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Squarespace vs Wix

Squarespace vs. Wix: 2026 Comparison

Updated June 17, 2025 at 2:09 AM

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Written by Andrew Blair

Content Analyst

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Edited by Caroline Rousseau

Senior Editor

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On this page
  • Introduction
  • Comparison Snapshot
  • Pricing Comparison
  • Reviewers Perspective
  • Key Features Comparison
  • Bottom Line
  • Other Popular Comparisons
Squarespace

Recent reviews mostly come from small businesses (86%) in the marketing and advertising, design, and computer software industries.

Starting Price: $25.00 per month

Pros:

  • Customer support
  • Domain registration

Cons:

  • High cost
  • Limited customization options
Pros & Cons
VS
Wix

Majority of recent reviews (82%) come from small businesses in marketing and advertising, computer software, and IT.

Starting Price: $17.00 per month

Pros:

  • User-friendly interface
  • Drag-and-drop editor

Cons:

  • Limited advanced customization
  • High pricing
Pros & Cons
Why You Can Trust Our Comparison

13,866 verified reviews evaluated

271 features analyzed

97 integrations considered

Comparison Snapshot

Squarespace
Squarespace
Wix
Wix

Starting Price

$25.00

per month, flat rate

$17.00

per month, flat rate

Overall Rating

4.6
(3361)
Integrations
Google Drive
Google Drive
PayPal
PayPal
Slack
Slack
Google Drive
Google Drive
PayPal
PayPal
Dropbox Business
Dropbox Business
See All
Top Rated Features
Product Configurator
5.0
Payment Processing
5.0
Pageview Tracking
5.0
Customer Accounts
5.0
Lead Generation
5.0
Guest List Management
5.0
See All

Pricing Comparison

Squarespace
Squarespace

Starting Price

$25.00 / month

Up to 2 Contributors
Free trial
Free version

Personal

$25.00 / month

Up to 2 Contributors

Business

$36.00 / month

For Unlimited Contributors

Commerce Basic

$40.00 / month

For Unlimited Contributors

Commerce Advanced

$72.00 / month

For Unlimited Contributors
See All Pricing Plans
Wix
Wix

Starting Price

$17.00 / month

Up to 2 collaborators
Free trial
Free version

Light

$17.00 / month

Up to 2 collaborators

Core

$29.00 / month

Up to 5 site collaborators

Business

$39.00 / month

Up to 10 collaborators

Business Elite

$159.00 / month

Up to 100 collaborators
See All Pricing Plans

Wix is ideal for users who want to start small and scale affordably, while Squarespace is better for those who prefer a feature-rich, all-in-one platform from day one.

Wix offers a free plan with ads and no custom domain, whereas Squarespace doesn’t offer a free plan. Squarespace provides a 14-day trial, while Wix offers a 14-day money-back guarantee.

Wix’s entry plans are cheaper and more flexible, ideal for small budgets. Squarespac...

e, though pricier, includes more built-in tools like unlimited storage and Google Workspace in higher tiers. While Wix allows more gradual scaling, Squarespace’s bundled features offer better value for users needing an all-in-one solution. Both products include a free domain for one year on paid plans. Squarespace includes eCommerce in all plans; Wix starts eCommerce at the Core plan. Both platforms offer marketing suites, but Squarespace includes email campaigns in higher tiers, while Wix emphasizes app integrations and SEO tools.
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Reviewers Perspective

Ease of Use

Squarespace

Squarespace Reviewers Rating

4.5/ 5

"…provides responsive templates that adapt seamlessly to different devices"

5.0

Angelica B.
University Intern
Used for 1-2 years
VS
Wix

Wix Reviewers Rating

4.5/ 5

"…SEO tools, marketing solutions and analytics help users manage their websites"

5.0

Dasom L.
Creative Designer
Used for 6-12 months

Squarespace is simpler and more refined. Wix offers more control but requires more effort.

