Litmus 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Litmus

4.6

(52)

Pricing

Starting at $500.00 per month

About Litmus

Litmus is an email marketing solution built for marketing teams in a variety of industries. It can be used to create, test, and analyze email campaigns. With this solution, businesses can manage, organize, and sort through any volume of email campaigns while also ensuring brand control and consistency. User permissions are available to give campaign access to the appropriate teams.

With the Litmus Builder feature, users can see instant email previews, navigate code in grid view, and access reusable code snippets. In addition, users can add email analytics tracking codes to collect campaign insights such as subscriber geolocation and duration of engagement. Litmus offers ESP syncing with Mailchimp, Salesforce Marketing Cloud, IBM Watson Campaign Automation, Marketo, and others.

Technical support is available via an online help center or via email. Pricing is on a monthly subscription basis and dependent on the number of users.

Litmus Screenshots

Litmus Pricing and Plans

Starting price: $500.00 per month

Free Trial

Free Version

Litmus Core

$500.00

flat rate, per month

Plan includes:

5 Full Users
2,000 Email Previews Per Month
500,000 Analytics Opens Per Month
50,000 Litmus Personalize Impressions Per Month
Automated QA Checks And Previews On 100+ Email Clients And Devices
Easy To Use Email Builder (With Or Without Code)
Personalization Templates (Custom Images, Countdown Timers, Etc.)
Customizable Email Testing Profiles (Provided By Litmus)
Code Editor Integrations To Test Where You Build
Email, Phone, And Chat Support

Litmus Enterprise

Pricing available upon request

Plan includes:

Custom Number Of Full Users
Custom Number Of Email Previews
Custom Number Of Analytics Opens
Custom Litmus Personalize Impressions
More Personalize Features (Custom Scratch Offs, Rule-Based Images)
Enterprise-Level ESP Integrations
Advanced Security Settings And User Permissions
Unique Email Analytics And Insights Not Found In ESP Alone
Dedicated Account Management And Customer Success Manager

Deliverability Add-On

Pricing available upon request

Plan includes:

Inbox Placement Insights By Mailbox Provider
24/7 Reputation And Deliverability Monitoring
Visibility Into Competitors’ Sending Practices
Deep Engagement Analytics Filtered By Platform, Location, Mailbox Provider
Exclusive Data Feeds From Mailbox Providers And Security Companies
Easy Tracking Of SPF, DKIM, And DMARC Results

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Litmus Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Litmus
Audience Targeting
Campaign Management
Drag & Drop
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Templates
Geolocation
List Management
Location Tracking
Monitoring
Personalization
Preview Functionality
Real-Time Analytics
Reporting/Analytics
Team Management
Template Management
Third-Party Integrations

Litmus Integrations

Slack

Salesforce Marketing Cloud Account Engagement

Klaviyo

Mailchimp

Salesforce Marketing Cloud

Act-On

See all 36 integrations

Litmus User Reviews

Overall Rating

4.6

Ratings Breakdown

75%

13%

10%

Secondary Ratings

Ease of Use

4.5

Value for money

4.1

Customer support

4.3

Functionality

4.4

Kay S.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for more than 2 years

Review source

Reviewed March 2022

A pricy option for a freelancer or small agency, but Litmus blows the competition away

Litmus vastly increased my efficiency in building and testing email campaigns and email templates.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I was hesitant to switch to a remote editor as my default, but Litmus' instant screenshot testing completely changed my workflow - compared to the "old school" method of sending in an email, it's nothing short of revolutionary. In addition, the product is constantly being improved and updated, and the community and support around it is fantastic.

Cons:

The pricing is not freelancer/small agency friendly. I am mildly annoyed by the presence of tabs for features that are not included in my account level - in my view, if I can't use it, I shouldn't see it.

Reasons for switching to Litmus

Although the pricing is far more attractive, Email on Acid doesn't have anywhere the features or the usability of Litmus.

Jack I.

Verified reviewer

Computer Software

Self-Employed

Used monthly for less than 2 years

Review source

Reviewed February 2025

Great for building fantastic looking compatible emails

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Simply to use email templating for marketing

Cons:

Can be overwhelming at first, could do with a more streamlined UI/UX

Reasons for switching to Litmus

Templates and management are better on Litmus and easier to use and build

James C.

Verified reviewer

Transportation/ Trucking/ Railroad

201-500 employees

Used daily for less than 2 years

Review source

Reviewed June 2022

"Pro tool for email marketing!"

