UXPressia 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

UXPressia

4.8

(80)

Pricing

Starting at $36.00 per month

About UXPressia

Uxpressia is a cloud-based customer experience management solution designed to help small to large businesses design customer journeys maps, personas and impact maps on a centralized platform. It allows users to gain insights into customer interactions across channels and collaborate with stakeholders in real-time.

Key features of Uxpressia include email sharing, customizable branding, multi-persona views, data export and role management. The personas online tool lets enterprises create custom persona types or use existing profiles to differentiate between users, buyers, and customers based on their market sizes. Additionally, users can export customer personas and impact maps offline by printing them into PNG or PDF formats.

Uxpressia's customer journey map online tool allows users to personalize customer journeys mapping by adding images, documents, videos, research data, customer quotes and more. It integrates with Google Analytics and Mixpanel. It is available for free and on monthly subscriptions.

UXPressia Screenshots

UXPressia Pricing and Plans

Starting price: $36.00 per month

Free Trial

Free Version

Free

$0.00

per month

Plan includes:

Up to 15 tags
3 customer journey maps, 3 personas, and 3 impact maps

BUSINESS PLAN

$95.00

per user, per month

Plan includes:

Team library to store and reuse assets like touchpoints, journey stages, channels, etc.
Design View to create a hierarchy of your initiatives and journeys;
Branding
Export to PPTX
Integrations with third-party platforms: Google Analytics Google Sheets Mixpanel Slack Jira Azure DevOps
Free access to UXPressia Academy;
Premium Support

Pro

$36.00

per user, per month

Plan includes:

Unlimited tags
Unlimited customer journey maps, personas, and impact maps
Unlimited chunks
Unlimited email sharing
Direct link sharing
Export to vector-based PDF, CSV
Presentation mode
Real-time data integrations via embed code

Enterprise

Pricing available upon request

No plan information available

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UXPressia Features

Popular features found in Customer Journey Mapping Tools
Behavioral Analytics
Collaboration Tools
Customer Experience Management
Customer Profiles
Customer Segmentation
Data Import/Export
Performance Metrics
Reporting & Statistics
More features of UXPressia
Action Management
Brainstorming
Commenting/Notes
Customer Journey Mapping
Customer Touchpoints
Customizable Branding
Customizable Templates
Dashboard
Data Visualization
Drag & Drop
Experience Management
Feedback Management
For Websites
Map Creation
Map Sharing
Multi-Channel Data Collection
Personalization
Real-Time Data
Real-Time Notifications
Single Sign On
Tagging
Third-Party Integrations
User Journeys
User Research Analysis
Visual Analytics

UXPressia User Reviews

Overall Rating

4.8

Ratings Breakdown

81%

15%

Secondary Ratings

Ease of Use

4.7

Value for money

4.6

Customer support

4.8

Functionality

4.5

Shai Y.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed September 2018

Flawless customer experience and a great product!

UXPRESSIA has helped me produce a living breathing Customer Journey Maps along with Persona profiles and Impact maps for clients in a quick and efficient way. Anyone who's ever had to put such documents together knows how hard it is to create them from scratch, keep them in a centralized location and allow for multiple people to view and edit them. UXPRESSIA solved this with their tool. This WILL save you time (and money), make you more productive all while making you look highly polished in front of clients. My clients loved this so much, that one even printed a 5ft by 4ft version of their own customer journey map created with UXPRESSIA, to hang in his office! Thanks, UXPRESSIA!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

UXPRESSIA offers a unique combination of great value combined with great features. The UXPRESSIA managed to combine 3 different tools into one well-integrated tool, resulting in a flawless customer experience. I love the ability to create personas, which I can then use within my Customer Journey Map while creating an impact map which can pull info from the persona tool. All this includes the ability to share the projects with other UXPRESSIA users or allow others to see your work as well (without a UXPRESSIA subscription). It's a whole lot of power and a whole lot of bang for your buck!

Cons:

It's rare that I say this, but this product is in many ways flawless. Yes, there are new features they could add, but then again, like any software its a work in progress. The best part is this... Got an idea, suggestion or bug report? The UXPRESSIA team wants to hear it! And unlike many others, they actually listen!

Iskra D.

Verified reviewer

Human Resources

2-10 employees

Used monthly for free trial

Review source

Reviewed April 2025

Creating personas and features

Ratings Breakdown

Ease of use

Functionality

Pros:

Easy and fun to use. It helps me to be more creative.

Cons:

Prices... It is very expensive for small businesses

Reasons for choosing UXPressia

The experience is more fun and it's easy to use

Vendor Response

Appreciate your feedback! We're glad you're enjoying the creative side of UXPressia. And noted on the pricing—it's on our radar as we grow and evolve!

Replied April 2025

Henrik H.

Verified reviewer

Design

501-1000 employees

Used daily for less than 6 months

Review source

Reviewed December 2019

OK starting point for customer insights mapping

Really great to get yourself started and have the personas live outsite powerpoint but in a shared tool. Also, produce your customer journeys super fast to align the product team on the over CX as well as pinpoint true pain points.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Super easy interface. Create a solid customer journey in minutes and personas in seconds. You can fully customise your personas as well as customer journey. The best element is impact mapping, which allows you the support your product decision process and align with overall strategic intents.

Cons:

The software seams like it's in an early state. Many times it forgets to save the current state of e.g. a persona. Also, it's quite annoying that you cannot fully customise your persona. The grid is always either in thirds, in halves or full width. You can only make a high persona, not a wide. Finally, the edit options of the components in the personas (content types) are somewhat limited.

