# Lytics Customer Data Platform Software Reviews, Demo & Pricing - 2026 > Review of Lytics Customer Data Platform Software: system overview, features, price and cost information. Get free demos and compare to similar programs. Source: https://www.softwareadvice.com/customer-data-platform/lytics-customer-data-platform-profile/ --- [Home](https://www.softwareadvice.com/) / [Customer Data Platform Software](https://www.softwareadvice.com/customer-data-platform/) / Lytics Customer Data Platform Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview # Lytics Customer Data Platform Review Custom quote Free trial 1 plan On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - User Reviews - Popular Comparisons ## Overview Lytics Customer Data Platform 4.4 [(9)](https://www.softwareadvice.com/customer-data-platform/lytics-customer-data-platform-profile/#reviews) Pricing Pricing available upon request Top Alternatives ### About Lytics Customer Data Platform Lytics is a cloud-based customer data platform, which helps businesses create targeted and personalized marketing campaigns by utilizing behavioral insights, machine learning and AI capabilities. Features include real-time content editing, reporting, performance metrics, scoring, messaging and promotion management. Lytics collects user identities from various channels and creates profiles for known and anonymous users based on their behavioral attributes. Marketers can segment audiences by interests, buying journey, first-time visitors or churn rate. It helps users tag content to track customer interactions and provide personalized product recommendations. The platform enables brands to curate recommended collections based on the date of publishing, author or URL. Lytics offers integration with various third-party applications including AdRoll, Campaign Monitor, Facebook, Google Tag Manager, Optimize, MailChimp, Mailgun, SAP and Shopify. Pricing is available on request and support is extended via documentation, phone and email. ## Lytics Customer Data Platform User Interface ## Popular Lytics Customer Data Platform Alternatives Main Product Lytics Customer Data Platform 4.4 [(9)](https://www.softwareadvice.com/customer-data-platform/lytics-customer-data-platform-profile/#reviews) Ratings Breakdown - 4.11Ease of use - 4.17Value for money - 4.43Customer support - 4.44Functionality Pricing Available upon request Alternative Product [Xtremepush](https://www.softwareadvice.com/mobile-marketing/xtremepush-profile/) 4.5 [(55)](https://www.softwareadvice.com/mobile-marketing/xtremepush-profile/reviews/) Ratings Breakdown - 4.51Ease of use - 4.36Value for money - 4.52Customer support - 4.31Functionality Pricing Available upon request Alternative Product [Salesforce Marketing Cloud](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/) 4.2 [(530)](https://www.softwareadvice.com/marketing/salesforce-socialcrm-profile/reviews/) Ratings Breakdown - 3.81Ease of use - 3.83Value for money - 3.93Customer support - 4.27Functionality Pricing Starting at $25.00 per month Alternative Product [ContactPigeon](https://www.softwareadvice.com/product/449834-ContactPigeon/) 5.0 [(294)](https://www.softwareadvice.com/product/449834-ContactPigeon/reviews/) Ratings Breakdown - 4.88Ease of use - 4.88Value for money - 4.99Customer support - 4.89Functionality Pricing Available upon request Alternative Product [Meiro](https://www.softwareadvice.com/customer-data-platform/meiro-profile/) 4.9 [(22)](https://www.softwareadvice.com/customer-data-platform/meiro-profile/reviews/) Ratings Breakdown - 4.64Ease of use - 4.75Value for money - 4.81Customer support - 4.86Functionality Pricing Starting at $4500.00 per month Alternative Product [Klaviyo](https://www.softwareadvice.com/marketing/klaviyo-profile/) 4.6 [(531)](https://www.softwareadvice.com/marketing/klaviyo-profile/reviews/) Ratings Breakdown - 4.47Ease of use - 4.28Value for money - 4.31Customer support - 4.63Functionality Pricing Starting at $20.00 per month ## Lytics Customer Data Platform Pricing and Plans Starting price: Pricing available upon request Free Trial Free Version Basic Pricing available upon request No plan information available ## Lytics Customer Data Platform Features - Popular features found in Customer Data Platform Campaign Management Customer Profiles Customer Segmentation Personalization Predictive Modeling - More features of Lytics Customer Data Platform Activity Dashboard Activity Tracking API Behavioral Analytics Behavior Tracking Campaign Analytics Data Integration Engagement Tracking Event Triggered Actions GDPR Compliance Real-Time Data Recommendations Reporting & Statistics Tagging Third-Party Integrations ## Lytics Customer Data Platform Integrations OneSignal Integration rated undefined from -1 review New Relic Integration rated undefined from -1 review Microsoft Azure Integration rated undefined from -1 review Mailgun Integration rated undefined from -1 review Mailchimp Integration rated undefined from -1 review Iterable Integration rated undefined from -1 review See all 55 integrations ## Lytics Customer Data Platform User Reviews Overall Rating 4.4 Ratings Breakdown 5 56% 4 33% 3 11% 2 0% 1 0% Secondary Ratings Ease of Use 4.1 Value for money 4.2 Customer support 4.4 Functionality 4.4 Have you used Lytics Customer Data Platform and would like to share your experience with others? Aharon O. Verified reviewer Publishing 51-200 