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Whatagraph

Whatagraph 2026: Benefits, Features & Pricing

On this page
  • Overview
  • User Interface
  • Popular Alternatives
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews
  • Popular Comparisons

Overview

Whatagraph
Whatagraph
4.4
(84)

Pricing

Starting at €199.00 per month

About Whatagraph

Whatagraph is the easiest AI-powered marketing intelligence platform that turns complex marketing data into clear insights, instantly. Marketers use Whatagraph to connect all their channels, centralize reporting, and share impactful results - without needing technical expertise.

Unlike legacy BI tools, third-party connectors, or code-heavy workflows, Whatagraph does the heavy-lifting with AI so you can focus on running impactful campaigns and growth.

Wondering if Whatagraph is right for your organization?

Our Reporting Software selection experts can help you in 15 minutes or less.

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Whatagraph User Interface

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Whatagraph Pricing and Plans

Starting price: €199.00 per month
Free Trial
Free Version

Free

Pricing available upon request

No plan information available

    Start

    199.00

    flat rate, per month

    No plan information available

      Boost

      399.00

      flat rate, per month

      No plan information available

        Max

        Pricing available upon request

        No plan information available

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          Whatagraph Features

          • Popular features found in Reporting
            Ad hoc Query
            Customizable Dashboard
            Dashboard Creation
            Data Import/Export
            Drag & Drop
            Forecasting
            Multiple Data Sources
            OLAP
            Performance Metrics
            Scheduled/Automated Reports
            Search/Filter
          • More features of Whatagraph
            Access Controls/Permissions
            Activity Dashboard
            Ad hoc Analysis
            Ad hoc Reporting
            Alerts/Notifications
            API
            Campaign Analytics
            Campaign Management
            Campaign Planning
            Campaign Segmentation
            Campaign Tracking
            Charting
            Click Tracking
            Client Management
            Collaboration Tools
            Commenting/Notes
            Conversion Rate Optimization
            Conversion Tracking
            CRM
            Customizable Branding
            Customizable CTAs
            Customizable Fields
            Customizable Reports
            Customizable Templates
            Dashboard
            Data Analysis Tools
            Data Capture and Transfer
            Data Connectors
            Data Discovery
            Data Integration
            Data Mapping
            Data Source Connectors
            Data Transformation
            Data Visualization
            Data Warehouse
            Dynamic Content
            Email Marketing
            Engagement Tracking
            ETL
            Event Triggered Actions
            File Sharing
            Financial Reporting
            Functions/Calculations
            Historical Reporting
            Integrations Management
            KPI Monitoring
            Marketing Automation
            Marketing Reports
            Mobile Dashboards
            Monitoring
            Multi-Channel Attribution
            Multi-Channel Data Collection
            Multi-Channel Management
            Multi-Channel Marketing
            Performance Management
            Private Dashboards
            Public Dashboards
            Real-Time Analytics
            Real-Time Data
            Real-Time Reporting
            Reminders
            Reporting & Statistics
            ROI Tracking
            Role-Based Permissions
            Sales Analytics
            Sales Reports
            Sales Trend Analysis
            Search Marketing
            Single Page View
            Single Sign On
            Social Marketing
            Social Media Integration
            Social Media Monitoring
            Status Tracking
            Tagging
            Task Scheduling
            Template Management
            Templates
            Third-Party Integrations
            Trend Analysis
            Visual Analytics
            Visual Discovery
            Website Analytics
            Website Visitor Tracking
            Widgets

          Whatagraph Integrations

          Google Ads
          Google Ads
          LinkedIn for Business
          LinkedIn for Business
          HubSpot CRM
          HubSpot CRM
          Mailchimp
          Mailchimp
          Semrush
          Semrush
          AdRoll
          AdRoll

          See all 38 integrations

          Whatagraph User Reviews

          Overall Rating

          4.4

          Ratings Breakdown

          5

          55%

          4

          36%

          3

          5%

          2

          1%

          1

          4%

          Secondary Ratings

          Ease of Use

          4.3

          Value for money

          4.2

          Customer support

          4.6

          Functionality

          4.2

          Roberto's profile
          Roberto G.

