Trustpilot 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Trustpilot

4.5

(1202)

Pricing

Starting at $299.00 per month

About Trustpilot

Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers & businesses together through reviews. Trustpilot is open, independent, and impartial - we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan & New York.

Trustpilot provides businesses with the necessary tools to assist with review invitations, onsite widgets, Google Seller Ratings, rich snippet stars & more, to help stand out where it matters most - in search.

Trustpilot Screenshots

Trustpilot Pricing and Plans

Starting price: $299.00 per month

Free Trial

Free Version

Plus

$299.00

flat rate, per month

Plan includes:

8 widgets
3 User logins
200 monthly invitations
Ad-free profile on Trustpilot.com
Customize your profile page
Competitor module
Social media sharing tools
Downloadable marketing assets

Premium

$629.00

flat rate, per month

Plan includes:

Full website widget library
10 User logins
500 monthly invitations
Profile page promotions
Ad-free profile on Trustpilot.com
Customize your profile page
Competitor module
Social media sharing tools
Downloadable marketing assets

Advanced

$1,099.00

flat rate, per month

Plan includes:

Ability to customize
20 User logins
5000 monthly invitations
Customizable review invitations
Custom website widgets
Email review widgets
Targeted review showcasing
Profile page promotions
Ad-free profile on Trustpilot.com
Customize your profile page

Enterprise

Pricing available upon request

Plan includes:

Unlimited user logins
Unlimited invitations
Generative AI tools
AI review responses
Customizable review invitations
Custom website widgets
Email review widgets
Targeted review showcasing
Profile page promotions
Ad-free profile on Trustpilot.com

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Trustpilot Features

Popular features found in Customer Experience
Customer Segmentation
Customizable Fields
Customizable Templates
Dashboard
Data Visualization
Engagement Tracking
Negative Feedback Management
Real-Time Notifications
Reporting/Analytics
Survey/Poll Management
More features of Trustpilot
Activity Dashboard
Alerts/Notifications
Anonymous Feedback
API
Campaign Management
Complaint Monitoring
Customer Database
Customer Experience Management
Customizable Reports
Email Reminders
Feedback Management
Knowledge Management
Mobile Survey
Monitoring
Multi-Channel Data Collection
Multi-Language
Performance Metrics
Predictive Analytics
Ratings/Reviews
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reminders
Reporting & Statistics
Response Management
Review Monitoring
Review Notification
Review Request
Sentiment Analysis
SEO Management
Social Media Integration
Social Promotion
Social Sharing
Surveys & Feedback
Tagging
Text Analysis
Text Fields
Third-Party Integrations
Trend Analysis
Visual Analytics
Widgets

Trustpilot Integrations

Hootsuite

Zendesk Suite

Meta for Business

Twitter/X

Zapier

Mailchimp

See all 32 integrations

Trustpilot User Reviews

Overall Rating

4.5

Ratings Breakdown

65%

25%

Secondary Ratings

Ease of Use

4.6

Value for money

4.2

Customer support

4.2

Functionality

4.4

David F.

Verified reviewer

Medical Devices

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed January 2025

Real reviews

The security of the reviews makes you feel confident that when you read what is written is true and not reviews that pay for a good product or company to be written when it is not

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The reviews that customers write on Trustpilot let you know how their experience was and what they think about the service and company. It highlights the errors that can occur when it is noticed that more than one customer writes the same problem, which helps to be able to act efficiently on the situation. Trustpilot is a reliable source of written reviews to ask customers to leave their evaluation of the service

Cons:

It works well, I have never had contact with customer service because I have not needed it since everything is going well

Vendor Response

Hi, Thanks for sharing with us! We're so happy to hear that you're finding Trustpilot to be easy to use and a useful service when collecting customer feedback. We hope you continue enjoying your Trustpilot experience! Thanks, The Trustpilot Team

Replied January 2025

Tim G.

Verified reviewer

Civil Engineering

11-50 employees

Used daily for more than 2 years

Review source

Reviewed July 2025

Collects honest customer feedback.

By using this client feedback from Trustpilot we have been able to make changes to our post-installation support which has subsequently led to fewer support tickets.

Ratings Breakdown

Ease of use

Functionality

Pros:

Trustpilot is great for our clients because it gives them a voice, and great for us because it shares insight into their real-world feelings on our service. Positive reviews establish online trust and gives our brand a sense of legitimacy.

Cons:

Even when we are getting great reviews, it can be hard to get a satisfied customer to review us without having to ask multiple times.

Vendor Response

Hi Tim, Thanks for sharing your feedback! We're glad to hear that Trustpilot has helped you build trust and highlight your clients' experiences. We've found that sending invitations at key moments in the customer journey and automating the process can really improve response rates. We'd recommend reaching out to your account manager, who can share tips and best practices to help with this. We appreciate you being part of the Trustpilot community! Thanks, The Trustpilot Team

Replied July 2025

Selim D.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed August 2022

Helps Recognition and Improved Referral Sales!

Previously 5

Happy

Ratings Breakdown

Ease of use

Previously 5

Value for money

Customer support

Functionality

Pros:

It's a pretty straight-forward platform that helps engage with clients, improves recognition and improves referral sales.

Cons:

They can improve the screening process for comments as spam reviews can pass through and hurt the ratings

Samuel B.

Verified reviewer

Utilities

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed July 2025

Great for user feedback and brand reputation

Our overall experience with Trustpilot has been pretty positive, we've been able to display our user feedback on our website using their widgets and collect reviews too.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Trustpilot is a great way for us to collect and display our user feedback, and has great security systems in place to avoid false reviews that hurt brand reputation.

