ZoomInfo Operations 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

ZoomInfo Operations

4.3

(105)

Pricing

Pricing available upon request

About ZoomInfo Operations

ZoomInfo OperationsOS caters to the needs of an organization's operations and sales teams. ZoomInfo OperationsOS Lite is a free version of the software that allows you to manage your contacts, schedule meetings, and coordinate communications with other people in your company.

ZoomInfo OperationsOS Lite offers the following functionalities:

Manage Contacts: You can add or remove contacts from your account, update their information, and search for new contacts by name or location.
Schedule Meetings: With this feature, you can send out invitations to prospective clients or customers, set up follow-up reminders for yourself or others involved in the meeting, and track who has accepted or declined an invitation.
Coordinate Communications: This feature allows users to send messages back and forth with one another through email threads or calendar events.

ZoomInfo Operations Screenshots

ZoomInfo Operations Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

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ZoomInfo Operations Features

Popular features found in Data Management
Access Controls/Permissions
Activity Dashboard
Automatic Backup
Customer Database
Data Connectors
Data Import/Export
Data Migration
Data Quality Control
Data Security
Data Synchronization
Data Visualization
Multiple Data Sources
More features of ZoomInfo Operations
Activity Tracking
Alerts/Notifications
API
Calendar Management
CRM
Customizable Fields
Customizable Reports
Dashboard
Data Capture and Transfer
Data Cleansing
Data Dictionary Management
Data Discovery
Data Extraction
Data Integration
Data Mapping
Data Storage Management
Data Verification
Deduplication
Drag & Drop
For Sales Teams/Organizations
Hierarchy Management
Interaction Tracking
Lead Capture
Lead Distribution
Lead Qualification
Lead Segmentation
Match & Merge
Monitoring
Opportunity Management
Performance Metrics
Prospecting Tools
Real-Time Data
Reminders
Reporting/Analytics
Reporting & Statistics
Role-Based Permissions
Search/Filter
Secure Data Storage
Task Scheduling
Template Management
Third-Party Integrations
User Management
Web Forms
Workflow Management

ZoomInfo Operations Integrations

Snowflake

HubSpot CRM

Microsoft 365

ZoomInfo Operations User Reviews

Overall Rating

4.3

Ratings Breakdown

42%

45%

10%

Secondary Ratings

Ease of Use

4.1

Value for money

4.1

Customer support

4.4

Functionality

4.2

Cameron E.

Verified reviewer

Internet

51-200 employees

Used daily for less than 2 years

Review source

Reviewed July 2020

Great database maintenance software - simple and easy to use

I've used tools like DemandTools and other database management software in the past - it's all crap compared to RingLead. It's an all-in-one tool that allows me, as a marketing ops person, to link to Marketo and run all my leads through and get them cleaned up (de-duped, matched, converted, etc) as they go through my web forms and uploads. Great tool to also upload big lists into Salesforce. Great tool and I haven't even started to use the more advanced stuff like segments, etc.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Love the simple interface, easy to run and maintain programs, schedules and other filters. Great integrations with Salesforce and Marketo - which is why we

Cons:

Sometimes have to do some workarounds where they don't have the exact configutation, but for the most part can do everything you need it to.

Reasons for choosing ZoomInfo Operations

RingLead was cheaper. Openprise was an awesome software but it was so expensive.

Reasons for switching to ZoomInfo Operations

Much better interface, web interface vs having to physically install on a computer, easier to use, number of user licenses, and on and on. SO MUCH BETTER!

Diana B.

Verified reviewer

Computer Software

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed January 2025

Good if you can afford it, otherwise there are hundreds of other cheaper options

Good to use if it's already part of your tech stack, but not necessarily worth it if you're a smaller business looking to grow lean. I think of it like an SEMRush which is very expensive, but people love using it if their company can afford it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

ZoomInfo is often considered the best prospecting tool if your team can afford it. I love how clean the UI is, and how much data the dashboard shows.

Cons:

I don't like how you need to contact them to get pricing, that already sets the tone that this isn't a good choice for small to SME's. I think it's quite overpriced compared to the likes of Apollo, Cognism, Hunter, and etc. In my tests, their emails come back as only 85% deliverable on average - and I would say 25% of the 85% are catch-alls. This means they have a closer to 60% accuracy for the types of emails I'd like to find at a very high premium.

Reasons for switching to ZoomInfo Operations

My client wanted a more sophisticated and best-in-class platform. That's what ZoomInfo is if you can afford it. That being said I think they're only marginally better than Cognism or Apollo. However, if you're a large enough business - it's worth the switch.

Tate S.

