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Josh P.
Advisor, 7 years

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Updated February 4, 2026
Semrush vs Squirrly SEO: Which is best for you?
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Advice from pros
Custom shortlist of 3-5 vendors

55+ software advisors
1 million+ businesses helped
2 million+ verified software reviews
Starting Price
$139.95
per month
$9.99
per month
Free Trial
Free Version
Screenshots
and Demo
and Demo
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Top Rated
Features
Features
Campaign Scheduling
4.88
Keyword Filtering
4.80
Referral Tracking
4.77
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Customer Journey Mapping
4.89
Goal Setting/Tracking
4.88
Activity Dashboard
4.82
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Integrations
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Pros / Cons
- Semrush is the only keyword research tool on the market right now that shows how content performs across AI platforms like ChatGPT and search - an important SEO building block in 2025 and going forward, especially for content creators.
- My overall experience was that Semrush is a powerful but highly complex platform that is not well-suited for solo small business owners without dedicated SEO experience or support.
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- Squirrly SEO Plugin by far supersedes others with features like automated SEO checks, tailored progress tracking, and strategic keyword suggestions, elevating content and boosting search rankings effectively for users.
- No control over SEO: While the plugin provides suggestions for optimization, users do not have complete control over their SEO efforts, as search engines constantly update their algorithms, making it difficult to stay ahead of the curve.
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Ease-of-Use
4.3/ 5
Highest performing feature
in the comparison
4.5/ 5in the comparison
Value for Money
4.2/ 5
Highest performing feature
in the comparison
4.7/ 5in the comparison
Customer Support
4.4/ 5
Highest performing feature
in the comparison
4.6/ 5in the comparison
Functionality
4.6/ 5
4.6/ 5
Support Options
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Email/Help Desk
FAQs/Forum
Knowledge Base
Phone Support
24/7 (Live Rep)
Chat
Training Options
In Person
Live Online
Webinars
Documentation
Videos
In Person
Live Online
Webinars
Documentation
Videos
FrontRunners
FrontRunners 2025
FrontRunners 2023
Advisor
Recommendations
Recommendations
N/A
N/A
Ideal Customer Size
Small
Medium
Large
Small
Medium
Large
Deployment Options
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad
Cloud, SaaS, Web-Based
Desktop - Mac
Desktop - Windows
Desktop - Linux
Desktop - Chromebook
On-Premise - Windows
On-Premise - Linux
Mobile - Android
Mobile - iPhone
Mobile - iPad