Trustpilot vs Experience.com: Which is best for you?

Trustpilot is useful for tracking customer opinions and establishing credibility for the brand, as well as making marketing decisions, and it brings reviews together into one place so that trends and issues can be easier to spot over time.

It seems like it's a bit of a 'necessary evil' to have, on one hand we need a system to collect customer reviews, but also the ability to reply to any reviews and so we're left paying for this expensive bit of software just to manage our reputation.

Very helpful in building my business, understanding the needs of my clients and sharing the success of achieving my simple but clear mission statement of “Happy Customers” and on several platforms.

I like to see where I rank, but I also feel the rankings are not fully based on reviews and this is odd.