Updated April 16, 2025 at 7:27 AM
QuestionPro 2026: Benefits, Features & Pricing
Written by Sabrina Khoulalène
Content Analyst
Edited by Mehar Luthra
Team Lead, Content
Wondering if QuestionPro is right for your organization?
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- Our Summary
- Pricing and Plans
- Features
- Integrations
- Key Sentiments
- User Reviews
- Frequently Asked Questions
Our Summary
Pros:
- Nonprofit license
- Survey customization
Cons:
- Slow customer service
- Reporting feature difficulty
Pricing
Starting at $83.00 per month
What is QuestionPro:
QuestionPro is an online survey and customer research platform that helps users build, distribute, and analyze surveys and questionnaires. It gives users tools to gather data so they can interpret it and build actionable insights.
Why we like QuestionPro:
QuestionPro is an effective tool for developing surveys and collecting feedback. It also comes with multiple types of questions for customizing each user’s research project. QuestionPro’s reporting and statistics reduce the amount of time for using the research data to make effective decisions.
Who should use QuestionPro:
QuestionPro can work for users in a variety of business sectors, including those in government and academic circles. Any company that needs to gather information from the public can benefit from its features. In most cases, smaller organizations use QuestionPro, with 54% of reviewers coming from organizations with between two and 10 employees.
QuestionPro Screenshots

QuestionPro Overview
QuestionPro is a cloud-based survey and research platform that enables users to create, distribute and analyze surveys, polls, forms and quizzes. It helps organizations gather actionable insights, optimize customer experiences, measure employee engagement and manage online communities.
The platform supports several question types, ready-made templates and advanced survey logic including skip logic, branching and question piping. Users can fully customize surveys with logos, colors and layouts and deploy them via email, social media, website pop-ups, or mobile devices. Offl...
ine survey collection is also available to capture responses anywhere. QuestionPro includes AI-powered survey creation, allowing users to automatically generate relevant survey questions to save time and improve data quality. It also features AI-driven sentiment analysis, helping organizations understand open-ended feedback and identify key trends. The platform provides real-time dashboards, robust analytics and reporting tools to turn survey data into actionable insights. It integrates with popular tools such as Salesforce, Google Workspace, HubSpot, Tableau and Zapier, making it easy to manage data across the QuestionPro ecosystem or other business platforms. QuestionPro is suitable for individual researchers, small teams, medium businesses and large enterprises. Its versatile suite supports market research, customer experience management, employee experience programs and online community engagement.QuestionPro Pricing and Plans
Surveys & Research- Essentials
$0.00
Plan includes:
- 200 responses per month
- 10 Survey Campaigns
- 25+ Question Types
- Google Sheets Integration
- Branching Logic
- Trend Analysis
- High availability with global data centers
- 24/7 Support
Surveys & Research- Team Edition
$83.00
Plan includes:
- SMS Invites
- Custom Scripting
- Blocks and Randomization
- Third-party Integrations
- User Roles & Permissions
- Gift Cards and Survey Rewards
- Region Specific Data Centersoption to Host Your Data in USA
- Dedicated Account Manager
Surveys & Research- Advanced
$99.00
Plan includes:
- 35+ Question Types
- Panel Integration
- Email Alerts
- Salesforce Integration
- Gap Analysis
- Advanced Data Segmentation
- CSS Customization and Your Own Domain
Surveys & Research- Research Suite
Pricing available upon request
Plan includes:
- Dedicated Success Manager
- Multi User Collaboration
- Auto-Translation
- Question Randomization
- FTP Support
- Heatmaps
- Custom Validation
- Encryption
- SSO Support
Customer Experience
Pricing available upon request
Plan includes:
- Sentiment Analysis
- API Integration
Employee Experience
Pricing available upon request
Plan includes:
- 360 Degree Feedback
- Track Churn and Retention

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Our Analysis of QuestionPro's Pricing Plans
We've dug deep into QuestionPro's survey software pricing plans to help you identify the best fit for your research needs. Each plan comes with its own set of features and benefits, and we've outlined the key aspects to consider when making your choice. QuestionPro’s core surveys and research platform is available at four distinct pricing tiers: the Essentials plan, the Advanced plan, the Team Edition, and the Research Suite. Customer experi...
