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Shape

Shape 2026: Benefits, Features & Pricing

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On this page
  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Shape
Shape
4.7
(43)

Pricing

Starting at $119.00 per month

About Shape

Shape's cloud-based solution offers tools designed to manage online marketing and promotions, capture leads from online sources, organize sales pipelines, connect with customers and automate everyday tasks. Shape is suitable for businesses in industries such as legal, real estate, mortgage, insurance, education, hvac and construction.

Shape's collaboration tools facilitate project information sharing within and across departments and user roles. It includes a centralized repository to store prospects, accounts, contacts, documents, photos, billing and transactions and e-signature agreements in one place.

Shape’s customizable dashboard enables users to keep track of department-specific performance indicators and explore business-relevant trends. Additional features include call scripting, drip campaign automation, task scheduling, reporting and integration with Outlook and Gmail.

Shape is available on a per user per month subscription with no annual contracts and offers customer support via an online knowledge base, phone and email.

Shape Screenshots

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Shape Pricing and Plans

Starting price: $119.00 per month
Free Trial
Free Version

Basic

$119.00

per user, per month

Plan includes:

  • 1000+ API Integrations
  • AI Sales Automation
  • Analytics + Reporting
  • Automated CRM
  • Built-in Calling
  • Custom Configurations
  • Digital Advertising
  • Document Storage
  • Marketing Sequences
  • Text Messaging
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Shape Features

  • Popular features found in Small Business CRM
    Calendar/Reminder System
    Lead Qualification
    Live Chat
    Marketing Automation
    Segmentation
    Task Management
    Territory Management
  • More features of Shape
    Access Controls/Permissions
    Accounting
    Activity Tracking
    Admissions Management
    Alerts/Notifications
    Alumni Management
    Amortization Schedule
    API
    Application Management
    Appointment Scheduling
    Assessment Management
    Asset Lifecycle Management
    Attendance Tracking
    Audit Trail
    Batch Processing
    Billing & Invoicing
    Bookstore Management
    Borrower Management
    Cafeteria Management
    Calculators
    Calendar Management
    Call Center Management
    Campaign Management
    Candidate Management
    Cash Flow Analysis
    Catalog Management
    Chat/Messaging
    Client Database
    Client Management
    Client Portal
    Collaboration Tools
    Commercial Mortgages
    Commercial Property Management
    Commission Management
    Communication Management
    Compliance Management
    Contact Database
    Contact Management
    Contract/License Management
    Credit Reporting
    Critical Date Alerts
    CRM
    Curriculum Management
    Customer Database
    Customer History
    Customer Management
    Customer Portal
    Customer Statements
    Customer Support
    Customizable Fields
    Customizable Forms
    Customizable Reports
    Dashboard
    Data Import/Export
    Deal Management
    Digital Signature
    Document Automation
    Document Generation
    Document Management
    Document Storage
    Document Templates
    Electronic Applications
    Electronic Signature
    Email Management
    Email Marketing
    Email Templates
    Escrow Management
    Expense Tracking
    Facility Management
    Fee Management
    Financial Aid Management
    Financial Management
    For Appraisers
    For Borrowers
    For Brokers
    Forecasting
    For Higher Education
    For Investors & Traders
    Forms Management
    For Property Managers
    Full Text Search
    Fundraising Management
    Government Loans
    Housing Management
    HUD Settlement Statements
    Independent/Private
    Interaction Tracking
    Internal Chat Integration
    Invoice Management
    Knowledge Management
    Landing Pages/Web Forms
    Lead Capture
    Lead Management
    Lead Scoring
    Lender Search
    Library Management
    Loan Management
    Loan Origination
    Loan Processing
    Loan Servicing
    Mobile Access
    Mobile App
    Multi-Branch
    Multi-Company
    Online Applications
    Online Calendar
    Online Payments
    Outsource Processing
    Parent/Student Portal
    Payment Processing
    Payment Tracking
    Performance Metrics
    Pipeline Management
    Portfolio Management
    Pre-Qualification
    Pricing Management
    Product Catalog
    Progress Tracking
    Promissory Notes
    Property Database
    Property Tax Management
    Proposal Generation
    Prospecting Tools
    Quotes/Estimates
    Referral Tracking
    Refinance Management
    Relationship Tracking
    Reminders
    Reporting/Analytics
    Residential Mortgages
    Role-Based Permissions
    Sales Pipeline Management
    Sales Reports
    Scheduling
    School District
    Scoring
    Search/Filter
    Self Service Portal
    Shared Contacts
    SMS Messaging
    Social Media Integration
    Special Education
    Status Tracking
    Strategic Planning
    Student Portal
    Task Scheduling
    Team Assignments
    Template Management
    Templates
    Third-Party Integrations
    Third Party Loan Origination
    Time Tracking
    Transportation Management
    Visual Presentation
    Web-based Deployment
    Workflow Management

Shape Integrations

Mailchimp
Mailchimp
Microsoft 365
Microsoft 365
BombBomb
BombBomb
Clio
Clio
Microsoft Outlook
Microsoft Outlook
Zapier
Zapier

See all 9 integrations

Shape User Reviews

Overall Rating

4.7

Ratings Breakdown

5

88%

4

2%

3

0%

2

7%

1

2%

Secondary Ratings

Ease of Use

4.7

Value for money

4.6

Customer support

4.6

Functionality

4.7

Jack's profile

Jack H.

