Marketo Engage 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Marketo Engage

4.3

(709)

FrontRunner 2026

Pricing

Pricing available upon request

About Marketo Engage

Adobe Marketo Engage is a powerful, scalable, and marketer-friendly marketing automation solution that enables brands to create a global marketing center of excellence to orchestrate and execute cross-channel campaigns across complex buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behaviors, and AI to create customized journeys for individuals and teams. Marketo Engage also aligns strategy, messaging, and execution across revenue teams—marketing and sales—by sharing customer engagement data and insights seamlessly between the two, ultimately increasing sales productivity. It optimizes marketing for maximum business impact through a range of out-of-the-box dashboards, customizable reporting, and multi-touch attribution, giving every Marketing and Ops professional—from beginner to advanced—what they need to be successful. Additionally, it allows teams to seamlessly connect new data sources as they become available, without extensive IT support, to create a centralized hub for customer intelligence that improves efficiency, ROI, and customer experience.

Unlike other solutions in the market, Marketo Engage is the only...

Marketo Engage Screenshots

Marketo Engage Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Growth

Pricing available upon request

Plan includes:

Native CRM Integration
Audience Segmentation
Audience Targeting
Dynamic Content
Personalization
Custom User Roles & Permissions
Campaign Automation
Campaign Journey

Select

Pricing available upon request

Plan includes:

Cross-channel Nurturing
Scoring, Routing & Alerts
Email Marketing
Social Marketing
Landing Pages & Forms
Search Engine Optimization
Paid Media Targeting
Campaign Reporting

Prime

Pricing available upon request

Plan includes:

Campaign Insights
Secure Domains
Custom Data Objects
Custom Fields
Event & Webinar Marketing
Interactive Webinars
Marketing Calendar
Attribution & ROI Dashboards

Ultimate

Pricing available upon request

Plan includes:

Predictive Content
Dynamic Chat
Target Account Management
Predictive Audiences
Advanced Journey Analytics
Sandbox
Workspaces & Partitions
Marketo Measure

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Marketo Engage Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Marketo Engage
Access Controls/Permissions
Account Based Marketing
Action Management
Activity Dashboard
Activity Tracking
Advertising Management
AI/Machine Learning
Alerts/Notifications
API
Attribution Modeling
Audience Targeting
Automated Publishing
Automated Scheduling
Backlink Monitoring
Behavioral Analytics
Behavioral Targeting
Behavior Analytics
Behavior Tracking
Calendar Management
Campaign Management
Campaign Personalization
Campaign Planning
Campaign Segmentation
Campaign Tracking
Categorization/Grouping
Channel Management
Chat/Messaging
Churn Management
Click Tracking
Collaboration Tools
Communication Management
Contact Database
Content Analytics
Content Creation
Content Delivery
Content Library
Content Management
Content Publishing Options
Content Sharing
Contextual Targeting
Conversion Rate Optimization
Conversion Tracking
CRM
CRM Integration
Cross Channel Attribution
Customer Activity Tracking
Customer Database
Customer Experience Management
Customer History
Customer Journey Mapping
Customer Portal
Customer Profiles
Customer Touchpoints
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Reports
Customizable Templates
Customization
Dashboard
Dashboard Creation
Data Import/Export
Data Synchronization
Data Visualization
Design Management
Document Storage
Drag & Drop
Drip Campaigns
Dynamic Content
Email Campaign Management
Email Management
Email Marketing
Email Sequences
Email Templates
Engagement Tracking
Event Marketing
Experience Management
Form Builder
Forms Management
For Sales Teams/Organizations
Gamification
GDPR Compliance
Generative AI
HTML Editor
Image Library
Interaction Tracking
Keyword Rank Tracking
KPI Monitoring
Landing Pages/Web Forms
Lead Capture
Lead Distribution
Lead Engagement
Lead Generation
Lead Management
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Lead Segmentation
Lead Verification/Validation
List Management
Live Chat
Marketing Automation
Marketing Calendar
Mass Texting
Media Library
Mobile Access
Mobile Alerts
Mobile Optimization
Monitoring
Multi-Account Management
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Multi-Language
Multimedia Support
Multiple Scoring Models
Multi-Touch Attribution
Multivariate Testing
Newsletter Management
Opportunity Management
Performance Management
Performance Metrics
Personalization
Pipeline Management
Pipeline Reports
Post Management
Post Scheduling
Predictive Analytics
Preview Functionality
Prioritization
Process/Workflow Automation
Prospecting Tools
Real-Time Analytics
Real-Time Data
Real Time Editing
Real-Time Notifications
Real-Time Reporting
Real-Time Updates
Recommendations
Referral Tracking
Reminders
Reporting/Analytics
Reporting & Statistics
Responsive Web Design
ROI Tracking
Sales Activity Management
Scheduled/Automated Reports
Search/Filter
Search Marketing
Segmentation
Sentiment Analysis
SEO Management
SMS Marketing
Social Marketing
Social Media Integration
Social Media Monitoring
Social Promotion
Source Tracking
Tagging
Target Account Identification
Task Management
Template Management
Third-Party Integrations
Trend Analysis
Visitor Tracking
Visual Analytics
Web Forms
Website Analytics
Website Management
Website Personalization
Website Publishing Options
Website Visitor Tracking
Widgets
Workflow Management

