B2B Wave 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

B2B Wave

4.9

(51)

Pricing

Starting at $295.00 per month

About B2B Wave

B2B Wave is a user-friendly B2B eCommerce software for businesses looking to branch out online. Our cloud-based platform lets you accept orders, create online product catalogs, add price lists, manage customers, set customer privacy groups, add sales reps, and monitor your business's performance.

With a focus on facilitating your daily workflow, B2B Wave seamlessly syncs with your accounting, inventory, shipping, and payment systems. Our software is also available as a mobile app (Android/iOS).

Our quick rollout and easy onboarding procedures mean your B2B online store can be up and running fast.

Our customer data is safely stored in an ISO and SOC II-certified datacenter with 24/7 monitoring and kept secure with monthly audits and twice-daily data backups.

B2B Wave Screenshots

B2B Wave Pricing and Plans

Starting price: $295.00 per month

Free Trial

Free Version

Basic

$295.00

per feature, per month

No plan information available

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Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

B2B Wave Features

Popular features found in Distribution
CRM
Financial Management
Inventory Tracking
Order Tracking
Purchase Order Management
Returns Management
Sales Forecasting
Shipping Management
Supplier Management
Warehouse Management
More features of B2B Wave
Access Controls/Permissions
Accounting
Accounting Integration
Activity Dashboard
Alerts/Notifications
API
Backorder Management
Billing & Invoicing
Bulk Ordering
Catalog Creation
Catalog Management
Categorization/Grouping
Communication Management
Contact Database
Content Library
Content Management
Customer Management
Customizable Branding
Customizable Fields
Customization
Database Publishing
Data Import/Export
Data Security
Delivery Management
Discount Management
Document Storage
eCommerce Management
Email Marketing
For B2B
Import/Export Management
Inventory Control
Inventory Management
Layout & Design
Localization Automation
Merchandising
Mobile Access
Monitoring
Online Catalog
Order Entry
Order Management
Order Processing
Payment Options
Pricing Management
Product Catalog
Promotions Management
Reordering
Reporting/Analytics
Reporting & Statistics
Search/Filter
SEO Management
Shopping Cart
Third-Party Integrations
Website Management

B2B Wave Integrations

QuickBooks Online

Stripe

Zoho CRM

Square Payments

Shopify

Zapier

See all 12 integrations

B2B Wave User Reviews

Overall Rating

4.9

Ratings Breakdown

90%

10%

Secondary Ratings

Ease of Use

4.9

Value for money

4.9

Customer support

5.0

Functionality

4.7

Have you used B2B Wave and would like to share your experience with others?

Verified

Reviewer

Wholesale

11-50 employees

Used daily for less than 12 months

Review source

Reviewed October 2018

Ordering Portal

Looking for the right software is daunting and making the wrong choice can be detrimental to your business. We spent over a year testing ordering portal software. B2B Wave was the right decision and has added tremendous value to our business and to our customers. We were looking for an ordering portal which could integrate with our stock management and accounting software. This was easily achieved due to B2B Wave having an outstanding API, support and a clear understanding of our business. The value B2B Wave has added to our business in the past 6 months is unbelievable and I highly recommend them. Thank you for making such great software and keep up the good work.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use Good API Great Support Fast!

Cons:

Nothing to add here. Everything challenge we have put to B2B Wave has been resolved.

Hollie R.

Verified reviewer

Apparel & Fashion

2-10 employees

Used daily for more than 2 years

Review source

Reviewed November 2024

Would highly recommend B2Bwave!!!

