Act-On 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Act-On

4.3

(258)

Pricing

Starting at $900.00 per month

About Act-On

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics, as well as integrations with webinar and event planning.

With Act-On's email marketing, businesses can segment their customers into a variety of categories, allowing marketers to focus on a particular target market within that email group. The software offers core website tracking feature, which gives complete visibility into the types of customers that are visiting their site as well as their activities and the time spent on different contents while they are on the website.

Act-On offers tools to build and optimize campaigns, generate leads, score and prioritize prospects, among others. The solution is capable of integrating with almost any leading CRM available in the market. Act-On is ideal for small marketing teams needing a marketing automation tool with minimal IT involvement.

Act-On Screenshots

Act-On Pricing and Plans

Starting price: $900.00 per month

Free Trial

Free Version

Professional

$900.00

usage based, per month

Plan includes:

Automated Engagement Programs
Interactive Analytics and Reporting Dashboards
Visitor and Prospect Scoring
Website and Visitor Tracking

Enterprise

Pricing available upon request

Plan includes:

Account Based Marketing
CRM Integration
Data Studio for Advanced Reporting and BI Integration

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Act-On Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Act-On
Activity Dashboard
Activity Tracking
API
Behavior Tracking
Campaign Management
Campaign Personalization
Campaign Segmentation
Channel Management
Click Tracking
Contact Database
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Engagement
Customer Surveys
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Dashboard
Data Extraction
Data Import/Export
Data Visualization
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Templates
Engagement Tracking
Form Builder
Forms Management
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Engagement
Lead Generation
Lead Management
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
Lead Verification/Validation
List Management
Marketing Automation
Mobile Optimization
Multi-Campaign
Multi-Channel Marketing
Multivariate Testing
Online Forms
Performance Metrics
Personalization
Pipeline Management
Pipeline Reports
Prioritization
Prospecting Tools
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Reporting/Analytics
Reporting & Statistics
Responsive Web Design
ROI Tracking
Role-Based Permissions
Sales Reports
Search/Filter
Search Marketing
Segmentation
SEO Management
Social Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Source Tracking
Target Account Identification
Template Management
Third-Party Integrations
Trend Analysis
Visitor Tracking
Web Forms
Website Analytics
Website Visitor Tracking
Workflow Management

Act-On Integrations

Microsoft Azure

Amazon S3

Microsoft Power BI

Google Drive

Membrain

UserVoice

See all 40 integrations

Act-On User Reviews

Overall Rating

4.3

Ratings Breakdown

53%

33%

10%

Secondary Ratings

Ease of Use

4.1

Value for money

3.9

Customer support

4.3

Functionality

4.1

Scott S.

Verified reviewer

Publishing

11-50 employees

Used daily for more than 2 years

Review source

Reviewed September 2018

A Solid Marketing Automation Platform

We are a media publisher that used Act-On primarily for sending out marketing emails — about 20+ a month, supporting a white paper site, and hosting 2 webinars a month. Act-On made it super easy to set up and market webinars from the initial thought, through sending a copy of the webinar to attendees when done and every step along the way. I've used about 4 different marketing automation platforms and I can tell you that Act-On was by far the easiest to send email campaigns in, from initial email creation to sending.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I liked that over the past four years I have worked with the product I have seen it grow leaps and bounds. They have a team that is dedicated to making smart improvements with the product.

Cons:

Like all products this isn't perfect. I had the most problems with our sales rep kept changing. Also, once in a blue moon a feature would change without proper notification.

Vendor Response

Great to hear your feedback, Scott! Thanks for sharing. Please be sure to check out the Act-On User Community as another great resource for Act-On customers. https://community.act-on.com/home

Replied September 2018

Kelsey D.

Verified reviewer

Financial Services

201-500 employees

Used daily for less than 12 months

Review source

Reviewed August 2018

If you take advantage of all of its features, you will succeed.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We chose Act-on as our marketing automation software because of its native integration with Salesforce, our CRM at the time. We made the move from Marketo, and Act-on has a much easier user interface. There were so many things we could track and do. We had great customer service, including weekly calls with a customer experience rep.

