Alexa 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Alexa

4.4

(86)

Pricing

Starting at $99.00 per month

About Alexa

Alexa Marketing Stack is a marketing management software designed to help businesses identify keywords, benchmark performance against competitors, analyse onsite traffic and more to improve SEO and PPC strategies. The keyword analysis module enables organizations to search the trending keywords to optimize content and its reach among the target audience.

Alexa Marketing Stack’s website analysis functionality allows administrators to discover competitors’ traffic, keywords, backlinks and marketing strategies and compare traffic sources, website popularity and engagement metrics. Features include on-page SEO checker, content exploration, page views and more. Additionally, managers can create multiple workspaces and projects to organize search results and site evaluation data.

The audience analysis tool in Alexa Marketing Stack lets marketing professionals gain insights into audience interest and popular categories and perform target keyword research for PPC campaigns. Pricing includes monthly subscriptions and support is provided via FAQs and other online measures.

Alexa Screenshots

Alexa Pricing and Plans

Starting price: $99.00 per month

Free Trial

Free Version

Basic

$99.00

per feature, per month

No plan information available

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Alexa Features

Popular features found in SEO
Competitive Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Link Management
Localization Automation
Mobile Keywords
Performance Metrics
Reporting & Statistics
Website Analytics
More features of Alexa
Audit Management
Backlink Monitoring
Benchmarking
Campaign Management
Data Visualization
Engagement Tracking
Keyword Rank Tracking
Keyword Tracking
Real Time Comparisons
ROI Tracking
SEO Management
Tagging
Trend Analysis
Web Traffic Reporting

Alexa User Reviews

Overall Rating

4.4

Ratings Breakdown

55%

36%

Secondary Ratings

Ease of Use

4.4

Value for money

4.1

Customer support

4.1

Functionality

4.3

Erin E.

Verified reviewer

Real Estate

51-200 employees

Used other for less than 2 years

Review source

Reviewed December 2019

Great Software, Hefty Price for a Small Business

I really like in-depth site audits for tracking progress and it's great for understanding the strength and weaknesses of your competitors.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great software for providing competitive analysis data and tracking web performance over time! We use a few months out the year to provide competitive analysis and to look for areas of opportunity.

Cons:

While I don't think the cost is unreasonable, I do find it prohibitive having year round. As a small business, many months are just too busy to make use of this software and maintaining the subscription year round just doesn't make any sense for us.

Reasons for choosing Alexa

Alexa is a very established online competitive analysis tool and ultimately I trusted their ability to accurately rank against one another.

Reasons for switching to Alexa

For a more thorough competitive analysis and site audits. I struggled to use Spyfu to provide our management team with an easy to understand and quantify report on how our website stacked up against our competitors. Spyfu data didn't always seem reliable as the rankings would have huge swings each month.

Mahak J.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for less than 12 months

Review source

Reviewed June 2025

Convenient and Capable, but Not Without Flaws

my experience with Alexa has been quite positive. It's a reliable and responsive virtual assistant that simplifies daily routines—from setting alarms and reminders to controlling smart home devices and playing music. The voice recognition is generally accurate, and the integration with third-party apps is very useful

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I liked most about Alexa is its ability to understand natural language and respond quickly and accurately.

Cons:

I liked least about Alexa is that it sometimes misinterprets commands, especially in noisy environments or with accents.

Tayyab S.

Verified reviewer

Information Technology and Services

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed July 2020

Needs more Improvements on Intelligence

The overall experience with Alexa is not that good but it helps me in checking the domain position overall. Alexa is an efficient on-page checker to track the position of the keywords. I personally and my team member often use Alexa for the sake of finding positions.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Alexa Marketing Stack is great at looking up multiple quick stats and answer some styles of questions. The tool allows you to track the overall ranking as well as on-page checking of your business without wasting time on calculating and other tools.

Cons:

Mostly Alexa is considered as a 3rd party to Google that can do limited things. It sometimes redirects you to somewhere else where you don't want to go and multiple misunderstandings appear. The tool give misleading data and stats of a specific domain while checking continuously and you can easily be lost your interest.

Reasons for choosing Alexa

I choose Alexa over this tool because I find it authentic to find the position of a website. The On-page factor also forces me to choose Alexa Marketing Stack over other alternatives.

Ezra M.

Verified reviewer

Luxury Goods & Jewelry

2-10 employees

Used daily for more than 2 years

Review source

Reviewed September 2024

A must have for the blind

Alexa is a god send when it comes to how it can help handicapped and disabled elderly family members. Alexa not only saves time but becomes a friend to those needing assistance most.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I loved how easy it was for my 98 year old grandmother to use Alexa to turn on lights for her and answer questions she had after getting glaucoma and not being able to see anything the last few years of her life. She used to talk to Alexa like it was her friend and it made her life ten times easier.

