Shape 2026: Benefits, Features & Pricing
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- Overview
- Pricing and Plans
- Features
- Integrations
- User Reviews
Overview
Pricing
Starting at $119.00 per month
About Shape
Shape's cloud-based solution offers tools designed to manage online marketing and promotions, capture leads from online sources, organize sales pipelines, connect with customers and automate everyday tasks. Shape is suitable for businesses in industries such as legal, real estate, mortgage, insurance, education, hvac and construction.
Shape's collaboration tools facilitate project information sharing within and across departments and user roles. It includes a centralized repository to store prospects, accounts, contacts, documents, photos, billing and transactions and e-signature agreements in one place.
Shape’s customizable dashboard enables users to keep track of department-specific performance indicators and explore business-relevant trends. Additional features include call scripting, drip campaign automation, task scheduling, reporting and integration with Outlook and Gmail.
Shape is available on a per user per month subscription with no annual contracts and offers customer support via an online knowledge base, phone and email.
Shape Screenshots

Shape Pricing and Plans
Basic
$119.00
Plan includes:
- 1000+ API Integrations
- AI Sales Automation
- Analytics + Reporting
- Automated CRM
- Built-in Calling
- Custom Configurations
- Digital Advertising
- Document Storage
- Marketing Sequences
- Text Messaging

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Shape Features
- Popular features found in Small Business CRMCalendar/Reminder SystemLead QualificationLive ChatMarketing AutomationSegmentationTask ManagementTerritory Management
- More features of ShapeAccess Controls/PermissionsAccountingActivity TrackingAdmissions ManagementAlerts/NotificationsAlumni ManagementAmortization ScheduleAPIApplication ManagementAppointment SchedulingAssessment ManagementAsset Lifecycle ManagementAttendance TrackingAudit TrailBatch ProcessingBilling & InvoicingBookstore ManagementBorrower ManagementCafeteria ManagementCalculatorsCalendar ManagementCall Center ManagementCampaign ManagementCandidate ManagementCash Flow AnalysisCatalog ManagementChat/MessagingClient DatabaseClient ManagementClient PortalCollaboration ToolsCommercial MortgagesCommercial Property ManagementCommission ManagementCommunication ManagementCompliance ManagementContact DatabaseContact ManagementContract/License ManagementCredit ReportingCritical Date AlertsCRMCurriculum ManagementCustomer DatabaseCustomer HistoryCustomer ManagementCustomer PortalCustomer StatementsCustomer SupportCustomizable FieldsCustomizable FormsCustomizable ReportsDashboardData Import/ExportDeal ManagementDigital SignatureDocument AutomationDocument GenerationDocument ManagementDocument StorageDocument TemplatesElectronic ApplicationsElectronic SignatureEmail ManagementEmail MarketingEmail TemplatesEscrow ManagementExpense TrackingFacility ManagementFee ManagementFinancial Aid ManagementFinancial ManagementFor AppraisersFor BorrowersFor BrokersForecastingFor Higher EducationFor Investors & TradersForms ManagementFor Property ManagersFull Text SearchFundraising ManagementGovernment LoansHousing ManagementHUD Settlement StatementsIndependent/PrivateInteraction TrackingInternal Chat IntegrationInvoice ManagementKnowledge ManagementLanding Pages/Web FormsLead CaptureLead ManagementLead ScoringLender SearchLibrary ManagementLoan ManagementLoan OriginationLoan ProcessingLoan ServicingMobile AccessMobile AppMulti-BranchMulti-CompanyOnline ApplicationsOnline CalendarOnline PaymentsOutsource ProcessingParent/Student PortalPayment ProcessingPayment TrackingPerformance MetricsPipeline ManagementPortfolio ManagementPre-QualificationPricing ManagementProduct CatalogProgress TrackingPromissory NotesProperty DatabaseProperty Tax ManagementProposal GenerationProspecting ToolsQuotes/EstimatesReferral TrackingRefinance ManagementRelationship TrackingRemindersReporting/AnalyticsResidential MortgagesRole-Based PermissionsSales Pipeline ManagementSales ReportsSchedulingSchool DistrictScoringSearch/FilterSelf Service PortalShared ContactsSMS MessagingSocial Media IntegrationSpecial EducationStatus TrackingStrategic PlanningStudent PortalTask SchedulingTeam AssignmentsTemplate ManagementTemplatesThird-Party IntegrationsThird Party Loan OriginationTime TrackingTransportation ManagementVisual PresentationWeb-based DeploymentWorkflow Management
Shape Integrations
See all 9 integrations
Shape User Reviews
Overall Rating
4.7
Ratings Breakdown
5
88%
4
2%
3
0%
2
7%
1
2%
Secondary Ratings
Ease of Use
4.7
Value for money
4.6
Customer support
4.6
Functionality
4.7

Jack H.
Verified reviewer
Financial Services
11-50 employees
Used daily for more than 2 years
Review sourceReviewed June 2024
Best Mortgage CRM we’ve ever used
5
As an owner of ClickStart Mortgage, Myself and my team cannot speak highly enough of our experience with Shape Software. From day one, Shape has been an indispensable partner in our growth and success. Their dedication to understanding our needs and tailoring their solutions to fit our unique requirements has been nothing short of remarkable. Shape's team consistently goes above and beyond to ensure that we have the support and resources we need. Whether it's a quick question or a complex issue, their responsiveness and commitment to excellence have made a significant difference in our operations. The seamless integration and effectiveness of Shape's CRM system have been pivotal to our success. Their software is intuitive, reliable, and incredibly efficient, allowing us to manage our client and realtor relationships with ease and precision. The robust features and user-friendly interface have streamlined our processes and enhanced our productivity across the board. We are truly grateful for our partnership with Shape Software. Their contributions have been instrumental in not only driving our business forward, but more importantly, helping us provide an amazing experience for our clients. We look forward to continuing this successful relationship for many years to come. Thank you Shape Software, for being such a vital part of the ClickStart Mortgage family!
Ratings Breakdown
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Kari F.
Verified reviewer
Real Estate
1001-5000 employees
Used daily for less than 2 years
Review sourceReviewed January 2022
Excellent Product for Real Estate Agents
5
Ratings Breakdown
Reasons for switching to Shape
Shape Software provides the main and important functionality that you need from a CRM. Shape is much better CRM than salesforce for the provided values after all the add-ons its wayyyy cheaper to use. As well as ease of use.
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Kat A.
Verified reviewer
Financial Services
11-50 employees
Used weekly for less than 6 months
Review sourceReviewed May 2025
Shape CRM Failed Me and Continues to Charge After Cancellation
1
As a seasoned mortgage professional with nearly a decade in the industry, I know the importance of choosing the right systems and vendors to support both my clients and my business operations. Unfortunately, my experience with Shape Software has been nothing short of a disaster—not just in their failure to deliver on basic onboarding and support, but in how they have mishandled my cancellation request and continue to charge me months after I formally canceled, and they acknowledged it in writing. I initially signed up for Shape with high hopes, believing the platform would offer real value to my CRM needs. Instead, I spent nearly two months requesting help to get set up, upload contacts, or receive basic onboarding. My calls and emails—many of which were directed to named individuals on their team—went unanswered. When I finally had enough and formally requested cancellation and full deletion of my data, I was met with canned responses and vague promises. Then I was told I was under an "annual contract"—a contract that was never presented to me, let alone signed. When pressed, Shape refused to provide a copy of this so-called contract. Eventually, I received an email stating they would honor my cancellation. Despite this written confirmation, they continued to charge my card in April and again in May. To date, Shape has: •Failed to provide support in the first place. •Failed to cancel my subscription as confirmed in writing. •Failed to delete my data despite multiple formal demands. •Failed to refund multiple unauthorized charges still hitting my account. This is a textbook example of how not to run a company—and a warning to any business owner or professional considering Shape as a CRM provider. Their lack of accountability, internal follow-through, and disregard for professional standards should be a serious red flag for anyone in a client-facing industry. I am now prepared to share this experience on every possible platform to ensure no other professional gets put through what I’ve experienced. To the directors of operations or executive leadership at SHAPE: your internal systems have failed, your communication is negligent at best, and your billing practices are unacceptable. Please DO BETTER.
Ratings Breakdown
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Madina H.
Verified reviewer
Information Technology and Services
10000+ employees
Used daily for less than 2 years
Review sourceReviewed January 2022
Amazing tool, saved us daily hours and expenses!! Highly recommend
5
I have had an amazing experience with the software and team behind this all
Ratings Breakdown
Reasons for choosing Shape
I’ve heard many great things and people have been happy with this service
Reasons for switching to Shape
Looking for something more reliable and complete package
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Michael H.
Verified reviewer
Financial Services
11-50 employees
Used daily for more than 2 years
Review sourceReviewed February 2023
Hands down the best CRM - and I've used many
5
Great experience. They seem to constantly be developing and building new features which I love.
Ratings Breakdown
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Financial Services
2-10 employees
Used daily for less than 6 months
Review sourceReviewed January 2024
Bad - would not hire again
2
Horrible. l first hired the whole package: Landing Pages, CRM, portal and communications package. They never provided me with the landing page, but they kept on charging me for it. Total scam. Nobody speaks to you, the AI bot is terrible, and I really hate it when people rob my money.
Ratings Breakdown
Reasons for switching to Shape
Supposedly more advanced technology, but I would go back in a second.
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Construction
51-200 employees
Used daily for less than 12 months
Review sourceReviewed April 2022
Terrible customer service glitchy and eSignature is garbage
2
went with [SENSITIVE CONTENT] and Monday and couldn't be happier and we saved money
Ratings Breakdown
Reasons for choosing Shape
eSignature was something we liked and construction management capabilities
Reasons for switching to Shape
Zoho was getting expensive, but it worked much better
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Mery Cris D.
Verified reviewer
Retail
11-50 employees
Used daily for less than 2 years
Review sourceReviewed May 2023
Amazing CRM of all
5
All of us in the company love this CRM. Very helpful and user-friendly.
Ratings Breakdown
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Kyle H.
Verified reviewer
Financial Services
11-50 employees
Used daily for less than 2 years
Review sourceReviewed May 2022
Extensive CRM/POS Software
5
Ratings Breakdown
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Jedd L.
Verified reviewer
Financial Services
11-50 employees
Used daily for less than 12 months
Review sourceReviewed January 2019
This is the best CRM a mortgage company can use! And competitively priced too!
5
Great customer service! They were very quick to help when I had questions or needed any assistance.
Ratings Breakdown
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