Segment 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Segment

4.7

(72)

Pricing

Starting at $120.00 per month

About Segment

Segment is a customer data management platform that can collect and control customer data from mobile and web apps to provide a comprehensive data toolkit for marketing, product, and engineering teams. With Segment, teams can easily view customer behavioral data across multiple channels and standardize data points using a shared data dictionary. With over 300 pre-built integrations, Segment can integrate with multiple systems to connect and unify customer data for product analytics, A/B testing, marketing, and more.

Segment Screenshots

Segment Pricing and Plans

Starting price: $120.00 per month

Free Trial

Free Version

Free

$0.00

per month

Plan includes:

1000 Visitors Per Month
2 Sources and 300+ Integrations
Data Privacy and Controls
Unified Customer Data

Team

$120.00

flat rate, per month

Plan includes:

Icon Info
Includes 1 Data Warehouse Destination
Unlimited Sources

Business

Pricing available upon request

Plan includes:

Activate Audience With Personas (Add-Ons)
Collect Data From Unlimited Sources
Custom Volume
Enforce Data Quality With Protocols (Add-on)
Send Data to Unlimited Destinations
Set Granular User Roles and Permissions
Transform and Enrich Your Data

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Segment Features

Popular features found in Data Management
Access Controls/Permissions
Activity Dashboard
Automatic Backup
Customer Database
Data Connectors
Data Import/Export
Data Migration
Data Quality Control
Data Security
Data Synchronization
Data Visualization
Multiple Data Sources
More features of Segment
Account Based Marketing
API
Behavioral Targeting
Campaign Management
Campaign Personalization
Campaign Segmentation
Campaign Tracking
Compliance Management
Consent Management
Contextual Targeting
Customer Data Management
Customer Profiles
Customer Segmentation
Data Analysis Tools
Data Capture and Transfer
Data Discovery
Data Governance
Data Integration
Data Mapping
Data Masking
Data Profiling
Data Subject Requests (DSR/DSAR)
Engagement Tracking
ETL - Extract Transfer Load
Experience Management
Forecasting
GDPR Compliance
Identity Verification
In-Database Processing
Information Governance
Master Data Management
Match & Merge
Multi-Channel Data Collection
Multi-Domain
Performance Metrics
Personalization
PIA/DPIA
Process Management
Recommendations
Relationship Mapping
Reporting/Analytics
Security Breach Monitoring
Sensitive Data Identification
Target Account Identification
Website Analytics
Website Personalization

Segment Integrations

Adobe Analytics

Chartbeat

impact.com

Friendbuy

Extole

Talkable

See all 61 integrations

Segment User Reviews

Overall Rating

4.7

Ratings Breakdown

71%

26%

Secondary Ratings

Ease of Use

4.5

Value for money

4.1

Customer support

4.3

Functionality

4.6

Have you used Segment and would like to share your experience with others?

Lewis Y.

Verified reviewer

Chemicals

11-50 employees

Used daily for less than 12 months

Review source

Reviewed December 2020

This CDP is great if you have a plug & play website, more tricky if you have a custom built website.

The customer service team, while fast and responsive, was not particularly knowledgeable about how to get around these issues we were having with visual tagger, and thus we had to work with a consultant that had the know-how of how to fully integrate Segment with our website through GTM. However, now that we have gotten our custom Segment setup up and running, it is very powerful and we're able to communicate our website event and tracking data with a multitude of analytics and other marketing tools. So overall, it has been a challenging experience, but once you get it working, it is worth the extra effort.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Segment was easy to setup and integrate with our website, using the Javascript code they provided. Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly. The neatest feature is the visual tagger, which allows you to create and track triggers/events on your website without having to code anything at all. It's great if you want to track very basic behaviors like button clicks or form submissions.

Cons:

The most difficult part of Segment was when we wanted to track more granular data, such as user identities/emails. I believe if you have a typical website, built off of WordPress, or Shopify, you might not have these issues. But if you have a custom built website like ours, you will need some technical know-how in order to capture the finer data. For example, visual tagger did not work for us when we tried to use the identify call analytics.js, because our website stored user ID info on our data layer, not the presentation layer, which is only what Visual tagger can see. In order to access fields in your data layer, you'll need to use something like Google Tag Manager (GTM) to trigger and fire those events in Segment (shout out to McGaw.io for helping us with this!). So, if you have a more complex website, triggering certain events or getting fine granular data in Segment is not intuitive.

Reasons for choosing Segment

It was free to start and easy to set up. Costs seemed reasonable compared to competitors. Is widely compatible with many marketing tools in the industry.

Andres S.

Verified reviewer

Health, Wellness and Fitness

51-200 employees

Used monthly for less than 12 months

Review source

Reviewed November 2023

Flexible user analytics

We have had a great experience with Segment. Even just a couple of months of data gathering have already turned into actionable items.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Set up was trivial, the API is easy to use and the real-time debugger is absolutely excellent.

Cons:

Some capabilities around the events API is not immediately apparent until you get deeper into it.

Reasons for switching to Segment

Segment promised to be more featureful and to be integratable with Amplitude

Or P.

