Pointerpro 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Pointerpro

4.6

(269)

Pricing

Starting at $69.00 per month

About Pointerpro

Pointerpro is a software platform designed for creating online assessments and generating personalized reports in PDF format. It is used by professionals in industries such as consulting, coaching, human resources, and marketing to develop tools such as maturity assessments, personality tests, risk assessments, and guided selling resources. Organizations use the platform to digitize expertise and provide actionable feedback.

The platform includes a questionnaire builder with templates, smart widgets, and various question types for collecting responses. Scoring and calculation systems can be configured using variables, rules, and scores based on answers. A drag-and-drop report builder allows for the creation of customized PDF reports, which are automatically delivered to respondents. Features include branding and white labeling options, multi-user management for team collaboration, and a distribution portal for sharing assessments.

The Dashboard Builder provides visual representations of assessment data, while the Aggregate Reports feature compiles data from multiple assessments for detailed analysis. Offline survey functionality supports data collection without an internet connec...

Pointerpro Screenshots

Pointerpro Pricing and Plans

Starting price: $69.00 per month

Free Trial

Free Version

Professional

$69.00

flat rate, per month

Plan includes:

Unlimited questionnaires & questions
Large variety of question types
Removable Pointerpro Branding
Advanced question logic & piping
Offline Functionality
Zapier and Make integration
Emails with customizable content
Questionnaire in mutliple languages
Custom scoring
Variable end messages & outcomes

Enterprise

Pricing available upon request

Plan includes:

Multiple users and team management
Custom formulas for advanced calculations
Use formulas in question logic & piping
Payment processing
Extended design options with custom CSS
Integration via WebHooks
Questionnaire campaigns
Full white labeling

ReportR

Pricing available upon request

Plan includes:

PDF distribution via email & download
Integrate with external databases
Extended design options with custom CSS
Drag & drop PDF report builder with preview
Large variety of report widgets
Use logic to show and hide report widgets based on responses and scores
Individual, aggregated & team PDF reports
Generate a PDF right after taking the questionnaire

DistributR

Pricing available upon request

Plan includes:

Distribution Portal to leverage assessment distribution
Respondent base feeding by customers/co-workers
Respondent invitation templates with unique links
Real-time response collection and result view
Email campaign template creation
Optional: charge for assessment/report access
Overview of to-do assessments for respondents
Overview of responses and reports for respondents
Aggregate Reports

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Pointerpro Features

Popular features found in Survey
Customizable Questions
Customizable Templates
Data Analysis Tools
Data Import/Export
Drag & Drop
Email Marketing
Feedback Management
Question Branching
Skip Logic
Support Audio/Images/Video
URL Customization
More features of Pointerpro
360 Degree Feedback
Access Controls/Permissions
Activity Dashboard
Activity Tracking
Ad hoc Reporting
Alerts/Notifications
Anonymous Feedback
API
Appraisal History
Assessment Management
Audit Management
Autofill
Benchmarking
Campaign Analytics
Campaign Management
Campaign Planning
Certification & Licensing
Collaboration Tools
Competency Management
Conditional Logic
Contact Database
Contact Management
Content Library
Content Management
Content Sharing
Continuous Feedback
Conversion Tracking
Convert to PDF
Corporate/Business
Course Management
Customer Database
Customer Segmentation
Customizable Branding
Customizable Dashboard
Customizable Fields
Customizable Forms
Customizable Reports
Dashboard
Dashboard Creation
Data Capture and Transfer
Data Extraction
Data Visualization
Document Storage
Drip Campaigns
Electronic Signature
Email Distribution
Email Management
Email Reminders
Email Templates
Email Tracking
Employee Database
Employee Onboarding
Employee Portal
Event Triggered Actions
Financial Reporting
Forms Creation & Design
Forms Management
Full Text Search
Gamification
Goal Setting/Tracking
Individual Development Plans
Individualized Assessments
Interactive Content
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Generation
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
Lead Verification/Validation
Learner Portal
Learning Management
Learning Paths/Tracks
Live Results Sharing
Marketing Reports
Media Library
Mobile Access
Mobile Learning
Mobile Survey
Multi-Campaign
Multi-Channel Distribution
Multi-Language
Multiple Data Sources
Multi-User Collaboration
NPS Survey Structure
Offboarding
Offline Response Collection
Ongoing Performance Tracking
Online Forms
Payment Processing
Peer Appraisals
Performance Appraisal
Performance Management
Performance Metrics
Performance Review Management
Pre-Employment Testing
Process/Workflow Automation
Progress Reports
Progress Tracking
Pulse Surveys
Question Library
Question Piping
Randomization
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Reminders
Reporting/Analytics
Reporting & Statistics
Response Quotas
Response Validation
Review Cycle Tracking
Sales Reports
Scheduled/Automated Reports
Scoring
Search/Filter
Secure Data Storage
Self Assessment
Self-paced Learning
Self Service Portal
Single Sign On
Skills Assessment
Skills Tracking
Skill Testing
Social Media Integration
Summary Reports
Survey Builder
Survey/Poll Management
Surveys & Feedback
Template Management
Test/Quiz Creation
Tests/Assessments
Third-Party Integrations
Training Administration
Training Management
Visual Analytics
Web Forms
Weighted Performance Measures
Widgets

