Updated May 5, 2025 at 12:56 PM
Wix 2026: Benefits, Features & Pricing
Written by Molly Burke
Senior Specialist Analyst
Edited by Caroline Rousseau
Senior Editor
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- Our Summary
- Pricing and Plans
- Features
- Integrations
- Key Sentiments
- User Reviews
- Frequently Asked Questions
Our Summary
Pros:
- User-friendly interface
- Drag-and-drop editor
Cons:
- Limited advanced customization
- High pricing
Pricing
Starting at $17.00 per month
What is Wix:
Wix is a no-code, cloud-based platform enabling users to design, build, and manage their own websites with a drag-and-drop editor and prebuilt templates. Wix also provides SEO and e-commerce tools, as well as features catering to specific types of site design (portfolio, blog, ticket sales).
Why we like Wix:
Wix has a solid overall rating from more than 10,200 reviews, with users citing its site management tools and customizable templates and branding. It also receives high scores for ease of use (4.5 out of 5 stars). Reviews mention user-friendly navigation and tasks that require very little training.
Who should use Wix:
Wix’s 900-plus templates can help any business type build a website. Its AI capabilities make it good for users focused on speed and efficiency. Over the last two years, 73% of reviews have come from businesses with 10 or fewer employees, showing Wix’s popularity with small organizations and solopreneurs.
Wix Screenshots

Wix Overview
Wix is a cloud-based landing page solution that helps users create and manage websites. The solution provides multiple templates with video backgrounds, fonts and animation. It allows users to customize the website with custom logo and branding.
With the system, users can display images, videos and text in a gallery layout and add zoom-in or fade-in scrolling effects. The Wix code module offers serverless coding that allows users to set up personalized database collections, build content websites and add custom forms.
Wix allows users to set up an eCommerce portal where u...
sers can display products and manage orders and payments. Pricing is per month and is based on bandwidth and storage provided. Support is provided via a knowledge base and an online forum.Wix Pricing and Plans
Light
$17.00
Plan includes:
- 2GB storage space
- Light marketing suite
- Free domain for 1 year
- Multi-cloud hosting
- 2 site collaborators
Core
$29.00
Plan includes:
- Basic marketing suite
- 50 GB storage space
- Basic site analytics
- Accept payments
- Basic eCommerce
- Customer Accounts
- Events Calendar
- Accept Payments
Business
$39.00
Plan includes:
- 100 GB storage space
- Standard marketing suite
- Standard site analytics
- Standard eCommerce
- Accept Recurring Payments
- Social Selling
- Sales Tax Automation
- Product Catalog
Business Elite
$159.00
Plan includes:
- Unlimited storage space
- Advanced marketing suite
- Advanced site analytics
- Advanced eCommerce
- Advanced developer platform
- Abandoned Cart Recovery
- Pre-orders
- Egift Cards

