Trustpilot 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Trustpilot

4.5

(1202)

Pricing

Starting at $299.00 per month

About Trustpilot

Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. Founded in 2007 with a simple yet powerful idea that is more relevant today than ever - to be the universal symbol of trust, bringing consumers & businesses together through reviews. Trustpilot is open, independent, and impartial - we help consumers make the right choices and businesses to build trust, grow and improve.

Today, we have more than 300 million reviews and 67 million monthly active users across the globe, with 127 billion annual Trustpilot brand impressions, and the numbers keep growing. We have more than 900 employees and we’re headquartered in Copenhagen, with operations in Amsterdam, Denver, Edinburgh, Hamburg, London, Melbourne, Milan & New York.

Trustpilot provides businesses with the necessary tools to assist with review invitations, onsite widgets, Google Seller Ratings, rich snippet stars & more, to help stand out where it matters most - in search.

Trustpilot Screenshots

Trustpilot Pricing and Plans

Starting price: $299.00 per month

Free Trial

Free Version

Plus

$299.00

flat rate, per month

Plan includes:

8 widgets
3 User logins
200 monthly invitations
Ad-free profile on Trustpilot.com
Customize your profile page
Competitor module
Social media sharing tools
Downloadable marketing assets

Premium

$629.00

flat rate, per month

Plan includes:

Full website widget library
10 User logins
500 monthly invitations
Profile page promotions
Ad-free profile on Trustpilot.com
Customize your profile page
Competitor module
Social media sharing tools
Downloadable marketing assets

Advanced

$1,099.00

flat rate, per month

Plan includes:

Ability to customize
20 User logins
5000 monthly invitations
Customizable review invitations
Custom website widgets
Email review widgets
Targeted review showcasing
Profile page promotions
Ad-free profile on Trustpilot.com
Customize your profile page

Enterprise

Pricing available upon request

Plan includes:

Unlimited user logins
Unlimited invitations
Generative AI tools
AI review responses
Customizable review invitations
Custom website widgets
Email review widgets
Targeted review showcasing
Profile page promotions
Ad-free profile on Trustpilot.com

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Trustpilot Features

Popular features found in Customer Experience
Customer Segmentation
Customizable Fields
Customizable Templates
Dashboard
Data Visualization
Engagement Tracking
Negative Feedback Management
Real-Time Notifications
Reporting/Analytics
Survey/Poll Management
More features of Trustpilot
Activity Dashboard
Alerts/Notifications
Anonymous Feedback
API
Campaign Management
Complaint Monitoring
Customer Database
Customer Experience Management
Customizable Reports
Email Reminders
Feedback Management
Knowledge Management
Mobile Survey
Monitoring
Multi-Channel Data Collection
Multi-Language
Performance Metrics
Predictive Analytics
Ratings/Reviews
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reminders
Reporting & Statistics
Response Management
Review Monitoring
Review Notification
Review Request
Sentiment Analysis
SEO Management
Social Media Integration
Social Promotion
Social Sharing
Surveys & Feedback
Tagging
Text Analysis
Text Fields
Third-Party Integrations
Trend Analysis
Visual Analytics
Widgets

Trustpilot Integrations

Hootsuite

Zendesk Suite

Meta for Business

Twitter/X

Zapier

Mailchimp

See all 32 integrations

Trustpilot User Reviews

Overall Rating

4.5

Ratings Breakdown

65%

25%

Secondary Ratings

Ease of Use

4.6

Value for money

4.2

Customer support

4.2

Functionality

4.4

Jackie S.

Verified reviewer

Retail

Self-Employed

Used daily for less than 2 years

Review source

Reviewed June 2025

Great for trusted reviews

My overall experience has been positive and i can definitely trust the reviews on different companies

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What i really like about trustpilot is the fact the website has a sleek design and it has lots of reviews on all different types of companies and their products.

Cons:

No complaints whatsoever about this.site its easy to use and navigate to the information t j at you are looking for.

Vendor Response

Hi Jackie, Thanks for the review! We're so happy to hear that you're enjoying using Trustpilot and that you've put your trust in us. Thanks, The Trustpilot Team

Replied June 2025

Verified

Reviewer

Information Technology and Services

2-10 employees

Used daily for less than 2 years

Review source

Reviewed July 2025

Expensive but necessary for reputation management

In the past 2 years we've been a Trustpilot customer, they've increased the subscription price whilst taking away features and not adding any new features to our plan, so we're paying for a diminished product, but so many software companies are doing this nowadays. I truly wish there was an alternative

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The interface is very user friendly, it's easy to integrate with ecommerce and easy to manage replying to customer reviews.

Cons:

It seems like it's a bit of a 'necessary evil' to have, on one hand we need a system to collect customer reviews, but also the ability to reply to any reviews and so we're left paying for this expensive bit of software just to manage our reputation.

Reasons for switching to Trustpilot

Feefo no longer supported our ecommerce platform

Vendor Response

Hi there, Thanks for your feedback - we're really glad to hear you're finding the platform easy to use and helpful for managing customer reviews and integrations. We hear you on the pricing. We know that investing in reputation management can feel like a big commitment, especially when it becomes a “must-have” tool. We're always working to improve the value we provide and hope the features and insights continue to support your goals. Appreciate you taking the time to share your thoughts - if there’s ever anything we can do to help you get more out of the platform, just let us know. Thanks, The Trustpilot Team

Replied July 2025

Selim D.

Verified reviewer

Health, Wellness and Fitness

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed August 2022

Helps Recognition and Improved Referral Sales!

Previously 5

Happy

Ratings Breakdown

Ease of use

Previously 5

Value for money

Customer support

Functionality

Pros:

It's a pretty straight-forward platform that helps engage with clients, improves recognition and improves referral sales.

