Advantage 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Advantage

4.2

(38)

Pricing

Starting at $498.00 per month

About Advantage

Advantage provides an all-in-one purpose-built software platform for managing advertising agencies, creative teams, public relations firms, and marketing firms of all sizes. Over 850 agencies and creative teams use Advantage for Accounting & Financial Management, Project Management, and Media Planning, Buying, and Management. Advantage’s 100% US-based team of agency and creative-team veterans provides unlimited live support 12 hours a day, 5 days a week.

Implementation, support, and customization services are provided by experienced Advantage personnel who work closely with clients to understand: why they do things the way they currently do them, and what they would like to accomplish as an organization. Once this baseline understanding has been established, Advantage industry veterans leverage the powerful centralization, automation, and reporting capabilities of the Advantage platform to assist in achievement of these goals. Advantage has been helping advertising agencies and creative teams maximize productivity, efficiency and profitability for over 40 years.

Advantage Screenshots

Advantage Pricing and Plans

Starting price: $498.00 per month

Free Trial

Free Version

Basic

$498.00

per month

No plan information available

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Advantage Features

Popular features found in Advertising Agency
Assignment Management
Billing & Invoicing
Campaign Management
Commenting/Notes
Deadline Management
Document Management
File Sharing
Project Tracking
Reporting & Statistics
Task Management
Time Tracking
More features of Advantage
Access Controls/Permissions
Activity Dashboard
Calendar Management
Client Management
Collaboration Tools
Customizable Branding
Customizable Reports
Customizable Templates
Drag & Drop
Forecasting
Prioritization
Progress Tracking
Projections
Project Management
Project Planning
Project Templates
Project Time Tracking
Resource Allocation & Planning
Resource Management
Task Planning
Task Scheduling
Template Management
Time & Expense Tracking
Workflow Management

Advantage Integrations

Kanban Tool

Google Calendar

Microsoft Outlook

Avalara

Advantage User Reviews

Overall Rating

4.2

Ratings Breakdown

55%

18%

21%

Secondary Ratings

Ease of Use

3.6

Value for money

4.2

Customer support

4.3

Functionality

4.1

Verified

Reviewer

Electrical/ Electronic Manufacturing

10000+ employees

Used daily for less than 2 years

Review source

Reviewed April 2018

Project Manager; Responsible for company-wide task entering.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Time entering is convenient, checking workload and calendars is convenient. Good reference -- nice to be able to say "check advantage for everything" but that goes for a lot of CRMs.

Cons:

There are no resources for Advantage online, so good luck learning how to use it. Customer service gave us next to no context on what we needed to find out, and it is excruciating to enter tasks if you do not have a template set up.

Michelle G.

Verified reviewer

Broadcast Media

2-10 employees

Used daily for more than 2 years

Review source

Reviewed October 2020

Advantage believes in upgrading and improving the software!

Advantage has been great to work with and continues to take customer feedback to make the product better. I highly recommend this software all agencies.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Advantage believes in upgrading and improving the software. Others in the space have not provided significant upgrades to their buying software and it shows. Advantage has a running list of improvements and asked for client input to ensure their products are user friendly! Their customer service is above the rest. The feature that has the most impact for our agency is the ability to filter in Broadcast Worksheet. The filtering options saves my agency time and money because I can filter by day-part, CPM and build my broadcast plans so much faster. I love that it calculates the reach and frequency for you even if you are buying a market where you do not subscribe to Nielsen or Comscore. This has been extremely useful in assisting the agency in getting new business! The reporting available is also a great resource!

Cons:

Again, Advantage has a great customer service team so they have been able to find me a workaround for what I was trying to accomplish.

Reasons for switching to Advantage

Smartplus was being discontinued and we needed a reliable media planning software that was not overly expensive. Advantage fitted the bill because they are reasonably prices, amazing customer service and had more user-friendly features within the Broadcast Worksheet.

Rachel I.

Verified reviewer

Marketing and Advertising

51-200 employees

Used daily for less than 2 years

Review source

Reviewed February 2020

Outdated and not optimized for Mac

From a financial and timesheet perspective, Advantage is fine, but from a project management software system it was pretty rough

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The financial part, like putting in PO's and invoices was easy to edit and go back to.

Cons:

Things just seemed overly complicated and the software wasn't optimized for Mac users so it was sometimes difficult to use.

Vendor Response

Hi Rachel, Thanks for your candid thoughts. I did a little research and it looks like you were using a now outdated version of our software. We're constantly updating and enhancing our agency management platform based on customer feedback. We actually did a major update to the project management system in April of 2019, which appears to be after you were using it. Our all-in-one agency management system is highly configurable to each client's specific workflow, so the experience each client has with it is also greatly affected by how your agency chooses to configure it for their specific environment. I should also note that we offer all of our users unlimited access to a live customer support line 12 hours a day, every business day, staffed by US-based agency vets who can help you through anything you may find complicated. Hopefully our paths will cross again and we can offer a better experience for you next time. Be well! Best Regards, Jeff Jeff Thrall, CRO

Replied February 2020

Sarah M.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Reviewed March 2020

Software

Depending on your comfort with new systems, it takes a while to feel comfortable getting around and using the software. When I first started using, I didn't have much instruction from the person using prior to me but luckily Advantage has really knowledgeable customer service people. I definitely didn't hesitate to call them but could have utilized other methods that are available for learning.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

For the most part, this software is better than any I've used before. I'm not the most tech-oriented so it is relatively easy to use and intuitive. This software is very robust and we don't use it to its full capacity but would like to use more of its capability. Advantage has the best customer service people and availability that I've experienced in numerous software systems.