Cons:

There are a few cons to Trustpilot - they are quite pushy with wanting you to buy a paid plan, emailing you every so often, since we're quite a small company it does not make sense for us to upgrade to a premium plan.

Vendor Response

Hi Samuel, Thanks so much for the kind words - we're glad to hear you've had a positive experience collecting and showcasing your user feedback with Trustpilot! We totally understand that a premium plan may not be the right fit for every business, especially smaller ones. Our goal is simply to highlight available options, but we’ll take your feedback on board and make sure we’re being as respectful and relevant as possible in our outreach. If you ever have questions or need help making the most of your current setup, we're here to support you. Thanks, The Trustpilot Team

Replied July 2025

Ariel L.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed June 2025

Great features! Pay to play!

We started working with Trustpilot to improve and increase our online presence and it worked! We have been able to capture more feedback than ever and identified more improvement we need to make.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Trustpilot makes it easy to request reviews from our clients at the most important parts of our customer’s journey.

Cons:

They have multiple plans and some of the cooler features are not available unless you purchase one of the top tier plans.

Vendor Response

Hi Ariel, Thanks so much for your feedback. We're really glad to hear that Trustpilot has helped you collect more feedback and gain insights to improve your business. Just to clarify, Trustpilot is free to use and open to all. While we do offer paid plans with additional features, all reviews must follow our guidelines. We’re committed to maintaining a transparent and unbiased platform. Thanks, The Trustpilot Team

Replied June 2025

Suzanne L.

Verified reviewer

Retail

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed June 2025

Too expensive for such a poor email builder, which is central to the customer experience

We were upsold a lot of the gimmicky functionality and not given any training on it (perhaps we'd have been more impressed if we had been) and we weren't given any reporting or insights from our account manager to demonstrate the value of Trustpilot. There was a sense of complacency from them knowing their platform is a sticky one, and knowing they're probably the biggest name in the business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Allows you to manually send review requests to specific contacts if desired Responsive account managers Core functionality of requesting and publishing reviews is good Integrates with Zendesk Able to integrate with custom e-commerce backend Known and trusted name in the reviews space for customers

Cons:

Can't customise appearance of review email so feels very separate from the rest of the customer journey Very expensive Additional bells and whistles are available including "machine learning" but they seem gimmicky and didn't add value to our use of the platform Poor multi-market support with some English copy hard-coded in emails Reviews export wasn't in UTF-8 so any characters outside English alphabet were substituted which was a nightmare when re-uploading to our new platform when we migrated away.

Vendor Response

Hi Suzanne, Thanks for your feedback. We're glad the core features and integrations were valuable, but we're sorry to hear other aspects didn’t meet expectations. We’re always working to improve and your input helps guide that. If you’re open to it, we’d love to learn more about your experience and how we can do better and can be reached here https://help.trustpilot.com/s/contact-us. Thanks, The Trustpilot Team

Replied June 2025

Ashish P.

Verified reviewer

E-Learning

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed July 2025

Great for larger brands, but too expensive for smaller ones

Overall, using Trustpilot's paid options has been quite easy and straightforward, and they offer many simple ways of integration. Customers also like the experience. However, the price-to-performance ratio could be better.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Trustpilot is highly trustworthy and instantly gives a great signal to future users about the quality of your product. I like that they try to be unbiased, authentic, and give a realistic picture both to the brand and to the end consumer.

Cons:

The pricing is quite high for the set of features offered. For larger brands, Trustpilot will cost more but will be a small share of their overall marketing spend, but for smaller brands and startups, the pricing is quite prohibitive.

Michal P.

Verified reviewer

Accounting

501-1000 employees

Used weekly for less than 6 months

Review source

Reviewed July 2025

trustpilot review

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

You can leave reviews, and ask for them to be removed as well. This functionality means that you can be in complete control of the rating.

Cons:

It seems that users who do not get the paid version have a completly different experience then users who do. This seems in-genuine.

Vendor Response

Hi there, Thanks for sharing your feedback. Just to clarify - no company can pay to have reviews removed. Anyone that uses the platform can flag reviews that break the rules. Our Content Integrity team reviews all reports based on the same set of rules to keep things fair and transparent across the board. Thanks, The Trustpilot Team

Replied July 2025

Keleigh C.

Verified reviewer

Cosmetics

501-1000 employees

Used weekly for less than 6 months

Review source

Reviewed June 2025

Ehhhh but okay!

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I love that it is direct customer feedback with no bs in between. It has a broad coverage of tech product reviews that also offer depth to them.

Cons:

It's only user reviews and no product overviews or breakdowns which can be a downside. They can also be emotionally driven rather than fact-based

Vendor Response

Hi Keleigh, Thanks for sharing. We're a platform for sharing genuine experiences - and while most of those are service reviews, companies can also collect product reviews to easily showcase feedback directly on their site. Thanks, The Trustpilot Team

Replied June 2025

Lauren E.

Verified reviewer

Public Relations and Communications

11-50 employees

Used monthly for free trial

Review source

Reviewed May 2025

A good platform to boost your trust

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

How to leave and review reviews for different places and things. I feel like it has a good sense of community and is easy to manage

Cons:

How to pull off and intergrate reviews into your own company.. could be made easier with different functions.. what reviews you'd like to feature etc if you pulled off a short video/ animation or image for websites etc.

Vendor Response

Hi Lauren, Thanks for sharing! We love hearing that you're enjoying using Trustpilot for reviews. Thanks, The Trustpilot Team

Replied May 2025

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