Reasons for choosing UXPressia

Easy to use, price point and the combination of impact mapping with CJM and personas.

Reasons for switching to UXPressia

Smaply seams really oldschool in the UI experience and didn't cater for what we need in the product tema.

Alex J.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 6 months

Review source

Reviewed January 2020

Amazing SAAS platform that enables Service Design Thinking at the next level

Integrating service design thinking into a marketing agency is no small feat, especially one with a dynamic and highly demanding clientele. Integrating UXPressia into our work-flow has simplified a large portion of our customer research phase by providing seamless and easy to use cloud-based tools. The quality of exports is phenomenal and easy to use, increasing the speed and value of the deliverables we provide to our clientele.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Extremely intuitive and easy to use to the platform. The integration into Google Data Studio allows for seamless automation and ease of reporting to our clients. We've completed removed redundancy from the process while improving the value provided to our internal team and clients alike.

Cons:

Missing the Service Blueprint Map from the package. Though not part of the Customer Experience Mapping Journey, it is an incredibly helpful tool to augment the experience. UXPressia does offer an incredibly smart workaround and allows integration of Miro Boards (Previously real-time boards.)

Reasons for choosing UXPressia

Initially started with Smaply, the user experience and lack of data stream integration along with higher pricing put us in a position to reconsider and we trialed UXPressia. Within 2 hours, we had committed to switching.

Reasons for switching to UXPressia

Easier to use, better UX and better outputs for our clients. The biggest piece of decision came from the real-time integration of data streams, removing redundancy and improving work-flow while increasing value to both internal team members and the clients.

Andrew C.

Verified reviewer

Higher Education

501-1000 employees

Used monthly for more than 2 years

Review source

Reviewed February 2023

Excellent teaching tool with great support!

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

As a lecturer in experience design, this is a wonderful tool for both myself and students. In a 12-week semester, with so much theory to cover, there is limited time that I can devote to introducing a platform. However the intuitive nature of UXPressia, its adaptability and the availability of so many customizable templates and video guides ensure students can quickly get up to speed, with limited direction from me. As the administrator, I feel confident knowing that any little hiccups or questions are always very quickly addressed by the friendly, online support team.

Cons:

Perhaps some differently constructed persona templates? My students tend to copy the existing ones without really understanding the contents - sliders in particular.

Vendor Response

Hi Andrew! We are glad to be of great use to you and your students, and hope to continue the mutual pleasure. Thank you for your constructive feedback! As for any ideas regarding persona templates, you can always reach out to support@uxpressia.com with a quick elaboration, and we will make sure to keep you in mind in the future improvement of our platform :)

Replied February 2023

Olga S.

Verified reviewer

Information Technology and Services

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed August 2018

My favourite application for CJMs and Personas creation and discussion

I use the app for every project and it became almost indispensable for our team. We create customer journey maps and personas while sitting in a meeting together and improve them later: in Uxpressia it's extremely simple, quick and clear. Before we had started using the app, we used a wall or a board with stickers, but they didn't live for a long time. In the app we have all our boards in one place- accesible, updated and ready to reuse.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

As I said, it's my favorite app for personas and CJMs, it's fantastically easy to use, friendly designed, really mature and responsive. We always use an option of group work and sharing, they are very nice. Also, we ofter use Impact Mapping and this feature is really ideally designed: it shows only needed info, in needed structure, in a very usable way.

Cons:

Frankly speaking, I cannot find any issues with such an application. We do like it and recommend it for all teams with product-oriented approach.

Nikita E.

Verified reviewer

Information Technology and Services

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed August 2018

Best tool for CJM

No more sticky notes falling off the wall! Their blog helped us to improve our understanding of CJM technique.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I can easily create professional looking maps. And I can use them not only for myself and my team, but it's not ashamed to show these maps to CEO and other departments (when compared with maps built with spreadsheets). I can easily create as many maps as needed for my complex product and link them together. "Impact maps" is a powerful feature which helps to brainstorm ideas in the context of business and customers goals.

Cons:

Small text size in some areas. Hard to read it.

Timofey Y.

Verified reviewer

Education Management

Used weekly for less than 2 years

Review source

Reviewed July 2018

Agile Coach with solid product design focus

Necessary toolset in one place. Easy guiding, hints and education on usage through the UI and the blog

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

An awesome set of all necessary tools for the daily work of the Product Manager. The guiding and hints and a huge number of templates make this tool an easy start for beginners. It drives learning itself and empowers faster work with the subject

Cons:

A slow pace of the development :-) Authors are perfection addicted and often delay new features until they reach an ideal quality. The popularity of the product is growing and a demand for new features is growing too.

Troy A.

Verified reviewer

Higher Education

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed September 2018

Great addition to my UX Toolbox

I teach a cohort of 50 students, and we use UXPressia exclusively to help them understand Persona development and Journey Mapping customer experiences. The software is so intuitive and easy to use the students are up and running with zero ramp-up time to learn the tool. Thank you for such an awesome tool!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

UXPressia is an excellent tool to add to any UX toolbox. It allows for quick iteration of several different types of documents, and even easier creation.

Cons:

There really are no down sides to UXPressia.

Risa G.

Verified reviewer

Insurance

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed January 2019

Very good journey software that is affordable and lightweight.

it's magic to just SHOW people what your customers go through trying to use your product. people get it instantly. no documentation can come close to just showing a true customer journey.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

they add functionality regularly and I have seen them incorporate my feedback into the product. High regards for their customer-service. Extremely stable and beautiful product. ticks all the boxes at a great price.

Cons:

Features with specific cells-- options for specific cells. can't have everything!

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