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Our Analysis of Wix's Pricing Plans
We've examined the details of Wix's pricing plans to help you select the best fit for your website needs. By comparing the features and costs of each option, you'll be better equipped to make a decision that aligns with your goals and budget. Wix provides a range of plans, including a Free plan and four paid plans: Lite, Core, Business, and Business Elite. Each plan caters to different user types and requirements.
Free plan
Wix's Free...
plan is a great starting point for those new to website building or with basic needs. It allows you to create a fully functional website without any upfront costs. The plan includes access to Wix's intuitive drag-and-drop editor and a wide selection of templates. **Pros:** - **No cost:** Create a website for free, making it ideal for those on a tight budget or just starting. - **Ease of use:** Wix's user-friendly interface makes it simple to design and launch a website quickly. - **Ample storage:** Enjoy 500MB of storage space, sufficient for a basic website with text and images. **Cons:** - **Wix ads and no custom domain:** Free websites display Wix branding and advertisements, which may appear unprofessional. They are also hosted on a Wix subdomain. - **Limited bandwidth:** With a bandwidth cap of 500MB, high-traffic websites may experience slower loading times. **Light plan** Wix's Light plan is suitable for individuals or small businesses with basic needs. Priced at $17 per month, it offers essential features, including a custom domain and 2GB of storage space. **Pros:** - **Custom domain:** Connect a custom domain to enhance your online presence. - **Light marketing suite:** Includes essential marketing tools to help you promote your site. - **24/7 customer care:** Access to round-the-clock support for any issues. **Cons:** - **Limited storage:** 2GB of storage space may be insufficient for media-heavy sites. - **No eCommerce functionality:** No access to payment tools and eCommerce features like a product catalog, abandoned cart recovery, and more. **Core plan** The Core plan is designed for users who need more storage and collaboration options. Priced at $29 per month, it includes 50GB of storage space and a custom domain. **Pros:** - **Increased storage:** 50GB of storage space to accommodate more content. - **Basic eCommerce:** Enables basic online selling capabilities. - **5 site collaborators:** Allows up to five collaborators (up from two in the Light plan), facilitating better teamwork. **Cons:** - **Limited lead capture:** Create up to 10 lead capture forms on your site, which is less than half the number of the next-level plan. - **Limited products for dropshippers:** With a limit of only 25 dropship products, this plan may not be the best choice for dropshipping businesses. **Business plan** The Business plan is tailored for growing businesses that require more advanced features. Priced at $36 per month, it offers 100GB of storage space and enhanced eCommerce capabilities. **Pros:** - **Enhanced eCommerce:** Includes full suite of standard eCommerce tools for online selling. - **100 GB storage:** Ample storage space for larger websites. - **10 site collaborators:** Supports up to 10 collaborators, ideal for small teams. **Cons:** - **No customized reports:** Customizable reporting for maximum insight is unavailable on this plan. - **Limited advanced features:** Does not include the full suite of advanced marketing and eCommerce tools available in the Business Elite Plan. **Business Elite plan** For businesses with extensive needs, the Business Elite plan offers the most comprehensive features. Priced at $159 per month, it includes unlimited storage space and advanced marketing tools. **Pros:** - **Unlimited storage:** No storage space restrictions, ideal for large-scale websites. - **Advanced eCommerce:** Includes advanced tools for online selling and payment processing. - **Priority customer care:** Access to VIP phone support and priority assistance. **Cons:** - **High cost:** The most expensive plan by a significant margin, which may not be feasible for smaller businesses. - **Complex features:** Advanced tools may require a learning curve for new users. **Conclusion** After analyzing Wix's pricing structure, it's evident that the company offers a range of plans catering to various user needs and business sizes. - **For personal or one-time use:** The Free plan is ideal for creating personal blogs or portfolio sites or publicizing one-off events with a basic landing page. Business users or those trying to establish a brand will find the plan unsuitable. - **For individual users and small teams:** The Light and Core plans are suitable options. The Light plan is great for those with basic requirements, offering essential features at a lower cost. As needs evolve, the Core plan offers enhanced storage and collaboration options at a competitive price. - **For growing businesses and larger organizations:** The Business plan is the most suitable choice. With its increased storage and eCommerce capabilities, this plan effectively supports business growth and team collaboration. - **Enterprise-level clients with extensive requirements:** Wix's Business Elite plan is tailor-made for these organizations. With unlimited storage, advanced eCommerce tools, and priority customer care, this plan ensures that large-scale businesses receive the comprehensive support and features they need to optimize their online presence. Ultimately, the decision lies in understanding your current needs and anticipating future growth. By aligning your requirements with the appropriate Wix pricing plan, you can harness the power of this versatile platform to build and grow your online presence, whether you're a solo entrepreneur or a large corporation.Wix Features
