YouGov Surveys: Self-serve 2026: Benefits, Features & Pricing

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

How Software Advice ensures transparency

Software Advice lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Users can talk to our advisors for free to receive software recommendations matching their needs. Software providers pay us for sponsored profiles to reach users interested in their products.

How Software Advice verifies reviews

Software Advice carefully verified over 2 million reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

Independent research methodology

Researchers at Software Advice use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or talk to an advisor, this has no influence on our research or methodology.

Wondering if YouGov Surveys: Self-serve is right for your organization?

Our Market Research Software selection experts can help you in 15 minutes or less.

On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

YouGov Surveys: Self-serve

4.2

(36)

Pricing

Starting at $1.50 one time

About YouGov Surveys: Self-serve

The YouGov Surveys: Self-serve platform gives brands the ability to create and distribute surveys with ease. Build and launch surveys in minutes with precise audience targeting, ensuring accurate, real-world insights from YouGov’s highly engaged panel.

Customize surveys with multiple-choice, drop-downs, images and reveal codes to capture the most relevant responses. There are no limits on audience size, allowing you to reach the right people – at scale or within niche groups. Results are available in as little as one hour, so you can make faster, data-driven decisions, powered by real people.

YouGov Surveys: Self-serve Screenshots

YouGov Surveys: Self-serve Pricing and Plans

Starting price: $1.50 one time

Free Trial

Free Version

Basic

$1.50

usage based, one time

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

YouGov Surveys: Self-serve Features

Popular features found in Market Research
Benchmarking
Customizable Templates
Data Import/Export
Data Visualization
Panel Management
Question Branching
Reporting & Statistics
Statistical Analysis
Survey/Poll Management
More features of YouGov Surveys: Self-serve
Activity Dashboard
Ad hoc Analysis
Ad hoc Reporting
Anonymous Feedback
API
Charting
Commenting/Notes
Customer Segmentation
Customizable Branding
Customizable Fields
Customizable Questions
Customizable Reports
Dashboard
Dashboard Creation
Data Analysis Tools
Data Discovery
Data Extraction
Drag & Drop
Email Distribution
Email Reminders
Engagement Tracking
Feedback Management
Live Results Sharing
Mobile Survey
Monitoring
Multi-Channel Distribution
Multiple Question Types
Online Polling
Performance Metrics
PowerPoint Integration
Predictive Analytics
Presentation Tools
Pulse Surveys
Q&A Management
Question Library
Real-Time Data
Real-Time Reporting
Reporting/Analytics
Search/Filter
Self-service Analytics
Skip Logic
Support Audio/Images/Video
Survey Builder
Surveys & Feedback
Third-Party Integrations
Trend Analysis

YouGov Surveys: Self-serve User Reviews

Overall Rating

4.2

Ratings Breakdown

58%

17%

Secondary Ratings

Ease of Use

4.5

Value for money

3.8

Customer support

3.8

Functionality

4.2

feras r.

Verified reviewer

Logistics and Supply Chain

11-50 employees

Used daily for less than 12 months

Review source

Reviewed November 2022

A comprehensive explanation of my personal experience with YouGov

I worked on YouGov as a user for a long time, and I do not remember that I faced any problem. I completed the surveys in a faster time than many companies that specialize in the same field. All the surveys I dealt with are very simple and enjoyable, and the navigation between pages is very easy and makes the person complete it to the end without getting bored, and the rewards are rewarding. Transfer it to PayPal after it reaches 50 dollars.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Ease of dealing with questionnaires and saving time and effort to understand the survey for the person who deals with the survey to become fast, fun and not boring and finish the survey in a quick time and the simplicity of the tires and ease of dealing with it is interesting to fill out the survey

Cons:

There are no negatives to mention, or I did not notice that because of the many positives, but I still note the reports, I think they should be clearly detailed

Alan J.

Verified reviewer

Internet

Self-Employed

Used daily for more than 2 years

Review source

Reviewed March 2025

YouGov is a very easy to use and reliable survey app.

My experience with YouGov as a whole is exceptional, apart from the issues I mentioned above. But I don't have much to complain about this wonderful application. I highly recommend it to anyone!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The app is very easy to use, and it has a huge global reach and a large audience in several countries. It also has reliable data. I really like using it to send out daily surveys, and I highly recommend it.

