Unless 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Unless

4.7

(50)

Pricing

Starting at €1,499.00 per month

About Unless

AI-powered user experience with Conversational UI provides drop-in components that allow websites and dashboards to interact with users like a human would, without the risks. Enhance websites or dashboards with contextual assistance, leveraging AI-powered chat, tooltips, alert boxes, and more.

It enables users to resolve customer queries with automated responses using 24/7 personalized dialogue with an AI that has deep knowledge of the business. Improve the performance of the organization with automation and coaching, by making complex information accessible on human terms.

Unless Screenshots

Unless Pricing and Plans

Starting price: €1,499.00 per month

Free Trial

Free Version

premium

€1,499.00

flat rate, per month

Plan includes:

Conversational AI
Document quality feedback loop
Unlimited AI agents
Browser Assistant
Priority support
AI Actions
Custom branding
AI Privacy Safeguard
3 AI Segments
50+ integrations

enterprise

Pricing available upon request

Plan includes:

Conversational AI
Document quality feedback loop
Unlimited AI agents
Browser Assistant
Priority support
AI Actions
Custom branding
AI Privacy Safeguard
Custom AI Segments
50+ integrations

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Unless Features

Popular features found in Customer Support
CRM
Email Management
Knowledge Base Management
Live Chat
Service Level Agreement (SLA) Management
More features of Unless
Activity Dashboard
AI Copilot
API
Chatbot
Chat/Messaging
Collaboration Tools
Conversation Intelligence
Customer Communication
Customer Engagement
Customer History
Customer Portal
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Templates
Dashboard
Interaction Tracking
Key Performance Indicators
Language Detection
Multi-Channel Communication
Multiple Data Sources
Onboarding
Real-Time Analytics
Real-Time Data
Reporting/Analytics
Reporting & Statistics
Role-Based Permissions
Search/Filter
SSL Security
Support Ticket Management
Task Automation
Third-Party Integrations
Usage Tracking/Analytics
Website Integration
Widgets

Unless Integrations

Zendesk Sunshine

ClickHelp

Zoho CRM

Zendesk QA

Google Drive

Freshdesk

See all 17 integrations

Unless User Reviews

Overall Rating

4.7

Ratings Breakdown

74%

26%

Secondary Ratings

Ease of Use

4.3

Value for money

4.7

Customer support

4.7

Functionality

4.7

Have you used Unless and would like to share your experience with others?

Kejda G.

Verified reviewer

Marketing and Advertising

2-10 employees

Used monthly for less than 12 months

Review source

Reviewed March 2020

Advanced Personalization Engine at a fraction of Adobe Target's enterprise option

It's a really solid tool, I just wish the team had built a more engaging community around it (the FB group gets very infrequent updates) and that onboarding and support more proactive.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

How powerful it is. The dynamic text replacement features and API allow you to really deliver personalized experiences that can delight and impress your visitors, not to mention get better ROI on any demand gen campaign. Very detailed, advanced targeting options to create personalization segments, such as query parameters. Also like the execution of their WYSIWYG editor, almost everything is done directly on the platform but in a visual way, so you see exactly what you're personalizing and how. Doubles as a lead gen tool (though doesn't shine in this regard) with widgets to help users self segment.

Cons:

For its most advanced features and applications (API, cookie use, integrations with other complementary software, javascript variables) there seems to be either thin documentation or documentation that's purely technical (e.g., here's the API, go do what you want with it, but no walkthroughs to help an advanced martech user who's short of a developer). Their in-page editor crashes / glitches a lot if you do medium to heavy content changes. Lack of native integrations, though they do have a Zapier app they've recently released, but I haven't tested it. The team is not as responsive as I would like. They probably intend it to be used by bigger companies that outsource execution to agencies so a lot of self-service seems to be expected of their users.

Reasons for choosing Unless

I actually use all three. Hyperise is AMAZING and complements Unless very well. It also complements Personizely. So the question is really between Unless and Personizely, and which one you choose depends on whether you're running an ecom store, particularly on Shopify (in which case Personizely is a clear winner), whether you're integrating with other tools, in which case again Personizely offers native integrations out of the box, including with Hyperise, which makes it all the more powerful. But Unless has an API, which Personizely doesn't, and more powerful dynamic personal text replacement options. It's a hard decision between Personizely and Unless. I think for Saas and enterprise, Unless might have the edge, due to their API and some advanced features that require technical skill to set up and maintain.