Marketo Engage Integrations

Salesforce Sales Cloud

Integration rated 4.8 from 13 reviews

Bynder

Jitterbit

Leadspace

Mixpanel

ON24

See all 104 integrations

Marketo Engage User Reviews

Overall Rating

4.3

Ratings Breakdown

45%

42%

11%

Secondary Ratings

Ease of Use

3.8

Value for money

3.8

Customer support

4.0

Functionality

4.3

Yolandi E.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for free trial

Review source

Reviewed March 2025

Seamless Integration, Smarter Decisions: A Dive into Marketo

Adobe Marketo Engage stands out for its seamless integration with other Adobe tools, such as Adobe Target, providing a unified experience across digital touchpoints. Additionally, its advanced reporting capabilities help marketers evaluate campaign performance and make informed decisions based on data.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Being familiar with the adobe layout I found it easy to use and very user friendly .

Cons:

I think if you are not familiar with the adobe layout one might struggle a little bit

Andrew M.

Verified reviewer

Design

Self-Employed

Used daily for more than 2 years

Review source

Reviewed April 2025

A.Mullican Views on Marketo Engage Utilization

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Marketo Engage facilitates robust marketing automation capabilities which help boost sales and in long run leads to high ROI.

Cons:

Ever since I incorporated Marketo Engage, I have never come across bugs when creating, customizing and sending outbound marketing emails.

Reasons for switching to Marketo Engage

Marketo Engage saves time since it mainly uses AI to automate marketing tasks.

Verified

Reviewer

Computer Software

51-200 employees

Used weekly for more than 2 years

Review source

Reviewed October 2019

Marketo: the gold standard in Marketing Automation

Awesome. Great for lead nurture, lead scoring, email, forms, and landing pages.

Ratings Breakdown

Ease of use

Value for money

Previously 3

Customer support

Functionality

Previously 5

Pros:

It's very powerful. They've thought through so many use cases and because of the way it's built to sky really is the limit. If you can think of a campaign you can likely build it in Marketo.

Cons:

The UI is a bit clunky and dated. The new Sky interface looks nice, but the tree structure can still make ti feel a bit messy.

Verified

Reviewer

Marketing and Advertising

51-200 employees

Used monthly for more than 2 years

Review source

Reviewed February 2026

Long winded email distribution

Ratings Breakdown

Ease of use

Functionality

Pros:

Keeps records and distribution lists up to date as you can easily make updates. Allows for easy approvals by other team members

Cons:

Hard to navigate, feels repetitive. convoluted ways of filtering distribution lists which leaves open to error.

Verified

Reviewer

Financial Services

1001-5000 employees

Used weekly for less than 2 years

Review source

Reviewed December 2025

Easy and efficient

Ratings Breakdown

Ease of use

Functionality

Pros:

I use Marketo to manage our email campaigns. I really like how organized it is. The system makes it easy to go back and pull data from previous campaigns and run custom reports. It makes it easier to collaborate across teams and I can find data myself without having to ask the campaign manager.

