Whatagraph 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Whatagraph

4.4

(84)

Pricing

Pricing available upon request

About Whatagraph

Your marketing team manages campaigns across dozens of platforms, websites, or locations. Monitoring performance, gathering insights, and reporting results is challenging.

Your current process is tedious and frustrating. The tools are slow and hard to use. Your clients, stakeholders, and even teammates sometimes need help understanding the data and the value you provide.

Whatagraph integrates all your marketing data in one fast and easy-to-use platform.

First, it makes it easier to organize and analyze. Then, it helps teams track performance with internal dashboards and overviews and automates how they report externally. It also has excellent customer support at every step.

As a result, your team becomes more efficient, saving dozens of hours. Everyone—clients, stakeholders, or teammates—finally understands how marketing is doing. You get insights faster to optimize campaigns and provide more value.

50+ native integrations
Currently, Whatagraph supports 45+ native integrations, including social media, web analytics, SEO, PPC, email marketing, and CRM platforms. In addition, we have a Custom API, Google Sheets, and BigQuery data warehouse as sources.

Effortlessly organize your...

data Organize and manage data with no-code data transformation. Blend data and create custom metrics and dimensions instantly available for all reports, which allows you to analyze cross-channel data at scale. Aggregate marketing data by campaign type or group countries into tiers. Unify data naming across channels by creating rules on a source and channel level. The process is straightforward, so anyone in your marketing team can do it. Intuitive report and dashboard builder + templates Pick your widgets and drag and drop them on the page to create tables and charts. Add images and goal-tracking gauges. Create custom formulas that you can save and reuse in future reports. The multi-user editing functionality allows team members to collaborate on reports in real-time. Easy cross-channel insights Add any marketing channel to your report and drop the widgets to visualize the data you need. Compare the results from multiple social media or paid ads platforms or blend related metrics from multiple sources for a total count from different channels. Custom report visuals and white labeling Change the names of your custom metrics so your clients don’t get confused about what’s what. Create custom widgets and rearrange the arrangement of graphs and charts. Adjust the scale by selecting min and max values. Add custom titles and descriptions for more context. Remove Whatagraph’s branding from all dashboards and reports and use your organization’s instead. Use your or your client’s domains, logos, and colors. Sell marketing reports and dashboards that match your or your client’s branding. Automated report sharing Share live links to dashboards or automate email sending with reports attached. Select the frequency, add the review step if required, and never worry about the send-out. Easy to set up data transfers In just a few steps, Whatagraph helps you load data from your marketing sources to Google BigQuery using our no-code data transfer. This is an excellent way to avoid the API call limits and changing rules of individual platforms. Move your data to a data warehouse and make it truly yours. If needed, add your BigQuery account as a source and visualize all your data in a report as you’d do with any other source. Export Whatagraph data as CSV files or Excel spreadsheets. Premium support and customer experience Contact our customer support team via live chat, where you can talk to the product specialists like you would chat with your friends. Get a reply in under 1 minute, and we’ll help you with anything you need, such as data visualization, real-time reports, or anything else.

Whatagraph Screenshots

Whatagraph Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Custom

Pricing available upon request

Plan includes:

50+ Native Integrations
Data Organization
Performance Monitoring
Reporting
Transfer to BigQuery

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Whatagraph Features

Popular features found in Reporting
Ad hoc Query
Customizable Dashboard
Dashboard Creation
Data Import/Export
Drag & Drop
Forecasting
Multiple Data Sources
OLAP
Performance Metrics
Scheduled/Automated Reports
Search/Filter
More features of Whatagraph
Access Controls/Permissions
Activity Dashboard
Ad hoc Analysis
Ad hoc Reporting
Alerts/Notifications
API
Campaign Analytics
Campaign Management
Campaign Planning
Campaign Segmentation
Campaign Tracking
Charting
Click Tracking
Client Management
Collaboration Tools
Commenting/Notes
Conversion Rate Optimization
Conversion Tracking
CRM
Customizable Branding
Customizable CTAs
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Data Analysis Tools
Data Capture and Transfer
Data Connectors
Data Discovery
Data Integration
Data Mapping
Data Source Connectors
Data Transformation
Data Visualization
Data Warehouse
Dynamic Content
Email Marketing
Engagement Tracking
ETL
Event Triggered Actions
File Sharing
Financial Reporting
Functions/Calculations
Historical Reporting
Integrations Management
KPI Monitoring
Marketing Automation
Marketing Reports
Mobile Dashboards
Monitoring
Multi-Channel Attribution
Multi-Channel Data Collection
Multi-Channel Management
Multi-Channel Marketing
Performance Management
Private Dashboards
Public Dashboards
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reminders
Reporting & Statistics
ROI Tracking
Role-Based Permissions
Sales Analytics
Sales Reports
Sales Trend Analysis
Search Marketing
Single Page View
Single Sign On
Social Marketing
Social Media Integration
Social Media Monitoring
Status Tracking
Tagging
Task Scheduling
Template Management
Templates
Third-Party Integrations
Trend Analysis
Visual Analytics
Visual Discovery
Website Analytics
Website Visitor Tracking
Widgets

Whatagraph Integrations

Google Ads

LinkedIn for Business

HubSpot CRM

Mailchimp

Semrush

AdRoll

See all 38 integrations

Whatagraph User Reviews

Overall Rating

4.4

Ratings Breakdown

55%

36%

Secondary Ratings

Ease of Use

4.3

Value for money

4.2

Customer support

4.6

Functionality

4.2

Zachary W.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 12 months

Review source

Reviewed March 2025

Your reporting tool should work for you. This one does!