Both Squarespace and Wix are commended for their ease of use, but they cater to different user preferences and skill levels. Squarespace offers a clean, minimalist interface that appeals to users who value simplicity and design consistency. Its editor and structured layout make it easy to build polished websites, especially for those who prefer gu...

ided design. However, Wix provides more flexibility with its drag-and-drop editor, allowing users to place elements freely, which can be more intuitive for creative users but potentially overwhelming for beginners. While Squarespace’s templates are modern and responsive, customization is more limited, which can frustrate users seeking granular control. In contrast, Wix offers a broader range of templates and design freedom, but this comes at the cost of a steeper learning curve and occasional interface clutter. Squarespace’s built-in tools are well integrated, whereas Wix relies more on its App Market, which adds flexibility but may require more setup.

Value for Money

Squarespace

Squarespace Reviewers Rating

4.3/ 5

"have used…for email marketing, e-commerce, and booking/scheduling for years."

5.0

Kieran W.
Mortgage and Insurance Adviser
Used for 2+ years
VS
Wix

Wix Reviewers Rating

4.3/ 5

"Wix is a cheap web builder that can take your business to another level"

5.0

Fisokuhle N.
Operations Manager
Used for 2+ years

Squarespace delivers more out-of-the-box value. Wix wins on affordability and flexibility.

When comparing value for money, both Squarespace and Wix offer compelling features, but their perceived value varies by user needs. Squarespace is often praised for its all-in-one packages, which include unlimited storage, custom domains, and integrated tools like email campaigns and Google Workspace in higher tiers. However, Wix’s free plan and l...

ower entry costs make it more accessible for individuals or startups testing the waters, giving it an edge in affordability. While Squarespace users appreciate the professional design and built-in eCommerce tools, some feel forced to upgrade to access essential features, which can make the platform feel expensive over time. In contrast, Wix users value the flexibility to scale gradually, though they sometimes find the pricing structure unclear and advanced features costly. For users needing deep customization or app integrations, Wix may offer better incremental value, while Squarespace delivers more out-of-the-box functionality for a higher upfront cost.

Customer Support

Squarespace

Squarespace Reviewers Rating

4.4/ 5

"a good customer support team but website builder needs some feature upgrade"

4.0

Riyasudeen M.
IT Engineer
Used for 6-12 months
VS
Wix

Wix Reviewers Rating

4.2/ 5

"…if you need help creating your website, a support team is available 24/7."

4.0

Verified Reviewer
IT administrator
Used for 2+ years

Squarespace is more consistent. Wix is faster but less personal.

When comparing customer service, Squarespace holds a slight edge with 79% positive reviews, compared to Wix (70%). Users appreciate Squarespace’s knowledgeable support team and detailed help resources, especially during platform transitions. However, the lack of phone support and occasional delays are common complaints.

While Wix offers 24/7 availability and a mobile app...

for support, it is criticized for its reliance on ticket systems and limited direct contact unless users pay for premium support. Though Wix may respond faster in some cases, Squarespace is perceived as more consistent and helpful overall, especially for users needing guided assistance rather than quick fixes.

Expert Analysis of Features

Website management

Squarespace

Squarespace Feature Rating

4.50 / 5

VS
Wix

Wix Feature Rating

4.60 / 5

Wix wins on flexibility, and Squarespace shines in simplicity.

Both platforms are praised for their intuitive dashboards and ease of managing content, pages, and SEO settings, but they differ in flexibility and depth.

Squarespace offers a streamlined, all-in-one dashboard that users find clean and efficient for tasks like blog management, analytics tracking, and SEO integration with Google tools. However, managing multiple sites can be cumbersome, and some advanced users feel limited by the lack of granular control.

Website management in Squarespace

Wix, on the other hand, provides more flexibility, especially with its drag-and-drop editor, mobile app for on-the-go updates, and ability to manage multiple sites more easily. Users also appreciate the app integrations, though some note the absence of advanced features like staging environments and detailed permission settings.

Website management in Wix

Website management for Squarespace: Among the 167 reviews evaluated, 98% rated Squarespace’s website management feature as important or highly important. Our analysis finds that Squarespace is likely better suited for teams needing an all-in-one dashboard.

