Picnic 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Picnic

4.7

(13)

Pricing

Starting at $1,000.00 per month

About Picnic

Picnic is a gamification platform that helps businesses drive customer loyalty and engagement through points, leaderboards, goal tracking, and more.

Picnic's point-based system allows users to earn points for every interaction with your business. These points can be redeemed for rewards of your choosing. For example, if you're a coffee shop, you can offer customers a free drink for every 10 points they earn. Or if you're an airline, you could offer them a free flight after 50 points earned.

The platform also includes leaderboards so that users can compete with each other. This encourages them to keep coming back and earning more points!

Picnic Screenshots

Picnic Pricing and Plans

Starting price: $1,000.00 per month

Free Trial

Free Version

Basic

$1,000.00

per user, per month

No plan information available

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Picnic Features

Popular features found in Employee Recognition
Awards Management
Chat/Messaging
Goal Management
Leaderboards
Manager-to-Employee Recognition
Nominations
Peer-to-Peer Recognition
Reporting/Analytics
Rewards Catalog
More features of Picnic
Access Controls/Permissions
Action Management
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Assessment Management
Asynchronous Learning
Badge Management
Benchmarking
Blended Learning
Campaign Analytics
Campaign Management
Campaign Planning
Churn Management
Client Portal
Collaboration Tools
Commenting/Notes
Communication Management
Content Creation
Content Management
Contest Management
CRM
Customer Activity Tracking
Customer Database
Customer Experience Management
Customer History
Customer Profiles
Customer Segmentation
Customer Surveys
Customizable Branding
Customizable Fields
Customizable Questions
Customizable Reports
Customizable Templates
Dashboard Creation
Data Import/Export
eCards
Employee Database
Employee Engagement
Employee Onboarding
Employee Portal
Employee Profiles
Employee Recognition
Employee Reward Programs
Engagement Tracking
Event Triggered Actions
Feedback Management
For Sales Teams/Organizations
For Training/Education
Gamification
Gift Card Management
Goal Setting/Tracking
Interactive Content
Learning Management
Live Chat
Loyalty Cards
Loyalty Program
Member Portal
Membership Management
Mobile Access
Monitoring
Multi-Campaign
Multi-Channel Communication
Multi-Channel Marketing
Multi-Language
Negative Feedback Management
Performance Management
Performance Metrics
Personalization
Point of Sale (POS)
Progress Tracking
Promotions Management
Pulse Surveys
Question Library
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Recognition Tracking
Referral Tracking
Reminders
Reporting & Statistics
Rewards Management
Scoring
Self-paced Learning
Single Sign On
Social Media Integration
Social Promotion
Social Recognition
Survey/Poll Management
Surveys & Feedback
Third-Party Integrations
Training Management
Transaction History
Visual Analytics
Widgets

Picnic User Reviews

Overall Rating

4.7

Ratings Breakdown

69%

31%

Secondary Ratings

Ease of Use

4.3

Value for money

4.6

Customer support

4.9

Functionality

4.7

Vamsi K.

Verified reviewer

Used other for less than 2 years

Review source

Reviewed March 2018

Picnic is the best product to build rich Gamification aspects into your product

We were able to provide impressive Gamification Systems to our Client, based on this product. The PugPharm team are very knowledgable in the Domain, and are very good at advising you about the overall Strategy for you gamification needs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

PugPharm provides a comprehensive end to end service to build Gamification into Products. Picnic is the product that is heart of this enterprise. Picnic helps you define Artefacts, Milestones, Rules that power your Gamification workflows. It scales very well to spikes in loads, and is easy to compose / edit the rules. The team behind the product is certainly the best thing about the product. The team does a good job at on-boarding you with the product, as well help you shape up your Game play aspects. We used Picnic to build Gamification Systems for our clients and the results have been very satisfactory. The team helps with functional aspects of your Gamification story and helps you build a good engagement platform.

Cons:

The product is very blackbox style to begin with. The documentation can be improved a lot. More examples of using the product will also be useful, and give the users ability to understand product scope. The product we used was in a SaaS model. Hence any issues with the product should be taken care by the PugPharm team only. We certainly did not encounter any major breakages, but this model can be quite frustrating to fix issues.

Jeff B.

Verified reviewer

Computer Software

2-10 employees

Used daily for less than 2 years

Review source

Reviewed November 2020

New and better way to think about engagement

PUG is a solid combination of technology and subject matter expertise. They know engagement and how to create strong brand-customer relationships. Going with them was a good decision for us.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We found that other technologies we evaluated were too niche. We were looking for a solution that would enable us to solve broad engagement challenges across all our segments and channels. Their platform's flexibility in targeting our segments and moving them through key customer journeys was a critical factor in our decision. Scalability and integration were also important.