Cons:

It is a bit limited in terms of customization, it doesn't have that many options to allow for so many customizations through it. Apart from the technical issues with the system being slow. But other than that, the application is excellent.

Chandra S.

Verified reviewer

E-Learning

Self-Employed

Used weekly for less than 12 months

Review source

Reviewed January 2026

When you are close to redeem they block account

Not good when I was about to redeem my points they blocked me as not human. Messaged frequently to customer support but no response it’s almost two months now

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Surveys are good. Well organised.Language is easy to understand.It is not time consuming. It goes with a flow.

Cons:

Sometimes you get disqualified after spending time on that surveys so you don’t get points for those .

Cassandra J.

Verified reviewer

Civic & Social Organization

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed November 2025

National survey experience

My overall experience with YouGov is great the platform is good to gain some extra income and the surveys never screenout

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like most about YoGov surveys is how fast the surveys are and the topics are based on everyday life activities

Cons:

What I like least is the payout process because it's too much points to cash out to get a payment it takes a long time

Amy S.

Verified reviewer

Hospitality

2-10 employees

Used daily for less than 2 years

Review source

Reviewed May 2025

It's alright

It was okay but the points were stupid they didn't get you anything

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It has a lot of surveys and polls and other things

Cons:

I don't like how it is almost like they monitor you

Noah W.

Verified reviewer

Construction

51-200 employees

Used monthly for less than 12 months

Review source

Reviewed March 2025

Yougov Self-Serve Survey

Overall experience is great. It worked really well for what I intended to use it for and got good results.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that they have a large group of people that you can survey and that they have profiles so that you know which people are best for the survey. Thay also have very quick surveys, anywhere from 24 to 48 hours you can have results on a survey.

Cons:

I believed that it could be a little simpler setup overall. I have worked with some better set up surveying softwares in the past.

Omkar P.

Verified reviewer

Information Technology and Services

501-1000 employees

Used daily for more than 2 years

Review source

Reviewed July 2021

YouGov application is a very good source to earn money

I am using this application since 2 years I have never faced any kind of problem while doing a survey. In this application, you will get from 25 points to 500 points of 1 survey, this is a very good thing. I have taken a withdrawal of 5000 points many times, after a few days of doing the withdrawal my money comes in my account.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

1. I opened an account on YouGov a few years ago, then I got 0.05 euros for opening the account. 2. Its withdrawal process is very good, as soon as you get 5000 points in your account, then you can withdraw in Paytm immediately. 3. 2. You will get the survey on your registered email address in which there will be a link to complete the survey, completing which you will get some points

Cons:

1. If seen, only 5, 10 surveys come in a month. 2. Withdrawal limit is too high. 3. Very few services come in this application, due to which the earning is very slow.

Sherree H.

Verified reviewer

Consumer Goods

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed May 2022

Helping my business

Great for honest feedback from customers. To see what people like and don't like. Plus can answer other people's questions and give my own feedback

Ratings Breakdown

Ease of use

Functionality

Pros:

I like that I can phrase surveys and polls in a different easier way. Great for helping me see feedback to better improve my sales. I like that I can see the good and the bad through surveys. Polls gives other chance to let me know what they want and don't want.

Cons:

When I use it to do surveys or polls on other companies and people some times the options are long and can be boring after answering long ones.

William C.

Verified reviewer

Publishing

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed July 2022

Make your voice heard

Ratings Breakdown

Ease of use

Customer support

Functionality

Pros:

YouGov offers surveys that cover important topics, and is widely respected. Offers reward points that can be redeemed for gift cards.

Cons:

Occasionally, there are technical glitches, but not too often. Sometimes the same questions are asked more than once in a single survey.

Susanne F.

Verified reviewer

Food & Beverages

11-50 employees

Used weekly for more than 2 years

Review source

Reviewed May 2022

Great but slow

I've cashed out 3x in the two years I've used it and they are great and always come through. Would give a whole 5* if they payout rate per poll were higher

Ratings Breakdown

Ease of use

Functionality

Pros:

I love the fact that you can do daily polls and earn money in just a few minutes each day and that your opinion might make a difference

Cons:

I hate how long it takes to get payouts. It's low paying for each poll

Showing 1 - 10 of 36 Reviews

See All Reviews