Pointerpro Integrations

Zapier

Integration rated 4.6 from 10 reviews

Google Analytics 360

Stripe

Mailchimp

HubSpot CRM

Slack

Pointerpro User Reviews

Overall Rating

4.6

Ratings Breakdown

69%

28%

Secondary Ratings

Ease of Use

4.4

Value for money

4.3

Customer support

4.7

Functionality

4.5

David C.

Verified reviewer

Information Technology and Services

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed June 2019

Great survey tool, 100% recommended

We started with primitive surveys like checkbox's and other very simple ones. After exploring SurveyAnyplace, our surveys became more complex, providing more value to us.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Survey Anyplace is the perfect survey solution, has more features than Survey Monkey or Typeform combined, the user interface is very easy to understand and navigate and help is always available in multiple forms. The possibility of downloading a custom PDF report for our respondents after taking a questionnaire is a gem that you can't find anywhere else in the survey software/assessment software space.

Cons:

I haven't had any particular problems with the product yet, unlike with buggy competitors, survey anyplace seems to have their product well maintained.

Reasons for choosing Pointerpro

More complex feature set and better price. Very easy to use.

Reasons for switching to Pointerpro

Buggy and expensive, lack of features

Brian J.

Verified reviewer

E-Learning

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed September 2025

Highly-flexible assessment platform with some opportunities for improvement

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Pros: +Flexibility of both their online assessment/survey tool & the personalized PDF report builder. +Onboarding includes multiple sessions with an onboarding expert to help you get your first assessment built.

Cons:

Cons: -Using some advanced features required a significant learning curve and/or lots of trial & error. -Payment feature doesn't natively support re-attempts after a customer payment attempt fails, though you can build a workaround using multiple conditional survey questions with a payment prompt. -Use of HTML coding in the PDF report builder would occasionally results in different spacing across sections despite using the same HTML code. -Maximum graphic size is fairly small which required me to split up graphics in some instances in order to appear to be a single high-resolution image. -Font options included many Google standard fonts, though having more font options would have been helpful to better align with my brand.

Reasons for choosing Pointerpro

Primarily due to the onboarding support & the customizable PDF builder.

Vendor Response

Hi Brian, Thank you for your detailed and honest review. We're glad to hear that the flexibility of both the assessment builder and the PDF report generator has been valuable for your work. It's also great to know that the onboarding sessions helped you get off to a strong start. We appreciate you pointing out areas where things could be smoother. We know some advanced features can take a bit of trial and error, and we're actively working on simplifying that experience. Our team is also focused on improving the UI and report builder to reduce the need for manual HTML adjustments and make formatting more consistent and intuitive out of the box. Your input helps us prioritize these kinds of improvements. Thanks again for choosing Pointerpro and for taking the time to share your experience. Best regards, The Pointerpro Team

Replied October 2025

Mitch H.

Verified reviewer

Market Research

2-10 employees

Used daily for less than 2 years

Review source

Reviewed January 2019

Great Survey App for my business

I'm building my start up with this quality app at an affordable price!

Ratings Breakdown

Ease of use

Previously 5

Value for money

Customer support

Previously 5

Functionality

Previously 5

Pros:

I love that the app has various functionalities such as, offline capability, email alerts, and truly stunning survey designs

Cons:

The contact support is not best as they run on Europe time and I run on Eastern Atlantic Time, so it's a bit difficult getting answers to queries in the afternoon my time. But overall I've seen on a number of occasions staff work overtime to try and assist me

Adrian M.