          Verified reviewer

          Information Technology and Services

          501-1000 employees

          Used monthly for more than 2 years

          Review source

          Reviewed October 2023

          Elevating Data Visualization with Whatagraph

          4

          Its robust data visualization, reporting, and dashboard capabilities provide unparalleled insights. The tool's versatility empowers data-driven decision-making and efficient communication, making it an indispensable asset for optimizing performance and achieving business goals.

          Ratings Breakdown

          5
          Ease of use
          5
          Value for money
          5
          Customer support
          4
          Functionality
          icon
          Pros:
          I appreciate its seamless data integration, customizable reporting, and interactive dashboards. It empowers me to effortlessly transform complex data into meaningful insights, enabling better-informed decisions and more impactful communication.
          Cons:
          I found its pricing structure to be somewhat complex, especially for larger teams or agencies. More transparent and flexible pricing options would enhance the overall user experience.

          Read More

          VR
          Verified
          Reviewer

          Machinery

          51-200 employees

          Used weekly for less than 2 years

          Review source

          Reviewed November 2019

          Fast results due to logical concept

          5

          Monthly Management Report for Internet Activities. Fast and problem-free solution of the task.

          Ratings Breakdown

          5
          Ease of use
          5
          Value for money
          5
          Customer support
          5
          Functionality
          icon
          Pros:
          For the monthly management meeting I needed a tool that quickly and easily shows the most important metrics around our website. Due to the simple and logical concept of Whatagraph I was able to solve the task quickly and efficiently. For me it is very positive that after the setup I have no further effort to present the results. Since I am the only employee working on these evaluations, this means a large work direction. Translated with www.DeepL.com/Translator
          Cons:
          Personally, I think that the user interface might be a bit lighter and less technical. Practically this is not relevant, because the generated report looks perfect.

          Read More

          VR
          Verified
          Reviewer

          Marketing and Advertising

          2-10 employees

          Used daily for less than 6 months

          Review source

          Reviewed February 2021

          UNITED STATES Marketing Agencies STAY AWAY from these guys!

          1

          This was just an absolutely horrible experience. For marketing agencies especially in the US I would highly to STAY AWAY. These people are extremely harsh and don't want have their customer in best interest.

          Ratings Breakdown

          1
          Ease of use
          1
          Value for money
          1
          Customer support
          1
          Functionality
          icon
          Pros:
          Their reporting kept on misreporting the numbers of views for my numbers to show an inflated amount of views that what there actually was. Also it showed that the views were coming from countries where they weren't. The overall reporting system has many many flaws and it comprised of selection that don't convey any value. In addition, the reporting interface does not have a modern interface.
          Cons:
          The sales professional lied to us. The customer service has extremely slow. One of the lies was that client success works US hours which is not true. Sales person convinces us we would be able to connect our login page to Whatagraph so clients can sign in but we saw that was a lie real quick. There is a [SensitiveContent Hidden] on-boarding call which is absolutely ridiculous When asked to push the billing date back due to all the bad experiences and none of the reports being sent out correctly, they were quick not to negotiate. Asked to cancel a few day before the bill was due and said I had to pay for another 30 days because of a 30 day cancellation policy.

          Read More

          Shannon's profile
          Shannon R.

          Verified reviewer

          Marketing and Advertising

          2-10 employees

          Used monthly for less than 12 months

          Review source

          Reviewed February 2019

          Unique Analytics Reporting Tool With Lots of Integration Features

          4

          Overall all, not bad. If you need easy to read reports for clients that have trouble reading analytics, then this is a good solution. They just need to fix some bugs on the backend.

          Ratings Breakdown

          4
          Ease of use
          4
          Value for money
          4
          Customer support
          4
          Functionality
          icon
          Pros:
          Has a very unique way of displaying data in their reports. Looks more like an infographic rather than an analytics report. many of our clients like this layout as it's easy to read and understand. They seem to add integrations on a regular basis and will fit the need of most markets who need reliable analytics reporting.
          Cons:
          The backend UI can be clunky to use sometimes when trying to customize reports. Have had issues in the past where data was not being pulled in properly and made the mistake of deleting the integration and trying to add it again. Whatagraph currently makes you wait 7 days to add the same integration again, apparently to stop people from trying to add more integrations than the plan limits allows. So basically, if you have a data reporting issue, do not try and fix it yourself, you have to contact support and wait a few days for them to get back to you. They really need to fix this.

          Read More

          Andrea Yarlyn's profile
          Andrea Yarlyn Q.

          Verified reviewer

          Marketing and Advertising

          2-10 employees

          Used monthly for free trial

          Review source

          Reviewed September 2023

          My transformative experience.

          5

          It's great I love it because I can drag and drop elements according to my needs and add filters to get even more specific information.

          Ratings Breakdown

          5
          Ease of use
          5
          Value for money
          4
          Customer support
          4
          Functionality
          icon
          Pros:
          I like that I no longer have to waste my time collecting and organizing data but can focus on analyzing and making decisions based on the data I have at my disposal.
          Cons:
          I would like to have more flexibility and advanced options to fully customize the appearance and structure of my reports.

          Read More

          VR
          Verified
          Reviewer

          Used daily for less than 6 months

          Review source

          Reviewed April 2018

          Great for metric and trend monitoring

          4

          Ratings Breakdown

          4
          Ease of use
          3
          Value for money
          4
          Customer support
          3
          Functionality
          icon
          Pros:
          Nice software for customizing instantly sharable reports of your website data. You can set up auto-email delivery which is great for monitoring your key operational measures. They offer a free trial so give it a spin.
          Cons:
          Not a true data analysis tool. If you want to drill into your data and get a deeper understanding look elsewhere.

          Read More

          Jyothi's profile
          Jyothi T.

          Verified reviewer

          Marketing and Advertising

          11-50 employees

          Used monthly for less than 12 months

          Review source

          Reviewed February 2021

          Automate your reports

          5

          Really happy about it, I just set the report and it is automatically delivered to clients. Easy breezy :D

          Ratings Breakdown

          4
          Ease of use
          4
          Value for money
          5
          Customer support
          4
          Functionality
          icon
          Pros:
          Being social media manager I need to work a lot with creatives. Regarding that I was looking for a reporting platform which would show all of the post pictures and rank it from the best performing to worst. I did not find anywhere else this feature, but Whatagraph has it. Reports visually are very pretty, I think anyone can understand what I want to represent with it as it is so clear from the colors pallet and bars.
          Cons:
          It took me some time to master this tool. There are a lot of functions and trying them all was a bit overwhelming.

          Read More

          Rasmus Bernt's profile
          Rasmus Bernt K.

          Verified reviewer

          Management Consulting

          2-10 employees

          Used monthly for more than 2 years

          Review source

          Reviewed November 2019

          Get an executive overview fast and easy

          5

          It is very easy to use, has a lot of integration, and let get started very fast.

          Ratings Breakdown

          4
          Ease of use
          5
          Value for money
          5
          Customer support
          5
          Functionality
          icon
          Pros:
          The system has standard templates that are easy and fast to use. Also you can build your own report with lightning speed
          Cons:
          None that I can think of. However I suggest they look into some live dashboard features.

          Vendor Response

          Thanks, Rasmus! Keep up the great work

          Replied November 2019

          Read More

          Ignacio's profile
          Ignacio N.

          Verified reviewer

          Marketing and Advertising

          11-50 employees

          Used weekly for less than 6 months

          Reviewed October 2019

          Huge time savings with reports for clients

          4

          This software has reduced the time we use to spend in reporting dramatically. It is really easy to use. I would recommend this without hesitation.

          Ratings Breakdown

          5
          Ease of use
          5
          Customer support
          4
          Functionality
          icon
          Pros:
          This software is really easy to use, ver user friendly. I like the interface and has really help the agency to save time in reporting for clients.
          Cons:
          There are a few glitches that i have found. Also some limits with functions, for example in reporting the call details from Google Ads, there is a limit of 100 calls.

          Vendor Response

          Hey, Ignacio! Thanks so much for the review. Always feel free to drop us a line whenever you encounter a bug or a glitch of any sort our team will immediately take a look at it.

          Replied November 2019

          Read More

          Kareem's profile
          Kareem M.

          Verified reviewer

          Computer Software

          201-500 employees

          Used weekly for less than 6 months

          Review source

          Reviewed February 2023

          Whatagraph review

          5

          Ratings Breakdown

          4
          Ease of use
          5
          Functionality
          icon
          Pros:
          I've been using Whatagraph for 2 months, it has great dashboards and amazing marketing analysis.
          Cons:
          Whatagraph customer service is good but they took a while to respond to me.

          Read More

          Showing 1 - 10 of 84 Reviews

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