Cons:

The UI took some practice to feel comfortable navigating because it has so many options. Once I figured out what was needed for my role it became much easier.

Haley S.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 2 years

Review source

Reviewed June 2025

Robust Application

I have a positive experience with Marketo Engage and would highly recommend it overall. The ability to analyze data captured by this application is amazing and we were able to capture great insights and pivot accordingly. The app is advanced and can become cumbersome and manual if managed incorrectly by a team, which is something we experienced at first.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation.

Cons:

I will admit it is not for the faint of heart! Teams using Marketo Engage will have the most success with experienced and technical Marketing Ops personnel to onboard the solution and engineer the respective workflows and automation according to their business.

Reasons for switching to Marketo Engage

Hubspot fell short when it came to data and analytics

Ileana G.

Verified reviewer

Management Consulting

1001-5000 employees

Used weekly for less than 6 months

Review source

Reviewed June 2024

Disappointed of Adobe Marketo Engage

1. Onboarding was not great. After so many months we are still struggling to finalize integration. 2. Customer success rep has no idea how Marketo works, doesn't have access to the platform, cannot truly advise, assess our needs and determine the best course of action. 3. To access consulting, we already paid for it as part of our contract, it takes more than 10 days. 4. Training is very long and not that helpful. 5. Invoices were sent to the wrong email address 6. Account manager seems rather detached, disinterested. I don't see that Marketo cares about its clients. We used Silverpop, Eloqua and lately Pardot (Salesforce Marketing Cloud Account Engagement). We had much better experience. We switched to Marketo just because Pardot was requiring now also Salesforce license for users and their admin and testing features are really basic. We hoped Marketo will be an upgrade, but it doesn't seem so.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Admin: ability to limit the number of emails received by a contact within a defined time period; subject line tests; flows can provide some flexibility but only limited; Frankly, we regret the move. Not what we expected from Adobe. Our experience with other products was much better.

Cons:

Customer success doesn't use the platform, how they can ensure our success then? Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources. Integration with Salesforce cannot be tailored from the platform (how the data flows or which records to be updated) - competitors offer this for so many years.

Reasons for switching to Marketo Engage

We switched to Marketo just because Pardot (Salesforce Marketing Cloud Account Engagement) required also Salesforce license for users and their admin and testing features are really basic. We hoped Marketo will be an upgrade, but it doesn't seem so.

Martha B.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Review source

Reviewed September 2025

Lead Management and Email Marketing Program for Sales Professionals

With Marketo Engage, I am able to send targeted content to audiences through lead nurturing tools which help boost sales leading to high ROI.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Personalizing buyer journey, streamlining marketing strategies and sending outbound targeted marketing emails have been automated by Marketo Engage through workflow automation.

Cons:

Even though the user interface for Marketo Engage is dated back and less intuitive and never disappoints since it meets my sales and marketing needs.

Imogen R. A.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Review source

Reviewed April 2025

Easy automation for campaigns that hit the bullseye.

It’s allowed us to scale our client visits much more efficiently thanks to automatically-followups and content personalization, which has resulted in higher engagement rates without having to stretch out our small team.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We were able to create far more intricate email campaigns with Marketo Engage letting us automate several steps we would otherwise have to conduct manually. I love the lead scoring and audience segmentation features, it help us make sure that we’re targeting the right people at the right time which is very important for a small marketing team like ours.

Cons:

It’s also not the most beginner-friendly platform. The process of establishing smart campaigns and integrations took longer than I had anticipated, and it’s almost necessary to have someone who has a technical background or extra training to make full use of it.

Yuta Y.

Verified reviewer

Pharmaceuticals

1001-5000 employees

Used daily for more than 2 years

Review source

Reviewed April 2025

Powerful but Complex for Pharma Marketing

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I use Marketo Engage in the pharmaceutical industry, and I appreciate how it streamlines compliance-heavy marketing. The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the analytics tools are essential for measuring success in a regulated environment.

Cons:

One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex. Setting up workflows for regulatory approval takes time, and the learning curve is steep. Also, reporting could be more intuitive, especially when tracking multi-channel engagement.

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