MediaRadar 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

MediaRadar

4.5

(240)

Pricing

Starting at $5,000.00 per year

About MediaRadar

MediaRadar is a cloud-based platform which provides advertisement and market analysis for ad-sales professionals and agencies. The solution is delivered across multiple platforms such as TV, print media, email, events, and digital media.

MediaRadar’s sales intelligence platform provides services which include building multimedia pitches and identifying prospects that help businesses in their sales activities. It majorly serves advertising technology companies, agencies, media companies and emerging media companies regardless of their size and area of operation. The product also offers customized solutions and data licensing.

MediaRadar provides verified contacts, distribution of spend and real-time competitive analysis to companies in the Ad tech sector. It converts advertising data into actionable insights that help media companies improve their sales strategy.

MediaRadar integrates with clients’ CRM systems and other platforms such as Comsore, Google, Yelp, LinkedIn and Salesforce.

MediaRadar Screenshots

MediaRadar Pricing and Plans

Starting price: $5,000.00 per year

Free Trial

Free Version

Basic

$5,000.00

per year

No plan information available

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MediaRadar Features

Popular features found in Market Research
Benchmarking
Customizable Templates
Data Import/Export
Data Visualization
Panel Management
Question Branching
Reporting & Statistics
Statistical Analysis
Survey/Poll Management
More features of MediaRadar
Alerts/Notifications
Campaign Analytics
Campaign Management
Client Management
Content Management
CRM Integration
Customizable Reports
Display Ad Management
Face-to-Face
Lead Capture
Multi-Channel Distribution
Opportunity Management
Performance Management
Real-Time Updates
Reporting/Analytics
Search/Filter
Social Media Integration
Visual Analytics

MediaRadar Integrations

Salesforce Sales Cloud

Microsoft Excel

MediaRadar User Reviews

Overall Rating

4.5

Ratings Breakdown

60%

33%

Secondary Ratings

Ease of Use

4.4

Value for money

4.4

Customer support

4.7

Functionality

4.4

Leslie W.

Verified reviewer

Publishing

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed May 2021

Great product

Previously 5

Excellent! [SENSITIVE CONTENT HIDDEN] and team have the best service and are always riper responsive

Ratings Breakdown

Ease of use

Previously 5

Customer support

Functionality

Previously 5

Pros:

Versatility and depth of product offerings

Cons:

Often slow to load, no matter where I am or what device is used

Verified

Reviewer

Information Services

501-1000 employees

Used daily for less than 2 years

Review source

Reviewed January 2022

My honest review For MediaRadar

As a Digital Marketing guy i think they should be more focusing on some other social media platform rather than YouTube

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Our team has switched to this Software for its multi functionality and it is way more efficient than any platform we have ever used

Cons:

it has some categories of title and companies that are not in my list the process is too time consuming

Reasons for choosing MediaRadar

We choose this product because it gives us reliability than any other product out there

Corey Z.

Verified reviewer

Publishing

11-50 employees

Used daily for more than 2 years

Reviewed April 2018

The software works well

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Seeing the issues in our competitive set is helpful because It allows us to see where our target accounts are running

Cons:

Contacts are not updated frequently which is the main reason we utilize this software. Without this, there is not much reason for us to use this program

Cheryl T.

Verified reviewer

Marketing and Advertising

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed May 2021

The best resource for B2B media insights

At least once a week, I get asked "What is so and so company spending in media?". It's pretty great to have an easy-to-use resource that can quickly answer that question for our new business development person.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Myself and my team use the platform for competitive paid media research. I find the depth of B2B information far superior to any other similar platform, especially for print media advertising and for pulling print and digital creative samples. I'm always amazed when we get into new business research and I discover the depth of publications and websites monitored in various, niche B2B industries.

Cons:

As with any subscription software, the more you pay, the more bells and whistles you get. We are on a base-level subscription. I would love to have more modules and in-depth information, but it works for us as is. We are lucky to be able to supplement Media Radar with another media competitive intelligence tool that fills some of the gaps.

Reasons for choosing MediaRadar

We didn't choose. We subscribe to Media Radar, Kantar and Winmo because they each have their strengths and we find they complement each other pretty well.

Shaun B.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for more than 2 years

Review source

Reviewed May 2021

MediaRadar is a necessity not a luxury!

I thoroughly enjoy MediaRadar because the data is so current and the ability to create a wide array of reports is exceptional.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The wealth of current, relevant data on a platform that’s highly intuitive and always evolving.

Cons:

Adding additional media platform subscriptions can get costly.

Reasons for choosing MediaRadar

Ease of use, depth of information and an outstanding support team at MediaRadar made the decision quite easy.

Chris K.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 12 months

Review source

Reviewed December 2019

Great Software

[SENSITIVE CONTENT HIDDEN] have been awesome account managers for us since day 1. Always responsive and willing to help with any and all issues or questions we presented to them. Really a duo you have there.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The accuracy of the information provided for each clients is about 95% correct which is fantastic and a huge help to the success of my job. Being able to know the TV spend for agencies and Brands is integral to our prospecting, so this tool is huge for us.

Cons:

Sometimes the concierge service has not been as successful as I would like it to be specifically for higher level employees. But I do appreciate the work that goes into confirming contacts.

Reasons for switching to MediaRadar

It was made right before I joined TVSquared, so I did not use it much.

Michele P.

Verified reviewer

Internet

1001-5000 employees

Used daily for more than 2 years

Reviewed April 2018

A Great Tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

So easy to use and navigate - I use this on a daily basis to help plan for a call and to prospect. It helps me to know what they have done in the past and what I can do to get my foot in the door.

Cons:

Overall its easy to use - still has a few bugs to work out - once in a while I will get inaccurate info but that is to be expected. Overall its a great tool

Cameron C.

Verified reviewer

Publishing

11-50 employees

Used daily for more than 2 years

Reviewed April 2018

Quick, easy and seamless

It makes my life easier in the media sales world.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The direct contact information and all of the competitive sets are very accessible and easy to track down.

Cons:

Sometimes the information isn't updated as quickly as I would like. And sometimes the information is off due to scent strips, other than that I do not have a problem with Media Radar.

David G.

Verified reviewer

1001-5000 employees

Used daily for more than 2 years

Reviewed April 2018

Mediarader is the ultimate tool to understand the competitive landscape!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

ease of use, real time tracking, flexibility with reporting. overall this is a must have tool to get the sales edge. i love the print and on-line functionality

Cons:

overall not many cons. i do wish we can get the excel reporting back by magazine and brand type as that was something very valuable

Lydia S.

Verified reviewer

Publishing

201-500 employees

Used daily for less than 2 years

Reviewed April 2018

Helps me track what is happening in the field and where people are spending money, products purchase

Help me to be a better sales person and see the wants/needs of current and potential advertisers

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Able to determine where/which products are being purchased and the frequency. See who is spending with the competition and how often.

Cons:

Some of the reports are hard to manage. I have a hard time figuring out which areas to click to get the most accurate information I need to help generate reports

Showing 1 - 10 of 240 Reviews

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