Verified reviewer

Financial Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed June 2024

Best Mortgage CRM we’ve ever used

5

As an owner of ClickStart Mortgage, Myself and my team cannot speak highly enough of our experience with Shape Software. From day one, Shape has been an indispensable partner in our growth and success. Their dedication to understanding our needs and tailoring their solutions to fit our unique requirements has been nothing short of remarkable. Shape's team consistently goes above and beyond to ensure that we have the support and resources we need. Whether it's a quick question or a complex issue, their responsiveness and commitment to excellence have made a significant difference in our operations. The seamless integration and effectiveness of Shape's CRM system have been pivotal to our success. Their software is intuitive, reliable, and incredibly efficient, allowing us to manage our client and realtor relationships with ease and precision. The robust features and user-friendly interface have streamlined our processes and enhanced our productivity across the board. We are truly grateful for our partnership with Shape Software. Their contributions have been instrumental in not only driving our business forward, but more importantly, helping us provide an amazing experience for our clients. We look forward to continuing this successful relationship for many years to come. Thank you Shape Software, for being such a vital part of the ClickStart Mortgage family!

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
**Exceptional Customer Support **Seamless Integration **User-Friendly Interface **Robust Features **Customization and Flexibility - **Reliable Performance**
Cons:
That we didn’t find them sooner. But in all seriousness there has not been anything that has stood out to me in regards to what we I don’t like about Shape

Read More

KF

Kari F.

Verified reviewer

Real Estate

1001-5000 employees

Used daily for less than 2 years

Review source

Reviewed January 2022

Excellent Product for Real Estate Agents

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Great product to keep all your clients organized and updated throughout the process. Easy to use marketing automation. I have other marketing automation systems and its so confusing. This is straight forward and every effective.
Cons:
I would say price, agents like to keep overhead low but this definitely is worth every penny.

Reasons for switching to Shape

Shape Software provides the main and important functionality that you need from a CRM. Shape is much better CRM than salesforce for the provided values after all the add-ons its wayyyy cheaper to use. As well as ease of use.

Read More

KA

Kat A.

Verified reviewer

Financial Services

11-50 employees

Used weekly for less than 6 months

Review source

Reviewed May 2025

Shape CRM Failed Me and Continues to Charge After Cancellation

1

As a seasoned mortgage professional with nearly a decade in the industry, I know the importance of choosing the right systems and vendors to support both my clients and my business operations. Unfortunately, my experience with Shape Software has been nothing short of a disaster—not just in their failure to deliver on basic onboarding and support, but in how they have mishandled my cancellation request and continue to charge me months after I formally canceled, and they acknowledged it in writing. I initially signed up for Shape with high hopes, believing the platform would offer real value to my CRM needs. Instead, I spent nearly two months requesting help to get set up, upload contacts, or receive basic onboarding. My calls and emails—many of which were directed to named individuals on their team—went unanswered. When I finally had enough and formally requested cancellation and full deletion of my data, I was met with canned responses and vague promises. Then I was told I was under an "annual contract"—a contract that was never presented to me, let alone signed. When pressed, Shape refused to provide a copy of this so-called contract. Eventually, I received an email stating they would honor my cancellation. Despite this written confirmation, they continued to charge my card in April and again in May. To date, Shape has: •Failed to provide support in the first place. •Failed to cancel my subscription as confirmed in writing. •Failed to delete my data despite multiple formal demands. •Failed to refund multiple unauthorized charges still hitting my account. This is a textbook example of how not to run a company—and a warning to any business owner or professional considering Shape as a CRM provider. Their lack of accountability, internal follow-through, and disregard for professional standards should be a serious red flag for anyone in a client-facing industry. I am now prepared to share this experience on every possible platform to ensure no other professional gets put through what I’ve experienced. To the directors of operations or executive leadership at SHAPE: your internal systems have failed, your communication is negligent at best, and your billing practices are unacceptable. Please DO BETTER.

Ratings Breakdown

1
Ease of use
1
Value for money
1
Customer support
1
Functionality
icon
Pros:
It was recommended by a Coaching Platform, but what a big disappointment. They don't even deserve one star.
Cons:
•Failed to provide onboarding or basic support. •Communication is negligent and ineffective. •Failed to cancel my account as promised. •Failed to delete my data. •Failed to refund unauthorized charges. •Continued to charge my card after cancelation. Their conduct has been unprofessional, unethical, and unacceptable.