Cons:

I didnt like the cost of all the additional components needed for Alexa to work with things like the lights and outlets but the fact it helped my grandmother so much it was well worth it.

anil kumar b.

Verified reviewer

Information Technology and Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed September 2022

need for speed with alexa.

Alexa has been indispensable in research on traffic and semantics of content downloads on several sites.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Alexa is the fast lane product for comprehensive data and traffic statistics for your site. It id free to use, easy to use and can get your site to the higher traffic segments.

Cons:

There are features missing in this tool available in other freemium or pro tools.

Sunil K.

Verified reviewer

Retail

10000+ employees

Used daily for more than 2 years

Review source

Reviewed December 2022

Best Home Automation/Integration App

I learnt a great deal of automation possibilities that can be achieved with Alexa. With the new flat around the corner I decided to make it a smart home. Today, I have a smart home powered by Alexa. It is so convenient to control lights, switches and other appliances by just speaking to Alexa or using the app though most of them are on auto-pilot mode (scheduled automation). Alexa has become a part of our liftstyle.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I was surprised to know that Alexa is not just a talking speaker it can integrate with many IOT devices. It is a smart speaker that we can converse with and not just command to do things. We are used to having google at our finger tips to search for whatever we want. Now we have the ability to control things and get info at the tip of our tongue.

Cons:

I really don't see any cons. If at all there are they must be limitations and not cons cons. Some improvements can be:1. The wake word 'Alexa' should be able to customized to any word.2. Sometimes the speaker wakes up after confusing to have heard the wake word when we are in a conversation. This can be annoying sometimes.

Alejandro Y.

Verified reviewer

Retail

10000+ employees

Used daily for more than 2 years

Review source

Reviewed September 2022

Retired service that worked as advertised

Great software for any web developer that needs SEO tools for improving their website.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Great for analytics in order to see : the most visited and popular websites top browsers used top search words used Service that rivaled google analytics and the PageRank is the gold standard for website rankings and trust.

Cons:

Somewhat expensive comparing to Facebook for business marketing (the analytics part) and google Analytics that integrated more with mobile web and applications, but provides many tools detailed analysis and it was de defacto for when desktop browsing was the king.

Reasons for switching to Alexa

Better details but expensier

Ariadne M.

Verified reviewer

Music

Self-Employed

Used daily for less than 12 months

Review source

Reviewed April 2021

A good friend of my routine

Alexa did facilitate my job and life in general. I use it to remember me to do everything I need, to sleep faster with the playlist Sleep in Amazon Music, to turn on and off my lights and change the light color for different situation and etc. It is not possible to list everything that improved my routine, it is a great product and app.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The features I liked most are the ones related to routine and organization. It really favoured my work. I am a freelance and need a better organization, and buying Alexa was very useful. It synchronizes with Google Agenda, and made possible too set an event without the need to even touch my mobile. It also informs me when I have to do something, avoiding forgetfulness.

Cons:

The fact that Alexa can't answer all my questions because she can't find it on the web is annoying. Most of the times I want to know an information and ask it, is because I am rushing and want to save time. But sometimes this is not possible due to this problem.

Tara B.

Verified reviewer

Hospital & Health Care

11-50 employees

Used daily for less than 2 years

Review source

Reviewed May 2021

Alexa for business makes sense

Alexa for business has streamlined many tedious tasks and allowed employees to access features on the go. It’s helped our business function more efficiently.

Ratings Breakdown

Ease of use

Functionality

Pros:

Being able to purchase supplies with my voice is amazing. I am able to have a joint calendar with my coworkers and use Alexa to update appointments while I’m engaged in other tasks. Multitasking is an essential requirement if my job and Alexa helps me achieve that.

Cons:

The cost for a device for every room was a bit daunting. We waited for sales to purchase the devices and gradually expanded. There are some words the device struggles to understand at times

Younes B.

Verified reviewer

Publishing

11-50 employees

Used daily for less than 12 months

Review source

Reviewed December 2019

Not the best toolset in the competitor analysis field

I enjoy using Alexa Marketing Stack and a lot of the features that offer but I am in doubt that most of them didn't really give me a solid, authentic data and insights I can really rely on.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

the "On-Page SEO Checker" is the most useful feature I like in this software.

Cons:

"the quality of data" that is the software show you, when I compare it to the other solutions/softwares I found a big differences between them, for example Alexa tell me that the visitor stays 10 min in my website meanwhile other X solution tell me that he stays just 2.5 min!

Reasons for choosing Alexa

the quality of data

Reasons for switching to Alexa

plans

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