Kajabi vs. Squarespace: 2026 Comparison
Updated June 17, 2025 at 3:25 AM
Written by Sabrina Khoulalène
Content Analyst
Edited by Mehar Luthra
Team Lead, Content
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- Introduction
- Comparison Snapshot
- Pricing Comparison
- Reviewers Perspective
- Key Features Comparison
- Bottom Line
- Other Popular Comparisons
92% of reviews are from small businesses, mainly in marketing and advertising, health, wellness & fitness, and retail.
Pros:
- Small business websites
- Client websites
- Professional websites
Cons:
- Design
- Issue management
- Page design customization
3,588 verified reviews evaluated
187 features analyzed
47 integrations considered
Comparison Snapshot
Starting Price
$89.00
Starting Price
$25.00
Pricing Comparison
Starting Price
$89.00 / month
Kickstarter
$89.00 / month
Basic
$149.00 / month
Growth
$199.00 / month
Pro
$399.00 / month
Starting Price
$25.00 / month
Personal
$25.00 / month
Business
$36.00 / month
Commerce Basic
$40.00 / month
Commerce Advanced
$72.00 / month
Of the 716 reviews on mention Kajabi and Squarespace’s pricing, users have a nuanced view. They find both platforms appealing due to their comprehensive feature offerings, despite the absence of free versions. Kajabi's all-in-one nature integrates tools like email marketing and course creation, providing a solid foundation for business management with a single subscription.
__Squarespace slightly edges out Kajabi in user satisfaction...
for pricing flexibility__, with 64% positive reviews versus Kajbi's 43%. Many appreciate Squarespace’s tiered plans that cater to various needs, from custom domains to integrated payment gateways. Nonetheless, users of both platforms are cautious about premium feature costs. Kajabi users are particularly frustrated by the high monthly costs and the lack of a free subscription plan. On the other hand, Squarespace users find the necessity to upgrade for essential features steep, suggesting a need for more accessible pricing options.
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Reviewers Perspective
Ease of Use
Kajabi Reviewers Rating
"Kajabi is great. Straight forward. Easy to use. Helpful templates."
5.0
Squarespace Reviewers Rating
"The platform provides a wide range of modern and responsive templates."
5.0
Our analysis of the 259 reviews about the ease of use for Kajabi and Squarespace finds that both offer user-friendly interfaces with strong design features, making them popular choices for email marketing and content creation. Users say Kajabi’s clean and simple interface, along with mobile optimization, make navigation and setup straightforward, enhancing the learning experience for course creators and students. However, some users enco...
unter initial difficulties with feature navigation, noting a learning curve and issues on small screens. On the other hand, __Squarespace users appreciate the minimalist design and intuitive drag-and-drop functionality__, which simplifies website creation and customization. Its responsive templates and built-in tools are also highly valued. Nonetheless, Squarespace can be challenging for beginners compared to competitors, with users citing customization limitations and navigation complexities. Both platforms face challenges with user interface intuitiveness, yet they offer distinct strengths: Kajabi with its professional design and Squarespace with its simplicity and modern templates.Value for Money
Kajabi Reviewers Rating
"…it is expensive, but the prices are understood due to the enormous advantages."
5.0
Squarespace Reviewers Rating
"…we were able to setup a new website in a few days at a low cost."
4.0
After analyzing 716 reviews on Kajabi and Squarespace's value for money, it seems that reviewers have mixed opinions. Kajabi is appreciated for its integrated platform that consolidates various business tools, potentially reducing the need for multiple subscriptions and simplifying workflows. However, while some users find the price justified due to the wide suite of tools, the high monthly cost is seen as prohibitive, especially for beg...
inners or small businesses, with many feeling that the value does not always match the cost. Conversely, Squarespace is praised for its flexible pricing tiers and affordable structure, which particularly benefits small businesses. Plus, custom domains and integrated payment gateway features adds significant value. However, some users find the prices high when adding eCommerce features, and the lack of a free plan can be a barrier for newcomers. In a nutshell, both platforms offer robust features, but their cost remains a concern for budget-conscious users, highlighting different strengths and challenges in their pricing models.Customer Support
Kajabi Reviewers Rating
"The customer service is incredible. I’ve been able to learn and improve…"
5.0
Squarespace Reviewers Rating
"I can get ahold of their help desk, there’s a ton of online articles…"
5.0
Based on the 568 reviews that mention customer support, opinions about Kajabi and Squarespace are mixed.
What users like about Kajabi customer support
- 24/7 live chat is responsive and helpful
- Availability of knowledgeable agents
- Kajabi's Facebook group offers a supportive community
What users dislike about Kajabi customer support
- Long wait times
- Unhelpful interactions with certain support agents
- Some agents lack t...
Expert Analysis of Features
Website management
Kajabi Feature Rating
4.10 / 5
Squarespace Feature Rating
4.50 / 5
Website management involves maintaining, updating, and optimizing a site to ensure functionality and relevance.
