Discover 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Discover

4.6

(19)

Pricing

Starting at $375.00 per month

About Discover

Discover has a clean and simple interface, you can intuitively set up your entire survey with ease.

Add all your standard survey building elements such as multiple choice, grids, and open-ends; plus add powerful skip logic that can handle even the most complex survey branching scenarios.

Discover Screenshots

Discover Pricing and Plans

Starting price: $375.00 per month

Free Trial

Free Version

Free

$0.00

per year

No plan information available

Professional

$375.00

per user, per month

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

Discover Features

Popular features found in Survey
Customizable Questions
Customizable Templates
Data Analysis Tools
Data Import/Export
Drag & Drop
Email Marketing
Feedback Management
Question Branching
Skip Logic
Support Audio/Images/Video
URL Customization
More features of Discover
Access Controls/Permissions
API
Charting
Conditional Logic
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Reports
Data Visualization
Machine Learning
Multi-Language
Multiple User Accounts
Offline Access
Panel Management
Pulse Surveys
Question Piping
Randomization
Reporting/Analytics
Reporting & Statistics
Response Quotas
Statistical Analysis
Survey Builder
Survey Sample Management
Surveys & Feedback
Third-Party Integrations
Visual Analytics

Discover User Reviews

Overall Rating

4.6

Ratings Breakdown

63%

32%

Secondary Ratings

Ease of Use

4.2

Value for money

4.3

Customer support

4.9

Functionality

4.2

Verified

Reviewer

Higher Education

1001-5000 employees

Used weekly for less than 12 months

Reviewed March 2020

Simplicity you can trust

Overall, great product. Many advanced features exist but they are nicely tucked away so that you can learn and use the techniques more readily.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to learn, hard to break, methods I trust

Cons:

I'm sure it is good practice to log me out automatically after a period of inactivity but I would like the option to extend the period a bit. I'm often spending a fair amount of time thinking or investigating an option and I get logged out a lot. It's not a big deal but certainly noticeable to me. Also, once in a while the MaxDiff module occasionally got stuck if I tried to make an edit. The survey keeps reloading and I have to close out the browser and log back in to get it unstuck.

Reasons for choosing Discover

My time is better spent doing research than writing code

Grant D.

Verified reviewer

Market Research

2-10 employees

Used monthly for less than 12 months

Reviewed March 2020

Great Survey Tool for the Money That's Regularly Updated and Improved

I really enjoy the whole body of literature available within the Sawtooth site. It seems there's no question we've asked that someone else hasn't already asked and for which there is a clear and concise answer already available within the technical papers or forums. The support team is really helpful and responsive as well.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Discover is a great online survey tool for general interview questions, but especially for MaxDiff and conjoint. The platform is intuitive and the conjoint analysis is very easy to understand compared with other survey tools. You can't find another platform that offers conjoint with this level of quality at this price. And I like that Discover is regularly updated with new features. It has been a great tool for us!

Cons:

Integrating a Discover survey with an outside panel or another survey can be a process, but it's easier now than it used to be. The support team is really helpful for that. The biggest limitation for us is that we can't distribute the survey by email within the Discover platform and need to use an outside party. But once you have that arrangement set up, integration with Discover is fairly easy.

Reasons for choosing Discover

A combination of price and functionality. Other survey tools that claim to offer conjoint don't allow for any interpolation between price points, which was a huge limitation for us. The functions within Discover, combined with a competitive price, made it a great choice.

Andrew Y.

Verified reviewer

Electrical/ Electronic Manufacturing

2-10 employees

Used weekly for less than 6 months

Reviewed March 2020

Helpful features

Overall the data is useful but creating the survey to get there is tough.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

The CBC questions without a doubt are most helpful

Cons:

Rearranging questions and question dependency is not an easy thing to do. Google forms has an easy logic flow for these questions. Also the look of the survey is very dull. I’m not sure if that’s on purpose or not.

Catherine W.

Verified reviewer

Information Technology and Services

1001-5000 employees

Used other for less than 12 months

Reviewed March 2020

Excellent Product for Light Market Research Use

Overall, it's a great tool. Easy to use, but we needed more horsepower and the LCA.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the intuitive and easy to use nature of Discover. It makes it so that anyone can start doing quant analysis. It's almost idiot proof, since it recommends things like sample size, which really helps as far as being able to delegate survey design to others on my team. Other pros include features like the maxDiff analyzer which has the Turf Analysis, which everyone seems to love.

Cons:

I ultimately had to upgrade to Lighthouse Studio because of the nature of our business. We have to do very complex CBC questions with quite a few attributes. This complication as well as skip logic needed for co-fielding (discover might do that, to be honest, but I didn't try), make it simpler to just go to Lighthouse. I also with that Discover could do LCA Segmentation. I feel like that's an absolute must have.

Reasons for choosing Discover

Less expensive. We are just beginning to do more quant work, so it was easier to get buy in for a less expensive product.

Steven H.

Verified reviewer

Higher Education

501-1000 employees

Used other for more than 2 years

Reviewed March 2020

Excellent platform for conjoint studies

I am very happy with Discover. I have been using it to teach design courses (with a market research flavor) for over a decade, and Discover eases much of the burden that we used to have with Lighthouse (especially with uploading and hosting). Great product that I recommend!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The most important feature is the market-leading conjoint analysis capabilities, for which there are no peers. Over the past couple of years, Sawtooth has made the Discover platform easier and more powerful, which reduces the effort needed from me to use and teach the techniques to others.

Cons:

It would be helpful for Sawtooth to provide short (2-5 minute) video tutorials for how to use certain features (e.g., setting up a CBC study, analyzing CBC results, using the market simulator).

Jelmer W.

Verified reviewer

Higher Education

501-1000 employees

Used other for less than 12 months

Reviewed March 2020

Discover in Class

Very practical, easy to use, students that need for example max-diff or conjoint love it, it provides them with a tool that really helps them in their graduation project.

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

Ease of use Outcomes are clear, especially for students: you have numbers and you can 'experiment' with market simulator

Cons:

not sure... it might be useful to have a view on how the data is actually stored in a data sheet and how the caluculations are done, but I can imagine that that is not so desirable ;-)

Reasons for choosing Discover

Sawtooth provided excellent customer service; we could arrange a 'grant' for a graduate student and you now provide the Acedemic subscription (which I use with great succes in a graduation course now). The other products could not provide this.

Enda G.

Verified reviewer

Consumer Services

201-500 employees

Used weekly for less than 6 months

Reviewed March 2020

Product Managers should be using this tool!

So far, although early days, I find it valuable - easy to use. The proof is that for a complex research method , I can get going quickly and with enough confidence from the supporting documentation/community that I can get the value out of the tool.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It makes a complex research method very easy and actionable to use, for non-academics. The user interface is easy to use, and the tool has everything I need to get going to use for work. Being able to build via the web and also share the survey all in one place, is invaluable as it saves so much time jumping from excel to survey tools and analysis.

Cons:

I'd love a nicer UI but it's a minor point as I get all I need and require from the tool as is.

Reasons for choosing Discover

Sawtooth is an authority on the subect, and I've since purchased several of the ebooks on the site. This brings great confidence that I'm using the tool built by the subject matter experts - at the price we paid, I think it's very fair value for money.

Lina R.

Verified reviewer

Marketing and Advertising

2-10 employees

Used weekly for more than 2 years

Reviewed March 2020

Practical and helpfull

Its our primary tool to make our pricing methology confiable. Helpfull to take pricing decitions

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use, easy to interpretate, powerfull and helpfull to get the info our clients need in the pricing decitions

Cons:

It would be great to have quota time and the interfaz for connecting panel companies

Shawn E.

Verified reviewer

Higher Education

1001-5000 employees

Used weekly for less than 6 months

Reviewed March 2020

Extremely Intuitive and Powerful Conjoint Tools

Ratings Breakdown

Ease of use

Functionality

Pros:

Sawtooth provides the ability to investigate complex consumer preferences in a way that makes the set-up and implementation of the survey intuitive and simple. The ability to have the software facilitate preference combinations systematically makes setting-up the survey simple and gives me peace-of-mind that I haven't neglected to include questions that might limit my ability to address all the part-worth's I am interested in studying is of great value!

Cons:

So far, I have yet to find any issues with the use of the software that I find problematic.

Felipe C.

Verified reviewer

Banking

10000+ employees

Used daily for less than 6 months

Reviewed March 2020

Great Software