Drawn from insights across 10505 verified reviews, we've outlined Wix's best and worst rated features and how they stack up against the average rating.
Wix's Best Rated Features
Scheduling
5.0 category average
Keyword Research Tools
4.19 category average
Multi-Location
3.41 category average
Wix's Worst Rated Features
Animation
2.92 category average
CRM
4.30 category average
Image Editing
2.34 category average
- Popular features found in SEOCompetitive AnalysisContent ManagementDashboardGoogle Analytics IntegrationKeyword Research ToolsLink ManagementLocalization AutomationMobile KeywordsPerformance MetricsReporting & StatisticsWebsite Analytics
- More features of WixAccess Controls/PermissionsActivity DashboardActivity TrackingAlerts/NotificationsAnimationAPIAppointment ManagementAppointment SchedulingApproval Process ControlAttendance ManagementAttendance TrackingAttendee ManagementAudience EngagementAudience TargetingAvailability ManagementBacklink MonitoringBilling & InvoicingBooking ManagementCalendar ManagementCalendar/Reminder SystemCalendar SyncCampaign ManagementCampaign PlanningCatalog CreationCatalog ManagementCategorization/GroupingClass ManagementClass SchedulingClient DatabaseClient ManagementCMS IntegrationCollaboration ToolsCommenting/NotesCommunication ManagementConfirmations/RemindersContact ManagementContent Import/ExportContent LibraryContent Publishing OptionsContent SharingConversion TrackingCredit Card ProcessingCRMCustom DomainsCustomer AccountsCustomer DatabaseCustomer HistoryCustomer ManagementCustomer SupportCustomizable BrandingCustomizable FieldsCustomizable FormsCustomizable ReportsCustomizable TemplatesCustomizationData DiscoveryData Import/ExportData SecurityData SynchronizationData VisualizationDesign ManagementDiscount ManagementDocument ManagementDrag & DropDynamic ContenteCommerce ManagementElectronic FormsElectronic PaymentsEmail ManagementEmail MarketingEmail RemindersEmployee ManagementEngagement TrackingEvent CalendarEvent ManagementEvent SchedulingEvent Triggered ActionsForm BuilderForms ManagementFor Small BusinessesFor Virtual EventsFull Text SearchGraphical User InterfaceGroup SchedulingGuest List ManagementHTML5 TechnologyImage EditingImage LibraryInstructor ManagementIntegrated Development EnvironmentInventory ManagementKeyword Rank TrackingKeyword TrackingKittingKnowledge Base ManagementLanding Pages/Web FormsLayout & DesignLead GenerationLifecycle ManagementLive ChatLoyalty ProgramMedia LibraryMembership ManagementMerchandisingMobile AccessMonitoringMulti-Channel CampaignsMulti-Channel MarketingMulti-LanguageMulti-LocationMulti-StoreNo-CodeOnline BookingOnline Booking ToolsOnline PaymentsOnline Store BuilderOrder ManagementOrder TrackingPayment OptionsPayment ProcessingPerformance ManagementPoint of Sale (POS) IntegrationPost ManagementPost SchedulingPre-built TemplatesPreview FunctionalityPrice/Margin ManagementPricing ManagementProduct CatalogPromotions ManagementRate ManagementRatings/ReviewsReal Time EditingReal-Time NotificationsReal-time SchedulingReal-Time UpdatesRecurring AppointmentsRecurring/Subscription BillingRegistration ManagementRemindersReporting/AnalyticsResponsive Web DesignROI TrackingSchedulingSearch/FilterSecure Data StorageSEO ManagementShipping ManagementShopping CartSMS MessagingSocial Media IntegrationSocial Media MonitoringSocial PromotionSSL SecuritySurvey BuilderSurveys & FeedbackTaggingTemplate ManagementTemplatesText EditingThird-Party IntegrationsTicketingVideo ManagementVideo SupportVisitor TrackingWait List ManagementWebsite HostingWebsite IntegrationWebsite ManagementWebsite Publishing OptionsWidgetsWYSIWYG Editor
Wix Integrations
Based on 10505 verified reviews, we've identified products most frequently integrated with Wix.
See all 164 integrations
Wix Key Sentiments
We analyzed 10505 verified reviews for Wix to find out what actual users really think.
Most Positive Sentiments
Website creation
Users like Wix’s professional appearance and ease of use; it’s an ideal tool for beginners who want to create visually appealing websites quickly, with no coding skills necessary.
Website templates
Wix offers a wide variety of customizable templates, which gives users creative freedom and the ability to easily build a unique site.
Website development
Reviewers find Wix reliable for hosting and security, appreciating its multilayered threat defense system and two-step verification. They value the ease of use and the variety of features available, which cater to both simple and complex website needs. Users also express satisfaction with the platform's ability to make quick changes and maintain their websites with minimal effort.
Least Positive Sentiments
Customer support
Many users say Wix has a variety of responsive and helpful customer support channels that provide quick issue resolution and professional assistance. However, some reviewers report slow response times and unhelpful support, which can lead to frustration and dissatisfaction.
Website customization
Users acknowledge that Wix offers fewer customization options than coding-based platforms like WordPress, which can limit advanced users seeking highly unique designs. That said, Wix’s no-code platform is ideal for beginners and offers enough customization options for users to personalize their websites.
Website cost
Reviewers find Wix to be cost-effective and affordable, especially for small businesses and personal websites. They appreciate the value for money and the ability to create websites without hiring a professional web designer. However, some users feel that the pricing can be high compared to other website builders, particularly for long-term use and premium features.
Wix User Reviews
Overall Rating
4.4
Ratings Breakdown
5
56%
4
32%
3
10%
2
2%
1
1%
Secondary Ratings
Ease of Use
4.5
Value for money
4.3
Customer support
4.2
Functionality
4.3