Cons:

Like most marketing automation software, the key to success is learning all of the ins and outs of the system, then create a strategy surrounding it. If you don't have someone on your team willing to take advantage of all of the features, the price might outweigh the benefit. Our customer experience rep could have helped more in overall strategy and campaign building, but they were incredibly busy, too busy to go in depth on those items. The team ended up moving to a simpler and cheaper product because they weren't taking advantage of everything Act-on had to offer.

Vendor Response

Hi Kelsey, Thanks so much for posting your review. We're seeing a huge uptick in Credit Union customers as they're realizing what a game-changer marketing automation can be in their efforts to compete against big banks. We hope you'll reconsider Act-On in the future when your team is ready to take its marketing to the next level. We've got awesome boot camp trainings that can get users up to speed quickly. Good luck! Sarah

Replied August 2018

Luke E.

Verified reviewer

Law Practice

11-50 employees

Used daily for more than 2 years

Review source

Reviewed April 2019

Over-promising and under-delivering are key traits of Act-On

Overall I would give Act-On a low pass. The issues with customer service, slightly overpriced and the lack of proper development plagued my experience. If I could go back, I would have used HubSpot or Marketo. At the moment, we have cancelled our Act-On account after 3-4 years and are using a stack of SaaS solutions tied into our practice management system. This is far more cost efficient, easy to use and with better customer service. My advice would be for businesses considering using Act-On due to the price of the above-mentioned competitors to use a stack approach instead of using this system. Using Vision6/Campaign Monitor/MailChimp in tandem with a better landing page provider (Unbounce, Instapage) linked to a CRM would be far better. Stay away, particulalry due to the service - this is even more important for Australian based consumers.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The system was pretty easy to use. The set-up process for lead nurturing, forms, creating newsletters and other tools were pretty useful.

Cons:

Customer service, account limits, aesthetics were below average. The customer service was woeful, the original salesperson who on-boarded me and two referral partners promised the world features wise. Lots of nice looking mocks and promises were made yet nothing provided. On the customer service side of things, on two occasions when the unique contacts and email limit was exceeded the entire system shuts-down. All nurturing campaigns cease and there is no ability to send any emails at all. It took two weeks for someone to be able to apply a temporary increase to allow our marketing efforts to continue.

Dave J.

Verified reviewer

Biotechnology

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed August 2018

ACT-ON customer service is fading fast

I was looking for an email tool that integrates with MS CRM and this product fits the bill. It allows you to drip campaigns, which is nice (albeit not intuitively). Just make sure you give yourself ample time for their assistance.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

In the landscape of marketing automation systems, ACT-ON is not the most powerful solution, but it is not the most expensive. It works quite well for our needs.

Cons:

I generally don't need a lot of support, but if I can't find a solution on their knowledge base, I have no choice but to call them directly. Ever since ACT-ON closed one of there offices a few months ago, it has been taking me an hour to get through on their support line. I had someone email in June and said they would get back to me very soon. After 6 weeks, I emailed them back and then received a response.

Vendor Response

Hi Dave, Thanks for taking the time to share your feedback. I'm sorry that you experienced delays in your support during the transition. I am happy to report that our support team is now fully staffed and ready to help! Another great resource I'd encourage you to check out is the Act-On User Community at https://community.act-on.com/home. It's a great place to exchange best practices, get tips and tricks and learn from other users and Act-On experts. Thanks again, Sarah

Replied August 2018

Layne L.

Verified reviewer

Publishing

51-200 employees

Used daily for less than 2 years

Review source

Reviewed July 2018

This is really a marketing tool that has build some features for salespeople

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that it will track my emails and log them to our CRM (Microsoft Dynamics). I like that I can get a daily email letting me know of known and anonymous visitors to our website.

Cons:

It's clunky to try and track down a specific email to see if the recipient has interacted with it. This is really a tool that is more valuable to marketing, but has built some features that are being sold as a sales tool. It's a nice to have, but not a need for sales.

