Marketo Engage 2026: Benefits, Features & Pricing

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Overview
Screenshots
Pricing and Plans
Features
Integrations
User Reviews
Popular Comparisons

Overview

Marketo Engage

4.3

(710)

FrontRunner 2026

Pricing

Pricing available upon request

About Marketo Engage

Adobe Marketo Engage is a marketing automation platform powered by artificial intelligence. It supports B2B marketing and sales teams by providing tools for planning, executing, and measuring omnichannel campaigns. The platform helps organizations engage buyers, nurture them across various channels, align sales and marketing efforts, and analyze marketing's impact on revenue.

The platform includes automated customer profile management, continuously enriching lead and account data. It supports campaign coordination across channels such as email, web, mobile, chat, events, webinars, and digital advertising. AI-driven content personalization delivers tailored messaging and imagery while maintaining brand consistency. An intuitive interface allows users to create multistep campaigns with automated workflows that adjust based on customer behavior and data updates. Features include lead scoring, CRM connectivity, and tools for sales teams to access buyer engagement data and templates for account engagement.

Marketo Engage offers dashboards, customizable reporting, and multi-touch attribution through Marketo Measure to evaluate the impact of marketing activities on revenue. It is built...

Marketo Engage Screenshots

Marketo Engage Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Growth

Pricing available upon request

Plan includes:

Native CRM Integration
Audience Segmentation
Audience Targeting
Dynamic Content
Personalization
Custom User Roles & Permissions
Campaign Automation
Campaign Journey

Select

Pricing available upon request

Plan includes:

Cross-channel Nurturing
Scoring, Routing & Alerts
Email Marketing
Social Marketing
Landing Pages & Forms
Search Engine Optimization
Paid Media Targeting
Campaign Reporting

Prime

Pricing available upon request

Plan includes:

Campaign Insights
Secure Domains
Custom Data Objects
Custom Fields
Event & Webinar Marketing
Interactive Webinars
Marketing Calendar
Attribution & ROI Dashboards

Ultimate

Pricing available upon request

Plan includes:

Predictive Content
Dynamic Chat
Target Account Management
Predictive Audiences
Advanced Journey Analytics
Sandbox
Workspaces & Partitions
Marketo Measure

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Marketo Engage Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Marketo Engage
Access Controls/Permissions
Account Based Marketing
Action Management
Activity Dashboard
Activity Tracking
Advertising Management
AI/Machine Learning
Alerts/Notifications
API
Attribution Modeling
Audience Targeting
Automated Publishing
Automated Scheduling
Backlink Monitoring
Behavioral Analytics
Behavioral Targeting
Behavior Analytics
Behavior Tracking
Calendar Management
Campaign Management
Campaign Personalization
Campaign Planning
Campaign Segmentation
Campaign Tracking
Categorization/Grouping
Channel Management
Chat/Messaging
Churn Management
Click Tracking
Collaboration Tools
Communication Management
Contact Database
Content Analytics
Content Creation
Content Delivery
Content Library
Content Management
Content Publishing Options
Content Sharing
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
CRM
CRM Integration
Cross Channel Attribution
Customer Activity Tracking
Customer Database
Customer Experience Management
Customer History
Customer Journey Mapping
Customer Portal
Customer Profiles
Customer Touchpoints
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Dashboard
Dashboard Creation
Data Import/Export
Data Synchronization
Data Visualization
Design Management
Document Storage
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Sequences
Email Templates
Engagement Tracking
Event Marketing
Experience Management
Form Builder
Forms Management
For Sales Teams/Organizations
Gamification
GDPR Compliance
Generative AI
HTML Editor
Image Library
Interaction Tracking
Keyword Rank Tracking
KPI Monitoring
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Engagement
Lead Generation
Lead Management
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
Lead Verification/Validation
List Management
Live Chat
Marketing Automation
Marketing Calendar
Mass Texting
Media Library
Mobile Access
Mobile Alerts
Mobile Optimization
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Multimedia Support
Multiple Scoring Models
Multi-Touch Attribution
Multivariate Testing
Newsletter Management
Opportunity Management
Performance Management
Performance Metrics
Personalization
Pipeline Management
Pipeline Reports
Post Management
Post Scheduling
Predictive Analytics
Preview Functionality
Prioritization
Process/Workflow Automation
Prospecting Tools
Real-Time Analytics
Real-Time Data
Real Time Editing
Real-Time Notifications
Real-Time Reporting
Real-Time Updates
Recommendations
Referral Tracking
Reminders
Reporting/Analytics
Reporting & Statistics
Responsive Web Design
ROI Tracking
Sales Activity Management
Scheduled/Automated Reports
Search/Filter
Search Marketing
Segmentation
Sentiment Analysis
SEO Management
SMS Marketing
Social Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Source Tracking
Tagging
Target Account Identification
Task Management
Template Management
Third-Party Integrations
Trend Analysis
Visitor Tracking
Visual Analytics
Web Forms
Website Analytics
Website Management
Website Personalization
Website Publishing Options
Website Visitor Tracking
Widgets
Workflow Management

