Gupshup 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Gupshup

4.3

(35)

Pricing

Pricing available upon request

About Gupshup

Gupshup enables businesses to build engaging conversational experiences seamlessly across channels like WSMS, WhatsApp, Instagram, Mobile Web, Voice, Android, RCS, FB Messenger, Twitter, Telegram, Instagram, WeChat, In-app amongst others for a brand to communicate with their customer on their preferred channel. The messaging platform allows businesses to use a single API for conversational commerce, support and marketing all from one place with access to real-time analytics and best-in-class latency and a fallback system ensuring your customer is always connected.

Gupshup SMS features delivers text messages to 225 countries using a programmable single API that allows enterprises to harness the power of a simple SMS as a medium to communicate with their target customers while providing users with the option to receive these text messages via popular messaging apps.

Gupshup’s Single API solution for WhatsApp and SMS has enabled businesses to easily integrate one-way and two-way messaging on WhatsApp with fall back to Global SMS connectivity with multi-channel auto-routing option. Gupshup also manages WhatsApp opt-in through SMS, missed calls and Web-chat, and handles large templat...

Gupshup Screenshots

Gupshup Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Gupshup Features

Popular features found in SMS Marketing
2-Way Messaging
Campaign Planning
Campaign Scheduling
Communication Management
Contact Management
Engagement Tracking
Message Personalization
Mobile Coupons
Reporting/Analytics
Scheduled Messaging
Shortcodes
More features of Gupshup
AI/Machine Learning
Alerts/Notifications
API
Automatic Call Distribution
Autoresponders
Campaign Management
Chatbot
Chat/Messaging
Customer Segmentation
Customer Service Analytics
Drag & Drop
Interaction Tracking
Knowledge Base Management
Live Chat
Mobile Access
Multi-Channel Communication
Multi-Channel Management
Multi-Language
Natural Language Processing
Personalization
Pre-Configured Bot
Real-Time Analytics
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Real-Time Updates
SMS Marketing
SMS Messaging

Gupshup Integrations

CleverTap

LeadSquared

Zapier

WebEngage

Freshdesk

MoEngage

See all 9 integrations

Gupshup User Reviews

Overall Rating

4.3

Ratings Breakdown

51%

40%

Secondary Ratings

Ease of Use

4.4

Value for money

4.2

Customer support

4.1

Functionality

4.3

Verified

Reviewer

Information Technology and Services

1001-5000 employees

Used daily for more than 2 years

Reviewed May 2023

Gupshup review

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy integration and good list of features for clm enablers to do automation work.

Cons:

Pricing can be better and opt in / opt out system can be managed better.

Shreyas P.

Verified reviewer

Internet

5001-10000 employees

Used daily for less than 12 months

Reviewed October 2023

Exceptional WhatsApp Marketing Software and Outstanding Customer Success Manager

I've been using GupShup's WhatsApp marketing and SMS marketing tools for some time now, and I couldn't be more pleased with the results. GupShup has proven to be an invaluable asset to our marketing efforts, and the exceptional service provided by Stuti Dubey, our Customer Success Manager, has made the experience even more rewarding.GupShup - The Ultimate Marketing Solution:GupShup's software is nothing short of outstanding. It provides us with a powerful suite of tools for both WhatsApp and SMS marketing that have helped us connect with our audience in ways we never thought possible. The platform is user-friendly, robust, and highly customizable, making it easy to create engaging campaigns that yield impressive results.Stuti Dubey - A True Partner in Success:One of the standout features of our experience with GupShup has been the unwavering support and guidance we've received from Stuti Dubey, our dedicated Customer Success Manager. Stuti has consistently gone above and beyond to ensure our campaigns are not only successful but also tailored to our specific needs. Her expertise and commitment to our success have been instrumental in achieving our marketing goals.In conclusion, I wholeheartedly recommend GupShup as your go-to solution for WhatsApp and SMS marketing. The software's capabilities are unmatched, and Stuti Dubey's dedication to ensuring your success is truly commendable.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Benefits of Choosing GupShup:- Exceptional WhatsApp and SMS marketing tools- Intuitive and user-friendly platform- Detailed analytics and reporting- Prompt and effective customer support- Stuti Dubey's personalized guidance and expertise

Cons:

- Visibility on Meta Tagging if possible in future versions.- Reports if they can come in the form of a dashboard and not just a CSV file.

