SendGrid 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

SendGrid

4.2

(749)

FrontRunner 2026

Pricing

Starting at $15.00 per month

About SendGrid

SendGrid is a cloud-based email marketing tool that assists marketers and developers with campaign management and audience engagement. Its key features include A/B testing, mailing list management, predefined templates, image library and reporting.

The application comes with an editing tool, which enables users to create responsive email templates and add fields. The campaign management feature lets marketing teams segment contacts based on engagement metrics and customer data. Further, the system includes domain authentication, compliance and ISP outreach to optimize email delivery.

SendGrid comes with web and SMTP API’s, and connects with cloud-based email service providers. It is offered on a monthly subscription and support is provided via phone and email.

SendGrid Screenshots

SendGrid Pricing and Plans

Starting price: $15.00 per month

Free Trial

Free Version

Free (For Marketers and developers)

$0.00

Plan includes:

2000 Contacts
6000 Monthly Email Sends
Design & Code Editors
Segmentation
A/B Testing & Actionable Insights
Automation
1 Sign-up Form
Analytics

Basic (Marketing Campaigns Plans)

$15.00

usage based, per month

Plan includes:

Design & Code Editors
Segmentation
A/B Testing & Actionable Insights
10 Email Testing Credits
5 Signup Forms
Ticket & Chat Support
1 Teammate
100,000 Contacts

Advanced (Marketing Campaigns Plans))

$60.00

usage based, per month

Plan includes:

60 Email Testing Credits
15 Signup Forms
Guaranteed Response Times on Ticket, Chat, & Phone Support
1,000 Teammates
Automation
Dedicated IP Included
200,000 contacts
1,000,000 Emails

Essentials (Email API Plans)

$19.95

usage based, per month

Plan includes:

1 teammate permission
Analytics
2 Event Webhooks

Pro (Email API Plans)

$89.95

usage based, per month

Plan includes:

Analytics
Dedicated IP Included
Collaborate on emails using @ Mentions and Permalinks - Collision Detection - Shared Drafts - Approvals Workflows
1,000 Teammates
Email Validation

Custom/Premier

Pricing available upon request

Plan includes:

Source Analysis
Dedicated IP
Single Sign-On (SSO)

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SendGrid Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of SendGrid
Alerts/Notifications
API
Audience Targeting
Campaign Management
Campaign Segmentation
Catch-all Server Detection
Chat/Messaging
Click Tracking
Communication Management
Contact Database
Customer History
Customer Journey Mapping
Customizable Branding
Customizable Fields
Customizable Templates
Dashboard
Data Recovery
Delivery Tracking
Disposable Email Detection
Domain Check
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Distribution
Email Filtering
Email Management
Email Marketing
Email Monitoring
Email Templates
Engagement Tracking
Forms Creation & Design
Geolocation
Image Library
Inbox Management
Landing Pages/Web Forms
List Management
Location Tracking
Mailing List Management
Message Personalization
Mobile Optimization
Monitoring
Multiple User Accounts
Personalization
Preview Functionality
Process/Workflow Automation
Queue Management
Real-Time Analytics
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Response Management
Routing
Search/Filter
Signature Management
Simple Mail Transfer Protocol (SMTP)
Single Email Verification
SMS Messaging
Spam Analysis
Spam Blocker
Subscription Management
Syntax Check
Team Management
Template Management
Threat Protection
Threat Response
Unsubscribe Database
Whitelisting/Blacklisting

SendGrid Integrations

WordPress

Integration rated 4.8 from 22 reviews

Google Analytics 360

Google Cloud

Heroku

IBM Cloud

Microsoft Azure

SendGrid User Reviews

Overall Rating

4.2

Ratings Breakdown

54%

28%

Secondary Ratings

Ease of Use

4.1

Value for money

4.0

Customer support

3.7

Functionality

4.1

Kevin V.

Verified reviewer

Internet

11-50 employees

Used daily for more than 2 years

Review source

Reviewed November 2025

Very good email sender software

We implemented it 5 years ago for all our Product emails and it has always worked well. We manage 100+ different emails templates and all is easily manageable in their interface.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to implement, easy to create emails templates and has lots of abilities for the pricing they offer.

Cons:

The reporting, especially the unique clicks and unique opens is not accurate. They count it per unique device open instead of actual email open which is a bit annoying to track accuratly.

Reasons for choosing SendGrid

Nore flexible and robust as the other alternatives for our needs and budget

Verified

Reviewer

Information Technology and Services

11-50 employees

Used daily for less than 6 months

Review source

Reviewed January 2025

A Powerful Email Sending Platform.