Cons:

Finding and running reports can be cumbersome as there are two sources for reports. I believe Advantage is phasing out one of them to be able to just use one. There are small things on certain reports that I would like to see but Advantage always seems open to hearing suggestions. Also, there are so many reports and ways/options, as well as custom reports, it's somewhat overwhelming.

Judith C.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for more than 2 years

Review source

Reviewed July 2020

Advantage is a great product

Because our project management and media buying are linked to our accounting our financial reporting is far more accurate.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We have our project management, media planning and buying and accounting all in one package. The company is very proactive in keeping up with technology and the market.

Cons:

That our server is on the eastern seaboard of the USA, and we are in NZ so there are timing issues with being able to contact support.

Reasons for choosing Advantage

Advantage was the only product we found which combined project management, media planning and buying and accounting in one.

Reasons for switching to Advantage

We needed a product which could be accessed from anywhere in the world.

Dean D.

Verified reviewer

Information Technology and Services

Self-Employed

Used weekly for less than 6 months

Review source

Reviewed July 2019

Works well, but it's hard to set up.

Support is wonderful. The people behind the phone are great and always get what needs to done right away. Using the software has been difficult simply because it's a huge program that tries to do everything and as a result, it feels awkward and hobbled together. Training is non-existent unless you subscribe to the expensive training videos. Don't you already pay enough for the program to begin with? Having to work in Windows is a real downer and it's one of those programs that force people to run a specific operating system.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Fantastic customer support. Product is really flexible and customizable.

Cons:

The product is Windows-only. Even though there's a web-based version of the software, you still need to use Windows to set some of the advanced features. The product is not well supported with detailed documentation and as such it's difficult to set up and learn. Advantage sells the service of installation to such a degree that they compete against their own documentation. As a result, training is placed behind an expensive paywall that must be purchased for as long as you use this product.

Reasons for choosing Advantage

It's a legacy product that was used by the previous agency.

Vendor Response

Thanks for the feedback Dean; always appreciated. I've addressed a few key points below: 1)Platform-The product is not Windows-only. If self-hosting, the base runs on a Windows server, and admin settings are done there, but all user access is platform agnostic, as are all functions of the hosted platform. 2)System Documentation-The system has comprehensive documentation including step-by-step guides embedded throughout the system 3)System Setup-This is an enterprise-class system with a lot of capabilities. As such, it does require a little training and proper setup to fully leverage its power. 4) Training-Free training content is available at http://usercommunity.gotoadvantage.com/. Enhanced training is available for a nominal fee. Advantage trainers are available anytime, and customer support is available 12 hours a day, M-F for help. I'll send you a separate email with my personal contact information so we can make sure you have all the right info. Best-Jeff Thrall, CRO

Replied August 2019

Karen S.

Verified reviewer

Used daily for more than 2 years

Review source

Reviewed July 2018

I find the software clunky, difficult to use. It costs extra for training to maximize functionality

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It has a lot of features and integrates job data into the general ledger. Support staff are always available.

Cons:

Nothing is intuitive, not flexible or user-friendly. You learn through trial & error the correct way to set things up to get the results you need.

Verified

Reviewer

Marketing and Advertising

2-10 employees

Used daily for less than 6 months

Review source

Reviewed June 2022

Disappointed in this Software

We ultimately cancelled our contract with them after 5 months. They were nice enough to let us out of it because they knew we were extremely unhappy. I think their media buying product is probably a few years away from being on the level of strata.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I was excited the most about the ability for buying and accounting to talk to one another.

Cons:

So many things about the software that I didn't like. One, it was cumbersome to use. Two, set up and deployment took forever. There were issues with our Office 365 two factor authentication. There were glitches that were not passed along to the development team, or noted in our account.

Reasons for choosing Advantage

The price, but we ultimately left advantage and went to strata/freewheel anyway.

Reasons for switching to Advantage

Advantage bought Bluhorn.

Katherine S.

Verified reviewer

Electrical/ Electronic Manufacturing

10000+ employees

Used daily for less than 2 years

Review source

Reviewed October 2019

Use Something Else

Ratings Breakdown

Ease of use

Functionality

Pros:

It's easy to log in. That's about it - I hate Advantage.

Cons:

SO hard to use, not user friendly, oftentimes lags. Use anything else.

Vendor Response

Hi Katherine, I see that you originally used the Advantage system a couple of years ago. I'm sorry you had a frustrating experience. Each of our clients tailors their environment uniquely to their needs, so I can't speak to the specifics of your experience, but I can share with you that the user interface was completely redesigned in early 2019.You can see a preview of it in this series of short 3-5 minute videos: https://info.gotoadvantage.com/aqua-overview-videos Please let me know if I can answer any questions or be of assistance. Best Regards, Jeff Jeff Thrall, CRO | Advantage Software EMAIL: jeff.thrall@advantage.software 704.662.9980 x430 119 Backstretch Lane | Mooresville, NC 28117

Replied November 2019

Verified

Reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 12 months

Review source

Reviewed March 2019

Not the most intuitive

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

I like the time tracking feature for the most part.

Cons:

This software takes a while to get the hang of. There are so many ways to access the same features, which can make things confusing. Additionally, sometimes the program saves automatically, like in time tracking, but other times, like in the tasks, you have to manually save.

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