Omnisend 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Omnisend

4.7

(834)

Pricing

Starting at $16.00 per month

About Omnisend

Omnisend is an email marketing software designed for eCommerce brands. It provides tools for automation, SMS messaging, and email campaigns. The platform supports businesses of various sizes, offering features to create personalized marketing campaigns across multiple channels.

Its features include customizable email templates, SMS messaging, web push notifications, and pre-built automations for tasks such as welcome series and abandoned cart recovery. Advanced segmentation enables targeting based on shopping behavior and campaign activity. The interface is designed to simplify campaign creation without requiring technical expertise. Omnisend AI offers marketing assistance.The platform includes analytics and reporting tools, such as heat maps, to monitor campaign performance. It supports integration with various eCommerce platforms, including Shopify, BigCommerce, and WooCommerce.

Omnisend Screenshots

Omnisend Pricing and Plans

Starting price: $16.00 per month

Free Trial

Free Version

Standard

$16.00

usage based, per month

Plan includes:

Up To 3000 Emails Per Month
$1 in free SMS to try
Unlimited web push notifications
Account expert (from $400)
24/7 Priority support

Pro

$59.00

usage based, per month

Plan includes:

Send unlimited emails
Get 3,933 free SMS / month

Custom Pricing

Pricing available upon request

Plan includes:

Global SMS messaging
Account expert
Personalized content
Advanced Reporting

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Omnisend Features

Popular features found in Email Marketing
A/B Testing
Autoresponders
Campaign Analytics
Campaign Scheduling
CAN-SPAM Compliance
Contact Management
Customer Segmentation
Email Tracking
Event Triggered Actions
Subscriber Management
WYSIWYG Editor
More features of Omnisend
2-Way Messaging
Abandoned Cart Saver
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Audience Targeting
Automated Responses
Automated Scheduling
Behavioral Targeting
Behavior Analytics
Behavior Tracking
Campaign Management
Campaign Planning
Campaign Segmentation
Campaign Tracking
Channel Management
Click Tracking
Compliance Management
Contact Database
Content Management
Conversion Tracking
CRM
Customer Database
Customer Profiles
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Forms
Customizable Templates
Customization
Dashboard
Data Import/Export
Data Integration
Drag & Drop
Dynamic Content
Email Campaign Management
Email Distribution
Email Management
Email Marketing
Email Templates
Engagement Tracking
For eCommerce
Form Builder
Forms Creation & Design
Forms Management
GDPR Compliance
Generative AI
Geotargeting
HTML Editor
Image Library
Landing Pages/Web Forms
Lead Capture
Lead Generation
Lead Management
Lead Segmentation
List Management
Live Chat
Mailing List Management
Marketing Automation
Marketing Calendar
Mass Texting
Message Personalization
Mobile Optimization
Monitoring
Multi-Campaign
Multi-Channel Attribution
Multi-Channel Campaigns
Multi-Channel Communication
Multi-Channel Data Collection
Multi-Channel Marketing
Open Rate Tracking
Performance Metrics
Personalization
Process/Workflow Automation
Product Recommendations
Real-Time Analytics
Real-Time Data
Real-Time Notifications
Real-Time Reporting
Reminders
Reporting/Analytics
Reporting & Statistics
ROI Tracking
Sales Analytics
Scheduled Messaging
Scheduling
Search/Filter
Segmentation
SMS Marketing
SMS Messaging
Social Marketing
Social Media Integration
Social Promotion
Subscription Management
Template Management
Text-to-Win
Third-Party Integrations
Unsubscribe Database
Visitor Tracking
Visual Analytics
Web Forms
Website Visitor Tracking
Workflow Management

Omnisend Integrations

Shopify

Integration rated 4.8 from 94 reviews

WooCommerce

Integration rated 4.5 from 18 reviews

LoyaltyLion

Smile.io

Shopify Plus

BigCommerce

See all 70 integrations

Omnisend User Reviews

Overall Rating

4.7

Ratings Breakdown

75%

22%

Secondary Ratings

Ease of Use

4.6

Value for money

4.5

Customer support

4.7

Functionality

4.5

Trevon S.

Verified reviewer

Retail

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed August 2025

Using omnisend

Previously 5

My experience with omnisend is good. I’m able to reach and interact with my audience while also getting the data I need to continue to improve my content.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Well what I like the most is Email templates are nice and customizable and the ability to do sms messaging is helpful.

Cons:

I don’t have any new dislikes at the moment. My only issue is having to still pay for sms even if you already pay for a subscription.