Website management for Wix: Our analysis of the 469 Wix reviews finds that its versatility makes it a strong choice for users who manage multiple sites. Most reviewers (98%) rate Wix’s website management capabilities as important or highly important. 

Design management

Squarespace

Squarespace Feature Rating

4.40 / 5

VS
Wix

Wix Feature Rating

4.50 / 5

Wix offers control, and Squarespace offers simplicity

When it comes to design management, Wix and Squarespace both empower users to build visually appealing websites without coding. 

Wix stands out for its deep customization. With over 900 templates, a powerful drag-and-drop editor, and tools like custom fonts, video backgrounds, gradients, and scroll effects, Wix gives users near-total creative freedom. Its Site Design panel allows users to tweak themes, backgrounds, and transitions with ease, and the platform supports advanced visual effects like transparent videos and animated elements. 

Design management in Wix

Squarespace, by contrast, focuses on simplicity and design consistency. Its professionally designed templates are elegant and responsive, and users can customize fonts, colors, layouts, and images without needing to code. Squarespace also includes built-in design tools like photo editing, animation options, and access to high-quality images via Unsplash. While it supports custom CSS for advanced users, its editor is more structured, which can limit flexibility but ensures a polished, cohesive design.

Design management in Squarespace

Design management for Squarespace:

Among 96 reviewers, 98% rated Squarespace’s design management features as important or highly important. Our analysis finds that Squarespace is likely better suited for users needing structured, built-in design tools.

Design management for Wix:

Of the 273 reviews evaluated, 97% rated Wix’s design management features as important or highly important. Its advanced scheduling tools are a strong choice for users who want to fine-tune every detail of their site’s look and feel.

Real-time editing

Squarespace

Squarespace Feature Rating

4.70 / 5

VS
Wix

Wix Feature Rating

4.60 / 5

Wix is collaborative, Squarespace isn’t. 

When it comes to real-time editing, Wix has the advantage with collaborative capabilities, while Squarespace emphasizes a smooth, individual editing experience. 

Wix Studio offers real-time collaboration, allowing multiple users to edit the same site simultaneously without overwriting each other’s work. Changes appear instantly across the editor, making it ideal for teams or agencies working together. The built-in Comments panel also enables direct feedback and issue resolution within the editor, streamlining communication during the design process.

Real-time editing in Wix

Squarespace, by contrast, does not support multi-user real-time editing. While its editor is intuitive and updates are reflected immediately on the live site, collaboration is more sequential—only one person can effectively make changes at a time.

Real-time editing in Squarespace

Real-time editing for Squarespace:

Among 103 reviewers, 93% rated Squarespace’s real-time editing features as important or highly important. Our analysis finds that Squarespace is likely better suited for solo creators or small teams with clear editing roles.

Real-time editing for Wix:

Of the 443 reviews evaluated, 94% rated Wix’s real-time editing features as important or highly important. Wix’s advanced real-time editing tools are a strong choice for collaborative teams.

Bottom Line:

All-in-one simplicity

Squarespace offers a sleek, all-in-one solution with elegant templates, built-in tools, and a guided editing experience. It’s perfect for users who prioritize simplicity, brand consistency, and professional design. Ideal for small businesses, creatives, and entrepreneurs who want a refined site with minimal setup.

Customizable and scalable

Wix is ideal for users who want full design control, real-time collaboration, and a flexible pricing model. With a vast template library, drag-and-drop editing, and app integrations, it’s built for creators who value customization and scalability. Best for individuals or teams who want to build without limits.

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Sources

  1. Our independent and objective research is based on market demand signals along with analysis of our proprietary data, including product information, verified user reviews, and advisor conversations with buyers. We did not consider client status when selecting products in this list.

  2. Product descriptions: In our descriptions of each featured product, we included the following details:

Most valued features: Our research team analyzed verified website builder software reviews on Software Advice to identify each product’s highest-rated features (among features with at least 5 reviews). We then summarized user sentiment using real reviews for each feature.
Review excerpts: Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, sentiment, topic coverage, and thematic relevance. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Software Advice or its affiliates. Excerpts are trimmed for brevity.