Critical Mention 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Critical Mention

4.3

(13)

Pricing

Starting at $1.00 per year

About Critical Mention

Critical Mention is a cloud-based media monitoring platform that offers solutions to find and share TV and radio content, associated metadata and historical archives.

Critical Mention’s key features include broadcast monitoring, online news tracking and social media monitoring. It provides analysis to create reports through custom templates, graphs and charts and visualize coverage on density maps and word clouds. Critical Mention offers solutions for global TV and radio sources, Nielsen markets, cable networks, online newspapers, magazines, trade publications, forums and blog pages. It enables users to share and refine an editing tool.

Critical Mention integrates with media monitoring platforms for managing TV stations for various languages. It offers multiple tools for ad hoc search visualizations, mobile-friendly data reporting, self-service and saving local and national current events offline.

Critical Mention Screenshots

Critical Mention Pricing and Plans

Starting price: $1.00 per year

Free Trial

Free Version

Basic

$1.00

per year

No plan information available

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Critical Mention Features

Popular features found in Social Media Analytics Tools
Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Lead Attribution
Multi-Channel Data Collection
Post Scheduling
More features of Critical Mention
Activity Dashboard
Alerts/Notifications
API
Article Author Database
Audience Targeting
Auto Update
Brand Tracking
Campaign Management
Clippings Management
Competitive Analysis
Configurable Alerts
Contact Management
Dashboard
Data Visualization
Influencer Tracking
Keyword Filtering
Keyword Tracking
Media Monitoring
@mentions
Monitoring
Press Monitoring
Real-Time Data
Real-Time Monitoring
Real-Time Notifications
Reporting/Analytics
Reputation Management
Review Monitoring
Search/Filter
Sentiment Analysis
Social Listening
Social Media Monitoring
Social Performance Management
Social Promotion
Trend Analysis
Visual Analytics

Critical Mention Integrations

Google Analytics 360

Slack

Critical Mention User Reviews

Overall Rating

4.3

Ratings Breakdown

54%

38%

Secondary Ratings

Ease of Use

4.1

Value for money

4.0

Customer support

4.8

Functionality

4.2

Verified

Reviewer

Internet

51-200 employees

Used daily for less than 12 months

Review source

Reviewed March 2021

Complete mention monitoring from a single place

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This is the best in class mention tracking platform, we are always up to date now.

Cons:

Robust software for a reasonable price, we are 100% suttisfied.

Vendor Response

Thank you very much for leaving such a remarkable review. Our Critical Mention team appreciates your input and is delighted to know that we are providing 'the best in class mention tracking platform' service. Thanks again for the wonderful review!

Replied March 2021

Scott M.

Verified reviewer

Public Relations and Communications

51-200 employees

Used daily for less than 2 years

Reviewed May 2021

Well-priced media monitoring software with a few flaws, but superb customer service

Our experience with Critical Mention has been favorable, but with the onslaught of new and updated competitors, transitioning to a new provider is not off the table.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Critical Mention incorporates all coverage, including broadcast, into easy-to-research keywords and client names. Viewing, selecting and building custom reports is very simple. The UI is intuitive and effective.

Cons:

Sometimes Critical Mention inexplicably misses published stories, so we always need to manually cross-reference reports. Broadcast video clips are not automatically available in HD, so while you can view and download them, they're not necessarily usable for creating internal tools such as sizzle reels.

Reasons for choosing Critical Mention

Critical Mention's team went above and beyond. Unfortunately, excellent customer service is not enough to maintain business when other tools get the actual job done better.

Reasons for switching to Critical Mention

Critical Mention had a more robust offering and MUCH better customer service. Account managers have always felt like partners, not sales people.

Vendor Response

Hi Scott, thank you for sharing your experience using our Earned Media Suite. We're delighted to see that you enjoy our platform's user experience and the help of our account management team. Please feel free to reach out to your account manager so we can help refine your searches. Thanks again for sharing!

Replied May 2021

ASHLEY A.

Verified reviewer

Public Relations and Communications

Self-Employed

Used monthly for less than 12 months

Review source

Reviewed May 2021

Review

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

the analytics charts in the reporting tool

Cons:

didn’t have the publications i needed to monitor

Vendor Response

Hi Ashley, we appreciate you sharing your experience. Please reach out to your account manager so we can set up the tracking you need. We're happy to help

Replied May 2021

Stacy J.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed July 2019

Critical Mention Helps Makes Our Press Even More Newsworthy

Our agency went viral - literally viral around the world - due to our ability to quickly share detailed metrics during several media outlet interviews. The data is easy to pull, and the reports are customizable for client needs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Critical Mention allows us to stay up-to-the-very-minute (literally) of media mentions of our agency and our clients. Often when we do a PR interview, Critical Mention lets us know it is live before the reporter has had a chance to email us. It also provides the metrics we need for clients to be able to showcase overall impressions and media value, while allowing us to remove clutter nonsense that is repetitive and not relevant for tracking needs. We use the software more so for tracking TV coverage for clients as we do product placement for brands as part of our agency services. Critical Mention allows us to review content without having to have a massively extensive (with heavy upkeep) monster of a DVR system in place.

