Postalytics 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Postalytics

4.3

(33)

Pricing

Pricing available upon request

About Postalytics

Postalytics is a direct mail automation tool that uses automation to turn direct mail into a digital marketing channel. With our all-in-one, self-service tool, creating, sending, and tracking the results of direct mail campaigns has never been easier.

The platform is designed to make direct mail campaigns fast, easy, and simple. Our intuitive interface allows you to create custom campaigns in just a few clicks, and our automation tools take care of the rest. From printing to postage, everything is bundled together at one all-inclusive price.

With Postalytics, you can track the delivery and response status of each piece of mail in real time. Our campaign dashboards provide critical ROI metrics that help you make informed decisions and optimize your campaigns for maximum impact.

The platform is perfect for businesses of all sizes, from small startups to large enterprises. Whether you're looking to generate leads, drive sales, or build brand awareness, Postalytics has the tools and expertise to help you achieve your marketing goals.

Postalytics Screenshots

Postalytics Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Postalytics Features

Popular features found in Campaign Management
Campaign Analytics
Contact Management
Content Management
Conversion Tracking
Customizable Fields
Data Import/Export
Email Marketing
Event Triggered Actions
Lead Capture
Lead Management
More features of Postalytics
A/B Testing
API
Campaign Management
Campaign Scheduling
Channel Management
Contact Database
CRM
Delivery Tracking
Design Management
Drag & Drop
Lead Generation
Mailer Templates
Mailing List Purchasing
Mailing List Scrubbing
Mailing Services Integration
Multi-Campaign
Printing Services Integration
Reporting/Analytics
Reporting & Statistics
Response Alerts

Postalytics Integrations

HubSpot CRM

HubSpot Marketing Hub

Keap

Salesforce Sales Cloud

Zapier

Zoho CRM

See all 10 integrations

Postalytics User Reviews

Overall Rating

4.3

Ratings Breakdown

45%

42%

12%

Secondary Ratings

Ease of Use

4.1

Value for money

4.4

Customer support

4.6

Functionality

4.3

Have you used Postalytics and would like to share your experience with others?

Audra I.

Verified reviewer

Individual & Family Services

201-500 employees

Used monthly for free trial

Review source

Reviewed January 2019

I’m only skimming the surface

For a service based industry targeting an older population, it’s important to follow up with prospects using multiple media. You just never know how tech savvy one may or may not be. So, having a good old fashioned postcard sent in the mail is helpful.

Ratings Breakdown

Ease of use

Functionality

Pros:

Integration. It integrates with our CRM, HubSpot and you can trigger printed postcards via a workflow which is super helpful.

Cons:

Many times, we do not collect mailing addresses from our prospects. It’s just not something that they are willing to divulge due to unwanted spamming. So, we are unable to utilize this product in its full capacity many times as we are really unable to collect the address until much farther along in the process. It’s great for birthday cards, though.

Vendor Response

Thank you for your feedback, Audra! We are so happy to hear you've had a great experience, especially with our HubSpot integration. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Verified

Reviewer

51-200 employees

Used daily for less than 6 months

Review source

Reviewed January 2018

High performing way to convert leads

One of my Postalytics campaigns woke a dormant lead and it turned into a 6 figure deal. Postalytics is an easy to-use web-based system that is easily navigated. I am looking forward to seeing the additional integrations Postalytics release.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Postalytics allowed me to build unexpected experiences into my campaigns. I was struggling to stand out from the noise against other email marketers and Postalytics gave me the tools to better engage my prospects and accelerate pipeline. Postalytics has changed how I view direct mail as it provides full automation and real-time analytics.

Vendor Response

Thank you for your feedback! We are glad the tool helped you to better engage your prospects and accelerate your pipeline. We'd love the opportunity to spend 15 minutes picking your brain on some of the additional features and integrations you'd be looking for. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Verified

Reviewer

Banking

201-500 employees

Used other for less than 2 years

Review source

Reviewed January 2019

Good but not great.

We still continue to dream up was to use Postalytics with our communications, but it seems like this works better (for us at least) with required or plain types of communications.

Ratings Breakdown

Ease of use

Functionality

Pros:

I love the integration with Hubspot and the ability track the actions taken by the individual, especially for a medium that has been so hard to track for ROI purposes.

Cons:

The lack of customization and available types of mailing makes it very difficult to use for promotions.

Vendor Response

Thank you for your feedback! We are so happy to hear you've had a great experience, especially with the HubSpot integration. We love that you're continuing to dream up ways to use Postaytics. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics, particularly with our customization features. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Verified

Reviewer

Health, Wellness and Fitness

11-50 employees

Used monthly for less than 12 months

Review source

Reviewed October 2018

A great way to rethink direct mail

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love Postalytics' integration with Hubspot and the ability to send mailers based on workflow triggers. This helps us use multiple channels at the appropriate times to engage with our customers. It also keeps our direct mail sends limited to only the appropriate recipients, which is difficult to pinpoint when using more traditional methods.

Cons:

I encountered a few bugs within the platform that needed to be addressed before we continued using it for our needs, but Postalytics' support team has been very helpful and responsive in solving our problems. It takes a bit of time to learn the in's and out's of the platform, but again, their support team has guided me and my team through any questions we had.

Vendor Response

Thank you for your feedback! We love that you've been able to rethink direct mail using the Postalytics + HubSpot integration. We appreciated your patience as we worked on the bugs you've previously encountered. We are a fast growing start up, always looking to improve both the product and our customer support. We'd love to spend 15 minutes picking your brain on how we can continue to support you and your direct mail needs. Please email support@postalytics.com to set up a time!

Replied January 2019

Verified

Reviewer

Computer Software

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed January 2019

Postcard process was greatly improved by Postalytics

Overall positive experience with Postalytics. The Postalytics team is friendly, professional, and helpful.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The interface is so intuitive it's simplified our weekly postcard campaign process.

Cons:

For now we are manually importing contact lists because there is no direct interface between Postalytics and the CRM we use.

Vendor Response

Thank you for your feedback! We are so glad to hear that Postalytics helped to simplify your weekly postcard campaign process. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Verified

Reviewer

Higher Education

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed January 2019

Powerful Service & Integration

Onboarding was a breeze, thanks to the excellent customer service. When I had a concern after launching our first campaign, the response was immediate and continual as the team diagnosed my issue and kept me fully informed while troubleshooting. My concern was resolved within 24 hours.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The integration with Hubspot is seamless. Building mailing campaigns is intuitive and the end product looks great in the digital proof. Options to personalize mailings are numerous and make this a powerful tool when coupled with the Hubspot behavioral triggers.

Cons:

The printed quality is not good, but not on the level of our local print and mail vendor. An acceptable tradeoff for the affordable direct mail personalization and Hubspot integration.

Vendor Response

Thank you for your feedback! We are so happy to hear you've had a great experience, especially with the HubSpot integration. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Verified

Reviewer

Insurance

11-50 employees

Used other for less than 12 months

Review source

Reviewed January 2019

Smart tool for direct mail

I needed a way to include direct mail in my warm prospecting strategy and this solved the problem. I didnt need a big budget and the tool is very user friendly. On top of that, the folks at Postalytics were great to work with!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's very user friendly and the team there could not have been more helpful and responsive.

Cons:

Some of the editing tools can be a little clunky, but overall still a good tool.

Vendor Response

Thank you for your feedback! We are so happy to hear you've had a great experience. As a fast growing start up, we are always looking for ways to better the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Verified

Reviewer

Financial Services

201-500 employees

Used other for less than 12 months

Review source

Reviewed January 2019

Good Concept: Still has a way to go

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I liked being able to track the performance of my postcards. This was more difficult with other print vendors.

Cons:

Glitchy. Sometimes couldn't complete my order. Postcard quality could be a little poor. Print issues... etc.

Vendor Response

Thank you for your feedback! We are happy to hear you had a good experience tracking the performance of your postcards. We are sorry to hear some of the troubles you've encountered. Your success matters to us! As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Verified

Reviewer

Financial Services

51-200 employees

Used other for less than 12 months

Review source

Reviewed January 2019

Overall positive experience, just wish there were more feature

Overall, Postalytics is a good option if you are looking to use PURLS in your direct mail campaign.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Postalytics is fairly intuitive and easy to use. The PURLS are extremely easy to create, which was a big plus for me.

Cons:

When designing the actual postcard, I found myself wishing there were more features/options. It seemed somewhat limited in what you could do.

Vendor Response

Thank you for your feedback! We are happy to hear you've had a positive experience with Postalytics thus far. We'd love the opportunity to spend 15 minutes picking your brain on how we can improve Postalytics. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Caroline K.

Verified reviewer

Hospital & Health Care

11-50 employees

Used monthly for less than 12 months

Review source

Reviewed September 2018

Stellar Customer Service

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the analytics. It's so easy to see which postcards are making an impact to our conversions. I'm also excited to use the tool to retarget postcards that may not have converted.

Cons:

It can be a little finniky with the functionalities of the site, but the Postalytics team is so helpful to get us back up and running so we can continue on without a hitch.

Vendor Response

Thank you for your feedback, Caroline! We are so glad to hear our tool has made it easier for you to see which direct mail campaigns are making an impact to your conversions. We'd love to pick your brain on different ways we can continue to improve the product. Please email us at support@postalytics.com to set up a time!

Replied January 2019

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