VerticalResponse 2026: Benefits, Features & Pricing

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Overview
User Interface
Popular Alternatives
Popular Comparisons
Pricing and Plans
Features
Integrations
User Reviews

Overview

VerticalResponse

3.8

(61)

Pricing

Starting at $13.00 per month

About VerticalResponse

VerticalResponse is a cloud-based email marketing platform that lets users create, track and send emails in a professional format, instantly and with minimum expenditure. It also helps in directing users to the customized landing page of an organization, monitoring campaigns, designing surveys and automating the email dispatching process.

VerticalResponse takes out the effort from email creation by providing a step-by-step tutorial on utilizing professional email templates that have been pre-designed for all sizes and types of businesses. It also lets users create professional surveys to find out how they can build stronger customer relationships. The auto-response and automated email features on this application help users save time when reaching out to prospects and clients.

The application identifies the most important requirements of customers and conducts surveys on the services and products customers want. These online surveys are integrated with the email marketing tool on VerticalResponse.

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VerticalResponse User Interface

Popular VerticalResponse Alternatives

Main Product

VerticalResponse

3.8

(61)

Ratings Breakdown

3.88Ease of use
4.13Value for money
4.0Customer support
3.59Functionality

Pricing

Starting at $13.00 per month

Get Price

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4.71Functionality

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Available upon request

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ActiveCampaign

4.6

(2560)

Ratings Breakdown

4.24Ease of use
4.34Value for money
4.39Customer support
4.46Functionality

Pricing

Starting at $15.00 per month

Get Price

VerticalResponse Pricing and Plans

Starting price: $13.00 per month

Free Trial

Free Version

Surveys Free

$0.00

Plan includes:

Unlimited Surveys
10 Questions per survey
100 respondents per survey

Email Marketing Basic

$13.00

flat rate, per month

Plan includes:

All core email features
Unlimited landing pages
Test Kit credits for purchase
Customizable pop-up forms
Live customer support
Send unlimited emails
Remove VerticalResponse branding

Email Marketing Pro

$19.00

flat rate, per month

Plan includes:

10 Test Kit credit
Advanced reporting
Delivery rate review
A/B subject line testing

Surveys Basic

$19.00

flat rate, per month

Plan includes:

Ask Unlimited questions
Survey unlimited respondents
Randomization your questions
Incorporate skip logic
Remove VerticalResponse branding
Download Reports

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VerticalResponse Features

Popular features found in Campaign Management
Campaign Analytics
Contact Management
Content Management
Conversion Tracking
Customizable Fields
Data Import/Export
Email Marketing
Event Triggered Actions
Lead Capture
Lead Management
More features of VerticalResponse
A/B Testing
API
Archiving & Retention
Autoresponders
Campaign Management
Campaign Planning
Campaign Segmentation
CAN-SPAM Compliance
Click Tracking
Customer Surveys
Customizable Forms
Data Recovery
Email Campaign Management
Email Monitoring
Email Sequences
Email Templates
Image Library
Landing Pages/Web Forms
List Management
Monitoring
Queue Management
Reporting/Analytics
Reporting & Statistics
Search/Filter
Social Promotion
Spam Blocker
Subscriber Management
Template Management
Web Forms
WYSIWYG Editor

VerticalResponse Integrations

Dasheroo

Jotform

QuickBooks Online

Wishpond

Google Workspace

Salesforce Sales Cloud

See all 13 integrations

VerticalResponse User Reviews

Overall Rating

3.8

Ratings Breakdown

30%

34%

28%

Secondary Ratings

Ease of Use

3.9

Value for money

4.1

Customer support

4.0

Functionality

3.6

Have you used VerticalResponse and would like to share your experience with others?

April H.

Verified reviewer

Financial Services

11-50 employees

Used monthly for less than 2 years

Review source

Reviewed July 2018

Very helpful for a small non profit!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love their new update! Being able to send the follow up email at a later date is so awesome. I can set it for 30 days and then not worry about forgetting.

Cons:

The reporting options on the survey results needs some work. I would like to see percentages for each answer.

Antonio M.

Verified reviewer

Marketing and Advertising

Self-Employed

Used daily for less than 12 months

Review source

Reviewed June 2021

Vertical Response Review

This is an extraordinary system that can expand with your organization. So while you are early in development you can save money and when you develop it can develop with you as far as the number of clients you can track and mail delivery. I go as far as saying that everybody should utilize Vertical Response.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I found it extraordinary for keeping a DB of clients and to have the option to refresh rapidly. The devices that they furnish you with for working out messages are especially simple to utilize. I love the simplified capacity that offers anybody the chance to construct elegant-looking messages with no broad experience. Likewise, web tools accessible that permit you to make online information exchanges are useful. Essential is the capacity to make numerous projects without significant delay.