I have used Whatagraph for cross channel reporting for my book of business for almost a year now. It provides an incredibly easy to understand overview of performance and in platform reporting that the platform itself just cannot provide. Helps me present information quickly and concisely which is key!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Amazing reporting tool to showcase channel performance and to create blended performance reports for yourself or for clients.

Cons:

You have to learn their language and the way they build things. It is not overly intuitive. However, once you learn it, it's extremely powerful.

Nico T.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 2 years

Review source

Reviewed August 2022

Great for Reporting

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's very easy to use, and the support staff is very responsive and easy to work with. They typically resolve any issues within the day, sometimes within a few minutes.

Cons:

Sometimes when APIs for the external sources are updated, it takes a little bit for the updates to be fully reflected in Whatagraph, which can lead to a short period of time where we can't show our clients their reports because of missing/incorrect data. Usually this is not an issue, but when it does come up, it's a bit of an inconvenience.

Reasons for switching to Whatagraph

Having active customer support to help fix any issues was a big contributor, but we also really liked the ability to save templates and connect sources to multiple charts/widgets at once without having to edit them individually. And having the grid layout is much easier to stay consistent with than the free form setup that Data Studio has.

Joseph H.

Verified reviewer

Marketing and Advertising

2-10 employees

Used other for less than 6 months

Review source

Reviewed January 2021

Great idea that is full of bugs and just doesn't deliver real value

Not done. There's zero chance I would trust this with clients. During the sales process, I was told we could white label the product on our own URL. After seeing there was no obvious way to make that happen in the app, I reached out to support and was told that feature wasn't available. I bristled at that because that was a big part of the deal for us. Eventually, they said they could make it happen. We never set it up though because there were simply too many other red flags. I think the support people were nice and good intentioned. I just think the product is not stable and needs some thought put into it. I have screenshots, videos, and chat transcripts that I'm happy to share with anyone who wants to know more about my experience. I tried to get a refund, but they let me know that they don't that. They did offer me a free month, but what use is a free month of something that doesn't solve your problem. So, they took me for $800. The software costs $3,200/year, at least that was the "deal" I got. I'm hoping anyone considering this product will read this and take my experience into consideration. Again, I think it's a great idea. Execution is very lacking.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I liked the idea. Who wouldn't want one tool that combines all your marketing platforms and allows you produce beautiful reporting. That may be the brand promise. Unfortunately, it just doesn't deliver... unless your reporting needs amount to the stock reports you could get from any native platform.

Cons:

Bug, bugs, bugs. On day one, the date selector did not work. I have no idea how many customers they had, but I'm the one who brought it to their attention. They didn't know their date selector didn't work. Support had to provide a "work around" whereby I would need to select not the dates I wanted in order to get the dates I wanted. Then, that took a few days to fix. I shouldn't need to explain that a very basic feature. But, that was just the beginning. Over about a week of trying to use this software, I was hit with what I would describe as more bugs along with many things that were either completely counterintuitive from a UI perspective or just misrepresentations of functionality from the sales process. For instance, they claim to integrate with Google Sheets. They even have documentation on how to do it. All I needed to do was simply display a simple Google Sheet. Not possible. They had to get a developer involved and more or less trick the system into just displaying a simple sheet. No calculations. Nothing fancy. Just values in cells that could not be displayed without a team of people working on it. Hopefully, they're going to either change the product, fix the documentation, or just remove Google Sheets as one of their supported integrations. Often times, while using the product, I would "save" something only to have it not save. I saved a report to test, generated a link, and the link showed an old version of the report prior to the save.

Reasons for choosing Whatagraph

This really seemed like the best product to solve our challenges. It just isn't what it claimed to be.

John S.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Review source

Reviewed August 2022

EZMarketing and WhatAGraph

We are showing our clients the work that we're doing for them and this is incredibly important for our clients ROI. They want to see results and having a tool like WhatAGraph that can show data from virtually every source we use is hugely important.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Once the Next Gen version was implemented and we learned how to use it, WhatAGraph really assists us with showing how our clients are doing with their SEO, Google Ads and FB marketing.

Cons:

Minor glitches in the software. Data sources being randomly disconnected for no apparent reason. The "Merge" and "Keep Pages" options for the reports can cause some difficulties for our clients who print reports to not only see all the data without it being cut off but seeing all the data on multiple pages instead of having to expand widgets, etc.

Reasons for switching to Whatagraph

Ease of reporting. Less problems that arise with reporting than with the previous tool.

