Drip 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Drip

4.4

(186)

Pricing

Starting at $39.00 per month

About Drip

Everything you know about the traditional marketing funnel is wrong. Not long ago, it was enough to convert a website visitor into a lead, turn that lead into a customer, and hope that customer would become a brand advocate, waxing lyrical about you on social media and third-party review sites.

Drip is the world's first direct-to-people platform that empowers the best e-commerce brands to take direct ownership of each stage of their customer's journey, from visitor to subscriber, subscriber to buyer, buyer to brand advocate—all within a simple but powerful, fully-unified dashboard.

In today's uncertain world, however, it's a different story. For brand-focused marketers, it's no longer enough to "convert" people; you have to delight them. When people feel delighted, they engage with a brand, and that's when they "convert" and become part of the community you're building.

From its simple and intuitive drag-and-drop builder to its customizable, prebuilt email templates; hyper-specific rule engine to robust emails workflows, Drip is the number one platform for brands that see their audience not as subscribers on a list but as people who want to feel seen and recognized.

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Drip Screenshots

Drip Pricing and Plans

Starting price: $39.00 per month

Free Trial

Free Version

Email Marketing Pricing Plan

$39.00

flat rate, per month

Plan includes:

Chat and Email Support
Customizable Number of Contacts
Dedicated Customer Manager

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Drip Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Drip
Activity Tracking
Alerts/Notifications
API
Campaign Management
Campaign Planning
Campaign Segmentation
Click Tracking
Content Management
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Data Import/Export
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Sequences
Email Templates
Engagement Tracking
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Scoring
List Management
Marketing Automation
Mass Texting
Mobile Alerts
Mobile Optimization
Multi-Campaign
Multi-Channel Marketing
Personalization
Real-Time Analytics
Referral Tracking
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Search Marketing
Segmentation
Social Marketing
Social Media Integration
Social Promotion
Template Management
Templates
Third-Party Integrations
Visual Analytics
Web Forms
Website Visitor Tracking
Workflow Management

Drip Integrations

Insightly

Pipedrive

KickoffLabs

Adobe Commerce

Salesforce Sales Cloud

Segment

See all 78 integrations

Drip User Reviews

Overall Rating

4.4

Ratings Breakdown

58%

33%

Secondary Ratings

Ease of Use

4.1

Value for money

4.1

Customer support

4.2

Functionality

4.4

Elias W.

Verified reviewer

Architecture & Planning

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed December 2024

Email marketing

It improved the success of the display of the campaigns having a success in that they are opened and of interest

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

When you carry out an email marketing strategy, the emails usually end up in the spam folder where they are not read and ignored and all the effort of the campaign is useless, but with drip you have the security that each campaign sent by email will arrive in the inbox where its display will be successful, with all the tools that drip provides you can make easy and powerful marketing campaigns

Cons:

I have no bad experiences to tell, everything has been correct with good operation

Sasha T.

Verified reviewer

Consumer Goods

10000+ employees

Used weekly for less than 2 years

Review source

Reviewed November 2024

Drip: Moving our Email Strategy

Our email marketing is completely transformed through our work with Drip. Specifically, our team loves the automatic lead scoring system, which allows us to sort through the high volume of leads quite easily and determine high potential prospects right away. Since we are using it as part of our marketing stack, its reliability and steady execution make it quite invaluable.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The distinctive features of Drip is its visual workflow builder and its long name, but the fact is that Drip has an intuitive interface for its visual workflow builder that lets our marketing team create complicated automation sequences without code. Since the implementation of this granular targeting, our email open rates have improved 35%.

Cons:

We think the reporting dashboard is missing a bit more flexibility in visualization of metrics. The A/B testing currently doesn't let you test multiple email subject lines simultaneously. Especially, workflow management is particularly limited on the mobile app compared to the desktop version.

Reasons for switching to Drip

The first one was Mailchimp, by the way, which was great for the small amount of subscribers we used to have, but we eventually outgrew them. Mailchimp's automation capabilities were only limited and lacked basic segmentation capabilities.

Verified

Reviewer

Executive Office

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed July 2019

Used to Love Drip

I haven't ever had a bad experience with the software and it always worked as it should, but the focus from support is directed entirely toward eCommerce.

Ratings Breakdown

Ease of use

Value for money

Previously 5

Customer support

Previously 5

Functionality

Pros:

I switched to using drip as a small business consultant for the visual automation, ease of use, the free account (up to 100 subscribers), CRM and contact tracking, but over time they shifted their marketing and support entirely to be used as an eCommerce CRM.

Cons:

I am not eCommerce so while I could continue to use their software, they clearly aren't marketing or improving their software to support my needs. There are other leading CRMs and email marketing platforms that I'd recommend for someone who will not be working in an eCommerce field.

Verified

Reviewer

Information Technology and Services

11-50 employees

Used daily for free trial

Review source

Reviewed February 2025

Drip: it gives personalized emails for user

My overall experience with drip was positive especially when it comes to automated

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It allows you to send personalized emails based on users behaviour, past interaction, etc

Cons:

It is time consuming because when we create personalized emails for users it takes time

Reasons for switching to Drip

I switch because it gives me customize emails according to the users

Kortney M.

Verified reviewer

Luxury Goods & Jewelry

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed January 2025

An expensive but very professional tool

It was good, the tool helped me learn a lot about how to properly do email marketing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Many features, and option. A very comprehensive tool.