Marketo Engage Integrations

Salesforce Sales Cloud

Integration rated 4.8 from 13 reviews

Marketo Engage User Reviews

Overall Rating

4.3

Ratings Breakdown

45%

42%

11%

Secondary Ratings

Ease of Use

3.8

Value for money

3.8

Customer support

4.0

Functionality

4.3

Jana F.

Verified reviewer

Computer Software

10000+ employees

Used weekly for less than 2 years

Review source

Reviewed August 2023

A top-tier marketing automation service.

With Adobe Marketo Engage, we can now automate our lead marketing cycle and zero in on the most likely customers. As a result, we were able to do more and see better outcomes. The quality of reports must increase. Email layout and scripting are two areas that might use a lot more work. Even though solutions like Integration LaunchPoint are great for processing campaigns and automating other tasks, they may benefit from being more easily integrated with other apps.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future.

Cons:

Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly.

Reasons for switching to Marketo Engage

Marketo dominates the competition. The user experience is prioritized by many MAPs. The downside is that you lose the flexibility to tailor the software to your unique requirements.Marketo is the greatest solution if you need to personalize your buyer's journey, provide detailed scoring, set off triggers based on virtually anything you design, and interface with your CRM without any hassle.

Yuta Y.

Verified reviewer

Pharmaceuticals

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed April 2025

Powerful but Complex for Pharma Marketing

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I use Marketo Engage in the pharmaceutical industry, and I appreciate how it streamlines compliance-heavy marketing. The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the analytics tools are essential for measuring success in a regulated environment.

Cons:

One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex. Setting up workflows for regulatory approval takes time, and the learning curve is steep. Also, reporting could be more intuitive, especially when tracking multi-channel engagement.

Verified

Reviewer

Computer Software

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed October 2019

Marketo: the gold standard in Marketing Automation

Awesome. Great for lead nurture, lead scoring, email, forms, and landing pages.

Ratings Breakdown

Ease of use

Value for money

Previously 3

Customer support

Functionality

Previously 5

Pros:

It's very powerful. They've thought through so many use cases and because of the way it's built to sky really is the limit. If you can think of a campaign you can likely build it in Marketo.

Cons:

The UI is a bit clunky and dated. The new Sky interface looks nice, but the tree structure can still make ti feel a bit messy.

Heather T.

Verified reviewer

Consumer Goods

2-10 employees

Used daily for less than 6 months

Review source

Reviewed December 2024

Marketo Engage opinion of use

Marketo personalized my consumer experiences, marketing planning, and advertising, and had helpful information for improved decision-making for my online store.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

helps assist companies in understanding interactions with customers and growing marketing strategies.

Cons:

The steep learning curve of Marketo Engage is one of its drawbacks. For new users, the platform's variety of features and possibilities may be overwhelming. It takes a lot of time and work to fully understand and make use of its advanced features.

Ellie S.

Verified reviewer

Education Management

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed April 2025

Powerful tool with inflexible design features

Ratings Breakdown

Ease of use

Functionality

Pros:

I like that it's an adobe product, and I like the tracking features and the UTMs

Cons:

The UX is terrible, and the email design is extremely inflexible

Isaac A.

Verified reviewer

Health, Wellness and Fitness

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed May 2025

AMAZING, YOU HAVE TO TRY IT!

Overall, i had an amazing experience using this software. 10/10 would recommend!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how it is automated. It really helped with my marketing tasks.

Cons:

I feel the interface could be laid out in a more friendly manner. Other than that, flawless.

Devon V.

Verified reviewer

Consumer Goods

1001-5000 employees

Used monthly for less than 6 months

Review source

Reviewed September 2024

Bring it together again - market what you need to sell

I've used this program to provide visual analytics regarding our marketing in sales agendas in organization.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Allowed us to create a really good visual of both are marketing and sales analytics and how they could align together in terms of numbers and expectations. It really brought some valuable insights to our team when we were using it.

Cons:

If you don't have all your resources and all your data in an easy and accessible location to bring into the program it will be difficult to set up in the beginning.

Steven B.

Verified reviewer

Media Production

201-500 employees

Used monthly for less than 6 months

Review source

Reviewed March 2025

Solid lead generation tool to support sales teams