Gilbert M.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 12 months

Reviewed July 2019

Great product with lots of potential

It allows creating personalized content on the fly based on weather, location, time of the day, URL parameters and more. Thus, users can get a more engaging experience and more relevant content.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

To be able to create personalized experiences on websites. Although I still just "playing around" with it, Unless should become one of my most powerful tools to improve engagement and get more customers in the near future.

Cons:

There is a steep learning curve to be able to use the application to its maximum potential

Reasons for choosing Unless

They have a LTD on Appsumo that was hard to resist. I am very happy that I took advantage of it.

Yann I.

Verified reviewer

Online Media

Self-Employed

Used other for less than 2 years

Review source

Reviewed May 2021

A tool to make your website "speak" to different market segments

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

There are several things Unless focuses on and does but the one I find to be the most impressive is the ability to personalize the landing pages created with Unless. Basically, it's possible to hyper-personalize certain aspects of specific landing pages in a dynamic way so that, depending on the "segment" a visitor of that page belongs to, he/she will see a certain type of content (e.g. a specific headline), which will be different than the one displayed to someone from a different segment. I find this to be a very valuable feature for the fact that it allows me to have my landing pages and content "speak" directly to specific people and show them content that I know is relevant to them – instead of showing them that content plus other generic things and hoping they'll find the content that's ideal for them... It does take a moment to figure out your specific segments, build the landing pages and hyper-personalize them, but this can go a long way in terms of getting people into your funnel.

Cons:

I am big on being able to customize the webpages and content I create and present, so that it gets as close as possible to looking and recreating the user experience I wish people have. While Unless enables users to hyper-personalize their landing pages, there are limitations in terms of customizing those pages and this isn't ideal.

Vendor Response

Hi Yann, Thank you so much for your review, we really appreciate it. It's great to hear that you are enjoying Unless! I see you mentioned some limitations when it comes to editing pages. Feel free to reach out to us at support@unless.com and we can discuss any features you'd like to see in Unless. We are always happy to receive feature requests as they make Unless better for all and we are usually pretty quick to build them! ;) Best, Ecesu

Replied May 2021

Alex R.

Verified reviewer

Media Production

2-10 employees

Used daily for more than 2 years

Review source

Reviewed August 2018

This Software Is Going Places! :-)

I've been using Unless for quite some time now and there's always more to discover! I'm a fan of their "dynamic content" feature (though there's room for improvement). With dynamic content, I can add small, crucial pieces of information (e.g. add the visitor's job title to the headline) and instantly make the page more relevant for each viewer. You can also use it in combination with emails (= inject user data from your email automation tool or CRM), personalize for different traffic channels, user behavior. It's really powerful.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Overall, really happy I got this tool at my disposal and their support team is really nice - they all know me by name :)

Cons:

It takes some effort to set up meaningful personalizations. That's not necessarily a criticism of Unless but not everything you try, will have an impact on your KPIs. In that sense, it's a lot like A/B testing (start with a hypothesis and see how your visitors respond).

Bow  E.

Verified reviewer

Sports

2-10 employees

Used daily for less than 12 months

Review source

Reviewed August 2018

Easy way to create symmetry between website and ad campaigns

Unless saves me a lot of time. I run many ads and I can't create a separate landing page for each (that would take too much time and become hard to manage). However, generic landing pages mean a suboptimal experience for my visitors, especially the ones who arrive through a Google Search query. Unless helps me solve this issue. Now, I only need a few landing pages and I can dynamically change the content based on the ad someone clicked on. This has lowered bounce rate, increased time-on-page so overall, it improves the performance of ad campaigns. I hope to use Unless for more complex personalizations in the future.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

After installing the script in seconds, I created a personalised version of our landing page and made it directly visible for visitors entering through an ad campaign. The visual editor was easy, you can make changes to the website without coding and the audience builder is an easy way to segment visitors. The Unless support was always ready to assist, and helped me to make take advantage of all the available parameters to build audiences with.

Cons:

Taking full advantage of the platform requires some time and effort,

Matthias S.