Read More

MH

Madina H.

Verified reviewer

Information Technology and Services

10000+ employees

Used daily for less than 2 years

Review source

Reviewed January 2022

Amazing tool, saved us daily hours and expenses!! Highly recommend

5

I have had an amazing experience with the software and team behind this all

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
Ease of use, accountability, incredible customer service, and reliability
Cons:
It was a bit out of our budget, but after using the system and experiencing the service it’s definitely worth the investment

Reasons for choosing Shape

I’ve heard many great things and people have been happy with this service

Reasons for switching to Shape

Looking for something more reliable and complete package

Read More

MH

Michael H.

Verified reviewer

Financial Services

11-50 employees

Used daily for more than 2 years

Review source

Reviewed February 2023

Hands down the best CRM - and I've used many

5

Great experience. They seem to constantly be developing and building new features which I love.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
It has EVERYTHING. Built in phone, e-mail, texts there's even a calendar solution that's tied to the rest of the system AND project management (we used to have trello but we got rid of it and only use Shape now). Lead distribution, marketing automation, and contact management way superior to anything I've used before.
Cons:
I don't have any cons to say about Shape. The system is awesome and the support and service is second to none. Anytime I have a question or request it's handled that same day - UNHEARD of with any other CRM software solution.

Read More

VR

Verified
Reviewer

Financial Services

2-10 employees

Used daily for less than 6 months

Review source

Reviewed January 2024

Bad - would not hire again

2

Horrible. l first hired the whole package: Landing Pages, CRM, portal and communications package. They never provided me with the landing page, but they kept on charging me for it. Total scam. Nobody speaks to you, the AI bot is terrible, and I really hate it when people rob my money.

Ratings Breakdown

2
Ease of use
2
Value for money
1
Customer support
3
Functionality
icon
Pros:
Zapier integrations, text and email message automation
Cons:
They rip you off. My monthly service is $149.50 however, they charged me $484.00 and later refund $299.00, shorting me $36.00 every month. Then some other bogus charges, adding to a total scam of $750.00. So I try to call billing, but there is no billing phone number, just an email address. I try to call customer service, but there is no customer service phone number. The only number is for a sales line. So you send an email, and another one, and another one, and nobody responds or calls back. And this is for wrongful billing!

Reasons for switching to Shape

Supposedly more advanced technology, but I would go back in a second.

Read More

VR

Verified
Reviewer

Construction

51-200 employees

Used daily for less than 12 months

Review source

Reviewed April 2022

Terrible customer service glitchy and eSignature is garbage

2

went with [SENSITIVE CONTENT] and Monday and couldn't be happier and we saved money

Ratings Breakdown

2
Ease of use
2
Value for money
1
Customer support
1
Functionality
icon
Pros:
nothing This software company is terrible
Cons:
esignature mapping never worked properly

Reasons for choosing Shape

eSignature was something we liked and construction management capabilities

Reasons for switching to Shape

Zoho was getting expensive, but it worked much better

Read More

MD

Mery Cris D.

Verified reviewer

Retail

11-50 employees

Used daily for less than 2 years

Review source

Reviewed May 2023

Amazing CRM of all

5

All of us in the company love this CRM. Very helpful and user-friendly.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
What really sets Shape apart from other productivity tools is its analytics and reporting capabilities. With Shape, you can easily track your progress, identify areas for improvement, and get insights into how you and your team are performing. This makes it a great choice for anyone who wants to optimize their workflow and achieve better results.
Cons:
Nothing to improve. This is already perfect!

Read More

KH

Kyle H.

Verified reviewer

Financial Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed May 2022

Extensive CRM/POS Software

5

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
This software is user-friendly and easy to follow. Shape helps to STAY organized and focused on selling and making money. I love the automated follow up system and details so we don't lose out on any possible opportunities. This system guides you to stay in front of potential clients, to which we all know proper communication is KEY to acquiring new clients. Highly recommend Shape for any Mortgage Business that doesn't use this CRN. I have used other CRM/POS software, Shape is second to none. (you will see!!!)
Cons:
The only thing in my brief review and I wouldn't say this is a con because the reward on the backend is significant because Shape is so extensive configuring it to your exact needs requires some input on the business owner.

Read More

Jedd's profile

Jedd L.

Verified reviewer

Financial Services

11-50 employees

Used daily for less than 12 months

Review source

Reviewed January 2019

This is the best CRM a mortgage company can use! And competitively priced too!

5

Great customer service! They were very quick to help when I had questions or needed any assistance.

Ratings Breakdown

5
Ease of use
5
Value for money
5
Customer support
5
Functionality
icon
Pros:
I was able to work with the team at Shape to custom tailor it to fit my company's needs exactly!
Cons:
There really wasn't any draw backs... I just wish I found them before I made my previous commitment to the CRM company I was using, I could have been saving money and had access to a superior software a lot sooner.

Read More

Showing 1 - 10 of 43 Reviews

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