Cons:

Onboarding took some time. In all fairness though, not their fault. We chose PUG for their flexibility in personalizing engagement across our segments. We understood that level of flexibility comes with some complexity in execution. Their team was great, though, in helping us ramp up the skills we needed to support ourselves longer term.

Reasons for choosing Picnic

We quickly realized out of the box wasn't going to cut it for us. We needed more flexibility. We also saw that PUG's unique methodology was going to be a game changer for us. We were right.

Andrea M.

Verified reviewer

Education Management

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed May 2021

Great way to explore engagment

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

This gamification system is a great way to better understand engagement across a range of contexts. It is easy to use, with lots of features!

Cons:

It is an expensive program, but once the investment is made and it is in use, the dividends will pay off!

Juan Pablo G.

Verified reviewer

Information Technology and Services

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed November 2021

Great gamification / customer engagement platform

Better than expected!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Picnic has helped to keep customers engaged by having enough fun mechanics that challenge them but help us achieve our business goals

Cons:

While the integration is not difficult, it may take a few weeks to get the most out of Picnic

Phillip D.

Non-Profit Organization Management

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed January 2017

PICNIC has been great for our product

We've been using Picnic for almost 2 years now for our product that targets foster youth. We use it for badging and keeping track of rewards that our members have earned. We worked quite closely with the Picnic team and found them to be professional, helpful and timely. I would say that the model we worked on with them was different than their usual model, as we got into a lot of the development on our side to integrate with theirs. They didn't build all of it which I think is their usual model. So, there were quite a few learning curves in integration from both teams, but I think we all learned a lot more. Certainly didn't put me off working with them, just had some bumps to overcome. Hopefully our experience will feed into others into the future working in the same way. As for features, I think I'd like to see more reporting as it is pretty basic, but I think that it is available with more money to support that, so not sure that is really their issue.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I think it's got a comprehensive feature set that works well overall with a lot of the engagement pieces we wanted for working with our members.

Cons:

It's $$, but I would say that when we reviewed similar projects, it seemed to be cheaper than some and about the same as others. Still feels expensive as an ongoing license. However, they need recognize our project's non-profit status so that helped.

FEDRICO G.

Verified reviewer

International Trade and Development

2-10 employees

Used other for more than 2 years

Review source

Reviewed October 2020

Great platform for Kotex, meaningful engagement and loyalty

Picnic was our chosen solution for Kotex's customer engagement program. It is very flexible, stable, and scalable. We delivered much creativity through its capabilities while still driving business success metrics. The end to end experience between customers and the brand throughout the duration of their relationship was exceptional. It printed to the end-user a meaningful connection with the brand.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Kotex was looking to deepen our customer-brand relationship, especially as it relates to our online audiences. The repeat participation rates and drives on calls-to-action have been the biggest benefits.

Cons:

The reporting tools were initially somewhat basic, but these improved as we got deeper into the program and they understood and responded to our data analysis needs better.

Andreia R.

Verified reviewer

E-Learning

2-10 employees

Used daily for less than 12 months

Review source

Reviewed March 2022

best cost benefit

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Strong point: customizable and adaptable interface

Cons:

Improvement point: integration complexity

Arturo T.

Verified reviewer

Consumer Goods

1001-5000 employees

Used daily for less than 6 months

Review source

Reviewed March 2022

Miniso

Very good. They have acomlished every objective we set in the time that we agreed. everything has been working great. Still at the begining of using the software but for know no complaints.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use and manipulate. Already tested with hugh results. very freindly for the customer.

Cons:

Diferent country so its not easy to get together and the language difference. Our company is from Mexico

Reasons for choosing Picnic

They were the onesthat show more intrest in the project. Had very good reputation and help us find a road for the payment part that was critical because of the pandemic.

Mirna O.

Verified reviewer

Retail

1001-5000 employees

Used weekly for less than 12 months

Review source

Reviewed March 2022

Great software and team!

So far, so good.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Is the best alternative that we found on market, and we looked a lot!

Cons:

I think it's just a matter of time for us to get engaged with the software, so we can explote much more the potential that it has.

Reasons for choosing Picnic

PUG it's a great team to work with, from the biggining they were always so clear about what we can do or not, and the expertise that they have, had help us a lot to also understand what we need to develop. It's great to work with people and tools that undertand the company and also give more of what's needed.

Warren B.

51-200 employees

Used daily for more than 2 years

Review source

Reviewed July 2016

Reliable, flexible, well-supported

Lots of features, flexible to create a wide range of projects and campaigns. Support staff very easy to work with and documentation was clear and up-to-date.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Showing 1 - 10 of 13 Reviews

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