Quick replies and support from the team. Pretty platform. Easy to navigate. Overall we love the system and so do our retailers who use it from the front end.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We have been working with B2Bwave now for 2-3 years and we wish we had it sooner! The platform has saved so much time in what was previously a very manual & tedious way of creating orders & invoices. As a very bespoke company with lots of very bespoke options in terms of how our customers order with us, B2B wave has managed to cater to all of these efficiently when other platforms were unable to and this was our biggest issue in finding a partner and platform to work with. The integration with Xero is an added touch. With the click of one button, the information is transferred across & the the reconciliation of payments is fed back to B2B wave quickly with copies of the payments and invoices, easily viewable from our retailers accounts meaning we get far less enquiries from them now so we can allocate this time elsewhere!! Im really pleased with how the platform works together and how easy it is to use. Our retailers have also commented that it is one of their favourite portals to use compared to other Brand they work with. It is pretty, easy to understand and navigate. I would recommend to anyone looking for a similar solution in streamlining their order & invoice processing, especially if you are looking for a system to also look pretty from the front end (a main thing we were struggling to find).

Cons:

No cons as such. In general when we ask for certain updates or provide feedback on things that are missing that would help us they are receptive to finding a solution. The main thing we are missing is the option of generating delivery notes. This is something we have fedback a few times and I would like to see this built quicker but they are actively open to looking into this and I do hope something they will implement soon.

Reasons for choosing B2B Wave

There was a couple of others but I cannnot recall their names at the moment!

Reasons for switching to B2B Wave

We required something that enabled our customers to access and order directly whilst looking pretty from the front end, and was easy to use. Previously they emailed their orders which we transferred across and as the company grew, this became unmanageable!

Ryan Patrick S.

Verified reviewer

Wholesale

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed January 2023

B2B Wave review

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Customer service. quick and really helpful. It is the main reason why I would recommend this app. Your people.

Cons:

Not always user friendly. We have multiple customers with different discount per products and categories and it is hard to input the discounts. On customer pages, they see the MSRP but dont see their discount until they check their cart out. trying to figure the best way to work this with your team as I am writing this. again really helpful customer support.

Simon Y.

Verified reviewer

Electrical/ Electronic Manufacturing

2-10 employees

Used daily for less than 6 months

Review source

Reviewed May 2025

JS PowerSolutions feedback

Excellent! Been thru support with several other options and yours is by far the best. No big custom coding needed.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Simple, fast support. Got my site up in a few days and it just works. Easy QB integration, and have nice structure.

Cons:

As of now, it is great, but it feels like there's features to be added as I get more into the system.

Reasons for choosing B2B Wave

Ease of understanding the platform and implementing functions

Reasons for switching to B2B Wave

Odoo provides a larger platform with more options, but needs for a software specialist to deploy well. Personally, I found myself sitting and typing codes and such to make it work, spending all my time on getting it nice where b2bWave did all the basics for me upfront.

Brennan C.

Verified reviewer

Sporting Goods

2-10 employees

Used daily for less than 6 months

Review source

Reviewed October 2024

COO / Co-owner

Our overall experience so far has been great. I appreciate the responsiveness of their customer service and their willingness to get on a call to help when needed. [sensitive content hidden] is very helpful and really appreciate how much he has worked with our company.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The learning curve of the platform is very low, allowing our company to get up to speed quickly and start selling products to our customers. Wave has been very open to making changes to their platform. I appreciate the person who helped onboard me ([sensitive content hidden]) and his willingness to listen and implement the changes we need to be as successful as possible using the platform. Additionally, Wave has made these changes at little to no cost. The cost of the system is very reasonable compared to competitors. Although we haven't used the API yet, it's great to know that the system has an open API, which will allow us to connect with various other systems in the future.

Cons:

We would like more options for creating pages and customizing the overall look and feel of the site. While we can edit the HTML, it’s more limited compared to other systems like Shopify. That said, since we're using the system for B2B sales and not B2C, the need for extensive customization is low and not a critical factor for a B2B platform. It would also be great to see more information displayed on the dashboard.

Reasons for choosing B2B Wave

Cost was the number one factory. Second was features such as having users login.

Reasons for switching to B2B Wave

Wave has better and more robust B2B systems.

Cherry B.

