theTradeDesk 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

theTradeDesk

4.4

(15)

Pricing

Pricing available upon request

About theTradeDesk

theTradeDesk is a data management platform that helps businesses streamline operations related to native advertisement management, audience mapping, campaign performance tracking and more on a centralized platform. The cross-device targeting tool lets staff members identify and establish advertisement distribution partnerships based on multiple criteria, such as regional coverage, device types and graph sizes.

theTradeDesk's data management platform (DMP) allows team members to generate data element reports, conduct lookalike modeling and segment audience based on multiple categories. With the planner functionality employees can analyze cross-channel media consumption to accordingly generate and launch campaigns across sites, apps or devices. Additionally, with the video advertising module, users can create and distribute skippable, non-skippable, muted and unmuted videos to specific audience across all devices.

theTradeDesk comes with an application programming interface (API), which allows businesses to integrate the system with several third-party solutions. Pricing is available on request and support is extended via FAQs, email, phone and other measures.

theTradeDesk Screenshots

theTradeDesk Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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theTradeDesk Features

Popular features found in Demand Side Platform (DSP)
Ad Inventory Management
Audience Targeting
Bidding Strategies
Customer Segmentation
More features of theTradeDesk
Advertising Management
AI/Machine Learning
API
Budget Management
Campaign Analytics
Campaign Management
Campaign Segmentation
Click Tracking
Contact Database
Cross Channel Attribution
Customer Journey Mapping
Data Capture and Transfer
Data Mapping
Display Ad Management
Email Marketing
Event Triggered Actions
For Advertising Agencies
Multi-Campaign
Multi-Channel Marketing
Performance Management
Real-Time Data
Real-Time Reporting
Real-Time Updates
Reporting & Statistics
Third-Party Integrations

theTradeDesk User Reviews

Overall Rating

4.4

Ratings Breakdown

53%

33%

13%

Secondary Ratings

Ease of Use

3.9

Value for money

3.8

Customer support

4.3

Functionality

4.3

Umang M.

Verified reviewer

Information Technology and Services

501-1000 employees

Used weekly for less than 2 years

Review source

Reviewed February 2023

Make way for your advertising expert

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

TTD has brought in the revolution for ad programmatic in terms knowing which ad campaigns has to be run, so that we could get proper understanding of what people like and dislike about the product and it's quality.

Cons:

UI/UX plays a crucial role in understanding the platform that has to be used in order to create proper insights. So, in this sector I could see a bit of improvement.

Kaden F.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Review source

Reviewed July 2022

Great DSP

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Tradedesk has a robust number of data segments and options to tie in your own data segments as well. It is one of the most wide ranging DSPs that I have found so far. Customer Support is helpful and timely in responses as well.

Cons:

Reports can be slow to load and run, the platform also struggles in my opinion to let you visualize campaign performance quickly.

Reasons for switching to theTradeDesk

TTD is much cheaper with access to more targeting options

Verified

Reviewer

Used other for more than 2 years

Review source

Reviewed March 2018

Not the best value for the costing

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Trade desk is one of the more well know DSP in the industry. They offer the full spectrum of features including video, display, retargeting, audience, etc. I used the platform extensively when I was at a larger agency since we did high volume (for media spend).

Cons:

When I transitioned to a smaller company the Trade Desk wasn't an option since there was a high cost of entry which you needed to commit to monthly. The monthly min was a "use it or lose it". There are a few companies that have build their business on their technology geared to smaller companies (they change a monthly fee plus ad spend), but it wasn't Trade Desk customer support who told me about this - they had told me to go to a managed provider who still had a large monthly min you had to commit to.

Carie H.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for more than 2 years

Review source

Reviewed September 2022

Bulk Edit Campaigns

Overall I love TTD. The automated pacing frees up time to optimize! I think the changes I suggested would only make this platform even better.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Automated pacing is wonderful! Frees up time for optimizing.

Cons:

Bulk edit options limited for campaigns. I have several clients that run several campaigns and they change flight dates. It would be nice for that to be a bulk edit feature. I hate that you can't make more then 1 bulk edit in ad groups at a time, If you make a bulk edit for ad groups you make 1 then it unmarks all of your ad groups and you have to remark and go back into the bulk edit menu. It would be great if we could bulk edit, bulk edits lol.