We have been benefitting from this software through template QA and creating templates that are responsive enough. Our QA process is powerful and we have different stakeholders. All the email marketing issues have been solved and a great deal of our time has been saved through the usage of this app. Our emails now look as if a designer has designed them. This tool has helped us a lot. For us, email testing was a cumbersome job that has now become a piece of cake. Our whole team was able to save plenty of time through this amazing tool.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Litmus is a very collaborative tool for building templates, sorting out the issues in the code, and implementing responsive templates. Modules can be incorporated. Brand designs and colors can be set up. Plus, the performance of your organization can be evaluated. It also helps users to confirm if their email is going to give a cool look on all devices. The builder part of the app is just mind-blowing.

Cons:

A live builder option that is currently not available should help a lot. For instance, if one is asking for changes in the code, he should be able to see the changes correspondingly to have a better idea of what could be the best option. Apart from that, many features of Litmus do not fit in our workflow. I can understand that many people might find them useful but part of our payments goes to those features which are not assisting us in any way. So, a solution must be found for such discrepancies.

Gaurav G.

Verified reviewer

Graphic Design

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed May 2025

Best all-in-one email tool

It is perfect to use already built templates for different scenarios for emails, help a lot we can edit it and share campaigns when in need

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Its feature in sending normal emails, email marketing campaigns and other cool features to help us analyze the emails, automation capabilities and much more

Cons:

It should leverage to other microsoft products as well, to provide seemless customisable experience among other softwares

Ivan G.

Verified reviewer

Transportation/ Trucking/ Railroad

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed April 2025

Litmus 5 star!

Overall we had and are having a great experience with Litmus. New features come out often so they are adapting.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very user friendly program, did not take us long to get used to the systems. Handled our email marketing like a breeze.

Cons:

Although Litmus is user friendly, our only complaint would be that it lacked some more complex marketing features.

Katrina M.

Verified reviewer

Consumer Services

51-200 employees

Used monthly for less than 12 months

Review source

Reviewed April 2025

Litmus is it a go or no

I was good but the courses were very long and it was a bit confusing to get started. I had to figure it out on my own and it was frustrating.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that I was able to complete the courses and get credit quickly. The company didn't provide accurate instructions,

Cons:

However I didn't like the fact that I had to download to my computer. The instructions should have been more helpful.

James W.

Verified reviewer

Marketing and Advertising

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed January 2019

The best platform available for inbox previews

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

- Simple, powerful campaign approvals - Easy to use builder - Integrations with ESPs like Emarsys, SFMC, and others - Continually developing new features and enhancing existing ones (send tests directly from Litmus, proofs, convert checklist to builder, access post-rendered HTML, etc.)

Cons:

- Cannot unsubscribe test email address directly within Litmus. Since we work on hundreds of accounts, we naturally forget to unsubscribe some test addresses. Our test addresses are probably subscribed to 20-30 mailing lists, and it is very time consuming to attempt to unsubscribe from those lists. This results in cluttered checklists and higher than necessary render counts. There should really be a quick unsub option on each checklist. - Spam tests are not quick to set up - Litmus Scope is an essential tool, but it is inconsistent and seems to be a largely ignored feature - No notification system for when campaign approvals are finished

Judy N.

Verified reviewer

Financial Services

51-200 employees

Used daily for less than 2 years

Review source

Reviewed February 2023

Multi-branding and Promotion

Incredible online marketing campaign and large volume out bound emailing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease on e-commerce management.Email deliverbility and confirmation .B2C communication and customer retention.

Cons:

All it offers is of significance to us since it meets all

Jason Taylor F.

Verified reviewer

E-Learning

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed April 2020

Easy to use Email Testing

We needed to make sure emails were being universally received the way we wanted them to be, across all different platforms. It suits our needs perfectly. There was definitely some adjusting on the level of tests we would need to run, but the sales/support staff was very generous in working with us to identify the right level. Even if you go above the test "limit" you're not cutoff, so if you need to scale up Litmus will keep supporting you.

Ratings Breakdown

Ease of use

Functionality

Pros:

I'm a huge fan of the multiple platforms for testing emails- desktop, mobile, etc. They keep their testing suite up to date with all the new build releases for iOS and Android and you can run through the different potential platforms all at once with a single test. There's also pretty good engagement insight and A/B testing functionality. The interface is very intuitive so the tool is handy for getting more folks involved in the actual testing process without a complicated onboarding.

Cons:

The intended use applications are great, my only "complaint" is with the data retention aspects. While Litmus has very clean compliance documentation, if you receive a data deletion request, the effectuation insofar as Litmus is a little manual/pedantic. But it's not unworkable.

Russell C.

Verified reviewer

Religious Institutions

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed August 2018

Must Have For Email Marketing

I have been using it for 5 years now and have loved watching the company grow and get better.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Litmus is the best email marketing tool you can have. It gives you all the email previews you could ask for and then some. It has an editor built out just for developing emails and is implemented in most CRMs. Seriously worth the money.

Cons:

I don't have anything negative to say about Litmus.

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