My experience with sendgrid is very much satisfied. It provides a lot email customization.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

1- SendGrid provides customizable email templates. 2- SendGrid offers robust API support, which makes it easy for developers to integrate email sending into applications. 3- SendGrid has 24/7 customer support, including chat, email, and phone support for premium users.

Cons:

1- Sometimes customer support response times can be slower.

Reasons for switching to SendGrid

Sendgrid provides a more customisation for email templates.

Joe C.

Verified reviewer

Warehousing

51-200 employees

Used daily for less than 2 years

Review source

Reviewed March 2025

Automating email processes throughout our company

Fantastic, I wouldn't imagine using anything else with its full feature set

Ratings Breakdown

Ease of use

Value for money

Customer support

Previously 5

Functionality

Pros:

Easy to use, implement and track statistics. Secure and reliable

Cons:

lower tier pricing, wish they had 1 tier lower for our use case

Reasons for choosing SendGrid

SendGrid is secure, reliable and its full feature set + API make it an easy choice.

Verified

Reviewer

Information Technology and Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed January 2025

My Journey with sendgrid

Overall Experience is very good, like i can trust on sendgrid with my eyes closed.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Sendgrid is so seamless that if we have send one mail or a million its always reliable and send all mails seamlessly.

Cons:

Free Plan have strict limit for number of mail you can send, that make difficult for upgrade without testing it proper.

Reasons for switching to SendGrid

I found SendGrid more easy to use and integrated with my Website.

Lauren C.

Verified reviewer

Consumer Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed November 2024

Automated Emails With Ease

It's quick, fast and efficient and gets the job done. Very straight forward and easy to incorporate into any business with an online presence.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease of use and integration for automated emails

Cons:

Not as much versatility in templates as I would like

Reasons for switching to SendGrid

I felt it was a better overall value for the money

Antonella S.

Verified reviewer

Consumer Services

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed January 2025

Its Ok for small Businesses

Its ok, I recommend it for business owners that are just starting

Ratings Breakdown

Ease of use

Functionality

Pros:

it has a free plan and no credit card required

Cons:

The HTML editor is not much intuitive as other senders. To import a HTML the only way is with the html code.

Reasons for choosing SendGrid

Free version without credit card required. the limit of 100 emails per day is ok for a small business

Paul T.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 6 months

Review source

Reviewed September 2025

Best email deliverability I've found so far from a new, custom domain

Integrated directly (and was recommended) by Replit for a vibe coded project. Replit was requested to send email and it guided me to sending up a Sendgrid account which was nice and easy.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A really complete product but with a super simple interface. I needed it for transactional email and I'd say it's deliverability is better than anything I've seen before in terms of reliability.

Cons:

An extremely minor point but if I had to find a con from my experience so far it would be that navigating the custom domain settings requires a bit of knowledge and research. Personal scenario, if you know what you're doing you'll do fine. Easy enough to muddle your way through.

Justin K.

Verified reviewer

Computer Software

2-10 employees

Used daily for more than 2 years

Review source

Reviewed July 2025

Abrupt Changes Leave You Hanging!

We were happy users for years. Then the email about pricing changes - a whopping $60/mo minimum because we used basic marketing automation (a welcome email when users sign up). I wasn't able to completely refactor the integration before the cutoff, so now I have no automation and they deleted all my contacts and my templates, so I get to rebuild ALL of that from scratch. Awesome!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to format emails and build automations was straightforward for our simple use case. We used the API capability to sync our contacts and basic marketing automation.

Cons:

We have a low volume, simple use case. Suddenly they change their pricing and require that we pay $60/mo to send our ~50 emails per month! Unsustainable of course, and after we heavily invested to build the API integration, it was as you'd expect an unfortunate turn of events that left us high and dry.

Babatunde O.

Verified reviewer

Marketing and Advertising

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed April 2025

Honestly, great app for email marketing

SMTP was faily easy to set up anf sendgrid provided API to connect email function to my wordpress sites without stress.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Its very easy to set up email funnels with sendgrid plus the inbox delivery high and spam rate is low.

Cons:

I did not get enough help while setting up my account but i still figured things out even though the platform was more complex than other email providers

Fernando O.

Verified reviewer

Consumer Services

51-200 employees

Used monthly for less than 12 months

Review source

Reviewed September 2025

Terrible Customer Service

My account was hacked and the hacker blocked my IP address. It took SendGrid support 3 day to get back to me. I still don't have access to my account.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Seems like a robust email delivery service. N upfront cost. I can start with our free plan and try the full suite of features at my own pace.

Cons:

Terrible customer support. They do not have a contact number or online ticket system. Response by email is very slow.

Showing 1 - 10 of 749 Reviews

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