Cons:

They can improve the screening process for comments as spam reviews can pass through and hurt the ratings

Stefanos L.

Verified reviewer

Real Estate

2-10 employees

Used daily for less than 6 months

Review source

Reviewed January 2026

Incredibly damaging to business!

Incredibly damaging to business! I registered with Trustpilot as a company and received a 5-star rating. However, my profile shows 3.7 stars. I then sent my profile to many of my customers and they rated it. All with 5 stars. My profile showed 4.3. And now Trustpilot has deleted 6 reviews from my customers. Now I'm back at 4.0. It looks like Trustpilot is deliberately trying to damage my business. TO ALL NEW BUSINESSES! BE CAREFUL WHEN REGISTERING, IT CAN BE VERY DAMAGING TO YOUR BUSINESS. By the way, once created, you cant delete your account. This is called slavery.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Now nothing. As a new business this is the worst you can do. Sorry but cant say even one positiv thing about trustpilot. They are very famous but they dangerous for new business.

Cons:

Get bad reputation by using trustpilot. The system of trustpilot is not like every other system. On every reviewing system, when you have 4 5Star reviews, you have 5 Stars on your profile with a small (4). this show the count. Very clear to understand for everybody. On trustpilot you have 4Star profile. So you look like a bad decision for new customers.

Karen M.

Verified reviewer

Publishing

2-10 employees

Used daily for more than 2 years

Review source

Reviewed January 2026

The easy way to manage our brand's reputation for small teams.

Trustpilot is useful for tracking customer opinions and establishing credibility for the brand, as well as making marketing decisions, and it brings reviews together into one place so that trends and issues can be easier to spot over time.

Ratings Breakdown

Ease of use

Functionality

Pros:

I love the way that reviews can be used as feedback but also a marketing tool to inform us on what readers are thinking and give us credibility with external audiences.

Cons:

The learning curve is steep during initial setup, and some advanced features are a bit tricky to configure correctly for small teams.

Sasha B.

Verified reviewer

Sports

Self-Employed

Used monthly for less than 6 months

Review source

Reviewed August 2025

Unreliable

When I made contact I thought they would fix their error but they didn't. I received what seemed like an automated reply with no name that they still wouldn't allow my review due to their automated detection technology.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The website was easy to use and fill in the boxes to leave a review. I didn't realise though that trust pilot would choose which reviews were going to be added to their website.

Cons:

My review was removed because trust pilot use automated detection technology which checks your location and the review for advertising or harmful/illegal content. I reviewed a local business which I was able to provide documentation for and didn't include any advertising or harmful/illegal content and my review was still not allowed. Several of my friends who also left genuine reviews for the same business had their reviews removed.

Reasons for switching to Trustpilot

The business I was leaving a review for used Trustpilot, I won't use them again.

Vendor Response

Hi there, Thanks for sharing your experience and apologies for the trouble. We want you to be able to share your experiences, we just ask that these are within our guidelines or they can be flagged. If you think there's been a mistake or want our team to take another look, please fill out this form https://help.trustpilot.com/s/contact-us?language=en_US and they'd be happy to do so. Thanks, The Trustpilot Team

Replied August 2025

Chad F.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 12 months

Review source

Reviewed January 2025

Site for users' feedback.

I use it for new software discoveries and researches.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Trustpilot helps me in decision making in the way that i can read other users feedback and compared the products to come out with the best software solution.

Cons:

Trust pilot is actually operating incredibly.

Reasons for switching to Trustpilot

Trustpilot is easy to work with because it has active Team.

Vendor Response

Hi Chad, Thanks for the review! We always love to hear when someone is finding it useful to reference Trustpilot before buying online. Thanks, The Trustpilot Team

Replied January 2025

Will B.

Verified reviewer

Arts and Crafts

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed January 2026

Glad Trust Pilot exists, used across the sectors

A giant in the field which could enhance their App based offer with broader tools for analysis across customer behaviour and motivations

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Trust Pilot is the largest of its kind in the sector and is used across the board to gauge trust. It is trustworthy, verifiable and holds a lot of useful data about customers and the sector. It is useful from both sides of the fence.

Cons:

Sometimes it is unclear if a review is paid promotion or not, which is different from other providers. Otherwise it is very useful. Their Mobile app could be better and more useful tool wise.

Eric P.

Verified reviewer

Financial Services

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed May 2025

Price is insanely high.

We were paying TrustPilot $70/month, then our bill suddenly jumped to $380/month for the same service. When we contacted them about it (and escalated it), they said, Well, we sent you an email about renewing at the new price. They refuse to cancel our service until the "contract" that auto-renewed at a new price expires. Sorry, I don't read every one of the many emails they send... so, now I'm stuck with a huge bill for a year that I can't afford... and I only use 5% of the services they offer :( Buyers beware.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The website widget helps build trust. They offer a lot of other "features" that are mostly not helpful.

Cons:

Cost is insane, renewal happens with a massive price increasse and customer support just says it is what it is. Very disappointing.

Vendor Response

Hi Eric, Thanks for sharing your feedback and we're sorry to hear you're disappointed. We understand that pricing is an important consideration, and we always aim to provide clear communication around any changes ahead of renewal. Cancellations or changes do need to be made in line with the terms of your agreement, but if you have further questions or concerns, your account manager is the best point of contact to help clarify next steps. We appreciate you taking the time to share your experience. Thanks, The Trustpilot Team

Replied May 2025

Joanne M.

Verified reviewer

Pharmaceuticals

5001-10000 employees

Used weekly for less than 6 months

Review source

Reviewed December 2025

Trustpilot