WhatsApp 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

4.7

(16237)

Pricing

Pricing available upon request

About WhatsApp

WhatsApp enables businesses to connect with customers using real-time chat. The app can be used to answer customer questions in real-time while highlighting products and services. Users can create business profiles on WhatsApp with helpful information for customers such as physical addresses, business descriptions, websites, and more. The app can be downloaded as a desktop app or mobile app for iOS and Android devices.

WhatsApp provides digital labels that can be used to organize contacts and chats. To save time, users can utilize quick replies when answering common questions from customers or other team members. Other WhatsApp features include group chats, file sharing, customizable notifications, voice and video calling, and more.

WhatsApp is available as a free solution. Support is provided via an online help center.

WhatsApp Screenshots

WhatsApp Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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WhatsApp Features

Popular features found in Live Chat
Autoresponders
Canned Responses
Chat/Messaging
File Sharing
Mobile Access
Multi-Channel Communication
Real-Time Notifications
Support Ticket Management
Third-Party Integrations
Transcripts/Chat History
Transfers/Routing
More features of WhatsApp
Activity Dashboard
Alerts/Notifications
API
Audio Calls
Batch Communications
Collaboration Tools
CRM
Interaction Tracking
@mentions
Multi-Language
On-Demand Communications
Personalization
Project Management
Real-Time Chat
Real-time Consumer-facing Chat
Reminders
Screen Sharing
Search/Filter
SMS Messaging
Video Conferencing
Video Support

WhatsApp Integrations

Instagram

Integration rated 4.7 from 127 reviews

Meta for Business

Integration rated 4.8 from 74 reviews

Integration rated 4.3 from 34 reviews

Facebook Apps and Tabs

Integration rated 4.6 from 17 reviews

Freshdesk

Integration rated 4.7 from 12 reviews

Hootsuite

Integration rated 4.6 from 11 reviews

See all 13 integrations

WhatsApp User Reviews

Overall Rating

4.7

Ratings Breakdown

74%

22%

Secondary Ratings

Ease of Use

4.8

Value for money

4.7

Customer support

4.3

Functionality

4.6

Zeeshan N.

Verified reviewer

Building Materials

51-200 employees

Used daily for less than 2 years

Review source

Reviewed December 2025

Ease of use,Customer Support , Advanced Features

Overall experience is awesome , as it is user friendly, reliable , no privacy concern andis feature Rich

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use ,with no bugs and issues. its customer friendly interface and end to end Encryption during Chatting.

Cons:

Its lack of ability to control , scams, phishing attempts and the spread of misinformation , especially in large Group Chats.

Reasons for switching to WhatsApp

Because of Its Ease of Use, Privacy and reliability .

Claudio M.

Verified reviewer

Real Estate

2-10 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Whatsapp review, business owner perspective

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

best and easy communication tool. messanging in europe especially. daily use of chat and video call. barely have any bugs nor issues.

Cons:

not much to not like about whatsapp, only thing missing would be a better overview of documents. also overview in chats, i communicate with 50 people per day and it can get too much.

Reasons for choosing WhatsApp

because some people dont use whatsapp. sending imagies and videos will make you lose quality,

Sabrina F.

Verified reviewer

Media Production

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed April 2024

#1 messaging app

It has been great its an easy way to communicate with others even being able do business calls group video calls its an amazing app.

Ratings Breakdown

Ease of use

Functionality

Pros:

The new features it has, like editing message after it has been sent, delete message after it has been sent, turning of read recipt from my chats also being able to send a voicenote status is cool too.

Cons:

The length of uploading a video is too short.

Absana P.

Verified reviewer

Information Technology and Services

1001-5000 employees

Used weekly for more than 2 years

Review source

Reviewed January 2026

Reliable and Secure Messaging for Everyday Use

WhatsApp is a powerful and secure tool for staying connected with others, especially internationally. It offers messaging services for free, and is not difficult to navigate at all. However, it does have minor caveats like filtering issues and lack of customization (for paternal controls or storage).

Ratings Breakdown

Ease of use

Functionality

Pros:

It's free and voice/video calls work smoothly. WhatsApp's adds a level of security with it's end-to-end encryption. It allows for media, document and location sharing and includes all the standard messaging features (voice notes, group chats, etc.) It's global reach is great, and allows for international connectivity. It also works on mobile and desktop. It also allows for a large number of people to be in a group chat compared to other similar platforms.

Cons:

There is a decent amount of spam messaging and calls which can be annoying but it is expected on all platform. It collects metadata, and requires and active internet connection.

Reasons for switching to WhatsApp

WhatsApp has a wider use base and it has an end-to-end encryption so it feels more secure. While Viber did have a better international calling (allows you to call non-app user) it was very limited in its overall scope.

