Omnisend 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Omnisend

4.7

(834)

Pricing

Starting at $16.00 per month

About Omnisend

Omnisend is an email marketing software designed for eCommerce brands. It provides tools for automation, SMS messaging, and email campaigns. The platform supports businesses of various sizes, offering features to create personalized marketing campaigns across multiple channels.

Its features include customizable email templates, SMS messaging, web push notifications, and pre-built automations for tasks such as welcome series and abandoned cart recovery. Advanced segmentation enables targeting based on shopping behavior and campaign activity. The interface is designed to simplify campaign creation without requiring technical expertise. Omnisend AI offers marketing assistance.The platform includes analytics and reporting tools, such as heat maps, to monitor campaign performance. It supports integration with various eCommerce platforms, including Shopify, BigCommerce, and WooCommerce.

Omnisend Screenshots

Omnisend Pricing and Plans

Starting price: $16.00 per month

Free Trial

Free Version

Standard

$16.00

usage based, per month

Plan includes:

Up To 3000 Emails Per Month
$1 in free SMS to try
Unlimited web push notifications
Account expert (from $400)
24/7 Priority support

Pro

$59.00

usage based, per month

Plan includes:

Send unlimited emails
Get 3,933 free SMS / month

Custom Pricing

Pricing available upon request

Plan includes:

Global SMS messaging
Account expert
Personalized content
Advanced Reporting

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Omnisend Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Omnisend
2-Way Messaging
Abandoned Cart Saver
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Audience Targeting
Automated Responses
Automated Scheduling
Behavioral Targeting
Behavior Analytics
Behavior Tracking
Campaign Management
Campaign Planning
Campaign Segmentation
Campaign Tracking
Channel Management
Click Tracking
Compliance Management
Contact Database
Content Management
Conversion Tracking
CRM
Customer Database
Customer Profiles
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Dashboard
Data Import/Export
Data Integration
Drag & Drop
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Templates
Engagement Tracking
For eCommerce
Form Builder
Forms Creation & Design
Forms Management
GDPR Compliance
Generative AI
Geotargeting
HTML Editor
Image Library
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Segmentation
List Management
Live Chat
Mailing List Management
Marketing Automation
Marketing Calendar
Mass Texting
Message Personalization
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Campaigns
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Marketing
Open Rate Tracking
Performance Metrics
Personalization
Process/Workflow Automation
Product Recommendations
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Reminders
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Sales Analytics
Scheduled Messaging
Scheduling
Search/Filter
Segmentation
SMS Marketing
SMS Messaging
Social Marketing
Social Media Integration
Social Promotion
Subscription Management
Template Management
Text-to-Win
Third-Party Integrations
Unsubscribe Database
Visitor Tracking
Visual Analytics
Web Forms
Website Visitor Tracking
Workflow Management

Omnisend Integrations

Shopify

Integration rated 4.8 from 94 reviews

WooCommerce

Integration rated 4.5 from 18 reviews

LoyaltyLion

Smile.io

Shopify Plus

BigCommerce

See all 70 integrations

Omnisend User Reviews

Overall Rating

4.7

Ratings Breakdown

75%

22%

Secondary Ratings

Ease of Use

4.6

Value for money

4.5

Customer support

4.7

Functionality

4.5

Trevon S.

Verified reviewer

Retail

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed August 2025

Using omnisend

Previously 5

My experience with omnisend is good. I’m able to reach and interact with my audience while also getting the data I need to continue to improve my content.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Well what I like the most is Email templates are nice and customizable and the ability to do sms messaging is helpful.

Cons:

I don’t have any new dislikes at the moment. My only issue is having to still pay for sms even if you already pay for a subscription.

Vendor Response

We appreciate your thoughtful feedback. It’s great to hear Omnisend is helping you engage your audience with customizable templates, SMS, and performance insights. Your note on SMS costs is important input as we continue improving the platform to deliver even more value.

Replied September 2025

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 2 years

Reviewed April 2025

A Winning Combination: Great Product & Service

Great! It is a great product, all-star customer service and user-focused. Love it!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Omnisend is an uncomplicated email marketing tool. I've used other softwares before and Omnisend stands out in user-friendliness. Also, their customer service is outstanding, their team is very responsive, which is something that big companies won't give you: a real human on the other side supporting your journey. I hope they don't change that.

Cons:

They are focused on e-commerce platforms, heavily on Shopify. You can work with other systems, but there is more technical work to do on your end if you want to connect it to other platforms.

Reasons for switching to Omnisend

User-friendliness. Also MailChimp started to charge for every single feature a-la-cart. Since they were acquired the value of service went down.

Vendor Response

Thank you for the fantastic review! We're so glad to hear Omnisend stands out in ease of use and that our customer service has made a real impact — having a responsive, human connection is something we’re committed to keeping. We appreciate your note about platform compatibility outside of e-commerce and understand the extra effort involved—we’re always working to improve flexibility. Thanks again for your kind words and for choosing Omnisend — we’re excited to keep supporting your journey!