ence and employee experience software is available from QuestionPro, but pricing is available only upon request. Whether you're a solo researcher or part of a larger team, understanding the nuances of each plan is essential for selecting the right solution. **Essentials plan** QuestionPro's Essentials plan is a complimentary offering designed for individuals or small teams just starting with online surveys. It supports a single user and allows for up to 200 responses per survey. This plan includes fundamental features such as basic survey creation, logic, integrations, and analysis, along with access to 30 question types and a global data center. **Advantages:** - **No cost:** As a free plan, it enables users to explore QuestionPro's platform without any financial investment. - **Straightforward setup:** With a streamlined set of features, getting started with the Essentials plan is quick and easy. - **Ample response limit:** The 200 response cap per survey is sufficient for small-scale projects and testing purposes. **Disadvantages:** - **Single user restriction:** The plan only supports one user account, which may be limiting for teams. - **Rudimentary functionality:** Advanced features like branding and collaboration tools are not included in this tier. - **Limited scalability:** As survey needs grow, users may quickly outgrow the capabilities of the Essentials plan. **Advanced plan** The Advanced plan is a paid tier designed for individuals or small teams with more extensive survey requirements. Priced at $99 per user per month (billed annually), this plan allows for 25,000 responses per year and includes features such as standard surveys, programmable survey logic, software integrations, built-in analysis, and customizable branding. It also expands the question types to a total of 38 and offers 24/7 chat and email support. **Advantages:** - **Increased response capacity:** The yearly response limit of 25,000 accommodates larger-scale survey projects. - **Enhanced customization:** Branding features enable users to create surveys that align with their corporate identity. - **Expanded question types:** With 38 question types available, users can create more diverse and engaging surveys. **Disadvantages:** - **Per user pricing:** Costs can quickly add up for teams with multiple users. - **Long-term commitment required:** The plan can only be billed on a yearly basis, which may not be ideal for short-term projects. - **Limited collaboration functionality:** While more advanced than the Essentials plan, the Advanced plan may not offer enough collaboration tools for larger teams. **Team Edition** The Team Edition includes all the features of the Advanced plan but is designed for teams that need to collaborate across projects. Priced at $83 per user per month (billed annually, minimum five users), it supports up to 100,000 responses per year and adds team-specific functionality like shared survey libraries, multi-user access, role-based permissions, and centralized account management. It also includes 39 question types, access to regional data centers, and support from a dedicated account manager. **Advantages:** - **Team-oriented:** With support for up to five users, this plan facilitates collaboration and teamwork. - **Generous response allowance:** The 100,000 annual response limit can accommodate most medium-sized survey projects. - **Dedicated support:** A dedicated account manager provides personalized assistance and guidance. **Disadvantages:** - **Pricing Details:** Specific pricing information is not publicly available, requiring potential customers to contact QuestionPro for more details. - **Regional data centers:** While offering more localized data storage, the specifics of the regional data centers are not clearly outlined. - **Potential overkill:** For smaller teams with simpler needs, the features and capabilities of the Team Edition may be excessive. **Research Suite** As QuestionPro's most comprehensive offering, the Research Suite is designed for organizations with extensive survey and research needs. Supporting up to 10 users, this plan includes custom response pricing, custom surveys, advanced logic, integrations, analysis, branding, collaboration, security features, community management, audience targeting, qualitative tools, and a variety of services. It also offers 52 question types, regional data centers, and a dedicated success