Verified reviewer

Computer Software

11-50 employees

Used weekly for more than 2 years

Reviewed December 2025

A robust, highly configurable survey tool

A powerful and dependable survey platform with standout flexibility. It lets us deliver clear results to customers without forcing an all-or-nothing approach to sharing data. Reporting is one of the best parts of the tool, and it supports a wide range of survey use cases. We plan to keep using it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Pointerpro is extremely flexible for survey design and distribution. The dashboard and sharing controls are a big strength, because you can tailor what each customer sees and keep reporting focused on the right insights. Reporting quality is high, and the platform works well for both engagement surveys and other research projects. ReportR is a great add-on for creating professional reports quickly.

Cons:

The depth of configuration means there is a lot you can do, so new users may need a bit of time to explore all the features. Once you’ve got your templates in place, it’s straightforward.

Reasons for switching to Pointerpro

Pointerpro is more configurable. More advanced reporting.

Vendor Response

Hi Adrian, Thanks so much for your review! We’re happy to hear Pointerpro’s flexibility and reporting features are making your surveys and research projects easier, and that ReportR is helping you quickly create professional reports. We know there’s a lot to explore at first, and we’re always working to make advanced features easier to use and the platform more intuitive overall. Your feedback really helps us with this. Thanks again! Cheers, The Pointerpro Team

Replied December 2025

Michael H.

Verified reviewer

Hospital & Health Care

2-10 employees

Used weekly for more than 2 years

Reviewed March 2025

Great platform - highly recommended

Both our use of the Pointerpro platform and our interactions with the staff that support the system have been extremely positive. I’d recommend the system for anyone looking to professionalise their questionnaires or reports.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Pointerpro has allowed us to streamline and automate our questionnaires and report generation, saving significant amounts of admin time. This has resulted in us being able to scale our offering in ways that would have previously been impossible.

Cons:

As a relatively early adopter of some of the new elements of the platform, such as aggregated reports, there have been some teething issues. However, the team have been very responsive in helping to work around problems in the short term, and releasing updates that fix problems in the longer term.

Reasons for choosing Pointerpro

Flexible pricing and not for profit discount Functionality Customer service

Reasons for switching to Pointerpro

No reporting options in Cognito meant we have to export data to create reports based on user responses.

Vendor Response

Hi Michael, Thank you for the detailed and thoughtful review. It's great to hear that Pointerpro has helped you automate your process and scale your offering in meaningful ways. We appreciate you being an early adopter of features like aggregated reports and your patience as we worked through the early stages. It's great to know our team was able to support you effectively during that time. Thanks again for the recommendation and for choosing Pointerpro. We’re glad to have you with us. Best regards, The Pointerpro Team

Replied April 2025

Tony F.

Verified reviewer

Management Consulting

2-10 employees

Used weekly for more than 2 years

Reviewed March 2025

Pointerpro - surveys and a great deal more

Tremendous. Support team is responsive and they continue to evolve the product

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of use and ability to create multiple assessments for a variety of uses.

Cons:

Upgrade to ability to aggregate reports was a bit expensive

Reasons for switching to Pointerpro

Assessment report was critical for us and the ease of downloading after taking the assessment

Vendor Response

Hi Tony, Thanks so much for the great feedback! We're glad to hear you're enjoying the flexibility to create multiple assessments and that the reporting capabilities have made a real difference for your team. Appreciate your honesty around pricing for aggregated reports—we’re always working to ensure the value matches the investment. Great to have you with us, and we’ll be sure to pass your kind words along to the support team! Best regards, Nigel The Pointerpro Team

Replied April 2025

Jamie G.

Verified reviewer

Hospitality

2-10 employees

Used monthly for more than 2 years

Reviewed March 2025

Great Features & Support

Overall, we've been extremely satisfied with the experience provided by Pointerpro and have been a customer for many years.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Pointerpro offers exceptional feature functionality, making it a valuable tool for our survey needs. We particularly appreciate the ability to add custom fields and formulas, allowing us to generate tailored reports from survey responses. The platform’s branding capabilities enable us to create surveys that align seamlessly with our visual identity. Additionally, its integration options with other tools enhance overall efficiency. Beyond its powerful features, Pointerpro provides excellent customer support whenever needed, ensuring a smooth user experience. We highly recommend it for anyone looking for a versatile and user-friendly survey solution.

