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Lead Forensics

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Lead Forensics 2026: Benefits, Features & Pricing

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  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Lead Forensics
Lead Forensics
4.5
(220)

Pricing

Starting at $0.01 per month

About Lead Forensics

In today's fast-moving digital landscape, instant, human-to-human interaction is essential. Did you know that 84% of B2B buyers choose the first company they engage with? Yet, many businesses miss opportunities due to slow response times. Lead Forensics revolutionizes B2B engagement by allowing businesses to connect with website visitors in real-time—right at the moment of highest interest.

With Lead Forensics, businesses gain critical insights to initiate relevant, high-value conversations instantly. Identify your website visitors, understand their behavior, and determine their place in the sales pipeline. Seamlessly direct prospects to an Account Manager for proactive outreach, assign returning leads to their sales rep, and enhance marketing automation with highly engaged new prospects. Lead Forensics unlocks the hidden potential of the 98% of B2B website visitors who never reach out.

Since 2009, Lead Forensics has been a global leader, supporting over 60,000 users worldwide. Our team of 400+ SaaS professionals operates across Scottsdale, Atlanta, Portsmouth, Bournemouth, and Bristol. What truly sets us apart is our exclusive, proprietary IP database—our most valuable asset—cap...

able of identifying millions of IP addresses and B2B contacts with industry-leading accuracy. Because we fully own our data, every record undergoes rigorous cleansing and verification to ensure superior quality. Performance matters, and when compared side by side, Lead Forensics delivers unmatched accuracy and volume of identified B2B website visitors. Our intuitive dashboard provides in-depth analytics and powerful reporting, empowering businesses with reliable, ROI-driven website visitor intelligence to fuel growth.

Lead Forensics Screenshots

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Lead Forensics Pricing and Plans

Starting price: $0.01 per month
Free Trial
Free Version

Basic

$0.01

per feature, per month

No plan information available

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    Lead Forensics Features

    • Popular features found in Lead Capture
      Campaign Management
      Contact Management
      CRM
      Data Extraction
      Data Import/Export
      Email Marketing
      Lead Nurturing
      Lead Segmentation
      Online Forms
      Pipeline Management
    • More features of Lead Forensics
      Activity Dashboard
      Activity Tracking
      Alerts/Notifications
      API
      Behavior Tracking
      Contact Database
      Dashboard
      Email Tracking
      Interaction Tracking
      Lead Capture
      Lead Distribution
      Lead Generation
      Lead Management
      Lead Notifications
      Lead Qualification
      Monitoring
      Predictive Analytics
      Prospecting Tools
      Real-Time Analytics
      Real-Time Notifications
      Real-Time Reporting
      Reporting/Analytics
      Reporting & Statistics
      Sales Forecasting
      Sales Trend Analysis
      Search/Filter
      Source Tracking
      Visitor Tracking
      Web Traffic Reporting

    Lead Forensics Integrations

    HubSpot CRM
    HubSpot CRM
    Integration rated 4.5 from 13 reviews
    Dynamics 365
    Dynamics 365
    Microsoft Outlook
    Microsoft Outlook
    Campaign Monitor by Marigold
    Campaign Monitor by Marigold
    Zapier
    Zapier
    Google Docs
    Google Docs

    See all 20 integrations

    Lead Forensics User Reviews

    Overall Rating

    4.5

    Ratings Breakdown

    5

    67%

    4

    25%

    3

    2%

    2

    0%

    1

    5%

    Secondary Ratings

    Ease of Use

    4.5

    Value for money

    4.2

    Customer support

    4.6

    Functionality

    4.3

    Marco's profile

    Marco L.

    Verified reviewer

    Hospital & Health Care

    51-200 employees

    Used daily for less than 2 years

    Review source

    Reviewed August 2025

    An extra pair of eyes for our marketing team

    5

    I had a really great experience with LeadForensic, and I recommend using them. From onboarding til launch and during product use, we are always looked after by [sensitive content hidden], our account manager. We always have useful monthly meetings where we go through user cases, successes, and next steps. We renewed LF for another year and we look forward to our continued partnership.

    Ratings Breakdown

    5
    Ease of use
    4
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    Amazing software that allows you to view website visitors! An extra pair of eyes for our marketing team Amazing account management! Our account manager, [sensitive content hidden], is incredibly helpful, always available and super knowledgeable.
    Cons:
    Leadforensic is not able to identify the actual visitor; it can identify the company details, but not the actual person

    Read More

    VR

    Verified
    Reviewer

    Leisure, Travel & Tourism

    11-50 employees

    Used daily for less than 12 months

    Review source

    Reviewed December 2025

    Daily insights that power smarter sales follow-up

    5

    Lead Forensics has become a core tool for us, used almost daily by our sales and account management teams.