Mindaugas S.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed February 2021

Unprecedented reporting solution for marketing specialists

A very good tool for reporting my Google Analytics and social media platform metrics to clients. I made a switch from GDS and Sheets for reporting to Whatagraph, and I am saving literal hours each week on performance report creation. Our small firm actually managed to onboard 2 new clients as a result of all the time we saved on managing data and reporting. The customer service is also really helpful and easy to reach, however, I am located in Europe so I did notice that some reviewers weren't too happy with customer service hours but they were located in NA.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I like how incredibly easy it is to set up this platform for reporting. Integrating digital marketing tools is quick and you can start reporting in just a few minutes after setting up an account. I noticed they also recently launched a new feature called Smart Builder, which basically builds the entire report for you, based on the desired platforms and reporting specifications. Amazing stuff really.

Cons:

Some graphs are interactive and allow you to select the line graphs you wish to display at the same time, however, I only discovered this by accident. This feature should've been communicated more clearly.

Reasons for switching to Whatagraph

Using GDS to monitor campaign performance is nice and simple - and free. However, we are running a small marketing consulting firm and the tool just wasn't cutting it when our client base expanded. We needed a more robust reporting solution and Whatagraph caught our eye. Whatagraph claimed to be simple to use and save hours on reporting - it did just that. We are able to work with more people as a result while still delivering amazing client reports in a matter of minutes.

Victor T.

Verified reviewer

Marketing and Advertising

51-200 employees

Used weekly for less than 2 years

Review source

Reviewed August 2022

Good software but still need some improvements

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

User friendly Nice and good-looking overall Automated sent is a nice feature

Cons:

A lot of bugs We lost all our data connections and have more than 100 reports. Formulas sometimes are removed Overall still glitchy Missing some integration with Waze for example Also we can't manage files and folders easily, which makes our job a lot more difficult and time consuming Also we would like to display our Performance Max results per channel and I don't think we can

Reasons for choosing Whatagraph

We tested it, and we liked it. Also, we felt comfortable with the Whatagraph rep.

Vendor Response

Thank you for your review!

Replied August 2022

Stephanie S.

Verified reviewer

Marketing and Advertising

11-50 employees

Used monthly for less than 12 months

Review source

Reviewed August 2022

Great & Easy To Use Tool That All Our Clients Love

We love WhataGraph - we would definitely recommend and our account manager [SENSITIVE CONTENT] is great!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how easy this tool is to use, everyone on the team finds it much more user-friendly than other dashboards. Integration was easy, we sent some example reports to the team who duplicated these for us. We literally had to log in and send it to our clients!

Cons:

There are some feature requests that we really would like to see, these are things our clients has asked for too.

Reasons for switching to Whatagraph

It was constantly breaking and we had no support when things went wrong!

Verified

Reviewer

Hospital & Health Care

Self-Employed

Used monthly for more than 2 years

Review source

Reviewed November 2019

Set and forget (Whatagraph then does the rest)

I was looking for an easier way to receive regular reports in a consistent format from the various platforms I use socially. Whatagraph does that perfectly. I now get regular reports that are consistently branded and laid out from the several social networks I use.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease of receiving an email regularly to let me know the latest report is ready for viewing is priceless. The quality of the reports themselves in the platform is excellent as well.

Cons:

The number of connections is limited, but honestly suits my personal needs.

Reasons for choosing Whatagraph

The setup was easier, and so far the platform has had far fewer data disconnections than I'd experienced in free versions of other platforms I'd tried previously.

Vendor Response

Thanks so much! So glad to hear Whatagraph helps you create better reports in a fraction of the time.

Replied December 2019

Martin W.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed September 2019

Beautiful and easy to use

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Whatagraph is an easy to use (drag and drop) reporting tool, that helped us automate our client reportings. We have got huge time savings thanks to Whatagraph. Furthermore the styling options as well as the support are great!

Cons:

There was actually nothing. We are completely satisfied.

Reasons for choosing Whatagraph

Functionality, Style, Support, Drag and drop mechanic

Vendor Response

Hey, Martin! So so so happy to hear that. Saving time and resources is our number one priority! Keep up the great work.

Replied October 2019

Manvydas S.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 6 months

Reviewed October 2019

Whatagraph Review

I have still not yet mastered it but it seems that whatagraph is a very usefull tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

reporting tool and that it is cheaper than socialbakers and you can add multiple sources into one report and make automated reports

Cons:

I don't like that not every option is available like gathering link clicks from Facebook page posts. I have to count it manually

Reasons for choosing Whatagraph

That we can use more accounts in whatagraph for the little bit cheaper price.

Reasons for switching to Whatagraph

That we can use more accounts in whatagraph for the little bit cheaper price.

Vendor Response

Thanks for the feedback, Manvydas! Let us know what areas you're struggling with and we'd happily help you master Whatagraph. As for the link clicks, this metric is available for Facebook Ads, whereas organic Facebook posts have post clicks.

Replied October 2019

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