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Google Ads vs Outbrain

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Updated February 26, 2026

Google Ads vs Outbrain: Which is best for you?

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1 million+ businesses helped
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Starting Price

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$20.00

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Free Version
Screenshots
and Demo
Product Screenshot
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Top Rated
  Features
Advertising Management
4.49
Multi-Campaign
4.49
Campaign Analytics
4.44
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Integrations
Google Analytics 360
Google Analytics 360
WordPress
WordPress
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See All
Pros / Cons
  • We've also been lucky to have received dedicated support through Google Ads specialists that have guided us to improve our campaign performance with actionable recommendations that have improved our CTR rates and our CPC costs.
  • Yet, often overspend because of no ability to include overall campaign budget caps.
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  • Everything is fine, and here too the customer service is very good they always receive all problems quickly they are able to solve any problem as quickly as possible the platform always has conversations going on I love using the platform.
Ease-of-Use
4/ 5
4/ 5
Value for Money
Highest performing feature
in the comparison
4.3/ 5
3.6/ 5
Customer Support
Highest performing feature
in the comparison
3.9/ 5
3.7/ 5
Functionality
Highest performing feature
in the comparison
4.4/ 5
3.9/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
N/A
N/A
Advisor
  Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad