Segment 2026: Benefits, Features & Pricing

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Overview
Screenshots
Pricing and Plans
Features
Integrations
User Reviews
Popular Comparisons

Overview

Segment

4.7

(72)

Pricing

Starting at $120.00 per month

About Segment

Segment is a customer data management platform that can collect and control customer data from mobile and web apps to provide a comprehensive data toolkit for marketing, product, and engineering teams. With Segment, teams can easily view customer behavioral data across multiple channels and standardize data points using a shared data dictionary. With over 300 pre-built integrations, Segment can integrate with multiple systems to connect and unify customer data for product analytics, A/B testing, marketing, and more.

Segment Screenshots

Segment Pricing and Plans

Starting price: $120.00 per month

Free Trial

Free Version

Free

$0.00

per month

Plan includes:

1000 Visitors Per Month
2 Sources and 300+ Integrations
Data Privacy and Controls
Unified Customer Data

Team

$120.00

flat rate, per month

Plan includes:

Icon Info
Includes 1 Data Warehouse Destination
Unlimited Sources

Business

Pricing available upon request

Plan includes:

Activate Audience With Personas (Add-Ons)
Collect Data From Unlimited Sources
Custom Volume
Enforce Data Quality With Protocols (Add-on)
Send Data to Unlimited Destinations
Set Granular User Roles and Permissions
Transform and Enrich Your Data

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Segment Features

Popular features found in Data Management
Access Controls/Permissions
Activity Dashboard
Automatic Backup
Customer Database
Data Connectors
Data Import/Export
Data Migration
Data Quality Control
Data Security
Data Synchronization
Data Visualization
Multiple Data Sources
More features of Segment
Account Based Marketing
API
Behavioral Targeting
Campaign Management
Campaign Personalization
Campaign Segmentation
Campaign Tracking
Compliance Management
Consent Management
Contextual Targeting
Customer Data Management
Customer Profiles
Customer Segmentation
Data Analysis Tools
Data Capture and Transfer
Data Discovery
Data Governance
Data Integration
Data Mapping
Data Masking
Data Profiling
Data Subject Requests (DSR/DSAR)
Engagement Tracking
ETL - Extract Transfer Load
Experience Management
Forecasting
GDPR Compliance
Identity Verification
In-Database Processing
Information Governance
Master Data Management
Match & Merge
Multi-Channel Data Collection
Multi-Domain
Performance Metrics
Personalization
PIA/DPIA
Process Management
Recommendations
Relationship Mapping
Reporting/Analytics
Security Breach Monitoring
Sensitive Data Identification
Target Account Identification
Website Analytics
Website Personalization

Segment Integrations

Adobe Analytics

Chartbeat

impact.com

Friendbuy

Extole

Talkable

See all 61 integrations

Segment User Reviews

Overall Rating

4.7

Ratings Breakdown

71%

26%

Secondary Ratings

Ease of Use

4.5

Value for money

4.1

Customer support

4.3

Functionality

4.6

Have you used Segment and would like to share your experience with others?

Srinivas R.

Verified reviewer

Events Services

2-10 employees

Used daily for more than 2 years

Review source

Reviewed October 2018

Segment Data collection

Very good and solve the key pain point very well

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

3rd party integration is very good , ease of use and whole ecosystem

Cons:

Pricing after free tier is very steep instead of restricting free tier on no of sources it should restrict on number of data points or MAU

Verified

Reviewer

Retail

10000+ employees

Used daily for more than 2 years

Review source

Reviewed August 2022

We could not have conducted marketing without Segment, and their staff is incredibly helpful

It requires the ability to manage various sources and multiple destinations while maintaining an organized, consistent track plan. A system such as Segment is incredibly valuable for firms with several data sources and destinations that are continually growing.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Our major objective is to monitor activity on our company's website(s), particularly user activity. Pre-built interfaces with marketing, data, and analytics systems make it easy for marketers to configure connectors without the need for engineering resources for each integration request. Segment has saved us time throughout the years that would have been spent connecting and syncing data amongst many technologies. Segment is a wonderful tool for us due to its intuitive interface, extensive documentation, and ability to debug events.

Cons:

Some of the destinations and sources held by Segment and its partners can necessitate interaction with support teams (for example, SDKs, missing features, or bugs in functionality).

Verified

Reviewer

Computer Software

201-500 employees

Used monthly for more than 2 years

Review source

Reviewed October 2022

Best in class

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Segment is the industry standard for CDP.

Cons:

Pricing can get expensive, fast. Besides that, I like it a lot.

Verified

Reviewer

Computer Software

11-50 employees

Used daily for less than 2 years

Review source

Reviewed February 2023

Easily use Segment for telemetry from your Python App

Ratings Breakdown

Ease of use

Functionality

Pros:

* easy to use Python SDK* great multitude of integrations and plugins* easy to define data flows* great plan to get started as a startup

Cons:

* customer support wasn’t as helpful as we would have hoped when we started running into an issue

Verified

Reviewer

Transportation/ Trucking/ Railroad

51-200 employees

Used daily for more than 2 years

Review source

Reviewed November 2018

Must have software

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Not sure how one can manage app and web tracking without Segment. It quickly enables you to track millions of events and funnel it to the appropriate tools like advertising, analytics, salesforce ... without engineering power

Cons:

The capacity to decide which events are sent to each vendors to limit data overusage

Barry H.

Verified reviewer

Computer Software

11-50 employees

Used daily for less than 12 months

Review source

Reviewed May 2018

Lifesaver for growth & marketing tech stack

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

- Implement tracking once, automatically and consistently send data to all downstream destinations - Hundreds of integrations (and, with the recent Zapier integration, millions of possible combinations) - Easy to understand pricing

Cons:

- Integration implementation can vary widely. Documentation is usually thorough, but often confusing / complicated / out of date / (in the case of beta integrations) not accessible or non-existent - At scale, I could see costs spiraling pretty rapidly

Rodrigo de Castro R.

Verified reviewer

Internet

11-50 employees

Used daily for less than 2 years

Review source

Reviewed November 2020

Great addition to our marketing stack

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ease of use is one of the biggest pros. There's a long list of possible destinations and it's possible to turn them on/off very easily, without any development.

Cons:

The pricing model (MTUs) when you have a lot of anonymous users can be a problem.

Daniel S.

Verified reviewer

Apparel & Fashion

11-50 employees

Used weekly for less than 12 months

Review source

Reviewed October 2020

The easiest way to pull data from your site or app -- and maintain it

We've drastically reduced the amount of time spent adding in code or removing old code. It also results in a marginal performance improvement since there is just one javascript to fire instead of multiple. You send the data to segment - then it sends it to all the connected apps.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Segment's value proposition is really simple. Instead of having many different code snippets in various places on your website or app to track page views, clicks, etc, you can just put a segment snippet wherever you need it and then from segment's control panel you can feed that data into any third party tool with one click. Even better - you can feed in historical data as well.

Cons:

No cons to think of - the only "hassle" was having a developer put the snippets into the app and website - but I don't see any way around that.

Mansi M.

Verified reviewer

Computer Software

10000+ employees

Used weekly for less than 12 months

Review source

Reviewed January 2023

#1 tool for used for product analytics

Excellent experience

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the most that I can collect customer data and create multiple destinations to connect it to other platforms for visualizations like Mixpanel. Moreover, I can just store the customer data and their behavior in my database for further analysis. It is so far one of the best tool, with excellent performance and quick support replies.

Cons:

No cons were identified. In case of any new features, or updates, they provide very clean step-by-step guidelines.