Groove 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Groove

4.7

(146)

Pricing

Starting at $50.00 per month

About Groove

Groove is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use automation to do more with less, driving greater efficiency and effectiveness across the customer lifecycle.

Groove’s sales engagement platform drives more revenue through connected and consistently great sales execution. It makes your sales strategy actionable, reinforces your custom playbook, and applies AI-driven insights that help sellers learn, evolve, and win.

Groove enables more than 75,000 users at ADP, Google, Uber, iHeartMedia, Capital One, and other large enterprises to be more efficient and effective. Groove has ranked #1 in enterprise customer satisfaction on G2 for four consecutive years and has been named one of the Inc. 5000 fastest-growing privately held companies in the U.S. since 2020.

To learn more, visit https://groove.co.

Groove Screenshots

Groove Pricing and Plans

Starting price: $50.00 per month

Free Trial

Free Version

Basic

$50.00

per month

No plan information available

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Groove Features

Popular features found in Sales Tracking
Activity Dashboard
Appointment Scheduling
Interaction Tracking
Task Management
More features of Groove
Access Controls/Permissions
Activity Tracking
Alerts/Notifications
API
Auto-Dialer
Business Process Automation
Calendar Management
Calendar Sync
Call Logging
Call Recording
Call Tracking Metrics
Campaign Analytics
Campaign Management
Client Management
Collaboration Tools
Commenting/Notes
Communication Management
Contact Management
Content Management
CRM
Customer Database
Customizable Branding
Customizable Fields
Customizable Reports
Customizable Templates
Dashboard
Data Import/Export
Drip Campaigns
Email Management
Email Marketing
Email Templates
Email Tracking
Engagement Tracking
Event Triggered Actions
Field Sales Management
For Insurance Industry
For Sales Teams/Organizations
Lead Capture
Lead Management
Lead Qualification
Meeting Management
Mobile App
Multi-Campaign
Opportunity Management
Performance Management
Performance Metrics
Pipeline Management
Process/Workflow Automation
Prospecting Tools
Real-Time Analytics
Real-Time Data
Real-Time Reporting
Reminders
Reporting/Analytics
Reporting & Statistics
Sales Activity Management
Sales Automation
Sales Pipeline Management
Sales Reports
Sales Trend Analysis
Scheduling
Search/Filter
Strategic Planning
Team Management
Template Management
Territory Management
Third-Party Integrations
Workflow Management

Groove Integrations

LinkedIn for Business

Salesforce Sales Cloud

Gmail

Highspot

Microsoft Outlook

Seismic

See all 9 integrations

Groove User Reviews

Overall Rating

4.7

Ratings Breakdown

73%

24%

Secondary Ratings

Ease of Use

4.7

Value for money

4.6

Customer support

4.7

Functionality

4.5

Angela A.

Verified reviewer

E-Learning

5001-10000 employees

Used daily for less than 2 years

Review source

Reviewed December 2019

Makes Mass Communication Easy

Ratings Breakdown

Ease of use

Value for money

Customer support

Previously 4

Functionality

Pros:

I like that I can have so many saved templates to be able to reach everybody that I need to in a timely manner.

Cons:

I wish you could have a specific schedule for every day's date vs one general weekly schedule in the calendar.

Regina B.

Verified reviewer

Information Technology and Services

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed March 2021

Great Software, Salesforce Integration, Lead Engagement

I have had a great overall experience with Groove! Their customer service is impeccable and my user base enjoys the program.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that Groove provides an optional dialer with their license package. It provides a dialer within Salesforce so that calls, texts, and emails are all integrated into Salesforce. This makes prospect management a lot easier for my user base and grants transparency for management to see the activities of their reps.

Cons:

Implementation was a hurdle, but it was less Groove and more my user base and general growing pains when implementing a new program to a big user base.

Reasons for switching to Groove

Groove is so much more polished and easy to use.

Jacob G.

Verified reviewer

Higher Education

201-500 employees

Used daily for more than 2 years

Review source

Reviewed May 2019

Groove offers many functionalities

Ratings Breakdown

Ease of use

Previously 4

Customer support

Functionality

Previously 4

Pros:

Groove allows my entire organization to log and track emails coming in and out. Since most users do not have a full Salesforce licencse in our organization and rarely even login to the databse, Groove offers an inexpensive solution for those several hundred users to still engage our constituents right from their email accounts. It's easy to use and set up. It also offers a lot more functionality than my organization currently takes advantage of, like click-to-call straight from gmail, scheduling email flows (with just the right amount of human intervention), and a simple user-management.

Cons:

Groove updates a lot (as Gmail and Salesforce update) so it is necessary to refresh your page several times a week. I don't personally see this as much of a hindrance but non tech-savvy users can sometimes get frustrated by this "inconvenience."

Tess B.

Verified reviewer

Computer Software

51-200 employees

Used daily for less than 6 months

Review source

Reviewed May 2021

Getting Groovy with Groove

Overall it works well for our sales and customer experience teams but the ongoing maintenance and setup were tough.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Groove is native to Salesforce and we love this aspect. It allows us to update information directly from Salesforce. Their Support team is great and our CSM is very responsive at answering questions. The Flows are also very practical so that makes day to day outreach easier.

Cons:

The implementation process was complicated and there were a lot of unknowns during setup. Groove has been pretty receptive to product feedback but they are still pretty early on in their building so you need to be ok with them not being able to do things.

Reasons for switching to Groove

MixMax was expensive and did not provide enough robust flow/sequences options.

Laureano G.

Verified reviewer

Computer Software

51-200 employees

Used weekly for less than 12 months

Review source

Reviewed January 2023

Groove is the best sales representation tool

We set up Groove to receive and send emails, integrate with Salesforce, schedule meetings and more from our sales team, CS and AM. We needed Groove to keep our trusted CRM in line with being the best team we could put together, eliminating admin time and being as accurate as possible with all our reps. Groove allowed us to save a lot of time with simple tasks and administrative tasks.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Groove has allowed us to measure the interest of each potential client so that we can filter it to the area it should go through the email tracker it has. It has helped us a lot to organize the space in one place without having to resort to external software. Client organization is paramount with Groove as it also allowed us to organize conversation tracks, email templates and automate them right away. Groove as a streaming feature is amazing. We were able to efficiently and automatically send many emails, as well as forward emails so that potential customers can be aware of the original emails being sent. Groove saved us a lot of time and money by making it easy for any rep to use campaigns within Groove without having to have extensive knowledge of Groove.

Cons:

At first it is quite confusing to configure Groove, there is a need for tutorials or some instructions that are clear enough at the time of initial configuration. It is also necessary to automate the sending of SMS and to add a voice command to activate voice messages within the platform.

Matta S.

Verified reviewer

Higher Education

201-500 employees

Used weekly for less than 12 months

Review source

Reviewed January 2023

Best for software selection

Improveing the some bug fixes and lags in the software it would be the best experience

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The experience with groove app is good for my use when compared to the other softwares and the marketing and sales with good prices

Cons:

Some times it is lag suddenly it shows low internet connection and the priceing for the stocks is High price improveing and some bug fixing it would be better experience

Bryce B.

Verified reviewer

Internet

51-200 employees

Used daily for less than 2 years

Review source

Reviewed July 2018

Easy Quick Scheduling

Very good.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I use the "Book A Meeting WIth Me" features daily to eliminate the typical back and forth associated with trying to find a demo time with my prospects. Rather than "what day and time will be best for you to have a call" followed by "is 10:30 am or 1:30 pm better", etc. Instead, I simply use groove to add a link to my email where they can see my availability and book an appointment when it's convenient for both of us. In addition, if I need another team member on the call I can add them to the invite and Groove will coordinate our schedules and only offer my prospect times where both of us are available. It eliminates all the back and worth and as a software company helps us look even more cutting edge.

Cons:

The only complaint I would have is when I have it turned on in my gmail it covers up a portion of my email window where attachement typically show up. This leaves me guessing whether the attachement is there or requires me to close the Groove tool bar so i can see the attachment.

Macylyna N.

Verified reviewer

Higher Education

201-500 employees

Used daily for less than 2 years

Review source

Reviewed April 2019

Groove

Groove has made it possible for us to communicate in real time through fast mass sharing of emails.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Groove is a tool that is being used across the entire institution. It has helped us in matters emailing. One of the things i like the most about it is that it saves on time when it comes to mass we mailing. By just a click of a button you can send emails to a large number of individuals. Groove has also help up in email scheduling. With it you area able to know the individuals who are most likely to reply your mails hence you reach to them first. With groove you are able to track the emails . It help you see who downloaded the mail and the location it was downloaded from.

Cons:

The templates are hard to use especially for new user. Its mobility is limited given that it lacks a mobile app.

Jack M.

Verified reviewer

Computer Software

201-500 employees

Used daily for less than 2 years

Review source

Reviewed January 2020

Solid tool

Overall the software always me to do my job diligently and effectively. I can accomplish so much more in a day because of Groove.

Ratings Breakdown

Ease of use

Functionality

Pros:

The best part is the flows themself. This has been the easiest tool I've used to follow my outreach to prospects. This takes away from having notes all over the desk and you can come right into work and get your day going. Also, there is easy access to share flows with others and keep information in one place.

Cons:

Few things - from time to time the tool will not respond and will require you to log out and maybe even remove the shortcut on Google Chrome before it starts working again. Also, when you time emails to go out, you are not allowed to go and review that message before the send time. The only option you have is to just delete the email.

Tony B.

Verified reviewer

Internet

10000+ employees

Used daily for more than 2 years

Review source

Reviewed February 2019

Best in Class Service for Email Campaigns

It has streamlined email tracking for overall performance metrics for our sales ops team, and for me personally it has been a very user-friendly service that keeps me on track and allows me to focus on my core responsibilities and not administrative tasks.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Working in sales for 8+ years, I've used several services at different companies and I have found Groove to be the easiest and most efficient for tracking and sending email campaigns. I also really like the calendar/scheduler link format which works great for booking meetings on short notice.

Cons:

I have not had any issues in the past 2 years using the service

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