Verified

Reviewer

Computer Software

2-10 employees

Used daily for more than 2 years

Review source

Reviewed August 2023

Inefficient Quotation Process - Multiple Follow-ups Required

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

API Integration is easy thats the only benefit

Cons:

Sales team is Pathetic, Inefficient Quotation Process - Multiple Follow-ups Required, Sudden increase in price without any prior notice.

Reasons for choosing Gupshup

Gupshup 30% more costly than competitors

Kiran T.

Verified reviewer

Food & Beverages

5001-10000 employees

Used daily for more than 2 years

Reviewed January 2022

A Good Support and Featured Product

I would say the kind of support we get when we have any issues are pretty impressive, Plus point is when we raise an requirements we get pretty good response and product level changes are impressive.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The product is pretty good and its secure and very understandable of the customer requirements

Cons:

The new features are good. I recommend to concentrate more on the live dashboard for the customers to view the reports regularly

Reasons for choosing Gupshup

1) Support 2) Product 3) Pricing

Prashant S.

Verified reviewer

E-Learning

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed January 2022

Most effective & 360 CPaaS Channel - Gupshup

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of Use, multilevel platform, reporting & streamlined process of campaign executions. Overall a platform that gives you the freedom to explore and deliver your campaigns seamlessly

Cons:

Real Time Tracking & consolidated reporting needs to be worked upon

Reasons for switching to Gupshup

Platform Ease of handling, Overall support

Bilal Ahmad D.

Verified reviewer

Banking

10000+ employees

Used daily for more than 2 years

Reviewed October 2021

GupShup Services

Gupshup have every good team and support services.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

very easy to use and very user friendly interface and easily we can integrated with other application

Cons:

GupShup need to improvements on New enhancement on Product. till no issues on product ......... our suggestions in term of future improvement

Chitresh D.

Verified reviewer

Entertainment

5001-10000 employees

Used daily for more than 2 years

Reviewed June 2023

Gupshup SMS performance & API integration

Overall experience is satisfactory

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy integration with any products and prompt support

Cons:

Sometimes Delay responses to text messages

Kanak B.

Verified reviewer

Information Technology and Services

1001-5000 employees

Used daily for more than 2 years

Reviewed January 2022

Gupshup Review

The overall experience has been a good experience.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The success rate and quick services when needed.

Cons:

The pricing of the product seems a bit expensive.

Verified

Reviewer

Education Management

10000+ employees

Used daily for less than 12 months

Reviewed December 2021

Gupshup team members were proactive!

A good client to work with. Someone who can build solutions for us, and someone who have more customer focus.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

You have built a self-service portal while our other clients didn't built that. On top of that you guys have a proactive team who are always there for support.

Cons:

Some feature to clone approved whatsApp templates to all accounts at once. This removes dependency further.

Haresh G.

Verified reviewer

Computer Software

201-500 employees

Used daily for less than 6 months

Review source

Reviewed September 2023

Onboarding and Usage experience

Moderate.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Low cost.UI is pleasant.The customer support people at the least respond. But very very slow.

Cons:

- Whatsapp Channel: Meta integration seems dont work well, needed support from every step from Gupshup and meta to complete migration, onboarding- Whatsapp Channel UI/UX : UI good/appealing. But UX is non intuitive and painful, - Campaing Creation, sending and followup: Several hurdles, does not work smoothly- Customer Support: is available and they do respond and solve problems but speed of such is very very slow.

Reasons for choosing Gupshup

Cost

Reasons for switching to Gupshup

Un professional support, non transparent about invoicing

Showing 1 - 10 of 35 Reviews

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