Verified reviewer

Internet

11-50 employees

Used unspecified for less than 6 months

Review source

Reviewed April 2016

Data loss and bad customer support

At first it sounds great, one stop shop for all you analytics needs. What they don't tell you is: 1. Segment API is far less reliable than any of the underlying analytics tools. I've never had any data loss with mixpanel, since I switched to segment I had 3 severe data loss incidents, one was a segment server failure, one was a result of Segment's API and the 3rd is still under investigation. 2. It's literally impossible to get proper support for urgent issues. no matter how much I emphasize the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.

Ratings Breakdown

Ease of use

Value for money

Customer support

Pros:

Reduce the amount of code that handles analytics and tracking No real alternative

Cons:

Unreliable. Bad customer support.

Jonny D.

Verified reviewer

Financial Services

51-200 employees

Used daily for more than 2 years

Review source

Reviewed September 2019

Segment - The Data Layer to Have

Segment solves the problem of add script once. Enable quickly. Data flows and needs a pipe to steer it in the right direction. Segment makes this easy. Create a data science team in seconds and connect to a wide and vast number of tools and connections from Adwords to Facebook all the way through to iOS and Android. This covers many bases.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Segment have built a best in class data layer and data management tool. The tool is easy to set up and creating destinations and understanding sources is simple. Add the code for Web, Mobile or a data warehouse. Then enable product and marketing teams to enable and disable marketing and product tools easily. The new personas feature is also incredibly powerful. Make collecting analytics .track and .page and .identify easy.

Cons:

Segment does make data easy and because of the quality of the tool it does come at a cost. The benefit is it does scale with you because the price plan works on MTUs. But it really depends on the size of your business. Beware not to over enable and connect too much if you are not using it. This will add un-necessary load which can impact mobile page speed.

Guido N.

Verified reviewer

Marketing and Advertising

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed November 2020

All the info you need. In a snap!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is incredibly easy to install with modules for any kind of source (app, server, API, jacasript). It sends coherent and consistent data to hundreds of destinations (I think there are ~200 and counting, but new ones can be added with very little coding), and new destinations can be added with no intervention by an engineer. Among the destinations, there's also relational Databases: you can really track ALL actions of any single user of your system and having access to historical data with a click. This is amazing! It offers an easy and intuitive privacy mechanism that lets you deleta data of a single users from multiple systems with a single click. It offers common, consistent data to all different areas of a company: marketing, product development, finance, ... (and you can chose what different offices can see).

Cons:

It is pricy: the cost is based on the average number of single users tracked per month and it's not cheap at all. So better to understand exactly how it can help you grow your business (and how you can fully exploit it) before you decide to adopt it.

Reasons for choosing Segment

Easier to use and implement

Christopher S.

Verified reviewer

Food Production

51-200 employees

Used daily for more than 2 years

Review source

Reviewed April 2018

Great software to remove the burden of countless API integrations

Saved a ton of dev time

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It takes the burden off of our own teams to manage a slew of API integrations. This saves us a ton in developer costs in time, and makes it very easy to vet new tools for our analytics and marketing stacks.

Cons:

Like any abstraction layer, not everything is plug-and-play. As you start to use more integrations, this becomes more complicated in it's own right, and you sometimes need to regress back to a standard API integration.

Giovanni G.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for more than 2 years

Review source

Reviewed July 2021

Useful marketing tool

great, it helps a lot in collecting customer's information

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Segment is a great platform that allows a lot of different functions in customer's data collection. The best thing by my point of view is that a lot of marketing tools are ready to use, you have only to connect them to Segment and all the data will flow.

Cons:

if your marketing tool is not on the list you have to code: that is not a bad thing, only you need a developer

Andrew B.

Verified reviewer

Information Technology and Services

2-10 employees

Used daily for less than 2 years

Review source

Reviewed August 2020

Great for integrating product with multiple products and extending over time

Integrating with multiple other products, it's meant we can add additional products without changing our core product or needing development time. It's meant we can add and test new products and decide if we want to keep them or drop them without needing development to do it.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The ability to set and forget it, essentially set it up when you launch the product and then needs very little maintenance or hand holding to do the job, and do it well.

Cons:

Did feel complicated to set up, and to look into the workflows. Having said that once set up they've worked perfectly and we haven't had to keep working on them.

Fayssal J.

Verified reviewer

Used daily for more than 2 years

Review source

Reviewed July 2018

Segment is a great tool, if you can afford it then you should start using it right now.

Always happy to recommend segment ! A great tool.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The last tool to integrate with various apps. Write once and integrate infinitely. Time saving is worthless and make your app load much faster.

Cons:

Pricing is not small businesses friendly ;( Would be great if we can write and view integrations comments from other users. Please share future integration pipeline.

Steve L.

Verified reviewer

Information Technology and Services

201-500 employees

Used daily for more than 2 years

Review source

Reviewed December 2020

Segment does all the heavy lifting so you don't have to

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

A centralised place to standardise all of your data through ETL, analytics as well as computed traits that create consistency of information across operational saas systems. Segment's investment in protocols roadmap provides the tools required to address the automatic monitoring of data.

Cons:

There aren't many things that come to mind.

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