Verified reviewer

Wholesale

2-10 employees

Used daily for more than 2 years

Review source

Reviewed November 2024

B2B Wave the best decision for our website

Amazing the team at support are always willing to help. We spent a bit of time with them when we set our site up they were amazing. 6 years later they are still amazing adding the little extras to our site, answering our questions very promptly and friendly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is such a great platform so easy to use. Website looks amazing. I like how we can set customer pricing add data sheets lots of photos.

Cons:

It does not work with MYOB. Understand it may be out of B2B Waves control. But it would be the icing on the cake for us.

Reasons for switching to B2B Wave

We needed an online sales tool. Our customer could log in see the products, pricing and make orders.

RICHARD G.

Verified reviewer

Import and Export

2-10 employees

Used daily for less than 2 years

Review source

Reviewed August 2024

Our experience with B2BWave

Overall very positive. All those in our company that are currently using B2Bwave think its great. We have had great feedback from our customers and even those whom didnt want to change how they ordered are now enjoying the ease of ordering. Customers can now see pictures & desriptions, which they can use on their websites.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Customer ordering more accurate and faster. Ease of use. Customer knows when products are out of stock. Orders can be saved for later and completed another day. Notification of products back in stock. Good support when I required help to change some things. Customer feedback has been really good. This is an example:- "The B2B site is as good as, if not better than the majority of B2B portals that we use & will probably get me round to taking in some new lines that I’ve meant to get round to for a while" We were manually inputting order data onto QuickBooks invoices prior to Using B2BWave and Quickbooks integration this removes 90% plus of the data inputting we were doing. Saving time and managing to fulfil more orders in the day.

Cons:

Only negative we had from a customer point of view would be “quick order” as it’s still slower than uploading a system generated CSV or Excel file. Some B2B site offer the option of uploading (correctly formatted granted) & accepting an order by CSV to avoid the manual input. Although admin can do this on behalf of customers- is it a possibility for customers to do this in the future? No real back order system, we have to manually remove a backorder product and then do another order for the customer and then use the status to put on hold or in our case we use it for pre-orders and status changes to awaiting pre-order delivery. it would be helpful if back orders get put into a back order system.

Reasons for choosing B2B Wave

Communication with those whom developed the site. we had a good idea what we could do with the site because of this. We had good support as well.

Joey P.

Verified reviewer

Hospital & Health Care

51-200 employees

Used daily for more than 2 years

Review source

Reviewed August 2024

great product with outstanding support for hearing aid company

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Their ability to provide a flexible and effective platform for managing customers and orders with outstanding support and custom features for our specific business needs.

Cons:

Nothing - great product with tremendous customer support

Reasons for choosing B2B Wave

much less expensive but still flexible and effective for our business needs

Ellen D.

Verified reviewer

Food & Beverages

2-10 employees

Used daily for less than 6 months

Review source

Reviewed June 2025

Easy experience

We were spending two whole workdays writing up orders, so we knew we needed a better solution. Honestly, first we tried a competitor and it was way too complicated. B2B Wave was a really easy solution. [sensitive content hidden] provided a smooth, no pressure sales option, answering multiple questions prior to even signing on. My head spun as I watched [sensitive content hidden] go to work getting us set up really quickly. He was also tireless in answering my questions as I learned to navigate the new system for our wholesale coffee company. I was a bit nervous about getting all of our customers onboarded, but to my surprise they were excited about the ordering portal and jumped right in. I wish we had signed up sooner. Thanks, B2B wave!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The folks are friendly, efficient, and eager to make it a smooth experience. No pressure and no coding experience necessary.

Cons:

- At first I was worried about the cost, but it proved to be competitive with similar companies, and well worth it.

Peter G.

Verified reviewer

Apparel & Fashion

11-50 employees

Used daily for less than 2 years

Review source

Reviewed December 2024

A great step to digitise your B2B Agent Sales

Good - B2BWave was a step in our journey to digitise the B2B sales process. We have only moved from it due to an ERP implementation and the need to serve more customers directly hence we setup a separate B2B Shopify Store

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The way agents can log-in as customers and place orders. Thy can also pull off their own reports.

Cons:

Basic UI - fine for agents but not customers.

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