Cons:

The social media analytics still have some room to improve, and the maximum you can search for mentions is 60 days - so you need to stay on top of reporting and not use it for competitive research unless you have forethought to plan and download those reports on a continuous basis.

Reasons for switching to Critical Mention

Cost was one of the primary reasons we made the switch, as Critical Mention offered us the ability to combine digital outlet tracking with TV tracking into one consolidated system that is easy to use.

Tom M.

Verified reviewer

Higher Education

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed March 2021

Critical Mention Works for US

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I like how I can see, edit through word play, and then save and download video clips. I also like that I can save clips/articles/etc. into separate files for sharing with our leadership team.

Cons:

I wish I could figure out or have a way to block from seeing multiple postings of the same article. It's bothersome to see multiples of the same thing in my feed each day.

Reasons for choosing Critical Mention

I would prefer not to bash another service by name, but aI can truly say I have used all of the other services out there and Critical Mention is the best.

Reasons for switching to Critical Mention

Critical Mention customer service is excellent. Also, my rep will always get back to me when I have a question about the product. To me, that is the great value to this product.

Vendor Response

Hi Tom, Thank you for leaving such a kind review. We are delighted to see that you love using our Critical Mention Wordplay feature. We always strive to provide the greatest earned media service and customer support, so we appreciate you saying we're the best media monitoring service out there! Thanks again!

Replied March 2021

Verified

Reviewer

Government Administration

51-200 employees

Used daily for less than 2 years

Review source

Reviewed October 2019

Best software I've used for clips

Highly recommend – it's much easier than any other similar software I've used.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The UI/UX is definitely what sets Critical Mention apart. It's very easy to use, setup custom searches and alerts, and trim clips.

Cons:

We've had a few issues with specific networks in the past, but that's broader issue with networks and not specifically with Critical Mention.

Reasons for switching to Critical Mention

Terrible interface

Nile E.

Verified reviewer

Public Safety

501-1000 employees

Used weekly for less than 2 years

Review source

Reviewed March 2021

Solid media monitoring

Expensive, but very solid and easy to use media monitoring software with decent analytics options. Building reports for our board was very easy.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Really liked being able to clip the media segments based on the text provided to ensure I captured the entire clip.

Cons:

On occasion, the media clip and corresponding text did not include the entire clip and there was nothing I could do to get it.

Reasons for switching to Critical Mention

Wanted more analytics and reporting tools.

Vendor Response

Hi Nile, Thank you for sharing your experience using Critical Mention's Earned Media Suite. If you need any help with the platform, please feel free to contact your account manager. We're thrilled you enjoy our reporting features. Thanks again!

Replied March 2021

Jesse D.

Verified reviewer

Financial Services

11-50 employees

Used daily for less than 12 months

Review source

Reviewed May 2021

Great for a lot of things, awesome for social media

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The search function allows me to find the latest news in my field before most other people, and this also allows me to make social media posts that get good traction.

Cons:

Can be a bit clunky at times. There's a feature that allows you to download TV clips but they come with a watermark that can't be removed and they don't come with permission to post on social media.

Vendor Response

Hi Jesse, thank you for sharing how Critical Mention allows you to track your earned media mentions and helps influence the content you share with your audiences. We appreciate your feedback!

Replied May 2021

Rafael L.

Verified reviewer

Hospital & Health Care

10000+ employees

Used daily for less than 12 months

Review source

Reviewed May 2021

generates clear reports

Ratings Breakdown

Ease of use

Functionality

Pros:

The product is intuitive and allows me to generate earned media reports extremely fast.

Cons:

There are a few earned media hits that aren't picked up by the software.

Vendor Response

Rafael, thank you very much for sharing how Critical Mention allows you to quickly track your earned media mentions. Please reach out to your account manager to ensure you're tracking all of your mentions. Thanks again, for the kind review.

Replied May 2021

Kelsey S.

Verified reviewer

Public Relations and Communications

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed May 2021

Easy to Use but Misses the Mark at Times

I enjoy the product and have worked with this and competitors before. I would say each has their pros and cons but this has been the most seamless for sharing clips with my clients.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The link to reporting feature makes it easy for me to share broadcast clips with my agency clients. The site is also visually easy to navigate and know what to do.

Cons:

The clip editor time signature seems to be off. The wordplay feature seems to be 5 seconds behind the actual language. Searching regionally also involves lots of drop-down menus and navigation and I feel like that could be easier to use.

Reasons for switching to Critical Mention

New Agency

Vendor Response

Kelsey, thank you for sharing how Critical Mention has helped you easily share clips with your PR agency clients. We appreciate your feedback and are using your response to enhance the Critical Mention experience. Thank you!

Replied May 2021

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