Vendor Response

We appreciate your thoughtful feedback. It’s great to hear Omnisend is helping you engage your audience with customizable templates, SMS, and performance insights. Your note on SMS costs is important input as we continue improving the platform to deliver even more value.

Replied September 2025

Meghan R.

Verified reviewer

Consumer Goods

11-50 employees

Used weekly for more than 2 years

Reviewed April 2025

Best Way to Upgrade Your Email Experience

I've used Omnisend with various companies and feel like it is the best bang for your buck and keeps things simply. Always recommend it over other 3rd party email platforms!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Very easy to use and you can start building emails almost instantly. Love how attentive their customer service team is and they proactive attitude on helping their customers.

Cons:

Wish there were some other functionalities on designing emails or ways to integrate collections with our shopping platform through Shopify.

Reasons for choosing Omnisend

Pricing and previous use of the platform.

Reasons for switching to Omnisend

Shopify's native email platform just doesn't have the capabilities to properly analyze and review customer engagement with emails.

Vendor Response

Thank you for the kind and detailed review! We’re glad to hear that building emails has been quick and easy, and that our customer support team’s proactive approach has stood out. Your feedback on email design and Shopify collection integration is much appreciated — we’ll pass it along to our product team. It means a lot that you continue to choose and recommend Omnisend. We're excited to keep delivering value for you and your businesses!

Replied April 2025

Stephanie D.

Verified reviewer

Apparel & Fashion

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed June 2025

Perfect for small businesses!

Really enjoy omnisend! It works perfectly for my small business emails! It’s very easy to use and I love the way I can see the analytics of email marketing and the sales the come in from that campaign!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We love how easy it is to use and the way it tracks and shows our Shopify sales analytics of each campaign.

Cons:

Not a fan of the current layout and how it keep changing every few months. Once I get used to one layout, they change it again.

Reasons for switching to Omnisend

I did not like mail chimp and omnisend has better features.

Bill B.

Verified reviewer

Retail

Self-Employed

Used daily for less than 12 months

Reviewed April 2025

Omnisend Fan From Iowa

Excellent product, intuitive, great customer support.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It has a ton of features that make it pretty robust. The more I learn, the more I want to do, and the features needed have always been there when I am ready. They also have a lot of great training.

Cons:

I wish there was live chat, but their response to tickets is almost always very quick. Not really a negative, I am just like a toddler when I have to wait for something!

Reasons for choosing Omnisend

Seemed like a better fit for how we wanted to use it and their integration with Big Commerce was solid.

Vendor Response

Thank you for the fantastic review and for being an Omnisend fan! We're thrilled to hear the platform has been growing with you and that our features and training resources are supporting your goals. We appreciate the kind words about our support team — and totally understand wanting answers fast (we’re working on that too!). It's great to know the BigCommerce integration has been a solid fit. Thanks again for your feedback and for being part of the Omnisend community!

Replied April 2025

Yusuf C.

Verified reviewer

Computer Hardware

2-10 employees

Used weekly for less than 12 months

Reviewed April 2025

Omnisend has great potential

Mostly positive with some minor frustrations that could be easily fixed.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The new features being added on a regular basis gives me hope about the future of Omnisend.

Cons:

Omnisend is still not fully developed yet and missing some things. The editor leaves a lot to be desired and the UI could be cleaned up a bit. There are certain pages where it's not easy to simply "exit" what you're doing, and when you're creating new campaigns, you have to select a template instead of being given the option to start with a blank slate.

Reasons for choosing Omnisend

Better UI in Omnisend vs Klaviyo which felt clunky

Reasons for switching to Omnisend

Hated Klaviyo and MailerLite's editors and clunky UI and limited feature set

Vendor Response

Thank you for your honest and thoughtful review. We're glad to hear that the frequent updates are building your confidence in Omnisend’s future and that our UI stood out among alternatives. We also appreciate your feedback about the editor, navigation, and template selection—these insights are incredibly helpful as we continue to improve the platform. Your perspective matters, and we're committed to refining the experience to better support your marketing goals. Thanks again for sharing your experience with us!

Replied April 2025

Stephanie P.

Verified reviewer

Retail

Self-Employed

Used weekly for more than 2 years

Reviewed April 2025

Professional Emails in Minutes with Omnisend

Overall, my experience with Omnisend has been excellent. Their support team is always helpful when we need assistance, and the emails look clean and professional. It's easy to use and I'd recommend it to any business looking to elevate their email marketing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease of sending emails. It makes the job quick, easy and professional looking!

Cons:

The way you have to send a chat to customer service for help instead of speaking directly to a human on the phone.

Reasons for switching to Omnisend

Our website designer recommended we use Omnisend, so we switched.