Lukasz A.

Verified reviewer

Information Technology and Services

Self-Employed

Used daily for more than 2 years

Review source

Reviewed January 2026

Extremely popular and very efficient

Great, great, great app. It's an universal, very flexible solution for private chats and also for professional communication (inside and outside company, and even with clients).

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

I like most about WhatsApp that everyone knows this app. It is super popular and easy to use by anyone. Another reason - value for money. I don't have spend my time to explain my clients how to use to messaging. We use livechat on the websites and the WhatsApp as a catch-all chat.

Cons:

I use WhatsApp for many years and in my opinion it's hard to find any cons about this app. It's very easy, popular, and has app for almost any device / OS system.

Reasons for choosing WhatsApp

WhatsApp is easy, popular and most importantly it is very universal.

Fojlul H.

Verified reviewer

Accounting

2-10 employees

Used daily for more than 2 years

Review source

Reviewed December 2025

Best Free Messaging App for Everyone

WhatsApp has been my primary messaging app for years. It's reliable, easy to use, and works perfectly for both personal and professional communication. The free international calls save me money, and the end-to-end encryption gives me peace of mind. I use it daily to stay connected with family abroad and coordinate with work colleagues. Overall, it's an essential app that I highly recommend to everyone.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Free voice and video calls worldwide with excellent quality - End-to-end encryption for privacy and security - Simple and clean interface - very easy to use - Works well even on slow internet connections - Can share large files up to 2GB - Group chat features are excellent for family and work - WhatsApp Web makes it convenient to use on computer - Voice messages are very handy - Reliable message delivery - Supports multiple languages

Cons:

- Cannot use same account on multiple phones - Video calls limited to 8 people only - No scheduled messages feature - Sometimes notifications are delayed - File sharing could have higher limits - Status disappears after 24 hours - Takes up significant storage space over time

Maragaret L.

Verified reviewer

Arts and Crafts

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed January 2026

My Favorite Chat App

I enjoy using it for personal, but I also receive business notifications for my software updates, for new art masterclasses available and for keeping in touch with people outside my country. I like it better than Messenger because it is safer and more secure. I don't have to beconcerned with people sending me advertisements and fraudulent offers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I am able to use it to text friends and family in foreign countries easily and without paying fees. I can send and receive videos and images from wherever I am.

Cons:

When I began using WhatsApp 3 years ago, I had issues with people including me in their groups or business texts. However, I did receive notifications that security is continually upgraded.

Ragupathy S.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 2 years

Review source

Reviewed December 2025

Great for instant communication, but needs better file sharing options

WhatsApp is the first app I open in the morning. It has completely replaced SMS for me. I use it for personal chats and also for communicating with clients. The desktop version (WhatsApp Web) is a lifesaver for typing long messages. Despite the privacy concerns and spam issues, it is still the most reliable messaging app out there

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The best thing about WhatsApp is its simplicity. Anyone, from kids to grandparents, can use it easily. The voice and video call quality is excellent even with low internet speed. I also like the 'Status' feature to share updates with friends

Cons:

The biggest issue is image compression. When I send a photo, the quality gets reduced significantly. Also, the file size limit for sharing videos is lower compared to apps like Telegram. Recently, I am getting too many spam calls from unknown numbers

Bishal S.

Verified reviewer

Investment Banking

10000+ employees

Used daily for more than 2 years

Review source

Reviewed January 2026

Help Us Serve You Better

In the end, it's an overall good experience to use WhatsApp because it is easy to use and because users like its reliability and privacy. WhatsApp is a great messaging app for users who have friends and family in other countries as you’re not only able to send text and voice messages but make calls for free. bears BEARS Tech / Apps Duality: some on /r/degoogle already mentioned it sucks and I have a feeling that not being able to use WhatsApp w/o phone no., no mutliple device account, and nasty spams of add random ppl are among the flaws. Other than these small downsides though, WhatsApp is a widely used option to keep in touch instantly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

rich media sharing, dependable group chats,robust end to end encryption for privacy, free, world wide communication.

Cons:

Connectivity: The app needs internet, and that may be a problem in low connection places.Users are concerned about sharing information with Facebook and targeted ads, and possible breaches.

Roger A.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

To me, this is the fastes and simples communication app.

Overall it is very useful. I use it daily to communicate either in text or videocalls with clients, teams, and friends.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like how easy and fast it is to communicate at no cost. It is great for both personal and work messages. Advertising also can be great in their business option.

Cons:

Managing many chats can be messy, and there is tools you have in business opton that here can be useful. It is not ideal for long or formal conversations. scam sometims also it is annoying.

Showing 1 - 10 of 16237 Reviews

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