Instacart 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Instacart

4.1

(46)

Pricing

Pricing available upon request

About Instacart

Instacart is a food delivery platform, which enables grocery stores to manage delivery and online ordering processes for various products across categories such as dairy, baked goods, household essentials, office supplies. beverages and more. Businesses can purchase Instacart Express Memberships or gift cards in bulk for employees, customers and community members.

The platform helps customers interact with their shoppers in real-time, add products to the cart and order specific items based on zip code. Grocery stores can display advertisements on Instacart's marketplace, track campaign performance and set up a budget based on custom requirements. Additionally, businesses can showcase products for sale in the form of an online catalog.

Instacart offers mobile applications for Android and iOS devices, enabling customers to create shopping lists, view food items' nutritional information and more. Pricing is based on the type of order and support is extended via FAQs, phone and email.

Instacart Screenshots

Instacart Pricing and Plans

Starting price: $3.99

Free Trial

Free Version

Basic

$3.99

flat rate

No plan information available

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Instacart Features

Popular features found in Food Delivery
Delivery Tracking
Dispatch Management
Inventory Management
Kitchen/Menu Management
Loyalty Program
Mobile Access
Order Management
Reporting/Analytics
Routing
More features of Instacart
Food Delivery Dispatching
Live Tracking
Online Ordering
Order Tracking
Real-Time Monitoring
Status Tracking

Instacart User Reviews

Overall Rating

4.1

Ratings Breakdown

61%

20%

15%

Secondary Ratings

Ease of Use

4.2

Value for money

3.7

Customer support

3.4

Functionality

4.0

Chaun M.

Verified reviewer

Automotive

2-10 employees

Used weekly for less than 2 years

Review source

Reviewed September 2022

Instacart is the way of the future for shopping so convenient and easy. Way to go Instacart!!!

My overall experience has been amazing. No issues and very convenient to use.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

What I like the most about Instacart is how easy it is to use and how convenient the app is. Great way to shop online.

Cons:

There is nothing I dislike about Instacart. The app is amazing and the shoppers are very friendly and they go out there way to make sure I get my items.

Mike J.

Verified reviewer

Entertainment

51-200 employees

Used monthly for less than 2 years

Review source

Reviewed April 2023

Instacart is a great option for shopping

I use the app when I just swamped with work and can't make it to the grocery store myself.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

I love that you can get food and other general merchandise with the click of a few buttons and have it delivered to your door.

Cons:

Substitutions or sometimes lack of substitutions can be a hindrance and things can go out of stock between ordering and delivery.

Reasons for switching to Instacart

Intascart has many more shopping options to choose from.

Bridgett M.

Verified reviewer

Logistics and Supply Chain

10000+ employees

Used monthly for less than 2 years

Review source

Reviewed September 2025

Bad service! Unethical cancellation policy.

Had many instances of items being wrong, and late. This was the last straw. Will never use them again! Zero support when things don’t go as planned and they charge you fees when they make mistakes and refuse outright to do a simple thing in order to make it right! I hope they’re happy with their last $15.00 plus tax from my account. They have now lost my business forever and everyone I know will know about this unethical practice of theirs as well.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Having the option to order groceries online is great when they actually do what they say they will. ***

Cons:

Customer service was terrible! I had to cancel an order because it was going to be delivered an hour late, and they charged me a cancellation fee of 15.00 plus tax. They could not meet their service promise and proceeded to charge me a ridiculous fee for a problem they caused! Deleted my account and will never use this service again! Terrible customer service to burden your customers with fees when you can’t meet your own service promises. Unethical cancellation policy!!!

Amanda J.

Verified reviewer

Public Relations and Communications

10000+ employees

Used monthly for less than 2 years

Review source

Reviewed May 2022

Another Great Way for Grocery Delivery

I use all the delivery apps but when I have a big grocery order, I always go with Instacart.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

I love the convenience obviously but also the quality of the shopping experience.

Cons:

Sometimes items are out of stock, something you can't tell when ordering. Need more options too.

Reasons for choosing Instacart

Instacart is better at handling a bulky order.

Reasons for switching to Instacart

Use both alternatively.

Jennifer O.

Verified reviewer

Biotechnology

11-50 employees

Used weekly for less than 2 years

Review source

Reviewed July 2024

Great Software When All Is Functioning Normally

Perfect when all functions as it is supposed to. Atrocious customer service when a human is needed.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love that we can have our office's perishables delivered from trusted sources and without a trip to the grocery store. Prices are marked up but not unreasonably so.

Cons:

The customer service for anything beyond a missing item is atrocious. If you have an order problem, that is usually handled with a few clicks quickly and efficiently. If you are honest and not abusing "missing items" you're credited right away. If you have any problem that involves a human and not AI, it is an endless cycle of being bounced between chats with no substantial answers/fixes. The customer service has made me contemplate canceling once.

Stephanie G.

Verified reviewer

Health, Wellness and Fitness

51-200 employees

Used weekly for less than 6 months

Review source

Reviewed March 2024

Do not work here

Horrible- I have spent more than I earned and am still waiting for a reimbursement for almost $400

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Nothing- they have been denying a reimbursement of almost $400 for 3 weeks

Cons:

Paying for orders and not being reimbursed

Reasons for switching to Instacart

Wanted to make more money and support people trying to make more money

Rick E.

Verified reviewer

Wine and Spirits

Self-Employed

Used daily for less than 6 months

Review source

Reviewed March 2025

Don't shop for this company!!

Terrible experience! The company owes me $132 for a reimbursment and are not paying me back! Nobody knows how to get me my money back, and they have now deleted my account and I have no way of talking to anyone.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Nothing, they don't do anything to help you as a shopper.

Cons:

They are the most unorganized company I have ever had dealings with! The batches they put together are so far away from where you shop, it is totally not worth it to do a shop. Some of the batches had me driving for 100 km and only paying $25. I would end up making about $5 after paying for my gas, not even mentioning my time to complete the order. Customer service for the shoppers is a total waste of time. None of the agents know how to fix an issue quickly.

Candace S.

Verified reviewer

Fishery

2-10 employees

Used daily for less than 12 months

Review source

Reviewed May 2024

Its ok but not for me

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how i dont have to go to the grocery store at times. All i have to do is order on the app and sit and wait for someone to bring my groceries.

Cons:

I hate that it costs so much. The delivery fees are ridiculous, some of the delievers have bad manners, also they dont wanna help you get your groceries out if there car.

marina A.

Verified reviewer

Marketing and Advertising

11-50 employees

Used daily for less than 2 years

Review source

Reviewed April 2023

Grocery delivery

Overall, my experience with Instacart has been positive, and I would recommend it to anyone looking for a quick and convenient way to grocery shop.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

the ability to order groceries online and have them delivered to my doorstep, which saves me a lot of time and effort.

Cons:

that sometimes items may be out of stock or substitutions may be made without notifying me before hand.

Alex R.

Verified reviewer

Banking

501-1000 employees

Used monthly for less than 2 years

Review source

Reviewed December 2021

Easy to use

While we were quarantined for about a month, Instacart made getting groceries easy. While I hope that we won’t need to use it again, if we do need a grocery delivery service, I’ll definitely use Instacart again.

Ratings Breakdown

Ease of use

Value for money

Functionality

Pros:

Instacart made grocery shopping while quarantined so easy. The user interface allows simple selection and easy searching.

Cons:

There is no easy way to compare the prices shown on Instacart with the in-store prices. I know I am paying more for the convenience, but I’d like to know the true difference.

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