Lytics Customer Data Platform 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Lytics Customer Data Platform

4.4

(9)

Pricing

Pricing available upon request

About Lytics Customer Data Platform

Lytics is a cloud-based customer data platform, which helps businesses create targeted and personalized marketing campaigns by utilizing behavioral insights, machine learning and AI capabilities. Features include real-time content editing, reporting, performance metrics, scoring, messaging and promotion management.

Lytics collects user identities from various channels and creates profiles for known and anonymous users based on their behavioral attributes. Marketers can segment audiences by interests, buying journey, first-time visitors or churn rate. It helps users tag content to track customer interactions and provide personalized product recommendations. The platform enables brands to curate recommended collections based on the date of publishing, author or URL.

Lytics offers integration with various third-party applications including AdRoll, Campaign Monitor, Facebook, Google Tag Manager, Optimize, MailChimp, Mailgun, SAP and Shopify. Pricing is available on request and support is extended via documentation, phone and email.

Lytics Customer Data Platform Screenshots

Lytics Customer Data Platform Pricing and Plans

Starting price: Pricing available upon request

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

Lytics Customer Data Platform Features

Popular features found in Customer Data Platform
Campaign Management
Customer Profiles
Customer Segmentation
Personalization
Predictive Modeling
More features of Lytics Customer Data Platform
Activity Dashboard
Activity Tracking
API
Behavioral Analytics
Behavior Tracking
Campaign Analytics
Data Integration
Engagement Tracking
Event Triggered Actions
GDPR Compliance
Real-Time Data
Recommendations
Reporting & Statistics
Tagging
Third-Party Integrations

Lytics Customer Data Platform Integrations

OneSignal

New Relic

Microsoft Azure

Mailgun

Mailchimp

Iterable

See all 55 integrations

Lytics Customer Data Platform User Reviews

Overall Rating

4.4

Ratings Breakdown

56%

33%

11%

Secondary Ratings

Ease of Use

4.1

Value for money

4.2

Customer support

4.4

Functionality

4.4

Have you used Lytics Customer Data Platform and would like to share your experience with others?

Aharon O.

Verified reviewer

Publishing

51-200 employees

Used weekly for more than 2 years

Reviewed November 2020

Great tool

In general, I like the solution and use cases that we developed there. But unfortunatelly, people from other departments should invest more time to start to use deeply. I feel that sometimes they have a big dependenvy with the IT department.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's a platform where we can build a lot of audiences based on navigation and other integrations. It´s easy to use and we don´t demand data or views from BI department

Cons:

personalization functionality is not good with responsive layouts and also has few features people from other department is not familiar with how to use. Maybe a lot of videos and training sessions with gamification items would be usefull to learn

Reasons for choosing Lytics Customer Data Platform

because I was presented to Lytics from 14West and I didn´t know that we had other options in the market for that purpose in that time.

Khayri K.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for more than 2 years

Review source

Reviewed January 2021

Lytics Review

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the many features of this program.

Cons:

I feel like the upload and import time is very long. I will admit that Lytics has been improving on this and it has gotten better

Verified

Reviewer

Computer Software

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed June 2023

Data unification

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Lytics allows you to consolidate customer data from various sources, such as website interactions, mobile apps, CRM systems, and marketing channels.

Cons:

Lytics, like any advanced data platform, may have a learning curve for users who are new to CDPs or data management.

stuart p.

Verified reviewer

Automotive

11-50 employees

Used weekly for less than 2 years

Reviewed August 2021

Lytics - Great CDP

We found it straight forward to intergrade and the customer service has been excellent

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

WE love the customer segmentation and audience targeting.

Cons:

We currently don't have any issues with Lytics, One feature I would like is for a mole optimised version that can track a user leaving our site on mobile.

Verified

Reviewer

Consumer Goods

201-500 employees

Used weekly for less than 6 months

Review source

Reviewed March 2022

Great CDP and accesible

Ratings Breakdown

Ease of use

Functionality

Pros:

Really easy to use segmentations to make new audiences

Cons:

Its easy to make integrations but there is a lot of information if you're not an IT profile

Vendor Response

We are so grateful for your kind words. Thanks for sharing your review with us and the community.

Replied March 2022

James P.

Verified reviewer

Marketing and Advertising

201-500 employees

Used weekly for less than 12 months

Reviewed December 2020

Lytics Audience Generation

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Lytics ability to identify and target specific users within a segment has been instrumental in the way in which my company conducts business. The software is easy to use and highly customizable.

Cons:

Due to the large amount of segments my team uses the software can often be slow when producing on demand counts. Aside from this, integration with other apps is helpful although there is a learning curve.

Adrian C.

Verified reviewer

Consumer Goods

11-50 employees

Used daily for less than 6 months

Reviewed December 2020

Lytics use

overall easy to use

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, dashboard approach can see all in one screen

Cons:

can't think of any yet, overall it's easy to use and gets the job done

Jessie B.

Verified reviewer

Media Production

201-500 employees

Used daily for less than 6 months

Review source

Reviewed January 2021

Great product!!

Ratings Breakdown

Ease of use

Functionality

Pros:

This product is incredibly easy to use! It allows for the freedom to set up audiences however you need and processes them quickly. It is also easy to collaborate with other users within your company to work on audiences together.

Cons:

The only con is that it sometimes takes several hours for custom lists to load within Lytics.

Drew F.

Verified reviewer

Food & Beverages

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed January 2021

Great intuitive tool for affordable price