Adobe Campaign 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Adobe Campaign

4.4

(186)

Pricing

Pricing available upon request

About Adobe Campaign

Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure marketing campaigns at scale. The robust workflow automation, integrated data management, and precise targeting capabilities within Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement and ROI.

Unified Customer Profile
Build unified customer profiles from data gathered across all your marketing channels. Using all your customer data - from online and offline sources - Adobe Campaign makes it possible to build a single, connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions.

Cross-Channel Campaign Workflows
Reach customers with campaigns that make an impact across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale. This makes it possible to deliver consistent experiences, accelerate execution, and drive performance across channels.

Data Management & Seg...

Adobe Campaign Screenshots

Adobe Campaign Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Active Profiles

Pricing available upon request

Plan includes:

Campaign Management
Customer Profiles
Data Connectors
Dynamic Content
Email Management
Email Reporting
Mobile Marketing
Offer Management
Predictive Engagement Scoring
Preferred Centers

Channels

Pricing available upon request

Plan includes:

Campaign Management
Customer Profiles
Data Connectors
Dynamic Content
Email Management
Email Reporting
Mobile Marketing
Offer Management
Predictive Engagement Scoring
Preferred Centers

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Adobe Campaign Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Adobe Campaign
API
Campaign Management
Campaign Planning
Campaign Tracking
Channel Management
Client Management
Collaboration Tools
Contact Database
Content Management
Conversion Rate Optimization
Conversion Tracking
CRM
Customer Database
Customer Surveys
Customizable CTAs
Customizable Fields
Customizable Forms
Dashboard
Document Management
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Marketing
Email Monitoring
Engagement Tracking
Image Library
Interaction Tracking
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Generation
Lead Management
Lead Nurturing
Lead Qualification
Lead Segmentation
List Management
Live Chat
Marketing Automation
Marketing Calendar
Mobile Access
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Campaigns
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multivariate Testing
Performance Metrics
Pipeline Management
Post Scheduling
Prospecting Tools
Reporting/Analytics
Reporting & Statistics
Response Management
ROI Tracking
Sales Analytics
Search Marketing
Segmentation
Social Marketing
Social Promotion
Source Tracking
Spam Blocker
Template Management
Third-Party Integrations
Website Visitor Tracking
Workflow Management

Adobe Campaign Integrations

Oracle CRM On Demand

ClickTale

Litmus

XM for Strategy & Research

Invoca

Email on Acid

See all 8 integrations

Adobe Campaign User Reviews

Overall Rating

4.4

Ratings Breakdown

53%

37%

Secondary Ratings

Ease of Use

4.0

Value for money

4.0

Customer support

4.0

Functionality

4.4

Pamela O.

Verified reviewer

Financial Services

5001-10000 employees

Used weekly for less than 2 years

Review source

Reviewed October 2024

Unleash Campaign Brilliance

Overall, I've found using Adobe Campaign has been positive. This has resulted in much higher open and engagement rates because you can now deeply personalize the content. The setup is daunting; however, the payoff in regard to set up makes it well worthwhile in terms of time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

By using Adobe Campaigns it's possible to have extremely personalized content for specific audience segments and increase the engagement rates. It has seamless CRM system integration that allows users to simply pull relevant customer data right in to their campaigns for easier targeted email list building.

Cons:

The campaign setup can be somewhat complex and may not work for all users, as it takes some time to get its 100% features. It would be nice if templates could have a higher level of customization to be more flexible.

Reasons for switching to Adobe Campaign

Given I've used stuff like Mailchimp and Constant Contact, Adobe really just outshines all the rest in its robust integration possibilities and way better analytics. Both Mailchimp and Adobe are good products, but Adobe Campaign delivered due to its depth in data analytics and personalization options. In situations where precise customer segmentation is a requirement, like with retail or event promotions, Adobe Campaign excel. But it may struggle in smaller operations with little technical staff because of its complexity.

Steven B.

Verified reviewer

Media Production

201-500 employees

Used daily for more than 2 years

Review source

Reviewed February 2025

Good user interface for day to day marketing campaigns

Positive overall, have enjoyed using it for last few years.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Used ACS for last few years, really like the drag and drop editor and ability to do dynamic content.

Cons:

Workflows are a little complicated to set up

Reasons for switching to Adobe Campaign

Company decision to make the change across the 40 brands we have

Verified

Reviewer

Luxury Goods & Jewelry

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed December 2022

Great for campaign management, analytics should be improved

Adobe Campaign experience is good in day by day campaign management, creation and delivery. The implementation and adoption curve was a little bit more complicated compared to the previous tool. In order to exploit advanced features a constant IT support is required. In order to leverage on campaign insight and kpi we preferred to export raw data on external data visualization tools

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The overall campaign management and advanced workflows management. Also content personalization could be done creating custom content blocks.

