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Badger Maps vs OptimoRoute

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Updated February 10, 2026

Badger Maps vs OptimoRoute: Which is best for you?

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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$69.00

per month

$35.10

per month

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Route Optimization
5.0
Mobile Access
4.90
Territory Management
4.63
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Live Driver Tracking
4.89
Drag & Drop
4.78
Delivery Tracking
4.76
See All
Integrations
Insightly
Insightly
NetSuite
NetSuite
Microsoft 365
Microsoft 365
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Shopify
Shopify
Salesforce Platform
Salesforce Platform
Zapier
Zapier
See All
Pros / Cons
  • It has been very useful using the heat map to track our accounts all over the U.S and to be able to filter to selected regions.
  • Some time the location shows inaccuracy in the map and sometimes the app not responding when we save a rout.
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  • LOVE the tracking and location on it, as I am the owner of a snow clearing company and we use it to show customers who are away that their property is being cleared.
  • The route optimization between neighboring locations is not very accurate, which creates extra work on my end. When I’m managing dense delivery routes with many stops close together, the system often sequences them out of order or sends drivers back and forth across the same areas.
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Ease-of-Use
4.5/ 5
Highest performing feature
in the comparison
4.6/ 5
Value for Money
4.3/ 5
Highest performing feature
in the comparison
4.5/ 5
Customer Support
Highest performing feature
in the comparison
4.7/ 5
4.6/ 5
Functionality
4.3/ 5
Highest performing feature
in the comparison
4.4/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
N/A
FrontRunners 2025
Advisor
  Recommendations
N/A
14 Recommendations
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad