Shopper Approved 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
Integrations
User Reviews

Overview

Shopper Approved

4.9

(131)

Pricing

Pricing available upon request

About Shopper Approved

Shopper Approved is a cloud-based solution that allows businesses to collect, manage and actively promote reviews and ratings from their online customers. From the Shopper Approved platform, teams can create widgets to be displayed on websites while choosing the specific ratings and reviews they want to show.

Shopper Approved automatically generates SEO-optimized landing pages based around reviews on products and services posted by customers. Newly created landing pages are automatically spidered by Google, Bing and Yahoo, opening up new SEO keyword opportunities for businesses.

Shopper Approved Screenshots

Shopper Approved Pricing and Plans

Starting price: Connect with an advisor for pricing

Free Trial

Free Version

Basic

Pricing available upon request

No plan information available

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Shopper Approved Features

Popular features found in SEO
Competitive Analysis
Content Management
Dashboard
Google Analytics Integration
Keyword Research Tools
Link Management
Localization Automation
Mobile Keywords
Performance Metrics
Reporting & Statistics
Website Analytics
More features of Shopper Approved
Activity Dashboard
Activity Tracking
Alerts/Notifications
API
Brand Management
Commenting/Notes
Conversion Rate Optimization
CRM Integration
Customer Experience Management
Customizable Branding
Customizable Fields
Customizable Forms
Customizable Templates
Data Import/Export
Email Reminders
Engagement Tracking
Event Triggered Actions
Feedback Management
Media Monitoring
Monitoring
Multi-Channel Distribution
Multi-Channel Marketing
Negative Feedback Management
Ratings/Reviews
Real-Time Notifications
Reminders
Reporting/Analytics
Response Management
Review Badge Management
Review Monitoring
Review Notification
Review Request
Review Sharing
Scoring
SEO Management
Social Media Integration
Social Promotion
Social Sharing
Survey Builder
Survey/Poll Management
Surveys & Feedback
Third-Party Integrations
Website Integration
Widgets

Shopper Approved Integrations

Wix

OpenCart

Drupal

WooCommerce

Webflow

nopCommerce

See all 23 integrations

Shopper Approved User Reviews

Overall Rating

4.9

Ratings Breakdown

87%

12%

Secondary Ratings

Ease of Use

4.8

Value for money

4.7

Customer support

4.8

Functionality

4.7

Jackie S.

Verified reviewer

Retail

Self-Employed

Used daily for more than 2 years

Review source

Reviewed September 2025

Highly recommend

Ratings Breakdown

Ease of use

Functionality

Pros:

We have utilized Shopper Approved for quite a number of years. Teaming up with such a respected third-party entity to gather and distribute our feedback has been highly advantageous for our business. They are prompt in addressing inquiries and provide assistance whenever necessary. I have always been able to connect with a real individual.

Cons:

I have no complaints, they are doing a really great job in helping my business grow, highly recommended

Cory L.

Verified reviewer

Health, Wellness and Fitness

51-200 employees

Used daily for more than 2 years

Review source

Reviewed October 2024

Love Shopper Approved1

It's been great. The customer service is always there when you need them, and the program is very easy to use.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy to use and love all the amazing features that allows you to show your reviews.

Cons:

No Cons, everything has been working well!

Reasons for choosing Shopper Approved

They helped us get everything set up quickly when I was looking for a review company.

Kevin B.

Verified reviewer

Computer Software

2-10 employees

Used weekly for more than 2 years

Review source

Reviewed May 2021

I used to like them

It was a great reviewing platform, but they were never too active and as time passed, they seemed sub-par.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Their platform is SUPER easy to use. Pretty easy to set up and keep things going. Randomly you'll have issues getting stars to show on your ads and such, that part gets a bit vague with them.

Cons:

Their platform was much more limited than Yotpo or Trustpilot...they pretty much ghosted me and were gonna charge me the annual couple thousand bucks when we wanted to make a switch too. We had 14k+ reviews with them after 3 years and they were difficult to communicate with.

Jason L.

Verified reviewer

Marketing and Advertising

2-10 employees

Used daily for more than 2 years

Review source

Reviewed June 2020

Great Tool For Boosting Ecommerce Websites

At our marketing agency we recommend ShopperApproved merchant reviews to all our clients. While there are some other options on the market that have pros and cons, we like the inexpensive and well thought out merchant review system from ShopperApproved. We do not typically recommend product reviews, as we prefer to retain those in whatever ecommerce CMS we're using, and we do not have an opinion about their local reviews offering (none of our clients are local businesses). We find that the ShopperApproved rating badges and javascript snippets showing recent reviews are very beneficial to conversions. We also find that when ShopperApproved merchant reviews are syndicated to Google Ads, they have a positive effect on ad performance. We like the way the survey content and timing can be customized, and we love the ease of install too - just one JS snippet on the order confirmation page is enough to start collecting merchant reviews. If we have any complaints, it's that pricing is not consistent. Many of our clients have reached out to ShopperApproved and received vastly different price quotes. Also, the user interface for the service is dated and clunky. It's not at all unusable, however, just a little confusing. Still, these are minor issues.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Easy Install, Decent Configuration Options, Merchant Review Data Syndicated To Google, Good Selection of Widgets to Promote Reviews, Great Tool For Marketing Ecommerce Websites

Cons:

Clunky User Interface, Inconsistent Pricing

Reasons for choosing Shopper Approved

We have clients using Trustpilot, Reviews.io, and Yotpo. While each of these services has positives over ShopperApproved, we find that they're all either a) much more expensive or b) not syndicating reviews to Google Ads, at least at the lower pricing levels. For many of our clients, we provide a reviews system as part of our package. In that situation, we always provide ShopperApproved, as it is the best value. We have also trialed Google Merchant Reviews. While you can't beat the price, the marketing benefits are limited. What's more, it can take a very long time to obtain a rating. For those reasons, we do not currently focus on Google's offering.

Ed S.

Verified reviewer

Retail

2-10 employees

Used daily for more than 2 years

Review source

Reviewed January 2024

Amazing Team and Product

I am happy with the ease of use and the communication of everyone involved with Shopper Approved. I was an early adopter but ashamed to say didn't take advantage of everything they offer until recently.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I have always been impressed with Shopper Approved. The product has evolved and grown with ecommerce as times have changed.

Cons:

They were too nice and didn't push me to change!

Reasons for switching to Shopper Approved

I decided to consolidate multiple apps because Shopper Approved had everything I needed in one program.

William S.

Verified reviewer

Retail

11-50 employees

Used daily for more than 2 years

Review source

Reviewed July 2020

Easy to use, even better support

Shopper Approved makes things very easy when it comes to handling online reviews. The video testimonials are easy, customization of messaging, ease of use in contact a customer should their review warrant it. Shopper Approved support is also fantastic. My contact, [SENSITIVE CONTENT HIDDEN], answers my questions/helps me with issues at lightning fast speed!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Shopper Approved is easy to use and makes sorting through lots of reviews that come in throughout a day a breeze. The customer resolution feature is also very nice in that one does not have to contact the customer outside of SA, all the information needed is right there.

Cons:

The dashboard is a bit old feeling and could be updated/modernized to make for even easier UX. I've been told this is on the to do list for Shopper Approved so I am not worried about the timing. Looking forward to the new interface!

Reasons for choosing Shopper Approved

ConvertCart has a review system built in to our current plan with them. We have been using Shopper Approved for 5+ years, and don't feel a need to shift at this time.

AMBER M.

Verified reviewer

Consumer Goods

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed December 2024

LOVE LOVE LOVE SOME SHOPPER APPROVED!!

my overall experience with shopper approved has been genuinely positive all the way around!! the user friendliness, the excellent customer service, & ease of use of the program in general!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

i love everything shopper approved has to offer!!

Cons:

i like all shopper approved qualities!! so, this question doesnt really apply to me.

emma b.

Verified reviewer

Staffing and Recruiting

1001-5000 employees

Used weekly for less than 6 months

Review source

Reviewed January 2025

great service

really good solutions great service all round a good platform to use

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

The reviews and the ratings for other companies

Cons:

the layout a little but clunky to navigate

Mikaela S.

Verified reviewer

Consumer Goods

11-50 employees

Used monthly for less than 6 months

Review source

Reviewed April 2025

I love Shopper Approved!

Shopper Approved is amazing! I love using it to help with reviews!

Ratings Breakdown

Ease of use

Functionality

Pros:

I love how easy Shopper Approved is! All the reviews are so helpful!

Cons:

I’ve had no issues with Shopper Approved! It’s great!

David B.

Verified reviewer

Retail

2-10 employees

Used daily for less than 2 years

Review source

Reviewed April 2024

Easy to Use and Great at Collecting Customer Feedback

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Shopper Approved is excellent because it makes collecting and showing customer reviews easy, which helps build trust with potential buyers. It’s simple to add to websites and works smoothly to get customer feedback at different times. The dashboard is easy to use and provides helpful data to see how things are going. Plus, it helps get your reviews seen on search engines, bringing in more visitors and boosting sales.

Cons:

So far I have not had any negative things regarding the software.

Reasons for choosing Shopper Approved

Overall, it was easy to use and had excellent customer support, which continues.

Showing 1 - 10 of 131 Reviews

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