Vendor Response

Hi Layne, Thanks for posting your review of Act-On. We value your feedback and really appreciate your candor. If you haven't already, I'd encourage you to check out the Act-On User Community at https://community.act-on.com/home It's a great place to share feedback and product suggestions with the Product team and exchange best practices with fellow users. Thanks!

Replied July 2018

Paige C.

Verified reviewer

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed May 2018

A good beginner tool for email automation, but overall is falling behind other, inexpensive software

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The software interface is mostly drag and drop, which is helpful for non developers and non designers alike to create modern, effective emails. With automation and A?B testing, it is great for marketing research and drop or nurture campaigns. Each account is attached to a customer service representative, and they are very helpful and attentive.

Cons:

The functionality compared to the price is a concern. While it can handle thousands of users, free automation softwares are offering more email design functionality than this software. The user interface isn't the most friendliest, with emails, landing pages, templates and content all divided up into multiple folders. The software boasts that it is custom HTML friendly, but it is very difficult to execute properly. The software also has issues formatting for Outlook.

Vendor Response

Hi Paige, Thanks for taking the time to write a review. We appreciate your candor and value your feedback. Sarah

Replied May 2018

Datis M.

Verified reviewer

Events Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed April 2020

Some great features but a lot of big flaws (haven't used it for 2 years)

It did some things really well, but other things really poorly. I'm not sure how much they've improved these past couple years, but I would only use them again if I were to lock in a heavily discounted rate and needed an instant bi-lateral sync between Salesforce and my automation platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Their support team was stellar - Their Salesforce integration is the best I've seen in a Marketing Automation Platform - Their list segmentation system features were fantastic - We were early subscribers to act-on so we had a really cheap rate

Cons:

I haven't used this software for a couple years, so they may have improved a lot but here were some of my major gripes: - Extremely difficult to track lead sources - Integration with ad platforms wasn't very good - Landing page builder was terrible - Lots of limitations with forms - Email builder was quite painful to use but they made some improvements along the way while I was using them

Elliott B.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed November 2018

Blagh!

Their sales department is good at selling this product, the reality is that it's not very good.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We started using this as an alternative to similar features in SalesForce. It does have a ton of features and integrates with many other systems.

Cons:

We've had nothing but trouble with this since the beginning. Even after two years we still have random issues (services disconnecting) which can take hours to repair. The bulk emails we send from Act-On consistently end up in spam folders and customer support gives us the run around about how to fix it, usually we end up spending hours just to prove to them that this is actually happening.

Vendor Response

Hi Elliott, Thanks for your feedback. I'm sorry you've been frustrated. I would encourage you to attend our upcoming deliverability webinar on November 15th. You'll learn best practices for ensuring your emails land in inboxes. You may register here: https://success.act-on.com/acton/fs/blocks/showLandingPage/a/9883/p/p-0630/t/page/fm/0 I would also encourage you to check out the Act-On User Community as well. It's a great resource for users to share tips and tricks. https://community.act-on.com/home

Replied November 2018

Russell K.

Verified reviewer

Banking

1001-5000 employees

Used monthly for more than 2 years

Review source

Reviewed November 2018

Act-On's strengths are it's customizability and robust features.

Great piece of marketing and survey software. Very powerful and can have multiple uses in almost any organization.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Act-On's back end really customizable and you're able to make your emails look exactly how you want. The landing pages you make are able to capture documents (like jpgs or PDFs) so participants can upload files making it really easy to download all the attachments along with their responses at once. I also appreciated the ability to schedule survey reminders to participants in advance and to cross check that with live results. This means that you could schedule a reminder to go out at 8AM tomorrow, but if someone completed the survey at 7:59AM, they wouldn't receive the reminder. Great feature.

Cons:

It's very admin and training heavy. The software is not intuitive and you need to setup the pieces of the survey/email first (I.e landing pages, contact list, etc) before you start working on the actual survey or email.

Vendor Response

Hi Russell, Thanks for taking the time to post a review. It's great to hear about what you appreciate about Act-On and what we could improve upon. I encourage you to check out and leverage the Act-On User Community as a great resource for tips, tricks and troubleshooting. You can access it here: https://community.act-on.com/home Thanks again!

Replied December 2018