Gupshup 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Gupshup

4.3

(35)

Pricing

Pricing available upon request

About Gupshup

Gupshup enables businesses to build engaging conversational experiences seamlessly across channels like WSMS, WhatsApp, Instagram, Mobile Web, Voice, Android, RCS, FB Messenger, Twitter, Telegram, Instagram, WeChat, In-app amongst others for a brand to communicate with their customer on their preferred channel. The messaging platform allows businesses to use a single API for conversational commerce, support and marketing all from one place with access to real-time analytics and best-in-class latency and a fallback system ensuring your customer is always connected.

Gupshup SMS features delivers text messages to 225 countries using a programmable single API that allows enterprises to harness the power of a simple SMS as a medium to communicate with their target customers while providing users with the option to receive these text messages via popular messaging apps.

Gupshup’s Single API solution for WhatsApp and SMS has enabled businesses to easily integrate one-way and two-way messaging on WhatsApp with fall back to Global SMS connectivity with multi-channel auto-routing option. Gupshup also manages WhatsApp opt-in through SMS, missed calls and Web-chat, and handles large templat...

Gupshup Screenshots

Gupshup Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Gupshup Features

Popular features found in SMS Marketing
2-Way Messaging
Campaign Planning
Campaign Scheduling
Communication Management
Contact Management
Engagement Tracking
Message Personalization
Mobile Coupons
Reporting/Analytics
Scheduled Messaging
Shortcodes
More features of Gupshup
AI/Machine Learning
Alerts/Notifications
API
Automatic Call Distribution
Autoresponders
Campaign Management
Chatbot
Chat/Messaging
Customer Segmentation
Customer Service Analytics
Drag & Drop
Interaction Tracking
Knowledge Base Management
Live Chat
Mobile Access
Multi-Channel Communication
Multi-Channel Management
Multi-Language
Natural Language Processing
Personalization
Pre-Configured Bot
Real-Time Analytics
Real-Time Monitoring
Real-Time Notifications
Real-Time Reporting
Real-Time Updates
SMS Marketing
SMS Messaging

Gupshup Integrations

CleverTap

LeadSquared

Zapier

WebEngage

Freshdesk

MoEngage

See all 9 integrations

Gupshup User Reviews

Overall Rating

4.3

Ratings Breakdown

51%

40%

Secondary Ratings

Ease of Use

4.4

Value for money

4.2

Customer support

4.1

Functionality

4.3

Gorang K.

Verified reviewer

Information Technology and Services

1001-5000 employees

Used daily for less than 12 months

Reviewed October 2021

Experience with Gupshup

Overall experience is above expectations. I find entire team of gupshup very customer centric and readily available to solve problems.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

1) The product is simple to use, the design of their console is very intuitive and easy to understand. 2) Their APIs are well designed and consistent. This reduced the engineering effort and investment.

Cons:

Although design is very clean, I think folks can add more analytical tools for giving more insights on user behaviour, interaction and errors. This insight currently is made available on request basis.

Reasons for switching to Gupshup

- good customer support - competitive pricing - vast product suite and offerings - tech first design and implementation

Ambika D.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 12 months

Review source

Reviewed January 2025

I like the AI-powered chatbots, and message Templates.

Overall its AI chat bot is good but onboarding and sales support it not good.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the AI-powered chatbots, and message Templates.

Cons:

Sales and Support is not good, It offering two-way communication and interactive messaging solutions.

Reasons for switching to Gupshup

Looking for integrations but the integration not found.

Akshay R.

Verified reviewer

Information Technology and Services

51-200 employees

Used daily for less than 12 months

Review source

Reviewed June 2024

Pathetic After Sales Support and pricing of the product for SME is not justified

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

-Product keeps improving every now and then -Sales Team is quick and responsive -Reliable product with almost zero downtime -Super wonderful Onboarding Process

Cons:

-One of the worst after-sales support I have experienced in my life. -Queries are responded to in days and not hours. -No one will take accountability or ownership of the query. -Billings/Accounts Team is super inefficient. -Even a simple query will take at least a week to resolve. -Multiple emails exchanged in asking silly questions stretching the resolution time.

Amit S.

Verified reviewer

Architecture & Planning

11-50 employees

Used daily for less than 6 months

Review source

Reviewed December 2024

More focus on SMS marketing then WhatsApp Marketing.

Overall I had good Experience, less featured related to WhatsApp API.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

They are support multiple industries and Good Conversion tools

Cons:

They more focus on SMS marketing then WhatsApp Marketing.

Reasons for switching to Gupshup

No SMS Services and Less Integration, No Customer Support

Gary H.

Verified reviewer

Information Technology and Services

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed December 2024

No proper customer Support and less Integration.

they have very strong presense on SMS marketing

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The Team is very good, and Conversion based Solution I like most

Cons:

They have No proper customer Support and less Integration.

Reasons for switching to Gupshup

No SMS services and No Proper Support from TEAM

Irrshad A.

Verified reviewer

Insurance

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed April 2025

Review about Gupshup's platform

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The services provided by Gupshup have been truly excellent. We particularly appreciate the flexibility to choose from multiple APIs to execute our bulk volume campaigns based on our specific requirements. Additionally, we are impressed by the supplementary features available to us, especially the Bot Studio and AI capabilities, which we are actively considering for future enhancements and iterations of our chatbot. Throughout our engagement, the support from their Customer Success Management team and Sales team has been outstanding — they are responsive, knowledgeable, and consistently go above and beyond to ensure our needs are met.

Cons:

No cons from my end as we are impressed by the supplementary features available to us, especially the Bot Studio and AI capabilities, which we are actively considering for future enhancements and iterations of our chatbot.

Garima B.

Verified reviewer

Cosmetics

11-50 employees

Used daily for less than 2 years

Review source

Reviewed April 2025

Positive Experience with Scope for Improvement

Our experience with Gupshup has been decent overall. While the platform has a lot of good features and is quite user-friendly, getting things done sometimes takes longer than expected. That said, a big credit goes to our account manager [sensitive content hidden] and our sales manager [sensitive content hidden]. [sensitive content hidden] has been very supportive and approachable whenever we’ve needed help, and she has tried her best to get things moving faster for us. [sensitive content hidden] also guides us has been helpful whenever we needed assistance. Their efforts definitely made the experience better for us.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The platform is incredibly user-friendly. I especially like the quick rollout of new features.

Cons:

The support response time can be inconsistent. TAT for getting anything done is very slow—unless it's an emergency.

Jitendra Kumar S.

Verified reviewer

Education Management

10000+ employees

Used daily for more than 2 years

Review source

Reviewed April 2025

User-Friendly Platform with Support

It's been a smooth and satisfying experience with Gupshup. The services are dependable, and the support team is helpful whenever needed.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I liked that Gupshup is very reliable, easy to use, and smooth integration, detailed reporting features, and the consistent performance of Gupshup's services. Their platform makes it simple to manage large volumes of messages efficiently

Cons:

Sometimes the customer support response time could be faster during urgent issues.

Nitya K.

Verified reviewer

Information Technology and Services

11-50 employees

Used daily for less than 12 months

Review source

Reviewed May 2022

Gupshup- Has the Whatsapp API, Can be intgerated with any marketing automation tool

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Gupshup is extremely easy to use, and the user interface design is very simple to understand. Gupshup make it easy to send whatsapp, sms and email campaigns from one place. Customer engagement is made easier with Gupshup converstional messaging.

Cons:

No proper dashboard to maintain a list of audience members. Adding more insights like user behaviour, blocks and reports can make Gupshup more useful.