    Ratings Breakdown

    5
    Ease of use
    4
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    It provides clear insights into which companies visit our website, which pages they view (page insights), and where those visitors come from. This allows us to follow up in a much more targeted way and respond to genuine interest. The result is a more effective sales approach and more proactive account management.
    Cons:
    One downside is that the pricing can feel high relative to the measurable return, especially when not all identified leads convert into concrete sales opportunities.

    Reasons for choosing Lead Forensics

    More visibility of companies and pages that they visit.

    Read More

    VR

    Verified
    Reviewer

    Information Technology and Services

    51-200 employees

    Used weekly for more than 2 years

    Review source

    Reviewed May 2025

    Long term customer - awful customer service

    1

    We've been a long term customer of Lead Forensics, price hikes each year without improving the software has made it difficult to justify this software over alternative channels which have consistently provided better ROI. The reason for the 1 star, is partially the above, but primarily the awful customer service approach when it came to cancelling the contract. We were 1 day past the 30day auto renewal date, and they have forced us to pay in full for a service we won't be using. Very short sighted business approach, when there are so many alternatives out there. I would highly recommend considering alternatives.

    Ratings Breakdown

    2
    Ease of use
    2
    Value for money
    1
    Customer support
    2
    Functionality
    icon
    Pros:
    Ability to see which companies have visited our website.
    Cons:
    No data on the specific individual visiting.

    Vendor Response

    Thank you for taking the time to share your feedback. We're genuinely sorry to hear that you’ve been disappointed and feel it’s important to provide some context. As a valued, long-term customer, there were 10 touch points with your team prior to renewal and this included seven meeting invitations and three emails outlining the contract terms and notice period. Despite these efforts, we didn’t receive formal notice to cancel until after the required notice period had passed. Following our discussions, we offered a flexible solution to your contract, which was agreed and accepted. We always aim to be as transparent and supportive as possible. While we understand your frustration with the renewal, we made every effort to ensure your team was informed well in advance. If you'd like to continue the conversation, we’re more than happy to speak further.

    Replied May 2025

    Read More

    IB

    India B.

    Verified reviewer

    Facilities Services

    501-1000 employees

    Used weekly for more than 2 years

    Review source

    Reviewed October 2025

    Great tool to have

    4

    I have enjoyed using Lead forensics and the options to see the history, the names of employees is a helpful tab. Its easy to use and to update. I think it would be beneficial for us if we could link it to the system we currently use but its no bother going onto the site and cross referencing it. Lead forensics has been a great tool for us to reach out to the facilities departments that need our services.

    Ratings Breakdown

    5
    Ease of use
    4
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    Its great that you can see the 'History' so you can call them and you have an idea of what it is they need help with. doesn't feel like a cold call when making contact.
    Cons:
    A name of the actual person that looked at the website would be really beneficial. sometimes when they leave the number its the office number which then doesn't help getting hold of the actual department or team. Maybe a box so they the client can leave a question if they are looking for or needing something in particular to make it feel more personable.

    Read More

    NB

    Natassja B.

    Verified reviewer

    Biotechnology

    2-10 employees

    Used daily for less than 2 years

    Review source

    Reviewed June 2025

    Useful tool

    4

    I have used Lead Forensics in so many ways to evaluate the progress of our SEO efforts, to my conference attendance and outreach. I feel there is still a lot I can use the tool for, especially now that I am starting to leverage different outreach campaigns to advertise our products etc. I haven't done much outreach on leads generated directly from Lead Forensics yet, but it has helped me to prioritise meetings at partnering conferences. I will be doing more going forward though.

    Ratings Breakdown

    5
    Ease of use
    4
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Lead Forensics is very easy to use, and provides really useful information and metrics to measure your website and outreach performance. Their support agents are really helpful and understanding.
    Cons:
    Sometimes when very large companies and corporates are on our website, it is almost impossible to find the right person or department to reach out to.

    Reasons for choosing Lead Forensics

    Pricing really. It seemed like a great tool but it was out of our budget.

    Read More

    PF

    Phil F.