Kajabi and Squarespace offer distinct approaches to web management, each with unique strengths.
Main takeaway: Kajabi’s website management
Kajabi provides a comprehensive platform that integrates marketing tools, allowing users to manage offers and landing pages seamlessly. This makes it appealing for those focused on combining marketing and sales efforts. However, users sometimes find navigation cumbersome, and there are limitations in site setup and template availability. Plus, while generally user-friendly, Kajabi can present a learning curve, requiring assistance for full utilization. Its analytics also receive mixed reviews, offering essential insights but lacking depth for some users.
Main takeaway: Squarespace’s website management
Squarespace is celebrated for its intuitive dashboard, simplifying content management, page addition, blog management, and analytics tracking. Its built-in SEO tools and integration with Google Search and Analytics enhance site visibility and performance. Despite these strengths, managing multiple sites can be challenging, and professional designers may encounter limitations in advanced customization.
Overall, Kajabi excels in marketing integration, while Squarespace offers a user-friendly interface and robust tools for general website management and visibility enhancement.
Kajabi is better for:
Our analysis finds that Kajabi is likely better suited for teams focused on combining marketing and sales efforts. Among the 13 reviews evaluated, 100% rated Kajabi’s web management features as important or highly important.
Squarespace is better for:
Our analysis of the 167 reviews evaluated shows that Squarespace's intuitive interface makes it a strong choice for users who prioritize ease of use and are looking for increased visibility. 98% of all reviewers rate Squarespace's web management features as important or very important.
Customizable branding
Kajabi Feature Rating
4.70 / 5
Squarespace Feature Rating
4.40 / 5
Customizable branding in email marketing enables businesses to tailor email design and content to reflect their unique brand identity.
Kajabi excels in this area by allowing users to maintain cohesive branding across courses, web pages, and invoicing with a simple brand template setup, though some users prefer a more streamlined design section.
On the other hand, Squarespace offers flexibility in customizing logos, fonts, and colors to create a cohesive brand presence, with its sitewide styles function ensuring consistency. However, some users find customization limited without higher pricing tiers or additional design tools.
What do users say about Kajabi’s customizable branding?
Out of 6 reviews, 83% rated Kajabi's customizable branding features as important or very important. Additionally, Kajabi received an average rating of 4.7/5, underscoring its ease of use for showcasing brand identity and maintaining cohesive branding.
What do users say about Squarespace’s customizable branding?
Of the 94 reviews evaluated, 87% rated Squarespace's customizable branding features as important or very important, with an average rating of 4.4/5. Squarespace's flexibility in customizing branding elements makes it appealing to businesses looking to establish a professional online presence.
Design management
Kajabi Feature Rating
4.30 / 5
Squarespace Feature Rating
4.30 / 5
Design management in email marketing involves coordinating the visual and structural elements of campaigns to ensure they adhere to brand standards and effectively engage recipients.
Kajabi offers customizable templates for emails, landing pages, and course portals that are praised for their ease of modification and cloning for continuity, as well as a code editor for greater control, though it has limited website templates and customization options.
Conversely, Squarespace offers easy-to-use design tools with extensive template customization without coding and drag-and-drop functionality for easy adjustments to fonts, colors, and layouts. While this approach is accessible and supported by a variety of professionally designed templates, it can limit advanced customization.
Design management for Kajabi:
Our analysis shows that Kajabi is especially praised for its time-saving customizable templates. Of 12 reviews, 92% rated Kajabi's design management features as important or very important.
Design management for Squarespace:
Our analysis reveals that Squarespace's drag-and-drop functionality is particularly appreciated. Of the 96 reviews analyzed, 98% rated Squarespace's design management features as important or very important.
Bottom Line:
Kajabi is an all-in-one marketing platform, ideal for entrepreneurs, course creators, and small business owners. It integrates marketing tools with website management, offering customizable templates for emails, landing pages, and course portals. It also simplifies cohesive branding and provides control via a code editor, making it perfect for streamlined operations and effective brand showcasing.
Squarespace is a website builder tool ideal for SMBs and creatives wanting a user-friendly platform for visually appealing sites without coding. It features customizable templates, drag-and-drop design, and built-in email marketing tools, making it great for those who value design flexibility and integrated marketing.
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Sources
Our independent and objective research is based on market demand signals along with analysis of our proprietary data, including product information, verified user reviews, and advisor conversations with buyers. We did not consider client status when selecting products in this list.
Product descriptions: In our descriptions of each featured product, we included the following details:
Most valued features: Our research team analyzed verified email marketing software reviews on Software Advice to identify each product’s highest-rated features (among features with at least 5 reviews). We then summarized user sentiment using real reviews for each feature.
Review excerpts: Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, sentiment, topic coverage, and thematic relevance. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Software Advice or its affiliates. Excerpts are trimmed for brevity.