YouGov Surveys: Self-serve 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

YouGov Surveys: Self-serve

4.2

(36)

Pricing

Starting at $1.50 one time

About YouGov Surveys: Self-serve

The YouGov Surveys: Self-serve platform gives brands the ability to create and distribute surveys with ease. Build and launch surveys in minutes with precise audience targeting, ensuring accurate, real-world insights from YouGov’s highly engaged panel.

Customize surveys with multiple-choice, drop-downs, images and reveal codes to capture the most relevant responses. There are no limits on audience size, allowing you to reach the right people – at scale or within niche groups. Results are available in as little as one hour, so you can make faster, data-driven decisions, powered by real people.

YouGov Surveys: Self-serve Screenshots

YouGov Surveys: Self-serve Pricing and Plans

Starting price: $1.50 one time

Free Trial

Free Version

Basic

$1.50

usage based, one time

No plan information available

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YouGov Surveys: Self-serve Features

Popular features found in Market Research
Benchmarking
Customizable Templates
Data Import/Export
Data Visualization
Panel Management
Question Branching
Reporting & Statistics
Statistical Analysis
Survey/Poll Management
More features of YouGov Surveys: Self-serve
Activity Dashboard
Ad hoc Analysis
Ad hoc Reporting
Anonymous Feedback
API
Charting
Commenting/Notes
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Questions
Customizable Reports
Dashboard
Dashboard Creation
Data Analysis Tools
Data Discovery
Data Extraction
Drag & Drop
Email Distribution
Email Reminders
Engagement Tracking
Feedback Management
Live Results Sharing
Mobile Survey
Monitoring
Multi-Channel Distribution
Multiple Question Types
Online Polling
Performance Metrics
PowerPoint Integration
Predictive Analytics
Presentation Tools
Pulse Surveys
Q&A Management
Question Library
Real-Time Data
Real-Time Reporting
Reporting/Analytics
Search/Filter
Self-service Analytics
Skip Logic
Support Audio/Images/Video
Survey Builder
Surveys & Feedback
Third-Party Integrations
Trend Analysis

YouGov Surveys: Self-serve User Reviews

Overall Rating

4.2

Ratings Breakdown

58%

17%

Secondary Ratings

Ease of Use

4.5

Value for money

3.8

Customer support

3.8

Functionality

4.2

Verified

Reviewer

Hospitality

51-200 employees

Used monthly for more than 2 years

Review source

Reviewed December 2023

a legit survey site

i was not happy because it apears on my inbox not everyday, but what i like most is they are a good payer.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

they pays me directly after i achieve my goals or reach the limits

Cons:

it is not everyday survey. it only appears 1 in a month or 1 in a week

Jasmine C.

Verified reviewer

Consumer Services

11-50 employees

Used daily for less than 2 years

Review source

Reviewed May 2024

Make your own surveys.

I have been using this survey poll for a while its very and great to have an use. I will conti ue to use it in the near future.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like thats the surveys really get to know you. Then you aslo get to make your own questions or get to ve profiled for differnt surveys.

Cons:

Sometimes you get disqualified from certain surveys and have to retry to get into different surveys.

VK S.

Verified reviewer

Consumer Services

Self-Employed

Used monthly for less than 2 years

Review source

Reviewed March 2025

YouGov very bad survey portal

Very bad, knowlingly they will not allot surveys

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Various bugs and unable to use product due to bad customer support

Cons:

No prompt response from the customer service

Denissa E.

Verified reviewer

Farming

2-10 employees

Used monthly for less than 2 years

Review source

Reviewed June 2024

Best Survey Sites

Having YouGov is truly amazing. It shares a lot in terms of decision making and it is detailed.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like YouGov survey in making decisions of the products I wanted to buy. It is easy to navigate and very helpful sites.

Cons:

There were some questions that is not really relevant. But it's bearable and understandable portion of its survey.

Verified

Reviewer

Hospitality

51-200 employees

Used daily for less than 12 months

Review source

Reviewed April 2021

Good Application

Overall Experience with yougov is postive , support , and very helpful

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

The application is very east and efficient in use , you can easily interact with surveys and reasearch , the application work in both Mobile and online sites , respond quickely and hardly find slow in the apllication .

Cons:

Very nice and helpful software , and provide very professional and efficient services , Secure for your data and access .Integeration and verfication with your E Mail is very easy and secure.

Andre I.

Verified reviewer

Construction

2-10 employees

Used monthly for less than 6 months

Review source

Reviewed August 2024

No good at all

It's to much of a hassle not worth it for me

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I didn't like nothing about it to be honest

Cons:

I hated everything about it to be honest

Verified

Reviewer

Telecommunications

10000+ employees

Used daily for less than 2 years

Review source

Reviewed April 2021

analysis of the YOUGOV research site

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Is a good research site, where I use it for a long time, I love its easy language and layout. Super indicate for those who want to work answering surveys. The best thing about this platform is that as soon as you sign up, you will earn points. Payment is made from 18000 points, payment is in real currency.

Cons:

The only thing I did not like was that there is no affiliate program like the others and if you are not selected for research you will end up not receiving any score, thus taking the score to redemption.

Verified

Reviewer

Retail

2-10 employees

Used other for more than 2 years

Review source

Reviewed October 2019

Gov gets your opinion, hooray maybe???

I have used yougov for years and I have never heard of a leak or felt like my info was stolen or compromised which is often a concern. Overall, so far, so good.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the thought of my opinion actually being heard by someone in government. This is a very amazing plus for me.

Cons:

Sometimes I feel like the questions get a bit intrusive but overall I enjoy these surveys.

Verified

Reviewer

Research