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BrightLocal vs Yext

Updated January 6, 2026

BrightLocal vs Yext: Which is best for you?

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55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$39.00

per month

$199.00

per year

Free Trial
Free Version
Screenshots
and Demo
Product Screenshot
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Product Screenshot
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Top Rated
  Features
Activity Dashboard
5.0
Performance Metrics
4.82
SEO Management
4.80
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See All
Integrations
Meta for Business
Meta for Business
Google Analytics 360
Google Analytics 360
AgencyAnalytics
AgencyAnalytics
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WordPress
WordPress
PAR Punchh
PAR Punchh
AgencyAnalytics
AgencyAnalytics
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Pros / Cons
  • For the most part, the platform is affordable, effective and the support is helpful.
  • The citation builder can be somewhat confusing. When you first begin using the service, you don't realize that it takes several steps to get a new location started.
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  • Yext centralizes information management, making it simple to update and maintain data across multiple platforms, resulting in increased visibility, significantly improving visibility in local and online searches, which is crucial for any business's digital presence.
  • I emphasize that it has good application management but I think that its SEO system is archaic, it does not generate immediate reports and sometimes they take a while to arrive at the email.
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Ease-of-Use
Highest performing feature
in the comparison
4.6/ 5
4.3/ 5
Value for Money
Highest performing feature
in the comparison
4.8/ 5
3.8/ 5
Customer Support
Highest performing feature
in the comparison
4.9/ 5
4/ 5
Functionality
Highest performing feature
in the comparison
4.7/ 5
4.2/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
FrontRunners 2025
N/A
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad