VerticalResponse 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

VerticalResponse

3.8

(61)

Pricing

Starting at $13.00 per month

About VerticalResponse

VerticalResponse is a cloud-based email marketing platform that lets users create, track and send emails in a professional format, instantly and with minimum expenditure. It also helps in directing users to the customized landing page of an organization, monitoring campaigns, designing surveys and automating the email dispatching process.

VerticalResponse takes out the effort from email creation by providing a step-by-step tutorial on utilizing professional email templates that have been pre-designed for all sizes and types of businesses. It also lets users create professional surveys to find out how they can build stronger customer relationships. The auto-response and automated email features on this application help users save time when reaching out to prospects and clients.

The application identifies the most important requirements of customers and conducts surveys on the services and products customers want. These online surveys are integrated with the email marketing tool on VerticalResponse.

VerticalResponse Screenshots

VerticalResponse Pricing and Plans

Starting price: $13.00 per month

Free Trial

Free Version

Surveys Free

$0.00

Plan includes:

Unlimited Surveys
10 Questions per survey
100 respondents per survey

Email Marketing Basic

$13.00

flat rate, per month

Plan includes:

All core email features
Unlimited landing pages
Test Kit credits for purchase
Customizable pop-up forms
Live customer support
Send unlimited emails
Remove VerticalResponse branding

Email Marketing Pro

$19.00

flat rate, per month

Plan includes:

10 Test Kit credit
Advanced reporting
Delivery rate review
A/B subject line testing

Surveys Basic

$19.00

flat rate, per month

Plan includes:

Ask Unlimited questions
Survey unlimited respondents
Randomization your questions
Incorporate skip logic
Remove VerticalResponse branding
Download Reports

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VerticalResponse Features

Popular features found in Campaign Management
Campaign Analytics
Contact Management
Content Management
Conversion Tracking
Customizable Fields
Data Import/Export
Email Marketing
Event Triggered Actions
Lead Capture
Lead Management
More features of VerticalResponse
A/B Testing
API
Archiving & Retention
Autoresponders
Campaign Management
Campaign Planning
Campaign Segmentation
CAN-SPAM Compliance
Click Tracking
Customer Surveys
Customizable Forms
Data Recovery
Email Campaign Management
Email Monitoring
Email Sequences
Email Templates
Image Library
Landing Pages/Web Forms
List Management
Monitoring
Queue Management
Reporting/Analytics
Reporting & Statistics
Search/Filter
Social Promotion
Spam Blocker
Subscriber Management
Template Management
Web Forms
WYSIWYG Editor

VerticalResponse Integrations

Dasheroo

Jotform

QuickBooks Online

Wishpond

Google Workspace

Salesforce Sales Cloud

See all 13 integrations

VerticalResponse User Reviews

Overall Rating

3.8

Ratings Breakdown

30%

34%

28%

Secondary Ratings

Ease of Use

3.9

Value for money

4.1

Customer support

4.0

Functionality

3.6

Have you used VerticalResponse and would like to share your experience with others?

Gregg B.

Verified reviewer

Religious Institutions

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed March 2019

Great looking e-newsletters!

There are a lot of email campaign tools out there and VerticalResponse is one of the best I've encountered for managing and scheduling e-newsletter distribution at a reasonable cost.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

With VerticalResponse I was able to go from a spreadsheet of member names and email addresses to send my first e-newsletter in less than an hour. Easy to use templates guide content creation and offers flexible scheduling options that include social media posting. List management lets subscribers opt in and out without manual intervention and includes tools to build landing pages and links for subscription. Simple reporting is included in the free system and shows delivery/open rates. Advanced reporting allows a deeper dive into the analytics of your mail campaigns.

Cons:

I sometimes wish the content blocks used to build the e-newsletter were a little more configurable - such as allowing more free movement of images and better font management - but the system makes clean looking e-newsletter that are actually opened and read!

Samuel D.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used monthly for more than 2 years

Review source

Reviewed September 2022

The best email marketing for budget conscious organisations

Once our team was up to speed in how to use the platform we found it functional and fit for purpose of sending out updates and newsletters to our supporters. The fact they offer there platform unrestricted and for free to charities is a huge benefit to us as other platforms charge huge amounts which eat into our fundraising budget substantially.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

This software is free for charities and NPO and does not have a limit to the number of contacts which can be uploaded or contacted, we can send 10s of thousands of newsletters and email each month for free which on other platforms would cost us hundreds of dollars.

Cons:

It is not as user-friendly as mailchimp and there appear to be more newsletters and campaign emails ending up in peoples spam folders. But this has to be weight up against the price savings when compared to using other platforms, and we have found it to still be cost-effective.

Reasons for choosing VerticalResponse

Because the provide a free service to charities and NPOs which saves us a lot of money

Reasons for switching to VerticalResponse

Mail chimp became to expensive for the number of contacts we have and the number of newsletters we were sending out.

Mary Beth M.

Verified reviewer

Non-Profit Organization Management

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed October 2025

VerticalResponse

We used VerticalResponse at our non profit for almost 10 years before deciding to switch to Constant Contact. The support we received was always helpful and timely and the pricing was aligned with our meager budget for communications.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The budget friendly webbased platform helped us to launch our first ever online/digital newsletter. It was so easy to use and gave us great insight into who was engaging in our emails through the metrics.

Cons:

We wished to have more integration with our other platforms (social media channels, Canva, etc) and found it lacking compared to other platforms.

Reasons for switching to VerticalResponse

We needed more integrations with our other platforms to simplify, streamline and for efficiency. Our team is 1-2 people and communications was a very small part of our daily responsibilities.

Verified

Reviewer

Non-Profit Organization Management

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed February 2019

Easy To Use

My overall experience has been great. Outside of a few emails being blocked. But, that means the system was being protective and allowed us an opportunity to do additional cleaning of our lists.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like most about Vertical Response is that it's really easy to use. Once my contacts were imported, we were up and running. They offer many templates that can be used for various types of emails and eblasts. The entire process is simple and you can easily track how your emails are performing. They offer a lot of value for the price.

Cons:

What I like least about Vertical Response is that the platform is limited. It's great for a startup business, but when your needs start to get more complex as your list grows, there's not much room for growth with appropriate features to match. Additionally, the features to allow new subscribers to your lists from outside sources were a challenge and didn't always work.

Michelle M.

Verified reviewer

501-1000 employees

Used daily for less than 12 months

Review source

Reviewed March 2018

Gets the job done

Ease of use

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

This tool was very easy to use when we were starting out our email journey. The list upload process and email creation was simple. The software also allowed us to track performance, which contributed to other email tactics to test. It was also relatively inexpensive.

Cons:

At no fault of the product, our needs grew out of the tool, so we upgraded to a marketing automation platform.

Ben M.

Verified reviewer

Transportation/ Trucking/ Railroad

51-200 employees

Used other for more than 2 years

Review source

Reviewed March 2020

Longtime user, might not be the best option anymore

On the whole it does what I need it to, but I always contemplate searching out something cooler.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

For the money, it gets the job done. We use VR to send out corporate newsletters and special offers a half dozen times a year.

Cons:

I think the interface is lacking and really hasn’t been vastly improved since 2008 when I started using it. Basically, I’ve built my own HTML templates outside of VR and I just change copy and pictures as I need to and avoid using VRs WYSIWYG editor. Their editor and stock templates really aren’t very good.

Reasons for choosing VerticalResponse

The monthly plan on CC was a dealbreaker for us. We prefer a pay as you use it model.

Reasons for switching to VerticalResponse

Cost and no need for a monthly plan.

Verified

Reviewer

Business Supplies and Equipment

201-500 employees

Used weekly for less than 2 years

Review source

Reviewed July 2020

Vertical Response - Free, but you get what you pay for.

We use Vertical Response to communicate with groups of members of our non-profit organization, and to survey them on various questions relating to our mission. Without Vertical Response it would be much more cumbersome to conduct surveys as we'd have to use a combination of software (Survey Monkey, Excel, etc.) and we wouldn't have the option to automatically follow up to nonresponders.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Vertical Response allows us to easily email and survey our membership groups. I like the variety of survey types, and the automatic follow-up emails to non-responders.

Cons:

The email editing is relatively simple, but can be confusing in its simplicity because things you might expect to be in the editing menu aren't necessarily where you'd expect. For example, you want to add a hyperlink to a website - in most software you could either just paste the URL, or right click on a word or phrase and add the hyperlink to it - but in VerticalResponse a pasted URL is emailed out as unclickable text. You have to add a button to add a hyperlink. Also for some reason the default font color for emails is a medium gray instead of black, so every email I have to select and change the font color.

Reasons for choosing VerticalResponse

Free!

Verified

Reviewer

Airlines/ Aviation

201-500 employees

Used daily for less than 6 months

Review source

Reviewed December 2018

Work Arounds

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

It sends emails to who I want them to be sent to. Uploading contacts is easy.

Cons:

If you've used another email marketing tool, you'll hate Vertical Response. First, you'll probably lose half your opens due to their emails getting stuck in spam folders. Second, in order to make your emails look as good as, a constant contact or mail chimp email, you better have some photoshop skills. I've had to upload entire sections of emails as images, because Vertical Response fights you every step of the way if you want to do any formatting or customization. Third, there's no garuntee your email will show up the way you intended. I've had three different people send me screenshots of three different formats of the same email. Again, if you want to make sure it's the way you want it, draft it up in photoshop and save the whole thing as an image. I hate Vertical Response. It makes my job more difficult and forces me to spend triple the time I normally would to make a decent email. Constant Contact and Mail Chimp are way better.

Verified

Reviewer

Real Estate

501-1000 employees

Used monthly for more than 2 years

Review source

Reviewed April 2019

Lags behind more modern competitors

VerticalResponse is probably a reasonable tool for smaller businesses and organizations with slim marketing budgets and little need to mass communicate. For larger organizations with greater communications needs and higher customer expectations, this is probably not the optimal platform.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

VerticalResponse was fairly early on the email marketing scene, so it's got a modest suite of features that have a proven track record. From a cost perspective, VerticalResponse is a pretty efficient method of communicating with customers

Cons:

The flip side of VerticalResponse's early arrival on the email marketing scene is this: it simply hasn't adapted at the same rate as competitors and its overall usability has suffered as a result. Ranked against ConstantContact and MailChimp, VerticalResponse would come in third in user interface, third of visual appeal, and third in automation capability.