SpyFu 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

SpyFu

4.4

(145)

Pricing

Starting at $39.00 per month

About SpyFu

Spyfu is a cloud-based marketing tool designed for businesses of all sizes. Key features include SEO performance analysis, API access, keyword rank tracking, SERP analysis and more.

Spyfu helps SEO and PPC professionals analyze competitors, increase website traffic, monitor their websites' rankings on search engines and generate quality sales leads. The solution’s AdWords advisor provides campaign-specific keyword recommendations, tracks competitors' AdWords billing history and recommends keywords that are being used by competitors.

Additionally, marketers can use Spyfu to build a relationship with social media influencers, create customizable reports, estimate advertising spending and find quality backlinks to drive traffic. Spyfu also comes with an API that can help users automate requests and find data efficiently.

Services are offered on a monthly subscription basis that includes support via live chat and phone.

SpyFu Screenshots

SpyFu Pricing and Plans

Starting price: $39.00 per month

Free Trial

Free Version

Basic

$39.00

flat rate, per month

Plan includes:

100 Domain Overview Pdf's
10k Row Data Exports
10k Row Search Results
250 Sales Leads & Domain Contacts
6 Months Historical Data

Professional

$79.00

flat rate, per month

Plan includes:

10+ Years Historical Data
15k Weekly Tracked Keyword Rankings
500 Sales Leads & Domain Contacts
API Access
Unlimited Data Exports. All You Can Eat
Unlimited Domain Overview Pdf's
Unlimited Search Results - See All the Data

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SpyFu Features

Popular features found in SEO
Competitive Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Link Management
Localization Automation
Mobile Keywords
Performance Metrics
Reporting & Statistics
Website Analytics
More features of SpyFu
API
Backlink Monitoring
Campaign Management
Customizable Branding
Customizable Reports
For PPC Campaigns
Geotargeting
Keyword Analysis
Keyword Discovery
Keyword Rank Tracking
Keyword Tracking
Monitoring
ROI Tracking

SpyFu User Reviews

Overall Rating

4.4

Ratings Breakdown

53%

39%

Secondary Ratings

Ease of Use

4.4

Value for money

4.3

Customer support

4.3

Functionality

4.3

Giorgi G.

Verified reviewer

Tobacco

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed October 2018

Full of actionable information for SEO!

Overall, this is a very good first-to-go-to tool when you start a project to see how the existing competitors are doing and then accordingly create the strategy. Though, not only for the starting project, but can also be used for existing project analysis. It helped with analyse to see the loopholes that were harming rankings lots of time.

Ratings Breakdown

Ease of use

Functionality

Pros:

This is the best SEO analysis tool out there when it comes to watching what's the SEO market's current situation to understand how to start optimizing your website for the best possible start. Before launching any website or project, SpyFu is one of the first tools I go to to analyze the competitors, where they spend money, how are their currenty rankings, what keywords they use or rank for, etc. I sometimes even use its backlinks checker of the competitors with Ahrefs and while cross checking it always gives the reliable data. What's more, the reporting section or the reports itself are very good. They are intuitive and very easy to understand, which makes it easy to present to third-party who doesn't understand much of SEO. Makes life easier!

Cons:

A bit more flexibility on the data aggregation in reports would be good. Also, it would be awesome if the developers focused on the local research slightly more.

Yash B.

Verified reviewer

Marketing and Advertising

501-1000 employees

Used weekly for less than 12 months

Review source

Reviewed February 2023

Best website to keep an eye on competitors

My experience with Spy Fu is amazing where we can gather the data and insights and plan our strategies for our SEO & PPC campaigns.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like this amazing feature of tracking the competitors so that I can create my strategies and execute it perfectly.

Cons:

I feel the availability of some important metrics like CTR and SERP position can be added here.

Verified

Reviewer

Commercial Real Estate

11-50 employees

Used daily for free trial

Review source

Reviewed July 2020

Lots of broken features

I have had a negative experience and will not be using SpyFu in the future.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

More affordable than its competitors, Spyfu is the poor man's SEMrush. I think they use the SEMrush API--so its literally the same thing.

Cons:

Lots of features that were promised in the demo video were outright lies. Link importing doesn't work, finding contacts doesn't work or hasn't worked yet for me.

Vendor Response

Thank you for taking the time to share a review. I'm sorry that your experience was below par. I noticed that you had used the free version of the tool. We do not have a free trial like what you come to expect from other tools. Instead we offer unending free access with limits on the results. Anyone can use it for as long as they'd like. I wonder if that limited version kept you from accessing the premium features that you wanted to see?

Replied July 2020

Jake H.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed December 2019

A Necessity for Competitor Analysis

Our experience with SpyFu has been great. It's given us great insight into a potential client when prospecting them as well as helped us figure out where our clients sit compared to their competitors as well as national brands.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

SpyFu is my go-to software for competitor analysis for my clients and myself. Sure other platforms have some similar abilities to SpyFu, but the way SpyFu outlines everything with graphs and figures makes determining the next course of action when it comes to keyword targeting.