Vendor Response

Thank you for the thoughtful review! We're so glad to hear Omnisend has helped you send clean, professional emails quickly and easily — it’s exactly what we aim for. It’s also great to know our support team has been helpful when needed. We understand your preference for phone support and appreciate the feedback — it helps us continue improving the experience. Thanks again for the recommendation and for trusting Omnisend with your email marketing!

Replied April 2025

DeWayne N.

Verified reviewer

Apparel & Fashion

Self-Employed

Used daily for less than 6 months

Reviewed April 2025

A Solid Marketing Platform with Great Support and Useful Features

Overall, my experience has been positive. Customer service has been very responsive when I’ve run into issues, and their follow-up has been great. I appreciate how the platform supports a variety of marketing tasks through campaigns and automations. The cost is reasonable, and I believe it’s a worthwhile investment for growing a business.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The integration with WordPress was seamless, which made getting started much easier. I also find the revenue reporting tools helpful for tracking performance. The templates are straightforward and easy to customize, which makes creating campaigns efficient and stress-free.

Cons:

I've encountered some challenges with integrating Omnisend with Elementor specifically. Additionally, finding clear online solutions for specific tasks within Omnisend can be a bit difficult. There were also some initial issues with connecting to my email provider, though those were eventually resolved.

Reasons for switching to Omnisend

This seemed to be a better option regarding features and cost.

Lou B.

Verified reviewer

Wholesale

11-50 employees

Used monthly for less than 2 years

Reviewed April 2025

Happy Omnisend Customer

Really good, and the help people on chat are super lovely and keen to find a resolution.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

That I can replicate the look and feel of my website, with fonts, layout and colours. The audience management is also great.

Cons:

Sometimes the design elements can be a little restrictive. I would also like to be able to 'grab' and move elements like text boxes and images, rather than have to drag in a new layout and the text or image boxes and copy and paste the content which can affect the formatting

Reasons for switching to Omnisend

Because we needed a product that would pull through data from our website

Vendor Response

Love this review — thank you! We're so glad Omnisend lets you bring your brand’s style to life with fonts, colors, and layout that feel just right. That’s what it’s all about! We totally hear you on the design flexibility front. Dragging, grabbing, less copy-pasting — these are all things we’re working toward. Thanks again for making the switch from Mailchimp and for sharing your experience — we’re happy to have you in the Omnisend community!

Replied April 2025

Fredrick E.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Reviewed October 2024

A Must-Have Tool for Efficient Email Marketing Automation

Overall, Omnisend has been a fantastic tool for our agency. We use it on behalf of multiple clients, and it has significantly improved our ability to deliver highly targeted, conversion-driven email campaigns. The customer support team is responsive and helpful, making the entire experience smooth and efficient. It’s been an invaluable asset for scaling our clients' marketing efforts.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Omnisend's user-friendly interface and robust automation features are outstanding. We love how easy it is to set up sophisticated email campaigns, from segmentation to personalisation. The ability to seamlessly integrate with multiple platforms and the drag-and-drop editor makes creating professional email templates a breeze. The reporting features provide actionable insights, allowing us to track performance and optimise campaigns effectively.

Cons:

The only minor drawback is that the platform can feel a bit limited when dealing with advanced multi-channel marketing across SMS and push notifications. While it covers email marketing exceptionally well, some more complex features or integrations with other channels could benefit from further enhancement.

Reasons for switching to Omnisend

Wanted to try a new system - recommended to try omnisend and never looked back

Vendor Response

Thanks for the fantastic review! 🎉 We’re so glad to hear that Omnisend has become a go-to tool for your agency. It sounds like you’re really making the most of our automation features and that you’re not afraid to dive deep into email campaigns—kudos to you! If you ever need anything or have suggestions for those advanced features, don’t hesitate to reach out. Here’s to even more successful campaigns ahead! 🚀

Replied October 2024

Ryan S.

Verified reviewer

Consumer Goods

2-10 employees

Used daily for less than 6 months

Reviewed April 2025

Switch over to Omnisend Now

So easy to set up, see reports, and create campaigns

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is so easy to use, from implementation to every day tasks

Cons:

I cannot think of anything at this time.

Reasons for switching to Omnisend

Mailchimp kept giving error messages and support was useless

Vendor Response

Thank you for the great review! We're so glad to hear that setting up Omnisend and managing your daily tasks has been easy and smooth. It's great to know you're finding value in the reporting and campaign tools as well. We truly appreciate your feedback and are happy to be supporting your marketing efforts — thanks for making the switch!

Replied April 2025

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