manager. Pricing is available only upon request. **Advantages:** Enterprise-friendly feature set: The Research Suite includes an extensive array of tools and capabilities to support complex survey and research projects. Extensive customization options: With custom response pricing and survey design, this plan can be tailored to the unique needs of each organization. Dedicated success management: A dedicated success manager ensures that users can fully leverage the platform's capabilities. **Disadvantages:** - **Pricing ambiguity:** Detailed pricing information is not provided, requiring interested organizations to contact QuestionPro for a custom quote. - **Implementation complexity:** With such a wide range of features and tools, implementing and learning to use the Research Suite effectively may require significant time and effort. - **Potential underutilization:** For organizations with more modest research needs, the advanced capabilities of the Research Suite may go unused, leading to a lower return on investment. **Conclusion** QuestionPro's pricing plans offer a spectrum of options to accommodate businesses of various sizes and survey needs. **For startups and small businesses:** The Essentials plan provides a no-cost entry point with fundamental features, while the Advanced Plan unlocks additional capabilities and a higher response limit for a modest annual investment. **Growing companies and established enterprises:** The Team Edition caters to collaborative needs with expanded user seats, response capacity, and advanced features. For the most demanding research requirements, the Research Suite delivers unparalleled customization, security, and support, with pricing tailored to specific needs. Selecting the optimal plan involves assessing factors such as team size, anticipated survey volume, desired features, and budget. By aligning these considerations with QuestionPro's tiered offerings, organizations can harness the power of sophisticated survey tools while maintaining cost-effectiveness. Choosing a plan with room for growth ensures that QuestionPro can continue to partner with businesses as they scale and evolve.QuestionPro Features
Drawn from insights across 519 verified reviews, we've outlined QuestionPro's best and worst rated features and how they stack up against the average rating.
QuestionPro's Best Rated Features
Drag & Drop
4.23 category average
Reporting & Statistics
4.22 category average
Support Audio/Images/Video
4.10 category average
QuestionPro's Worst Rated Features
Benchmarking
3.85 category average
Survey/Poll Management
4.46 category average
Survey Sample Management
3.70 category average
- Popular features found in SurveyCustomizable QuestionsCustomizable TemplatesData Analysis ToolsData Import/ExportDrag & DropEmail MarketingFeedback ManagementQuestion BranchingSkip LogicSupport Audio/Images/VideoURL Customization
- More features of QuestionPro360 Degree FeedbackAccess Controls/PermissionsActivity DashboardAlerts/NotificationsAnonymous FeedbackAPIAudience TargetingBenchmarkingCommenting/NotesConditional LogicContact DatabaseContact ManagementCustomer SegmentationCustomizable BrandingCustomizable FieldsCustomizable ReportsData CleansingData SecurityData VisualizationDiscussions/ForumsDynamic ContentEmail RemindersEmployee DatabaseEmployee OnboardingEmployee RecognitionEngagement TrackingFilteringGamificationGroup ManagementMass TextingMember DirectoryMessage PersonalizationMobile AccessMobile AlertsMobile SurveyModerationMulti-Channel DistributionMulti-LanguageMultiple Question TypesMultiple User AccountsNPS Survey StructureOffline AccessOffline Response CollectionPanel ManagementPulse SurveysQuestion LibraryQuestion PipingRandomizationReal-Time AnalyticsReal-Time DataReal-Time ReportingRemindersReporting/AnalyticsReporting & StatisticsResponse QuotasResponse ValidationSearch/FilterSentiment AnalysisSite Intercept SurveySMS MessagingSocial Media IntegrationSSL SecurityStatistical AnalysisSurvey BuilderSurvey/Poll ManagementSurvey Sample ManagementSurveys & FeedbackTemplate ManagementTemplatesThird-Party IntegrationsTrend AnalysisUser ManagementVisual Analytics
QuestionPro Integrations
Based on 519 verified reviews, we've identified products most frequently integrated with QuestionPro.
See all 18 integrations
QuestionPro Key Sentiments
We analyzed 519 verified reviews for QuestionPro to find out what actual users really think.
