Brandfolder vs. Bynder: 2026 Comparison

Bynder and Brandfolder offer asset libraries that allow users to collect all their assets in the system. Here’s a breakdown of what’s included:

Bynder

• Centralized asset library: Robust digital asset repository with advanced metadata tagging, filtering, and search capabilities.

• AI-powered tagging and search: Use AI to auto-tag assets and improve discoverability.

• Version control: Maintain asset history and allow easy rollback to previous versions.

• Custom taxonomies: Flexible categorization and metadata schemas tailored to brand needs.

• Advanced permissions: Granular user roles and access controls for secure asset sharing.

• Brand guidelines portal: Central hub for brand rules and assets to ensure consistency.

• Digital rights management (DRM): Control asset usage rights and expiration.

• Scalability: Designed for enterprise-level operations with high-volume asset needs.

Brandfolder

• Simple folder-based library: Organize assets in a familiar folder structure.

• Basic metadata and tagging: Tag assets and add metadata.

• Asset showcase: Visual platform to present and share brand assets externally.

• Permission settings: Set settings for privacy and access levels for different users.

• Analytics dashboard: Track asset usage and engagement.

Here’s what Bynder users like about this feature:

• Centralizes assets, serving as a single source of truth

• Enhances collaboration by providing a user-friendly solution for sharing files and documents

• Enables flexible distribution and use of digital assets

• Saves significant time in creating and sharing assets

• Facilitates easy sharing of assets with internal and external stakeholders

• User-friendly digital asset manager with extensive features and add-ons

Here’s what Brandfolder users like about this feature:

• Facilitates quick and easy sharing of large files with customers and coworkers

• Asset tagging improves discoverability

• ‘Guest Uploads’ functionality allows aggregation of assets from the network

Common issues:

• Bynder users encountered issues with the flat database structure, ineffective metadata search, and lack of tracking for file transfers. Additionally, there are concerns about premature API access termination and security in upload presets.

• Brandfolder users have reported some glitches and requested improvements to asset tagging to make them more discoverable.

Both Bynder and Brandfolder come with document storage features that enable users to store and organize documents in a centralized system. Here’s a breakdown of what’s included:

Bynder

• Centralized cloud storage: Secure, scalable storage for all documents, images, and videos.

• Advanced metadata and tagging: Use detailed classification and easily retrieve documents.

• Version control: Track document changes and allow rollback to previous versions.

• Access permissions: Granular control over who can view, edit, or download documents.

• Search and filter tools: Powerful search engine with filters for document types, tags, and metadata.

• Document previews: In-browser previews for many file types without needing to download.

• Audit trails: Log document access and changes for compliance and tracking.

• Integration with creative tools: Seamless access to documents from Adobe Creative Cloud and other platforms.

Brandfolder

• Cloud-based storage: Store a wide range of file types including PDFs, Word docs, and presentations in the cloud.

• Bulk uploading: Easily upload multiple documents at once.

• Metadata and tagging:Tag assets and add metadata for document organization.

• Permission levels: Manage role-based access for secure document sharing.

• Collections and groups: Organize documents into collections for easier sharing and access.

• Searchable content: Real-time search with filters and pinned/tagged results.

• Public and private sharing: Share documents internally and externally via secure links with customizable access.

• Activity tracking: Monitor document usage and user interactions.

Here’s what Bynder users like about this feature:

• Central repository for digital documents ensuring access to the most up-to-date and accurate versions

• Consolidated storage that centralizes all existing content with robust access controls for external stakeholders

• An organized system that simplifies document management, reducing time wasted searching across multiple locations

Here’s what Brandfolder users like about this feature:

• Efficient aggregation of documents, facilitating collaboration across the network  

• Seamless sharing of files and documents, including large files, without the need for recipients to create an account

•  Easy organization and categorization that improves the discoverability of stored documents, ultimately saving time and enhancing efficiency

Common issues: 

• Bynder users have experienced difficulties with the flat database structure and search functionality, which sometimes hinders the efficient retrieval of documents without a more traditional folder structure.

• Brandfolder users have found that the document preview sizes are occasionally too small, which can impact the ease with which documents can be reviewed and retrieved.