employees Used weekly for more than 2 years Reviewed November 2020 Great tool 4 In general, I like the solution and use cases that we developed there. But unfortunatelly, people from other departments should invest more time to start to use deeply. I feel that sometimes they have a big dependenvy with the IT department. Ratings Breakdown 4 Ease of use 3 Value for money 5 Customer support 4 Functionality Pros: It's a platform where we can build a lot of audiences based on navigation and other integrations. It´s easy to use and we don´t demand data or views from BI department Cons: personalization functionality is not good with responsive layouts and also has few features people from other department is not familiar with how to use. Maybe a lot of videos and training sessions with gamification items would be usefull to learn Reasons for choosing Lytics Customer Data Platform because I was presented to Lytics from 14West and I didn´t know that we had other options in the market for that purpose in that time. Read More KK Khayri K. Verified reviewer Marketing and Advertising 51-200 employees Used daily for more than 2 years Review source Reviewed January 2021 Lytics Review 4 Ratings Breakdown 4 Ease of use 4 Value for money 4 Customer support 4 Functionality Pros: I like the many features of this program. Cons: I feel like the upload and import time is very long. I will admit that Lytics has been improving on this and it has gotten better Read More VR Verified Reviewer Computer Software 501-1000 employees Used daily for less than 2 years Review source Reviewed June 2023 Data unification 3 Ratings Breakdown 2 Ease of use 3 Value for money 4 Customer support 4 Functionality Pros: Lytics allows you to consolidate customer data from various sources, such as website interactions, mobile apps, CRM systems, and marketing channels. Cons: Lytics, like any advanced data platform, may have a learning curve for users who are new to CDPs or data management. Read More sp stuart p. Verified reviewer Automotive 11-50 employees Used weekly for less than 2 years Reviewed August 2021 Lytics - Great CDP 5 We found it straight forward to intergrade and the customer service has been excellent Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: WE love the customer segmentation and audience targeting. Cons: We currently don't have any issues with Lytics, One feature I would like is for a mole optimised version that can track a user leaving our site on mobile. Read More VR Verified Reviewer Consumer Goods 201-500 employees Used weekly for less than 6 months Review source Reviewed March 2022 Great CDP and accesible 5 Ratings Breakdown 4 Ease of use 5 Functionality Pros: Really easy to use segmentations to make new audiences Cons: Its easy to make integrations but there is a lot of information if you're not an IT profile Vendor Response We are so grateful for your kind words. Thanks for sharing your review with us and the community. Replied March 2022 Read More JP James P. Verified reviewer Marketing and Advertising 201-500 employees Used weekly for less than 12 months Reviewed December 2020 Lytics Audience Generation 5 Ratings Breakdown 4 Ease of use 5 Customer support 5 Functionality Pros: Lytics ability to identify and target specific users within a segment has been instrumental in the way in which my company conducts business. The software is easy to use and highly customizable. Cons: Due to the large amount of segments my team uses the software can often be slow when producing on demand counts. Aside from this, integration with other apps is helpful although there is a learning curve. Read More AC Adrian C. Verified reviewer Consumer Goods 11-50 employees Used daily for less than 6 months Reviewed December 2020 Lytics use 5 overall easy to use Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Easy to use, dashboard approach can see all in one screen Cons: can't think of any yet, overall it's easy to use and gets the job done Read More JB Jessie B. Verified reviewer Media Production 201-500 employees Used daily for less than 6 months Review source Reviewed January 2021 Great product!! 4 Ratings Breakdown 5 Ease of use 4 Functionality Pros: This product is incredibly easy to use! It allows for the freedom to set up audiences however you need and processes them quickly. It is also easy to collaborate with other users within your company to work on audiences together. Cons: The only con is that it sometimes takes several hours for custom lists to load within Lytics. Read More DF Drew F. Verified reviewer Food & Beverages 11-50 employees Used weekly for less than 6 months Review source Reviewed January 2021 Great intuitive tool for affordable price 5 Overall very intuitive and customer friendly. As mentioned stalls out occasionally but what product doesn’t. Ratings Breakdown 4 Ease of use 5 Value for money 3 Customer support 4 Functionality Pros: Functionality is intuitive in comparison to its competitors. Only caveat is it can sometimes stall out, but that may be a service issue. Cons: Product stalling out in the middle of data entry. Otherwise few complaints Read More Showing 1 - 9 of 9 Reviews ## Lytics Customer Data Platform Popular Comparisons [ContactPigeon vs Lytics Customer Data Platform](https://www.softwareadvice.com/compare/206914-lytics-customer-data-platform/vs/449834-ContactPigeon/) ## See what companies are saying about Software Advice