Cons:

The system doesn't permit you to connect to all online media, your only choices are Facebook and Twitter. They ought to incorporate Instagram, Linkedin, and so forth Perhaps be considerably greater with more templates by and large. At times you can discover it takes various links to result in a single change. I wish there was a search field at the highest point of the screen that permitted me to hop straight to a customer's entrance to update it on the spot.

Jennifer D.

Verified reviewer

Education Management

11-50 employees

Used other for more than 2 years

Review source

Reviewed January 2021

Frequent Formatting Issues

Overall, with the formatting issues, it became too frustrating to use and work with. I spent more time trying to fix errors. We found a free option that worked far better for our needs.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Overall, it was easy to build a professional-looking email. There are a lot of features to make it look cohesive and on-brand with the font and color customizations. You can send to a segmented list or to a larger audience. You don't need coding experience and it's intuitive enough for an everyday user to figure out. It is responsive for viewing on laptop or mobile. Emails can be posted on social.

Cons:

We ran into a lot of formatting issues that couldn't be explained or corrected. For example, in the final email, text was showing up purple, even though it was formatted as black. We would double-check everything, but in the final email, one paragraph would be purple. This happened multiple times and we finally had to switch. It was also sometimes adjust the font size to a different size than we originally had.

David F.

Verified reviewer

Civic & Social Organization

2-10 employees

Used daily for less than 6 months

Review source

Reviewed July 2017

Easy to use, great intro price and hard to integrate in a fast manner to lead pages.

Personally I did not receive any benefit but that's not to say that there's not a place for it in the marketplace. For a small business or maybe a small church or small nonprofit doesn't need integrative approaches which I think everybody should but if they don't use them then this would be a wonderful email client for that sort of consumer.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

They offer a great free option and their layouts are attractive and really easy to use. I had used them in the past and a decade later I return to using the product however although I enjoyed the templates the relationship was short-lived.

Cons:

With one click integrations and the open API there are solutions out there that are much more effective at an integrated approach. I mainly use word press and I have found some great integrations out there but VerticalResponse is not one of them. Further they do not give you a lot of functionality and placement of the web form that collects data and then automates the email chain. Maybe I was missing work to do so, but it was frustrating that the web form only was in one vertical type of a set up and aesthetically it did fit the area on the website that it was dedicated to be placed. So for that reason alone I just continued use and return to a more familiar email client.

Verified

Reviewer

Health, Wellness and Fitness

501-1000 employees

Used weekly for more than 2 years

Review source

Reviewed April 2019

Great way to communicate with a large amount of people

I am able to communicate different types of information to many people in a minute or less!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Vertical Response has great customization features to be able to group users to send various types of communication. It is an inexpensive (free for most) way to communicate with a large amount of people.

Cons:

I have not had any issues with it so far.

Verified

Reviewer

Chemicals

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed May 2018

Mass emailing made easy!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Vertical Response has great design features and templates to help businesses and organizations convey there messages in appealing ways. They help you organize email lists and contacts so that messages can be targeted to maximize impact.

Cons:

Unfortunately, VR has a slightly higher bounce rate than some of the other softwares out there but it is not the highest. Additionally, it could benefit from an option to organize emails sent into folders.

Verified

Reviewer

51-200 employees

Used other for more than 2 years

Review source

Reviewed July 2018

Easy to use and stable platform

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It's easy to build and get an email out of the door. The customer service has been pleasant to deal with when help is needed.

Cons:

There really aren't any cons. It does what it advertises. However, when you need something more robust like automation, you will need to upgrade to a different email platform.

kalyn h.

Verified reviewer

Non-Profit Organization Management

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed December 2016

Best customer service!

Vertical response is a great option for small-large nonprofits or organizations who are looking for a mass emailer. The features are great with simple, customizable templates. It is a drag and drop system that allows you to pull text, photos, etc. with ease. You can deliver your message in a clear, creative way!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use! User-friendly with many options. Also, has a very low spam rate!

Cons:

Have had a couple of glitches, email images not showing up, difficulty sending while in a foreign country.

Verified

Reviewer

Gambling & Casinos