capability in the native software. Better yet, being able to import customers with history of notes and activities couldn't even be done. We use multiple CRM platforms and have to be able to mass email our customers without having to use multiple software. Lasso may be effective for limited scope, but it's not a true CRM solution for anyone who wants flexibility in organizing their own customer data. Tying in a web form is a joke. There's so many variables in how to do the simplest thing it makes a regular job twice as hard because of poor design layout and GUI.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Mass email functionality. Web based login.

Cons:

Cumbersome navigation that requires several support videos and support pages to simply know how to find anything in the software. Not intuitive at all. Terms used for the software are not industry friendly. Too many layers of duplicate information. Export of data is limited and import of data is limited. The database schemas are not accessible when you may want to simply export "YOUR DATA". They have ridiculously long wait times for support and will penalize you if you have to demand them to provide customer service.

Elton C.

Verified reviewer

Real Estate

201-500 employees

Used daily for less than 12 months

Review source

Reviewed January 2025

Love Lasso

My experience has being an excellent one

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Keeps my leads and clients organized, and is user friendly.

Cons:

Overall I don't dislike lasso crm it keeps everything thigh.

Cori M.

Verified reviewer

Real Estate

51-200 employees

Used daily for more than 2 years

Review source

Reviewed February 2024

Lasso number 1 fan

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Has been my go to since I started in the industry as an OSC 10 years ago!

Cons:

I would like better calendar implementation

Charleen C.

Verified reviewer

Real Estate

51-200 employees

Used daily for less than 2 years

Review source

Reviewed February 2024

Lasso CRM Review

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like the most about Lasso is entering prospect information and their picture and personal links pops up. Also, writing the notes and options of activities. It makes me look proficient as a realtor.

Cons:

When I search for past buyers it's hard to find by number of emails.

Shawn M.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Review source

Reviewed February 2024

Lasso review

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The crm program is simple and easy to opperate.

Cons:

The onboarding was initially very difficult.

Tabitha B.

Verified reviewer

Construction

51-200 employees

Used daily for more than 2 years

Review source

Reviewed September 2023

CRM review

Ratings Breakdown

Ease of use

Functionality

Pros:

Ease of use. functionality is great! I love that it keeps track of past and future events so I can take an overhead overview of the entire process, start to finish

Cons:

I don't have any issues with the system at all

Millie C.

Verified reviewer

Retail

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed June 2023

Salesperson review

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Data Base for customers - Lead management

Cons:

Calendar scheduling - being able t schedule tasks

Verified

Reviewer

Real Estate

51-200 employees

Used daily for less than 6 months

Review source

Reviewed April 2019

Sales Must

Ratings Breakdown

Ease of use

Functionality

Pros:

All the options are great. When adding clients in, it is very detail oriented. It's very easy to create templates and add the clients information. Eliminates a lot of extra work.

Cons:

A lot of information is duplicated and transition from one location to another isn't very easy.

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