Replied April 2025

Stephanie D.

Verified reviewer

Apparel & Fashion

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed June 2025

Perfect for small businesses!

Really enjoy omnisend! It works perfectly for my small business emails! It’s very easy to use and I love the way I can see the analytics of email marketing and the sales the come in from that campaign!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We love how easy it is to use and the way it tracks and shows our Shopify sales analytics of each campaign.

Cons:

Not a fan of the current layout and how it keep changing every few months. Once I get used to one layout, they change it again.

Reasons for switching to Omnisend

I did not like mail chimp and omnisend has better features.

Aleksandar I.

Verified reviewer

Entertainment

2-10 employees

Used weekly for less than 12 months

Reviewed October 2025

Great All-in-One Marketing Tool for Businesses

Omnisend has made it much easier for me to stay in touch with customers and keep my marketing consistent. It saves a lot of time compared to sending emails manually, and I can see real improvements in repeat sales and engagement.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like most is how easy it is to set up and use. The email builder is clean and visual, and I can create automated workflows (like welcome or cart recovery emails) without needing much tech knowledge. It connects perfectly with my store and pulls in customer data automatically, which saves a lot of time. I also love how easy it is to segment audiences and send messages that actually fit their shopping behavior. Support has been great too — quick replies and clear answers whenever I needed help.

Cons:

The reports and analytics could be a bit more detailed. I sometimes wish I could compare more data from different campaigns in one place. Also, SMS costs can add up if you send a lot of messages, so I have to plan those carefully. And while the design options are good, they could offer a few more layout choices for emails.

Vendor Response

Thank you for such detailed and thoughtful feedback. We’re glad to hear the platform is helping streamline your marketing, improve customer engagement, and drive repeat sales. Your notes on analytics, SMS pricing, and email layout options are valuable — we’re continuously working to enhance those areas. We’re here to help you grow and succeed, every step of the way.

Replied October 2025

Thanos A.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for more than 2 years

Reviewed April 2025

Unbeatable Value For Money - Powerful and Easy-to-Use

Overall positive both from a price-performance perspective (ROI) and also a customer support perspective. Always found someone to help me out in a less than 10 minutes when I needed help with something on their platform.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is the perfect Email marketing tool for small and medium-sized businesses and it can be quite scalable as well. Easy to use and draw reports from and also it is quite affordable in comparison to their competition considering what you get with your monthly subscription (Email + SMS + Push). Furthermore, it is quite powerful with the automation flows and segmentation options we currently have available.

Cons:

Some integrations to a few 3rd party apps are missing, so make sure that your tech stack integrates natively before committing. For the majority of the apps we have used it has not been a problem to be honest. Also, it is not as "sand-boxy" as Klaviyo, which is usually the case for the more complex automation flows we occasionally needed to create in the past (but covered without any hassle the 95-98% of the other automation needs we had). Also not as "sand-boxy" when it comes to their pre-created blocks (coupon code block, product recommendations) which means that you cannot adjust them in a drastic way, which is again a fringe case we have found ourselves in rarely (again 95-98% of the cases are covered just fine with the current setup).

Reasons for choosing Omnisend

Better price-performance and ease-of-use vs both of the other options. More powerful and better-suited for e-commerce vs Mailchimp.

Vendor Response

Thank you for the detailed and thoughtful review! We’re glad to hear Omnisend has delivered strong value, ease of use, and powerful automation for your business. It’s great to know the platform meets the vast majority of your needs and has supported you effectively with email, SMS, and push. We also appreciate your constructive feedback on integrations and customization—it helps us continue improving. Thanks for recognizing our support team and for being part of the Omnisend community!

Replied April 2025

Linda S.

Verified reviewer

Arts and Crafts

Self-Employed

Used weekly for less than 6 months

Reviewed April 2025

Love it BUT...

The support team was what kept me going. I needed a lot of help understanding the structure and how to make it work for me. To be fair I migrated my lists from another program that they dont support so it was a BIG process over an entire week. Now that I have it running I'm accustomed to it. I have yet to realize any sales with my campaigns so I may have to leave it as the fees are too high for small businesses.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

There is a team of support people always available to help. I needed them…..a LOT! That is the one most important and best part of Omnisend.

Cons:

Processes are not intuitive. Until you are into the set up and programing for a while it is not easy to navigate unless you have a tech degree. Learning the program takes some time. It isn't a fast and easy set up. There are no explanations of some of the settings and options that are easy to find or complete.

Reasons for switching to Omnisend

Cost and customer support was discontinued with them

Vendor Response

Thank you for your honest and thoughtful review. We’re really glad our support team could be there for you throughout the setup process — your kind words mean a lot. We understand that migrating from an unsupported platform and learning a new system can take time, and we appreciate your patience and persistence. Your feedback on the learning curve and settings clarity is valuable, and we’ll be sharing it with our team. We're here if you need further assistance and appreciate you giving Omnisend a chance.

Replied April 2025

Luke A.