Cons:

The cost is really high.Worth it because of how complete the tool is, but too much for small business : more made for businesses that generates a high level of sales.

Reasons for switching to Drip

Mailchimp is quite basic. I quickly needed more options.

Verified

Reviewer

Retail

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed July 2019

So many possibilities with Shopify

Drip solved problems we didn't even know we had. For example, we are able to automate a lot of our social and email marketing through Drip before a team member takes leave of absence so things aren't going to hurt as bad for the team as a result. We could not do that previously and would have had to leave money on the table while they were gone (we are a small company.) Currently we have really just focused on our brick and mortar business with Drip but I anticipate when we ramp it up for our ecomm store we will see some really interesting results there too. Our overall experience has been very positive.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

If you sell a lot of different types of products and customers, Drip's ability to help you segment people automatically is amazing. We switched from MailChimp to Drip when Shopify broke and MC broke up but we also needed something more robust for our click and brick as our ecomm started to take off. I love that you can trigger events based on actions like when a subscriber clicks on a certain page on your website and the Facebook custom audience integration is very useful and has upped our targeting strategy on social too. Looking back on what we were doing with MailChimp vs. Drip, I kind of just laugh. They're hard to even compare. This is a full blown marketing and CRM suite and Mailchimp just sends emails. I still feel like I have more I can learn and do with Drip which is exciting. Support is very helpful and quick.

Cons:

The email builder is improving but needs work still-you need to really inbox test because it will not save you from yourself. Images are skewed in some email clients if you check the "constrain image" box for example, so don't check that box! There are some other weird bugs in it but they just came out with a new version which is for sure an improvement. You can now select your products from your Shopify store which is HUGE but I would love more flexibility on integrating products and collections dynamically. The alt text doesn't work in the builder which seems weird to me and I don't have a big enough team to hand code the amount of eblasts we send. I want to add I don't think this is for the casual marketer. In other words, you could get overwhelmed very easily by the bells and whistles so while this is awesome for marketing automation geeks, I would make sure it isn't too complicated for your business goals.

Reasons for choosing Drip

We looked at Klaviyo which I really liked but ultimately it was a lot more money and lacked some of the cool event triggers and automation functionality for campaigns and segmentation that Drip provided. I did like Kalviyo's Shopify integration options for building emails slightly better but not for the extra money and loss of other features that Drip had. It was kind of a tough decision actually!

Reasons for switching to Drip

Shopify and Mailchimp ended their integration and I used that as a good time to make the switch to something more robust - which I was planning to do this year anyway. We basically outgrew Mailchimp's functionality and while I also respect Mailchimp's decision to protect people's privacy (in a nutshell, why they broke up with Shopify), we as marketers need that data if our competitors have it. We needed the targeting and data of something like Drip.

Verified

Reviewer

Information Technology and Services

2-10 employees

Used daily for less than 2 years

Review source

Reviewed November 2022

Using it for all our clients

My experience been awesome - as I also manage marketing campaigns for small to medium businesses, I recommend them using the application too.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the easy of use and all the integrations that Drip provides. It is very useful to my business.

Cons:

I do not have what to dislike in Drip. They do what they have to do.

Reasons for choosing Drip

Because Drip has more automations needed for a business owner.

Vendor Response

Hi We are delighted to hear that you enjoy Drip's platform. It is good to hear that you use automations and are happy with the ease of use and integrations. Best regards, Sebastian from Drip.

Replied November 2022

Chetan A.

Verified reviewer

Apparel & Fashion

2-10 employees

Used daily for less than 6 months

Review source

Reviewed July 2021

Drip Is A Great Email Marketing Software

It was a nice overall experience with the Drip. My team used this tool as the best source of our revenue.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We used Drip last entire year, for our email promotions and automations. It's the great tool I used so far.

Cons:

It's not 100% complete as per my experience of use so far. I liked the features, but it's should be more way better.

Reasons for choosing Drip

We decided to use Drip, as it's has more handy functionalities to have a look, and get the email marketing done in a much nicer way!

Reasons for switching to Drip

It's the most appropriate, and we liked the tool features and dashboard.

Verified

Reviewer

Information Technology and Services

11-50 employees

Used daily for less than 6 months

Review source

Reviewed October 2022

Great UI but lacks some advanced features

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The UI is very intuitive; you can start developing your workflows from the get-go. The only way you can appreciate its seamless UI is when you start using different software and you think why is this so difficult?

Cons:

Few advanced features like recording sales owners are missing along with advanced formula fields.

Reasons for switching to Drip

Primilarly pricing but as you use it you realize why other software are priced the way they are.

Vendor Response

Hi Thank you so much for your review. We are glad you've found value in the product, especially the UI. Best regards, Sebastian from Drip.

Replied November 2022

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed August 2020

A good ecommerce email system, but not without some flaws

Drip was not an easy switch from MailChimp. I will probably go back to MailChimp pretty soon.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Drip is a good ecommerce email system, particularly for Magento. It's relatively easy to set up automations and manage ecommerce contacts, purchases, and other data. It's similar to other email platforms in terms of set up, templates, and flexibility.

Cons:

The demo made it seem like the integration with Magento was the easiest thing in the world, but there were several hiccups at launch. The reporting leaves a lot to be desired, and the automations don't work as seamlessly as I'd like.

Reasons for choosing Drip

The demo was really good.

Reasons for switching to Drip

Wanted better ecommerce automation capabilities.

Showing 1 - 10 of 186 Reviews

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