TRACARDI 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

TRACARDI

4.7

(6)

Pricing

Pricing available upon request

About TRACARDI

Tracardi is an open-source customer data platform that aids businesses in understanding their customers and enhancing their digital experiences. This platform gathers customer data from various channels such as mobile, web, and IoT devices, and combines it into a singular customer view. This comprehensive perspective allows businesses to gain insights into customer journeys and behaviors.

Tracardi's capabilities extend to automation, powered by the unified data. Businesses can establish triggers to initiate actions based on customer events. Examples of these actions include sending a personalized email when a shopping cart is abandoned or initiating a SMS promotion when a loyalty member visits a store. These automated actions aim to increase customer engagement and retention, and enable businesses to deliver timely and relevant experiences.

To collect customer data, businesses need to incorporate a JavaScript code snippet into their website or app. Tracardi then captures the data and channels it into other sales, marketing, and analytics systems. This process requires no complex coding. Tracardi, with its easy integration and flexible open-source platform, provides businesses wit...

TRACARDI Screenshots

TRACARDI Pricing and Plans

Starting price: Pricing available upon request

Free Trial

Free Version

Free

$0.00

flat rate, one time

No plan information available

Basic

Pricing available upon request

No plan information available

TRACARDI Features

Popular features found in Customer Data Platform
Campaign Management
Customer Profiles
Customer Segmentation
Personalization
Predictive Modeling
More features of TRACARDI
Activity Dashboard
Activity Tracking
API
Audience Targeting
Behavioral Analytics
Behavior Tracking
Contact Database
Customer Activity Tracking
Customer Database
Data Integration
Email Marketing
Event Triggered Actions
GDPR Compliance
Lead Capture
Multi-Channel Communication
Real-Time Analytics
Real-Time Data
Reporting & Statistics
Surveys & Feedback
Third-Party Integrations

TRACARDI Integrations

ActiveCampaign

Zapier

MongoDB

Airtable

PostgreSQL

Amplitude

See all 14 integrations

TRACARDI User Reviews

Overall Rating

4.7

Ratings Breakdown

67%

33%

Secondary Ratings

Ease of Use

4.3

Value for money

4.8

Customer support

4.7

Functionality

4.3

Have you used TRACARDI and would like to share your experience with others?

Ben U.

Verified reviewer

Computer Software

2-10 employees

Used daily for more than 2 years

Reviewed November 2023

Great way to manage your data

very good. the support is excellent. the system well made. runs well for a long time even with millions of events.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease of use for the end user. Those that need to change things and check on things its all pretty easy to learn and lots of written help available in the window. works no outages or issues. going on 3 years of use. 0 outages caused my tracardi, its usually me not cleaning out old data and filling up the hardrives.

Cons:

hard to copy and repeat things you have already created and want to make a small change on. you pretty much just have to redo it.

Reasons for switching to TRACARDI

we were using a small company that does data housing and management. i dont think i have the right name above. any way it was expensive. like 1k a month on our low months. it came with their team making custom piplines etc. it worked fine, but it was expensive and if we wanted major changes we always had to wait. even if its only a few hours that time ads up with data issues.

Verified

Reviewer

Information Services

51-200 employees

Used daily for less than 2 years

Reviewed November 2023

Inexpensive CDP with a lot of features

Excellent, particularly the exceptional support provided. We are contemplating becoming an integrator for this tool, especially given the substantial gap between the cost and potential income.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This product has its roots in open-source, making it highly adaptable and open to further expansion. This aligns perfectly with our use case, as we require a system that can seamlessly integrate with our existing infrastructure.

Cons:

Tracardi does not offer a SAAS platform, but this was not a issue in our use-case.

Maxime L.

Verified reviewer

Performing Arts

11-50 employees

Used monthly for less than 2 years

Review source

Reviewed November 2023

My review

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Support is very reactive Evolutions of product are possible

Cons:

same environment for production and dev

Chuong M.

Verified reviewer

Retail

11-50 employees

Used daily for less than 12 months

Reviewed November 2023

Good to start

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Event tracking system with flexible and strong workflow platform. It’s also easy to deploy, customize and integrate

Cons:

Not much feature abt campaign management

Vendor Response

Thank you for your review. Very much appreciate it.

Replied November 2023

Matt C.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 6 months

Reviewed November 2023

Why spending $$$ on an enterprise CDP when you can get so much from an open source alternative

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

There is one constant in digital marketing and that is the need to be responsive to the needs of your audience. To be responsive means testing ideas and getting them to market quickly. Tracardi solves this with a refreshing flexiable approach to subscriber unification and segmentation all built on leading scalable open source datastores that have flexiable data handling options. Also, Tracardi is open source with no vendor lock in so you don't have to be using a prescriptive set of products to get the best value.

Cons:

Tracardi is relatively new to the CDP space and that means when compared to some others there is a small body of documentation from the community. I know that this will change as more people discover what Tracardi can do for them.

Vendor Response

Thank you very much for your kind review :)

Replied November 2023

Arun J.

Verified reviewer

Media Production

11-50 employees

Used daily for less than 2 years

Review source

Reviewed November 2023

A good CDP for suitable for those who enjoy self management

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Realtime events, functions, flows, integration with elastic search etc has empowered us to create new revenue streams with fraction of cost of what we could get from other products. We recommend tracardi

Cons:

UX can be improved better and also the realtime filters

Showing 1 - 6 of 6 Reviews