Verified reviewer

Pharmaceuticals

51-200 employees

Used weekly for more than 2 years

Reviewed April 2025

Omnisend The Best Email Service

Easy to use. Switched from Klaviyo because of their horrible pricing change and Omnisend offers unlimited sends. (PLEASE do not ever change this because it makes life so much easier when it comes to planning out emails and not being limited 🙏🙏.)

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's easy to build emails and automations. Everything is straight forward when it comes to using each of the building blocks. I also really like that we have a rep talk with us every month. Shout out to [sensitive content hidden] as well; she needs a raise because she's the goat when it comes to helping with strategy and telling us what's good and bad about our emails, automations, and also the types of lists we use.

Cons:

It took a long time for the pre-checked box for subscribing to an email list to come out. That was a little frustrating because that's years of missed opportunity, but you guys eventually added it so that was the only issue we had.

Reasons for choosing Omnisend

It's been a while so I can't name the previous ones, but the other ones were super hard to use and had horrible interfaces and felt like a chore to use.

Reasons for switching to Omnisend

The price changes where you have to pay more if you send out more than 10 emails a month, and the automation count toward that which is ridiculous. If we wanted to be able to send the same amount before they made the change, we would have had to upgrade which meant paying more for the same thing which is goofy.

Vendor Response

Thank you for the amazing review! We’re thrilled to hear that building emails and automations has been straightforward, and that monthly strategy calls have been valuable to your success. We're especially glad to hear our team has been helpful — feedback like this means a lot. We appreciate your honesty about the pre-checked box feature and are glad it’s now available. Thanks for choosing Omnisend and for trusting us with your email marketing — we’re here to keep things easy, flexible, and effective!

Replied April 2025

Verified

Reviewer

Retail

51-200 employees

Used daily for more than 2 years

Reviewed April 2025

Great Service and Support

Onnisend has been an excellent choice for us, pricing is competitive and support has been excellent, would highly recommend. The included SMS credits are welcome and perform very well for us.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Competitive pricing with free SMS credits, continual product updates and innovation, excellent support.

Cons:

Lack of some integrations, however this is improving over time.

Reasons for switching to Omnisend

More affordable, better user interface and support.

Vendor Response

Wow, thank you for the glowing review! We're thrilled to hear that Omnisend's combo of competitive pricing, SMS magic (oops—credits 😉), and real-deal support is hitting the mark for you. We know integrations can be a bit like puzzle pieces sometimes, but we're working on snapping those in faster than ever. It’s especially awesome to hear we won you over from Klaviyo with a better interface and support — music to our ears! Thanks for recommending us, and here’s to even more updates and delightful surprises coming your way 🎉

Replied April 2025

Wade P.

Verified reviewer

Wholesale

11-50 employees

Used daily for less than 6 months

Reviewed April 2025

Well rounded solution for Ecommerce Marketing with Shopify

Easy to work with both as a company and as a software. The ability to setup our email marketing on this platform and integrate it so tightly with Shopify make it a no brainer. Really appreciate the team Omnisend putting together a well rounded product.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that it has several tools in one. For example, it does cart recovery, reviews, browse abandonment, back in stock notifications, and more. It integrates easily with Shopify and the other apps we've had that connect. Setting up the automations are easy and intuitive.

Cons:

There were a few minor quirks in getting the forms figured out on a landing page but those seemed to be a local cache issue that cleared up. The support at Omnisend was helpful and responsive to getting that figured out.

Reasons for choosing Omnisend

Integration with Shopify seemed much more tight than the others. Price was reasonable.

Reasons for switching to Omnisend

The cost for recovering carts was based on store volume. We sell high dollar products and it was becoming very expensive.

Vendor Response

Thank you for the detailed review and for choosing Omnisend. We're glad to hear the platform’s features—like cart recovery, browse abandonment, and back-in-stock notifications—are supporting your Shopify store effectively. It’s great to know setup was intuitive and that our support team could assist with the landing page issue. We truly appreciate your feedback and are happy that Omnisend stood out among the alternatives you considered. We're committed to continuing to support your success and providing a seamless experience for your business.

Replied April 2025

Verified

Reviewer

Retail

2-10 employees

Used daily for less than 12 months

Reviewed April 2025

Highly recommend for small businesses and beyond

It's been a really great experience, we've worked with them since August and have had hands on help consistently. It's allowed us to implement more and optimize our email and SMS.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease of use and the dedicated strategy team member that help guide me and helps me execute new exciting ideas.

Cons:

No technical or logistical cons, pricing is always on our mind but they did come in lower than our previous CRM.

Reasons for switching to Omnisend

the cost and lack of personalized support. basically did not use all the features b/c we didn't have an understanding of how to

Vendor Response

Thank you for the wonderful review and for recommending Omnisend! We're glad to hear the platform has been easy to use and that working with your dedicated strategy team member has brought valuable guidance and inspiration. It’s great to know the hands-on support has helped you optimize both email and SMS. We truly appreciate your feedback on pricing and are happy we could provide a more accessible solution. Thanks for being with us — we’re excited to keep supporting your growth!

Replied April 2025

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