Most Positive Sentiments
Nonprofit usage
Users in the nonprofit sector appreciate QuestionPro for its dedicated functionality and support, including a free nonprofit license. They find the software easy to use and beneficial for conducting various surveys. Additionally, reviewers value the nonprofit discount, which makes the platform accessible to smaller organizations.
Survey creation
Users find QuestionPro highly effective for survey creation, appreciating its ease of use and the ability to customize questions. They also highlight the comprehensive data analysis tools that enhance their survey processes. Some users also mention that its features are adaptable across different industries and use cases.
Data collection
Reviewers praise QuestionPro for its efficient data collection capabilities, noting the robust tools for data visualization and analysis. They find the platform particularly useful for nonprofit data collection needs, allowing them to gather and interpret data effectively. Users also appreciate the ease of organizing and sharing collected data.
Least Positive Sentiments
Free version
Users appreciate the platform updates and clarity in subscription options provided by QuestionPro. They find the free version useful but note its limitations in features and formatting options. Some reviewers feel the editor could benefit from additional formatting tools to improve the survey creation process.
Question logic
Reviewers appreciate the flexibility and variety of question types and logic capabilities in QuestionPro, including branching and skip logic. However, some users find the setup and understanding of complex logic features challenging. They mention that certain question options and logic functionalities can be confusing initially but become easier with experience.
Data export
Users find QuestionPro's data export features efficient and appreciate the variety of formats available for exporting data. They highlight the ability to export data into Excel, PowerPoint, and PDF as particularly useful. However, some users mention limitations in data visualization and flexibility within the export options.
QuestionPro User Reviews
Overall Rating
4.8
Ratings Breakdown
5
81%
4
17%
3
1%
2
0%
1
1%
Secondary Ratings
Ease of Use
4.6
Value for money
4.8
Customer support
4.7
Functionality
4.7

Erica S.
Verified reviewer
Non-Profit Organization Management
2-10 employees
Used monthly for less than 2 years
Review sourceReviewed January 2026
Robust survey platform that's user-friendly enough for a non-technical user
5
We use QuestionPro for annual surveys of our student grantees. It's easy to set up surveys once you get to know the platform. It's not a simple as some other platforms, but it's more robust. We were thrilled with the results last year and have plans to use it again this year.
Ratings Breakdown
Reasons for switching to QuestionPro
Survey Monkey was too simplistic and not effective for our purposes.
Read More
Jesper A.
Verified reviewer
Non-Profit Organization Management
11-50 employees
Used monthly for less than 2 years
Review sourceReviewed September 2025
Complex features that are simple to use
5
QuestionPro is solving the challenge of running complex surveys across multiple communities, where correlated factors need to be tracked and analyzed. It enables us to build nuanced surveys easily, allows non-specialists to make adjustments without compromising the design, and exports clean, usable Excel data that we can sanitize and share while protecting anonymity. This not only saves us time but also ensures data integrity and community trust, ultimately giving us clearer insights to guide our healthcare and community projects.
Ratings Breakdown
Reasons for choosing QuestionPro
Had the most features that we needed for our surveys.
Reasons for switching to QuestionPro
Other platforms didn't address our needs.
Read More
Envision O.
Verified reviewer
Mental Health Care
11-50 employees
Used monthly for more than 2 years
Review sourceReviewed August 2024
Love the ease and detailed analytics!
5
Our overall experience has been exceptional. We are grateful for this software and the ability to gather such detailed analytics within our agency.
Ratings Breakdown
Reasons for switching to QuestionPro
The analytics are more detailed and ease of creation flows much better with QuestionPro.
Read More
Sam G.
Verified reviewer
Non-Profit Organization Management
11-50 employees
Used monthly for less than 2 years
Review sourceReviewed November 2025
Great resource for non-profits
5
Ratings Breakdown
Reasons for switching to QuestionPro
better plan options for non-profits, flexibility of users and seats.
Read More
Christopher M.
