Iterable 2026: Benefits, Features & Pricing

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Overview
Screenshots
Pricing and Plans
Features
User Reviews
Popular Comparisons

Overview

Iterable

4.3

(63)

Pricing

Pricing available upon request

About Iterable

Iterable is a marketing automation platform that provides multi-channel user engagement campaign management features based on dynamic workflows. It allows users to create segments based on criteria or activity and convert segments into static lists or real-time dynamic lists that can update automatically. Users can also automate touch points and test strategies without engineering support.

Iterable allows users to send targeted, blast or triggered email campaigns, mobile push notifications and SMS based on a website, app or past campaign customer behavior. Additionally, users can preview marketing messages on various email clients and devices or as a specific user.

The Workflow Designer lets users build workflows without code. These workflows can be used to introduce actions and delays, run filters, trigger other workflows and conduct experiments and A/B tests.

Iterable offers users access to a dedicated account manager who specializes in growth marketing and provides support via chat, phone or email.

Iterable Screenshots

Iterable Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Iterable Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Iterable
API
Campaign Management
Campaign Segmentation
Channel Management
Communication Management
Contact Database
Contextual Targeting
Coupons
CRM
Customizable CTAs
Customizable Templates
Data Import/Export
Drip Campaigns
Dynamic Content
Email Marketing
Email Templates
Engagement Tracking
Image Library
List Management
Location-Based Marketing
Marketing Automation
Mobile Access
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Marketing
Multivariate Testing
Push Notifications
Reporting/Analytics
ROI Tracking
Segmentation
SMS Marketing
SMS Messaging
Social Marketing
Template Management
Text-to-Win
Website Visitor Tracking

Iterable User Reviews

Overall Rating

4.3

Ratings Breakdown

49%

38%

10%

Secondary Ratings

Ease of Use

4.3

Value for money

4.2

Customer support

4.4

Functionality

4.3

Paul C.

Verified reviewer

Automotive

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed June 2021

State of the art email campaign tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Iterable is a beautiful tool that I've been using for a couple of years for email marketing. The list management, template design, and custom workflows features are easy to use and powerful.

Cons:

I feel the reporting is the one weak point, there can be much improvement here.

Raja D.

Verified reviewer

Internet

201-500 employees

Used daily for less than 2 years

Review source

Reviewed May 2018

Great innovative, growing product and highly recommended.

This product helps us daily with our email marketing needs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like is since I started using Iterable, the product has been evolving and getting more innovative. I enjoy the workflow section on the UI. I enjoy when my team needs product enhancements, they are willing to hear our needs out and work on improving. I like the great customer success team and always helping us. Finally, the upper management and when in need being available to get in discussion with any further needs we might have.

Cons:

I would really like the segmentation piece to be improved. I would like to work with Iterable on needs here as I have found many flaws that I have iterated, but yet not gotten solved. Like searching for a number of campaigns that are similar all at once instead of doing OR's with tons of campaign ids. To be able to query a full workflow.

Nanita Rica Winniewski W.

Verified reviewer

Market Research

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed March 2025

Training academy

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like it because it has academy for training and certifying users.

Cons:

Iterable is expensive to purchase and it has to improve on price

Reasons for switching to Iterable

Iterable is easy to integrate with my software.

Anita T.

Verified reviewer

Internet

201-500 employees

Used daily for less than 12 months

Review source

Reviewed May 2018

Impressed with the breadth of functionality

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We chose Iterable based on the strength of its API and its ability to handle a multi-million list size. As a marketer, Iterable has a number of powerful advanced features that make it easy for me to perform segmentation, write workflows and run multivariate tests. The support team is beyond amazing; they are knowledgeable and go out of their way to ensure their customers succeed.

Cons:

Our engineers get a bit frustrated about some of the technical limitations. For example, certain types of API calls are currently centered around the individual user vs. a particular list (meaning that Iterable is designed to ping your server X million times for each user on a list vs. 1 X for the list itself). That said, the Iterable product team is very responsive to customer feedback, and this shortcoming is on the short-term roadmap to be fixed.

Molly E.

Verified reviewer

E-Learning

51-200 employees

Used daily for less than 12 months

Review source

Reviewed September 2018

Powerful tool, worth the hike up the learning curve

Ratings Breakdown

Ease of use

Functionality

Pros:

Once you understand Iterable, it's life changing. Being new to the email marketing game and moving over from a clunky and buggy predecessor, Iterable is devastatingly powerful. The User Segmentation feature is a quick and efficient way to find the exact audience you're looking for. Workflows simplify life in ways I didn't know I needed.

Cons:

Iterable does have a very steep learning curve, the first few weeks of using it were rough. Occasionally the HTML editor's interface annoys me with too many scroll bars and way too much to scroll through, but that's just a matter of getting used to making sure your mouse is in the correct position.

Verified

Reviewer

Hospital & Health Care

10000+ employees

Used weekly for less than 6 months

Review source

Reviewed January 2022

Painful implementation and hidden costs for a mediocre email marketing platfom

Uphill battle for implementation all the way. Make sure you detail out EVERYTHING you need from them and get more than a "sure" from the rep before you commit.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

API is full featured and you seem to be able to do most everything in the client API that you can in the portal.

Cons:

So many surprises from our discussions before we started that keep coming up. Delays because of long warmup time, additional external integrations/software we need that were not previously mentioned, data integrations that just are not available.

Reasons for switching to Iterable

Consultant suggested this would serve our needs better

Heather C.

Verified reviewer

Used daily for less than 6 months

Review source

Reviewed May 2018

Pretty Impressed

Able to send to a large list without huge delay. We're also able to create improved dynamic emails.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

For a company that's only 5 yrs old I'm impressed at what they've been able to accomplish. They still have a long ways to go, but so far so good. I love how easy it is to upload lists and the workflow area is super intuitive.

Cons:

- Templates should autosave - I wish there was a way to access the file manager outside of editing a template - Being able to edit a single user while within their profile would be extremely helpful

Ciprian P.

Verified reviewer

Consumer Services

51-200 employees

Used daily for less than 12 months

Review source

Reviewed January 2020

A developer oriented alternative to Mailchimp

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

It has a slew of options and ways of creating audiences and targeting users via categories, funnels, actions and events. The API is very complex and a bit difficult to use if you don't contact the support every day.

Cons:

Little documentation and long waiting times for tickets and support requests.

Nikki G.

Verified reviewer

51-200 employees

Used daily for less than 6 months

Review source

Reviewed April 2018

New to Iterable, great experience so far!

Ability to better customize our marketing strategy.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is fairly intuitive--I don't have a background in email marketing but it is relatively easy for me to build templates and set up emails. And when I don't know how to do something, my CSM is super helpful!

Cons:

It is much more complex than anything I'm used to and is a bit overwhelming while I am in the early stages of use. There is a lot to learn.

Abdur R.

Verified reviewer

Apparel & Fashion

11-50 employees

Used other for less than 12 months

Review source

Reviewed August 2019

Exclusive for email marketing

The iterable really helps me in attracting more and more customers through email marketing

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The best thing i like about iterable is that it is very user-friendly compared to other email marketing software and their option of multiple accounts is very brilliant to switch from one team member to another

Cons:

Honestly speaking I don't found any cons in it really works great for me and I suggest others to take a look at this also

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