Cons:

The rich feature functionality means there is a lot to learn when using the tool.

Reasons for switching to Pointerpro

Needed additional functionality not offered by Survey Monkey.

Vendor Response

Hi Jamie, Thank you for the detailed and thoughtful review. We’re delighted to hear that Pointerpro’s features, customization options, and branding capabilities have added real value to your work. We understand that with powerful functionality comes a bit of a learning curve, so we’re especially glad our support team has helped make the experience a smooth one. We truly appreciate your long-time support and your recommendation. It means a lot to us. Best regards, Nigel The Pointerpro Team

Replied May 2025

Scott L.

Verified reviewer

Professional Training & Coaching

2-10 employees

Used daily for less than 12 months

Reviewed December 2024

“Yes, we can do that.”

Pointer Pro has been foundational to the launch of our business, and we look forward to collaborating on the growth of our business and supporting new innovations.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We have been thoroughly impressed with pointer pros platform and nimble features. We reviewed several other well-known platforms and none could deliver both with robust, calculating abilities and options for creating aesthetic reports. It was the aesthetic options that very much separated pointer pro from the rest. In addition, we were very impressed with pointer pros on boarding process and support of our ideas, helping create a pathway for our success which was crucial.

Cons:

Some customer service representatives in the chat lines are either ignorant or lazy. At times, we have been told answers that have been incorrect. This does not apply to [sensitive content hidden] who have been really helpful.

Reasons for switching to Pointerpro

It could not deliver aesthetic reports and they didn’t seem motivated to help us. So we ditched them.

Vendor Response

Hi Scott, Thank you for your kind words about our platform’s features, aesthetic report options, and onboarding process—we’re thrilled to have contributed to your success. We’re sorry to hear about your chat support experience. This is the first time we’ve received such feedback, and we’ll use it to ensure all our representatives meet the standard we strive for. We look forward to continuing to support your business and collaborating on its growth! Best regards, Pointerpro Team

Replied December 2024

Seppe V.

Verified reviewer

Financial Services

5001-10000 employees

Used monthly for less than 2 years

Reviewed December 2025

Intuitive and Efficient!

Pointerpro has significantly streamlined our processes with its simplicity and speed. The ability to work collaboratively within our department is a major plus. However, enhancing template reusability would further boost efficiency and reduce manual effort. Today we created an inactive campaign which we duplicated

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Departmental usability: Seamlessly integrates within our team’s workflow. User-friendly: Intuitive interface that’s fast and easy to navigate, reducing onboarding time.

Cons:

Template optimization: Limited flexibility in reusing or quickly adapting existing templates, or we haven't found the method yet

Reasons for switching to Pointerpro

Optimisation of purchased tools within our business

Vendor Response

Thank you for taking the time to share your feedback! We appreciate your point about template reusability. We are having template improved functionalities on the roadmap for the questionnaire and the report builder. In the meantime, you’re always welcome to reach out to us via email to discuss any product feedback or ideas.

Replied December 2025

Dan J.

Verified reviewer

Health, Wellness and Fitness

2-10 employees

Used monthly for less than 6 months

Reviewed December 2025

Our Go-to Tool (and Team) for Effective Surveying & Reporting

In general, Pointerpro is a great tool that provides the survey and reporting capabilities that other tools do not.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Really love the onboarding/orientation program when signing up and configuring the account. [sensitive content hidden] was an attentive and extremely knowledgeable account representative, and the support team was great in helping us through some of the tougher challenges in setting up exactly as required. The translation function is also super easy to use!

Cons:

The report designer tool has a little bit of a learning curve and feels a little primitive. While the tool does have the ability to modify beyond the basic parameters, it requires advanced technical skill and custom CSS. There are also limited aggregate/group variables available.

Reasons for choosing Pointerpro

Better reporting capabilities that better aligned with our needs

Vendor Response

Hi Dan, Thank you for the thoughtful feedback. We’re glad to hear the onboarding experience, translation feature, and support team helped you get set up smoothly, especially when working through more complex requirements. We also appreciate your comments on the report designer and aggregation options. Reducing the learning curve and making advanced customization more accessible are areas we’re actively working on, and feedback like yours helps guide those improvements. Thanks again for taking the time to share your experience. Best regards, The Pointerpro Team

Replied December 2025

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