Bessy V.
Verified reviewer
Marketing and Advertising
2-10 employees
Used daily for more than 2 years
Review sourceReviewed February 2026
Wix Is the BEST Hosting Service in 2026
5
I am a Wix partner. All of my clients use Wix, because we cater to small businesses that don't always have the capacity for a retainer. Wix is easy enough that we train our clients on making changes themselves and they really love that! When they mess up, we go in fix it and they're happier!
Ratings Breakdown
Reasons for choosing Wix
Wix is a better product. Wix offers more robust solutions.
Reasons for switching to Wix
Because Wix is WAY better than all of them in terms of personalization.
Read More
Leah A.
Verified reviewer
Health, Wellness and Fitness
Self-Employed
Used weekly for less than 12 months
Review sourceReviewed January 2026
Awesome versatility of application and real human tech support
5
Great! I've had to rebuild my entire website because the last company I was using for years switched everything to be run by AI. And it crashed my search engine position. And just about killed my business entirely. Coming over to WIX was a challenge because I had to start over from scratch. But there are so many more options with WIX than with their competitors. It's a little mind blowing. In a good way. There's a bit of a learning curve. But I don't mind it at all. It makes me a better business owner.
Ratings Breakdown
Reasons for choosing Wix
I've used WIX briefly in the past. And their web design program was less restrictive.
Reasons for switching to Wix
They are running everything with AI now. And they didn't bother to test it out to see what would happen. It crashed my search engine listings by the way AI is not posting the URL. It's bad. And you can't really speak to a person. Their tech support never gets back to you. Even when you outline what the problem in and how to fix it. They just ignore you. They want you to spend $700 a month with their consulting people to fix their destruction of your business by what they've done to your online presence.
Read More
Muna N.
Verified reviewer
Arts and Crafts
Self-Employed
Used monthly for less than 6 months
Review sourceReviewed January 2026
My experience with Wix!!
5
Overall, Wix is a user-friendly and reliable website builder. It’s a great option for small businesses and personal websites that want quick and professional results.
Ratings Breakdown
Read More