Verified

Reviewer

Internet

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed February 2019

Countless useful features and amazing customer service

TheTradeDesk makes it possible for us to eliminate waste within programmatic buying, enabling us to spend our RTB budgets smartly and efficiently. Detailed targeting and analytics on audiences allows us to maximize our ROI. TTD's excellent customer supports us whenever needed.

Ratings Breakdown

Ease of use

Functionality

Pros:

The biggest differentiator of TTD is their customer service. Any question you may have is answered promptly and detailed. Other than that, TTD offers multiple valuable features, like audience analysis and forecasting. Reporting is especially good as well and helps us to analyze former and plan for future strategies and campaigns.

Cons:

The usability of forecasting could improve significantly. Settings are not always saved, which makes forecasting - although a very valuable feature - hard to navigate. Fixing this challenge would allow for the user experience for forecasting and overall improve significantly.

Raymond H.

Verified reviewer

Marketing and Advertising

10000+ employees

Used daily for more than 2 years

Review source

Reviewed August 2019

One of the most advance independent DSP in the market

If scale is an issue with the use of data in your campaigns. May want to give TTD a try.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This DSP is probably that be that most aligns with what a trading desk platform should be like. Built to replica features of the stock market. Although not a wall garden DSP with exclusive data, what TTD has over even the war garden is features and easy of use. Their data and vendor integrations to run CTV, audio, or even mobile app campaigns beyond just regular display or video is ahead of even wall gardens like google and amazon. Scale isn't an issue as there's data integrations to scale through probabilistic model partnerships.

Cons:

Would say cost, if you pay attention closely, each feature within the TTD platform has a cost.

David S.

Verified reviewer

Marketing and Advertising

201-500 employees

Used daily for more than 2 years

Review source

Reviewed October 2020

The Trade Desk is best in class and the leader in programmatic platforms

I'm a long time user of TTD, over 5 years, and it's consistently a great platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Trade Desk platform is feature-rich from its DMP of data segments to PMP library to optimization features. The client service team is another strong front for TTD and readily available to support any inquiries.

Cons:

TTD is best in class. The pricing is on the high end, but well worth the value you get in product quality and media buying results.

Justina K.

Verified reviewer

Marketing and Advertising

10000+ employees

Used daily for less than 12 months

Review source

Reviewed December 2019

Platform designed mainly for traders!

Overall experience w TTD has been excellent so far, esp when our account manager is really on the ball to suggest additional tactics and point us in the right direction for platform features and all. Would love to use them again for other campaigns as long as the clients' budgets permit.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that TTD has amazing customer service support team to help traders along with their platform, and also the level of details that are available for viewing and deciding on optimisations esp at ad group level - they call it rails i think.

Cons:

I think there's a certain learning curve involved for someone who has been trading mainly on DV360, but once you get the hang of it, it's actually fine! So far I've been very satisfied with the platform features cos they are obviously catered to the traders. The least favourite part is probably the tech fees which are higher than DV360's (common client concern haha) but well, features are really much better.

Verified

Reviewer

Marketing and Advertising

201-500 employees

Used weekly for more than 2 years

Review source

Reviewed March 2019

The Trade Desk for Ad Agency

They have less restrictions to certain types of healthcare advertising, and have been a great partner to work with.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Allows team to expand to different DSPs than just using the leader in the space. Offers stronger customer support and encourages the team to try new and innovative tactics.

Cons:

Does not always have the scale or buying power of competitors, but other advantages typically overweigh this.

Melvin L.

Verified reviewer

Marketing and Advertising

201-500 employees

Used monthly for less than 12 months

Review source

Reviewed October 2019

Great platform and evolving positively

Great experience. Have used this product for a while. While a lot of products in terms of functionality exists out in the market, the great agency support really sets it apart from the rest. There has been lots of iterations and changes to the product as well. Having seen where this product is going, the outlook looks positive.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Packed with loads of features, great for both beginners to advanced users. Superb support from the team

Cons:

Reporting takes a while to generate. A little bit higher in terms of cost as compared to other similar platforms out there

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