Postalytics 2026: Benefits, Features & Pricing

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Overview
Screenshots
Pricing and Plans
Features
Integrations
User Reviews
Popular Comparisons

Overview

Postalytics

4.3

(33)

Pricing

Pricing available upon request

About Postalytics

Postalytics is a direct mail automation tool that uses automation to turn direct mail into a digital marketing channel. With our all-in-one, self-service tool, creating, sending, and tracking the results of direct mail campaigns has never been easier.

The platform is designed to make direct mail campaigns fast, easy, and simple. Our intuitive interface allows you to create custom campaigns in just a few clicks, and our automation tools take care of the rest. From printing to postage, everything is bundled together at one all-inclusive price.

With Postalytics, you can track the delivery and response status of each piece of mail in real time. Our campaign dashboards provide critical ROI metrics that help you make informed decisions and optimize your campaigns for maximum impact.

The platform is perfect for businesses of all sizes, from small startups to large enterprises. Whether you're looking to generate leads, drive sales, or build brand awareness, Postalytics has the tools and expertise to help you achieve your marketing goals.

Postalytics Screenshots

Postalytics Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Postalytics Features

Popular features found in Campaign Management
Campaign Analytics
Contact Management
Content Management
Conversion Tracking
Customizable Fields
Data Import/Export
Email Marketing
Event Triggered Actions
Lead Capture
Lead Management
More features of Postalytics
A/B Testing
API
Campaign Management
Campaign Scheduling
Channel Management
Contact Database
CRM
Delivery Tracking
Design Management
Drag & Drop
Lead Generation
Mailer Templates
Mailing List Purchasing
Mailing List Scrubbing
Mailing Services Integration
Multi-Campaign
Printing Services Integration
Reporting/Analytics
Reporting & Statistics
Response Alerts

Postalytics Integrations

HubSpot CRM

HubSpot Marketing Hub

Keap

Salesforce Sales Cloud

Zapier

Zoho CRM

See all 10 integrations

Postalytics User Reviews

Overall Rating

4.3

Ratings Breakdown

45%

42%

12%

Secondary Ratings

Ease of Use

4.1

Value for money

4.4

Customer support

4.6

Functionality

4.3

Have you used Postalytics and would like to share your experience with others?

Daniel L.

Verified reviewer

Hospital & Health Care

2-10 employees

Used other for less than 6 months

Review source

Reviewed January 2019

Awesome Hubspot Integration

Please with the Hubspot integration

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Software integrations, particularly the Hubspot integration

Cons:

The price point is a little high for small businesses

Vendor Response

Thank you for your feedback, Daniel! We are so happy to hear you've had a great experience, especially with the HubSpot integration. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Sydney S.

Verified reviewer

Real Estate

201-500 employees

Used monthly for less than 2 years

Review source

Reviewed July 2023

Postalytics Review

Overall our experience has been great. Outside of the internal design editor- everything is easy to set up. Prices are good.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Postalytics is a great way for us to send direct mailers and not have to worry about the distribution. It's fairly easy to set up different lists, and I like that they send a detailed proof-- so you know your work will look exactly as expected.

Cons:

I find that the internal design editor is difficult to work with. I think it's ok for someone who just needs a simple design/template-- but we do all of our design work outside of Postalytics.

Reasons for switching to Postalytics

Better pricing; offers tracking

Rob H.

Verified reviewer

Food Production

10000+ employees

Used monthly for less than 2 years

Review source

Reviewed July 2023

Good and easy, but needs to improve quality

Overall good!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The simplicity and cost were what attracted us to postalytics and the reliability is what keeps us coming back. Again, would like to see quality of letters improve. Thanks!

Cons:

The quality of the letters that go out. Postcards are better, but need to improve the print quality.

Reasons for choosing Postalytics

Best choice for the money

Jackson H.