Steve P.
Verified reviewer
Marketing and Advertising
Self-Employed
Used daily for more than 2 years
Review sourceReviewed January 2026
WIX is the "Poster Child" for Customer Service!
5
Every time, the overall experience with WIX is 10 out of 10. I deal with other digital marketing technology suppliers, and they can't measure up to WIX when it comes to customer service.
Ratings Breakdown
Reasons for choosing Wix
Didn't find anything that gave me the confidence that a change was needed. Plus, the stability of knowing the WIX services and that I could depend on them, no matter what a client's need would be.
Reasons for switching to Wix
It was client driven as they were on those systems and had issues. Switching them to a WIX based digital marketing solution cleared up those issues.
Read More

Patricia B.
Verified reviewer
Alternative Medicine
2-10 employees
Used monthly for more than 2 years
Review sourceReviewed January 2026
Today I experienced an Excellent Care Team Member for Wix!
5
My overall experience has been fresh and enlightening. There's still a really great balance between automation, ai, and manual design on the Wix platform. I'd definitely recommend it for everyone.
Ratings Breakdown
Reasons for choosing Wix
Robust features, automatons, and very easy to navigate.
Read More

Thomas B.
Verified reviewer
Construction
2-10 employees
Used daily for less than 2 years
Review sourceReviewed January 2026
Superb - can't fault Wix
5
Simple, effective and saved me a ton of money getting a 3rd party to create my website. Would recommend
Ratings Breakdown
Reasons for choosing Wix
Cheaper and easier to understand without a degree in IT!!
Read More

Alissity R.
Verified reviewer
Events Services
Self-Employed
Used daily for less than 2 years
Review sourceReviewed December 2025
Wix is Your PERFECT One Stop Shop Business Solution
5
Great experience and service overall, I will continue to use it as it helps me with email, website, ticket sales, and more!
Ratings Breakdown
Reasons for choosing Wix
Because it is more user friendly and better for customers.
Read More

Kevin W.
Verified reviewer
Food Production
2-10 employees
Used daily for less than 12 months
Review sourceReviewed January 2026
would build again
5
Ratings Breakdown
Reasons for switching to Wix
We didn’t feel we where getting the customer support we needed
Read More

Will B.
Verified reviewer
Education Management
51-200 employees
Used monthly for less than 12 months
Review sourceReviewed January 2026
Great builder with appealing domain hosting options
5
A trustworthy reliable website and hosting provider which can be enjoyed and learned as a skill which is useful in the future. It is so rewarding to build your own website and start the journey of representing yourself or your business online.
Ratings Breakdown
Reasons for choosing Wix
Free Domain Hosting up front made it very appealing
Read More

Veronica C.
Verified reviewer
Museums and Institutions
2-10 employees
Used weekly for less than 2 years
Review sourceReviewed January 2026
Wix is the Best Event Management Platform
5
Ratings Breakdown
Reasons for switching to Wix
The pricing and customization was better with Wix
Read More
Wix FAQs
- Is Wix safe and legit?
Yes, Wix is considered a safe and legitimate web development platform because it protects user data and offers secure website hosting. When a user builds a site, it automatically gets HTTPS and Transport Layer Security (TLS) protection. Wix also provides 24/7/365 security monitoring.
- What does Wix really cost?
Wix is free if you only need limited features and don’t mind having a Wix-branded URL and ads. If you want to use your own URL and gain access to advanced features, plans start at $17 per month. All paid plans also give you a free domain for up to a year.
- Who uses Wix the most?
Wix is very popular among freelancers, individual designers, and small design firms. Its templates enable the creation of e-commerce sites, blogs, portfolio sites, and more. Wix is also a common option for those who want to quickly build a site but lack knowledge of HTML, JavaScript, CSS, and other coding languages.
- Can anyone see my Wix website?
Yes, anyone can see a site you build and publish via Wix if they have an internet connection. However, you can control which pages people can see and whether certain content is visible using Wix Dashboard settings. There is the option to not publish your site at all or until you’re ready.
- Is Wix good for beginners?
Yes, Wix is generally considered a good solution for beginners because you can use it to build sites without having any coding knowledge at all. New web designers can also use Wix’s prebuilt templates and AI-powered design tools to create complete sites relatively quickly.
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