Verified reviewer

51-200 employees

Used other for less than 12 months

Review source

Reviewed June 2018

Inexplicably bad.

Deduping

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software does indeed work as advertised. They are able to offer deduping services that our company needed.

Cons:

Wow! Bad experience all around. For 7 months of our 12 month contract they were charging some random persons credit card instead of ours. Apparently they have no safeguard for protecting clients credit card info. Anyway we tried to get it fixed back in November and they just ignored us. We then got an email that they would be contacting their attorney over this. Straight up told me he didn't care if we renewed with them next year. We finally got our credit card on file and hopefully, it's fixed. But there is some serious miscommunication and confusion on their end. Their frustration should never be taken out on a client when it's their own fault. I got ahold of someone else in the company and they apologized profusely for the way we had been treated and for the mistake that had been made on their end and offered us a 10% discount. The software fits our needs for now but we are seriously unimpressed with the customer service and lack of professionalism.

Danielle T.

Verified reviewer

Human Resources

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed June 2020

Viewpoint of a frequent user

Overall, Capture has allowed us to get in contact with candidates who normally we wouldn't have been able to reach. This has greatly increased our ability to be consultative with our clients and fill roles.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the fact that we can gather somewhat accurate information on a candidate's personal contact. Being able to keep that information in project lists is helpful as well.

Cons:

There are only a few things I do not like about the software. In the process of parsing in candidates, there can be some bugs on LinkedIn's side. After that, enriching a large number of candidates can take a while, and sometimes the contact information is incorrect, which has lead to some awkward conversations.

Reasons for switching to ZoomInfo Operations

To get direct-dial and cellphone numbers before ZoomInfo offered that.

James M.

Verified reviewer

Education Management

51-200 employees

Used monthly for more than 2 years

Review source

Reviewed August 2020

Easy to understand, difficult to master.

Easy to set up, responsive customer service, quality product but difficult to apply well at first.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The fuzzy matching for deduplication of uploads and existing records is fantastic. Even the basic normalization enrichment package will help make your data much more useful. Also, mass update is a fantastic tool for managing your records. This tool has saved me countless hours of coming through duplicates. We would have just had to let them into the system or not uploaded records. It's been a huge win for me in my role as admin.

Cons:

The deduplication is the part that's difficult to master. It's about as well done as any tool I've seen or tried but the logic for deduplicating can be quite tricky and you have to understand going in that no system is going to completely replace a person reviewing the records.

Reasons for choosing ZoomInfo Operations

Better demo, Cloudingo may have had an equal tool but I felt that Ringlead did a better job getting me up and running with it.

Radu S.

Verified reviewer

Internet

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed August 2020

Best Bulk Lead Upload Software out there

Overall we are happy with it and although every year we review the market we couldn't find any software that would be better than RingLead.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We are only using the Lead Upload functionality and for the past 3 years, we had no problem with this. Love the ability to custom match the imported data with the already existing data and the ability to create templates that can be used based on specific matching criteria.

Cons:

Nothing to mention here, we didn't have any problems with it.

Reasons for choosing ZoomInfo Operations

Ease of use, support and price. After reviewing all the offers we decided to go and continue using RingLead year after year

Philip M.

Verified reviewer

Construction

501-1000 employees

Used weekly for more than 2 years

Review source

Reviewed August 2020

A value-effective data integrity solution.

I am satified with our overall experience with Ringlead. As they have gone through growth stages and transitions, they maintained a solutions oriented approach. Our impression is that their support has improved as the platform functionalities grew, which we find is not typical in this arena.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Account and Contact merge functionality is something we find very helpful. It is much more effective than native merge functionality.

Cons:

Initially , we had issues with the deduplication functionality interfering with Contact synchronization on mobile

Reasons for choosing ZoomInfo Operations

Cost, functionality, and the preserverance of their sales team.

Paul E.

Verified reviewer

Retail

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed August 2020

So Far so Good

I have been using Ringlead since 6 months for multiples subjects. So far 0 bugs or real issues. And the CS team is always there when need with answers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Every features i use are available on Salesforce, with a big difference. They are way simpler and faster to use on a daily basis. Especially "Deduplication", "mass delete/update". You can also work on both Sandbox and Production effortlessly and refresh the connection immediately.

Cons:

No big topic. The before last phase seems a bit useless during deduplicating. But that aside nothing.

Reasons for choosing ZoomInfo Operations

Easier to use, faster to deploy, intuitive on a daily basis. And the more important : way better sales rep on Ringlead side. Customized demo and 2 meeting versus generic demo without customization and 1 meeting.