Verified reviewer

Real Estate

Self-Employed

Used daily for less than 6 months

Review source

Reviewed July 2023

Impressive Direct Mail Tracking

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that we can be pro action on the mailing campaigns. Rather than waiting for a phone call to come in, we can track who is interested and actually turn our attention to reaching out to those scanning the QR code.

Cons:

I have had some trouble with some of the clients integrating the tracking code into their website or needing a website to use that function which sometimes is an extra step.

Verified

Reviewer

Marketing and Advertising

51-200 employees

Used other for less than 12 months

Review source

Reviewed January 2019

Perfect for A/B Testing

It gets the job done.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A/B testing is extremely important for marketing professionals. Their software for sending out two different postcards for the same campaign was easy to use.

Cons:

My manager got angry with them because they sent out the postcards first class without our permission. They apologized though and gave us free credit for future use.

Vendor Response

Thank you for your feedback! We love that you're able to use Postalytics for your A/B testing needs. We'd love the opportunity to spend 15 minutes picking your brain on how we can improve Postalytics. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Verified

Reviewer

Used weekly for less than 6 months

Review source

Reviewed January 2018

An innovative solution that helped us cut through the marketing noise!

Generated some new sales opportunities. We also cut way down on the time it takes to create a direct mail campaign. The direct mail analytics is a really nice feature too which eliminates some of the guesswork. Using Postalytics, we were able to get our message in front of key targets who previously had been very difficult to get in touch with.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Postalytics really simplified direct mail for us. We were able to access the Postalytics portal directly from our marketing automation system - and create automated direct mail campaigns in minutes. Things like automated workflows could be built into our direct mail campaigns with personalized urls attached to each piece of mail sent out.

Vendor Response

Thank you for your feedback! We are thrilled to hear the success you've experienced with Postalytics. We would love to hear from you about ways we can continue to simplify Direct Mail for you! Please email us at support@postalytics.com to set up a time.

Replied January 2019

Verified

Reviewer

Oil & Energy

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed January 2019

One the Best Direct Mail Tools

We wanted to test some direct mail campaigns and track success. Their tools made it very easy to create, send, and track our campaign. Unfortunately, our niche doesn't appear to be a fit with direct mail.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Postalytics has a decent user interface and is pretty intuitive. The support team is very helpful and always available to hop on a call.

Cons:

They don't allow customization of the envelope and they are a little pricey for printing. Not high, but it's pretty easy to find cheaper print/mail services if your willing to give up the dashboard.

Vendor Response

Thank you for your feedback! We are glad you found Postalytics easy to use and intuitive. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Edward S.

Verified reviewer

Legal Services

11-50 employees

Used other for free trial

Review source

Reviewed January 2019

Great tool

Has been helpful to get marketing material in front of the right people as opposed to traditional calling / emailing methods.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Great tool for sending bulk messages, sales and marketing material, and even one to one letters.

Cons:

Somewhat difficult to format letters and messages using the customizing tools

Vendor Response

Thank you for your feedback, Edward! We are so happy to hear you've had a great experience using Postalytics to get your marketing material in front of the right people. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Verified

Reviewer

Information Services

201-500 employees

Used other for less than 6 months

Review source

Reviewed January 2019

Changes The Way We Will Do Direct Mail

We needed a way to update postcards (fonts, colors, etc) quickly and easily, and Postalytics met all of our requirements.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's very practical. Easy to navigate throughout each step along the process, and overall it opens unique multi-channel marketing initiatives.

Cons:

It's a little on the pricey side when compared to other automated direct mail platforms.

Vendor Response

Thank you for your feedback! We are so happy to hear you've had a great experience. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Verified

Reviewer

Accounting

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed January 2019

Postalytics Is Great!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It has an easy to use and learn design interface and the support is supurb.

Cons:

Getting the initial settup done can be a bit tedious, but the support is great, so it's not so bad.

Vendor Response

Thank you for your feedback! We are so happy to hear you've had a great experience. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Replied January 2019

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