Verified reviewer
Non-Profit Organization Management
11-50 employees
Used monthly for more than 2 years
Review sourceReviewed June 2025
Very User Friendly Option for Detailed Surveys
5
The product has been very easy to use. We need it once a year (usually), and it's so easy to take last year's survey, tweak it, and send it out to a new batch of participants.
Ratings Breakdown
Reasons for choosing QuestionPro
Better validation logic for participants - easier to prevent multiple responses.
Read More

Caitlin E.
Verified reviewer
Non-Profit Organization Management
11-50 employees
Used weekly for more than 2 years
Review sourceReviewed August 2025
Fantastic evaluation software for nonprofits
5
We have no reason whatsoever to ever consider another software for evaluations. QuestionPro is easy to work with, affordable, and surveys can be complex or basic depending on our needs.
Ratings Breakdown
Reasons for switching to QuestionPro
We made the switch because of affordability and customizability
Read More
B D.
Verified reviewer
Non-Profit Organization Management
2-10 employees
Used weekly for less than 2 years
Review sourceReviewed September 2025
Good for nonprofits
4
Very good, we utilize it for a lot of things, including applications for our programs. We also like the ability to get a QR easily on every survey.
Ratings Breakdown
Reasons for choosing QuestionPro
It had the best cost ration that met the basic requirements of what we needed for our application and survey needs.
Reasons for switching to QuestionPro
Lower cost through TechSoup and more options on questions.
Read More
Jennifer R.
Verified reviewer
Non-Profit Organization Management
2-10 employees
Used monthly for more than 2 years
Review sourceReviewed September 2025
Great for translation and insights
5
Great. We use it a nonprofit organization and have been satisfied. We have been able to design advanced surveys and the analytics are a time saver.
Ratings Breakdown
Reasons for choosing QuestionPro
The translation and analysis of Question Pro are superior
Reasons for switching to QuestionPro
MS Forms is to basic. Does not provide the translation, variety of question types or analysis.
Read More
Non-Profit Organization Management
2-10 employees
Used monthly for less than 2 years
Review sourceReviewed August 2025
Camp Sunrise Review of QuestionPro
5
wonderful. the customer support has been fantastic, it's a great value, and it really helps me get a better idea of what our team is thinking. I really appreciate them!
Ratings Breakdown
Reasons for switching to QuestionPro
I wanted something that was more user friendly and gave me more options to custimize my surveys. It's also easier to export data.
Read More
Stella Bjork H.
Verified reviewer
Farming
11-50 employees
Used monthly for less than 2 years
Review sourceReviewed January 2026
Great survey form with all the features we need
5
We have had a very good overall experience as it has all the features we need to keep in touch with our members.
Ratings Breakdown
Read More
QuestionPro FAQs
- What is QuestionPro used for?
Organizations mainly use QuestionPro to create and distribute online surveys and polls that generate feedback from the public for making decisions or building products. Those in educational organizations use it to gather feedback from students and staff. Small companies rely on QuestionPro for issuing and analyzing employee satisfaction data as well.
- Is QuestionPro really free?
QuestionPro has a free version, but it comes with notable limitations. For example, the free version limits users in the types of questions they can include in surveys and the number of responses they can collect. Additionally, the free version lacks advanced features that come with the paid versions, such as enhanced data export and reporting features.
- Is QuestionPro HIPAA compliant?
QuestionPro can simplify the process of complying with HIPAA, such as data encryption, secure data storage, and access controls. However, QuestionPro isn’t a tool that automates HIPAA compliance. So when you use the software to gather and store data, you still have to keep HIPAA regulations in mind.
- Is QuestionPro legit?
Yes, QuestionPro is widely regarded as a legitimate survey platform, having been in operation for several years. It offers a robust set of features designed to meet the needs of researchers and small businesses.
- Is QuestionPro GDPR compliant?
QuestionPro streamlines the process of complying with GDPR. These include tools for getting permission from recipients regarding sharing their data and letting them know how their data is used. QuestionPro also has encryption and data anonymization tools. However, QuestionPro doesn’t automatically audit your questionnaires for GDPR compliance.
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