Verified reviewer

Professional Training & Coaching

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed September 2018

Saves a lot of work and earns you money

I used to have thousands of different landing pages (yes, thousands. I used to use a program I developed to generate me personalized / individualized landing pages. But now those times are gone. One Unless page replaces uncountable other pages. Did I say that is a huge, huge time saver? And not to forget about the rising conversion rates, and, and, and ... ;-)

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Instead of generating a lot of different highly targeted landing pages you only generate one, which becomes highly targeted through the options of Unless. So for example instead of having the sentence "Available in your city" on a website Unless is able to replace "city" by the city of the person which visits that page in that moment. This person than reads "Available in New York". Another example: Among 30+ other options Unless "knows" the current time and time zone of the website visitors location and instead of a general "Hi!" may "write": "Good evening", "Good morning" and so on. One "Unless landing page" could easily replace hundreds or even thousands of "normal" pages. That seems to be almost unbelievable, but true. Guess what a time saver that is. No more debugging on hundreds of pages. You just optimize ONE SINGLE page (or even more, if you want to).

Cons:

You should know about the basics of UTM and it takes a while untill you are ready to generate one flexible / highly personalized site. But after you have climbed that mountain you will reach a breathtaking landscape. ;-)

Rick B.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed August 2018

Whatever personalization you can think of - Unless can do it

I've seen the tool evolve from a basic personalization engine into a solution that is getting more and more powerful with every feature update. The only thing that is keeping me from using it more is probably time - So many personalization ideas, so little time!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

With a little creativity and understanding of your user personas (aka audiences), Unless can help you deliver great results. Dynamically changing your content based on who's viewing it, can make a huge difference in user experience.

Cons:

If you come up with really unique personalization ideas, you might not be able to set them up without a little help. But the Unless team is always very quick help out. I was able to personalize a website for windsurfing based on the current wind-speed at the visitors location. They wrote a few lines of code for me and it worked like a charm!

Mark H.

Verified reviewer

Management Consulting

2-10 employees

Used monthly for less than 12 months

Reviewed December 2018

Heres What You Should Do For Your Unless.

I had some working Unless implementations. But had the, for me too complicated user interface, in mind, and was not really looking forward to going back into the software. This was around the time when, the before mentioned team, started to send out emalings invinting people to join webinars to get instruction. But most of all they listened well to user feedback and made some significant changes to the user interface and user experience. And I thank them for that. So, I am back in Unless iplementing more greatness in my online presence. So what you should do, take time to get to know the software and trust the team to make it even better. Unless, much recommended!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Unless is unique, never before have I seen this functionality offered. Those not familliar with what Unless offers, I suggest, try it!. It is extremely versatile. What I like most is the constant development and improvements made by a very dedicated team of enthousiastics skilled professianals. About the software, personalizing my content to a specic audience based on differert variables, wow, just wow.

Cons:

There is a learning curve, which is obviously to be expected with any new software, however, initiatlly the user interface, to my liking was not that logical. It really took me way to much time and I left the software for what it was, not using the full potetial for sure. But I had some working Unless implementations, so that was ok.

Julie H.

Verified reviewer

Internet

2-10 employees

Used weekly for less than 6 months

Review source

Reviewed November 2018

Stick with it and you may find gold

I am satisfied with my experience with Unless. They are a young dynamic company and I see that they have many new ideas in the pipeline. I will stick with them and let them show me how to incorporate more personalization into my marketing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I am using Unless to dynamically personalize the landing page headlines for dynamic Google Ads. This is probably one of the most simple uses of this software but it does exactly what it says on the tin. Although I have not tried every functionality on offer, I can see how I will find ways to use their clever marketing hooks and I expect to do so more often over the next few months.

Cons:

I did not find Unless easy to use in the beginning. One problem was that a tiny bit of the tutorial I was following was either not updated or not correct. Customer Service was extremely patient with me, but I think it would have taken less time to achieve the result I was after if the tutorial had been accurate in the first place.

Don S.

Verified reviewer

Wireless

2-10 employees

Used monthly for less than 2 years

Reviewed February 2019

Useful tool for creating funnels without building new pages within your website.

Unless has helped us turn our generic home page to a more personalized one. We also plan to test this out within our web app.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Love the customization features; allows me to change the messaging throughout our website based on the visitor's location. Being able to show different messages to visitors based on what they've done has helped us to create a more effective website with out redesigning it.

Cons:

You have to know what you're doing and how you want to structure your "funnel." There aren't any premade "recipes" that you could use as templates to get started but that is not needed.

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