Cons:

As a small agency (two people), it's still a little out of our price range. With that being said, the 5 keyword ideas it gives us for each type of analysis don't give us much to go off of so we rely on the larger metric numbers such as average rank and costs-per-click. It's not a big deal as I'm sure we would have a lot more information to go off of if we subscribed to the product. We just can't see that happening right now.

James R.

Verified reviewer

Computer Software

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed April 2021

Best research tool for PPC out there!

Positive overall. My favorite tool is the PPC reasearch section and the organic keywords that are about to break onto the 1st page reports. I once reached out to support with a question and they noticed I was local to their office and invited me to come to a party they were hosting! Awesome company!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This is my GO TO tool for PPC research and analytics on ourselves and our competitors. It even competes with SEMrush in other areas like organic and SEO analytics. Really cool company with a really powerful product.

Cons:

It can be a little pricey for the paid account, but it's totally worth it. Sometimes the PPC competitive data is substantially off - never have known why, but you just compensate for it and it's fine.

Reasons for choosing SpyFu

A lot of people compare this tool to SEMrush but they're quite different in my opinion. I use SEMrush primarily for organic research and Spyfu 100% for paid (PPC) research on ourselves or on our competitors.

Vendor Response

We're glad to be a part of your PPC research. We appreciate all of your feedback. It's helpful to hear from customers about what's working well and what can improve. Thank you for the kind words and for taking the time to write a review!

Replied October 2021

Subash B.

Verified reviewer

Used monthly for more than 2 years

Review source

Reviewed April 2018

Must Use Tool for SEO & PPC

Must Use Tool for PPC & SEO work

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

SpyFu provides great insight into keyword & competitor research, which are the building blocks of SEO & PPC. You can do keyword research for organic search - what is your competitor ranking for, what are their positions, how difficult is the keyword to rank for, etc. While on PPC keyword research you can figure out what keywords your competitors are targeting, what is the estimated ad spend, what is their ad copy, etc. This gives you a comprehensive idea of what the competition is doing & what their strategy is.

Cons:

The biggest drawback of SpyFu and its competitors as well is that the data is not fully accurate - they are estimates and therefore cannot be relied upon in entirety. The data is more of a directional or order magnitude use - which still is vary useful to know especially when researching for PPC. The data sources for PPC is limited - like it covers only AdWords and not Yahoo & Bing - although the search share of these platforms are way smaller than Google - is still a gap that can be filled in.

Hans P. H.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed September 2018

Some of the best marketing insights on competitors' websites out there!

Ratings Breakdown

Ease of use

Functionality

Pros:

SpyFu is ridiculously easy to use... Just plug in a competitor's domain, hit go, and get access to a treasure trove of competitive insights on your competitor's PPC, SEO, and back-linking efforts. My favorite feature of SpyFu is building keyword lists for PPC campaigns based on the keywords SpyFu sees competitors bidding on in real-time. For businesses in hyper-competitive online industries, this information can mean the difference between growing or going out of business.

Cons:

Sometimes there isn't data available, which is frustrating. It seems like 20% of the time, SpyFu is making something up with organic keywords for competitor websites.

'Rowdie' Mitch G.

Verified reviewer

11-50 employees

Used daily for more than 2 years

Review source

Reviewed August 2018

Amazing product, helps get valuable insights for a great price.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really love the ability to quickly find information for ad campaigns while both sitting with prospective buyers, and for my team to use to optimize campaigns.

Cons:

I have no cons about this product, does what it says it will do. Also the pricing is very reasonable for great campaigns & insights.

Bharath A.

Verified reviewer

Computer Software

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed May 2018

Excellent Tool for Competitor Analysis

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the accuracy with which it shows the list of organic and paid keywords of my competitors. I also love the ad history feature where I can see the ad copies of my competitors. AsWords Advisor feature that recommends new keywords to bid for is also quite handy. Overall, it's an excellent tool to see what competitors are doing. Even while bidding for new keywords, it helps to see other ad copies that are working.

Cons:

While the tool is great, it's not complete. I mean if you want to just sign up one tool for your marketing team, this won't be enough. You'll need another tool like SEMRush or ahrefs. Though their competitor research features are not as as good as SpyFu's, they have wider features like backlink audit, technical SEO audit etc.

Joel O.

Verified reviewer

Logistics and Supply Chain

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed September 2021

The Tool Puts Your Team In Vantage Position In The Market

Spyfu is a lifesaver to my organization in that it has put us a step ahead of our major rivals in the market space. My organisation marketing budget is now lower because of the precision target view advantage that Spyfu has given us over time.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the great insight that Spyfu has given my organisation in taking a deep peek at what our competitors are up to. The success rate of our marketing campaigns has increased greatly since we started using Spyfu.

Cons:

Spyfu is a bit tasking when it comes to understanding totally how it functions. I had to conduct training before my team could start to use it.

Vendor Response

Cheers to your team for cutting costs brilliantly while getting ahead of your major rivals. Thank you for taking the time to share a review of SpyFu!

Replied October 2021

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