Cons:

The campaign analytics features are below the expectations as well as the integration with other Adobe tools (eg. Adobe Analytics)

Reasons for choosing Adobe Campaign

An easier integration with existing tools and CRM platform

Reasons for switching to Adobe Campaign

In order to better integrate with other Adobe tools already in place, especially Adobe Analytics and create a single customer view with CRM tools

giselle r.

Verified reviewer

Design

2-10 employees

Used daily for more than 2 years

Review source

Reviewed June 2021

usefull tool for my company!

we used to waist so much time emailing our costumers and this software save us money and time because now we automatice our emails.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

it's easy to use, the interface is instinctive and provide the solutions for my company clients improving costumer experience.

Cons:

for some of my collaborators was difficult at the beginning but it's worth it

Reasons for choosing Adobe Campaign

because it solves my company problems and the software is easier than others in the market.

Ade A.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 12 months

Review source

Reviewed February 2022

It is like a Pro tool for Content Marketing Business online

This program is fantastic for automating marketing processes. The tool makes managing customer relationships a breeze.

Ratings Breakdown

Ease of use

Functionality

Pros:

It has a very friendly interface. By tailoring campaigns throughout the whole network, we can improve every customer's web, email, and mobile phone experience. Customization on various channels for various clients is simple, and workflow and modification are both extremely possible. It also provides us with the option of creating a personalized dashboard that allows us to configure it to our liking and puts all of the capabilities at our fingers.

Cons:

The only issue is that you might need to be a little techie to understand the platform and make the best use of it for great results

Reasons for switching to Adobe Campaign

We just needed a little more features so we switched

Shaun P.

Verified reviewer

Retail

51-200 employees

Used daily for more than 2 years

Review source

Reviewed May 2021

Over-promised; not delivered in the slightest!

The most unresponsive, disdainful, anti-client service organisation we have ever dealt with.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

nothing at all. It turned out to be an extremely expensive batch-and-bash email platform.

Cons:

Dreadful implementation; links between different modules didn't work; sophisticated segmentation never worked in 2 years. An extremely expensive white elephant.

Reasons for choosing Adobe Campaign

apparent service benefits which were ultimately just not true.

Reasons for switching to Adobe Campaign

We bought Adobe's sales pitch regarding how targetted we could become in terms of personalisation of marketing messages and understanding of our consumers. That was all rubbish after 2 years of complete failure by Adobe.

Dina G.

Verified reviewer

Publishing

5001-10000 employees

Used monthly for more than 2 years

Review source

Reviewed May 2025

Great solution

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's much better than other platforms we've used and when integrated with others in the adobe suite it does well

Cons:

it's more expensive and requires more training than other platforms and then it's best used to it's full capacity integrated with other adobe

Reasons for switching to Adobe Campaign

Needed something more intuitive than Kapost

Sunny K.

Verified reviewer

Information Technology and Services

10000+ employees

Used daily for more than 2 years

Review source

Reviewed September 2024

Adobe Compaign

My overall experience was good with adobe products as its part of my day to day routines.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It had helped many people to promote adobe through marketing and which is best way in this digital era of technology

Cons:

The least I liked about this is, sometimes the adds are not accurate may b it needs improved machine learning.

Verified

Reviewer

Information Technology and Services

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed November 2024

Increased Productivity - Adobe Campaign

It has increased overall productivity of the Sales campaign and helped increase the outreach. Analytics and reporting capabilities help in understanding campaign performance and customer behavior, enabling data-driven decision-making. Overall, it had a positive impact on business

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the Personalization and Analytics and reporting feature the most. It also seamlessly integrates with Adobe Experience Cloud products which enhances the overall marketing ecosystem, providing a more comprehensive view of customer interactions.

Cons:

The product has regular updates and upgrades so there is no issue with it.

Antonio R.

Verified reviewer

Translation and Localization

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed February 2024

A great choice indeed.

Ratings Breakdown

Ease of use

Functionality

Pros:

Some of the pros of Adobe Campaign are: Multichannel marketing capabilities Advanced personalisation Automation and workflow management Comprehensive analytics and reporting Integration with Adobe Experience Cloud

Cons:

The cons... Well, I find it complex for beginners, the cost for smaller businesses is no good, the limited customisation options are also a negative point, as well as the dependency on Adobe ecosystem. But, still, I truly recommend it.

Showing 1 - 10 of 186 Reviews

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