    Verified reviewer

    Computer Software

    11-50 employees

    Used daily for less than 12 months

    Review source

    Reviewed January 2025

    Meaningful insights for sales, marketing and customer service

    5

    It has been game changing for our startup. We have visibility of where our limited budgets should be spent while also being able to start a conversation with prospects via LinkedIn contact info that Lead Forensics has provided. The Customer Success Managers at Lead Forensics are superb. They help us get the most from the tool and also make useful suggestions on how we can improve and get maximum return on our investment in the product. It definitely feels like you have another team member rather than a sales rep helping you.

    Ratings Breakdown

    5
    Ease of use
    4
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Lead Forensics has given us actionable insight on our marketing activities that we would otherwise have not had visibility of. We have defined a process for our sales team to reach out to engaged prospects that have not form filled and have had great success in building pipeline in a more proactive way. It has also enabled us to review customer engagement levels meaning that we can check in with them and manage any issues almost before they arise. Critically, the tool provides visibility of marketing spend that is working, without form fills. This means we can adjust our efforts to encourage that and invest further in what we can see is gaining interest. Lead Forensics is a great all-round tool for tracking campaign and other marketing efforts without the need to sit and wait for people to trigger forms or reach out via other contact channels.
    Cons:
    The visitor view can be a little slow to load.

    Reasons for choosing Lead Forensics

    Better interface, better data demonstrated during trial phase and much better service from Lead Forensics staff.

    Read More

    IJ

    Isaiah J.

    Verified reviewer

    Security and Investigations

    51-200 employees

    Used daily for less than 12 months

    Review source

    Reviewed November 2024

    Lead Forensics: An Amazing Product

    4

    My experience with Lead Forensics has been outstanding. The team is authentic, engaging, and consistently strives to optimize and enhance the experience for its customers. I’d especially like to thank our Customer Success Manager, [sensitive content hidden], and her resourceful colleagues [sensitive content hidden] for making the experience so positive.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    Lead Forensics is an intuitive platform that delivers valuable knowledge, strategies, and insights. The Lead Forensics Community offers a wealth of resources for sales and marketing teams, including a comprehensive library of product guides, webinars, and access to their outstanding support team.
    Cons:
    Lead Forensics is an amazing product, and I currently have no cons.

    Reasons for choosing Lead Forensics

    HubSpot is a household brand, but we do not have enough website traffic or content production to justify the cost.

    Reasons for switching to Lead Forensics

    Contacts were inaccurate and updated for local, state, and federal entities.

    Vendor Response

    Thank you so much for your thoughtful review! We’re thrilled to hear that Lead Forensics has been a valuable tool for your team and that our platform, resources, and customer support have exceeded your expectations. We're so glad you chose Lead Forensics, and we’re excited to continue supporting your success!

    Replied November 2024

    Read More

    TP

    Tom P.

    Verified reviewer

    Business Supplies and Equipment

    51-200 employees

    Used weekly for less than 6 months

    Review source

    Reviewed April 2025

    Codipack x Leadforensics

    5

    10/10, the contact I need. Great experience so far in first 4 months.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    Communication, setting everything up as asked. Response never takes long and gives good insights through meetings.
    Cons:
    Honestly, no complaints. We come from a simular tool, but the help and solutions we're getting are so much better. If something

    Reasons for choosing Lead Forensics

    [sensitive content hidden] was a pleasure to talk to. Explains everything verry well and knows how to sell.

    Reasons for switching to Lead Forensics

    Bad communication, help comes late. Big no for us, so we changed

    Read More

    VR

    Verified
    Reviewer

    Business Supplies and Equipment

    11-50 employees

    Used weekly for less than 12 months

    Review source

    Reviewed January 2026

    Great support and insights

    5

    Overall Lead Forensics has provided great insights into our website performance and lead generation strategies.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    The onboarding and support has been really great. Whilst implementing a new system has been a learning curve, our Customer Success Manager, [sensitive content hidden], has been really great at helping us evolve our strategy.
    Cons:
    Some of the functionalities can be quite complex but it hasn't been an issue since the support has been great.

    Read More

    AB

    Adam B.

    Verified reviewer

    Information Technology and Services

    2-10 employees

    Used weekly for less than 2 years

    Review source

    Reviewed December 2025

    Excellent product, excellent service

    5

    Very positive - the team really do care, and go above and beyond in looking after their clients (thank you team!)

    Ratings Breakdown

    5
    Ease of use
    4
    Value for money
    5
    Customer support
    5
    Functionality
    icon
    Pros:
    It does the job, it's easy to use, and comes with personal support to ensure you get max value out of the software.
    Cons:
    The software looks a few years old, but that's just a preference. The main thing is that it does what it says it will do.

    Read More

    Showing 1 - 10 of 220 Reviews

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