Instacart 2026: Benefits, Features & Pricing

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Overview
Pricing and Plans
Features
User Reviews

Overview

Instacart

4.0

(47)

Pricing

Pricing available upon request

About Instacart

Instacart is a food delivery platform, which enables grocery stores to manage delivery and online ordering processes for various products across categories such as dairy, baked goods, household essentials, office supplies. beverages and more. Businesses can purchase Instacart Express Memberships or gift cards in bulk for employees, customers and community members.

The platform helps customers interact with their shoppers in real-time, add products to the cart and order specific items based on zip code. Grocery stores can display advertisements on Instacart's marketplace, track campaign performance and set up a budget based on custom requirements. Additionally, businesses can showcase products for sale in the form of an online catalog.

Instacart offers mobile applications for Android and iOS devices, enabling customers to create shopping lists, view food items' nutritional information and more. Pricing is based on the type of order and support is extended via FAQs, phone and email.

Instacart Screenshots

Instacart Pricing and Plans

Starting price: $3.99

Free Trial

Free Version

Basic

$3.99

flat rate

No plan information available

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Instacart Features

Popular features found in Food Delivery
Delivery Tracking
Dispatch Management
Inventory Management
Kitchen/Menu Management
Loyalty Program
Mobile Access
Order Management
Reporting/Analytics
Routing
More features of Instacart
Food Delivery Dispatching
Live Tracking
Online Ordering
Order Tracking
Real-Time Monitoring
Status Tracking

Instacart User Reviews

Overall Rating

4.0

Ratings Breakdown

60%

19%

17%

Secondary Ratings

Ease of Use

4.1

Value for money

3.7

Customer support

3.3

Functionality

4.0

Gregory C.

Verified reviewer

Transportation/ Trucking/ Railroad

11-50 employees

Used monthly for free trial

Review source

Reviewed March 2022

Instacart order

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It choose the perfect driver to pick up my order from restaurant

Cons:

I didnt let me know if I would need replacement item

Candace S.

Verified reviewer

Fishery

2-10 employees

Used daily for less than 12 months

Review source

Reviewed May 2024

Its ok but not for me

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love how i dont have to go to the grocery store at times. All i have to do is order on the app and sit and wait for someone to bring my groceries.

Cons:

I hate that it costs so much. The delivery fees are ridiculous, some of the delievers have bad manners, also they dont wanna help you get your groceries out if there car.

Deb B.

Verified reviewer

Supermarkets

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed May 2024

Senior customer who ckd mrmbetship due to multiple occasions of poor product quality and unresponsive customer service.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Not much. Overcharged and poor or rotton products. No quality control.

Cons:

Same as above. Do not use this service as they ship liw quality products

Nicky O.

Verified reviewer

Textiles

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed April 2024

Easy to use but often problems

I usually get my order delivery incorrect. But I also get my orders quickly.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like that I can shop at multiple stores and have them all picked up oat 1 time.

Cons:

I do not like that I pay a monthly fee to use Instacart delivery, and then still pay for delivery charge.

Verified

Reviewer

Medical Practice

501-1000 employees

Used weekly for less than 6 months

Review source

Reviewed October 2023

Online shopping with convenience

You can pay by month or pay yearly for instacart delivery! Its not too expensive, it's definitely cheaper in the long run because you're saving time and gas. My overall experience is fairly good! Other than the charges for delivery and service fees which being a paid member of Instacart you pay cheaper fees and don't pay for delivery fees if a paid member! Other than this, it's a wonderful place to use for places available to shop online at. I recommend this to those that are too busy to shop themselves or for those who don't have the means to get to places themselves!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Instacart is very easy to use! There's different places that are available to shop. What I love most about Instacart is being able to stay in touch the entire time my shopper is shopping for me. I Enjoy being able to add more to my list of I forget something and I enjoy them trying to find something else if the item was unavailable that I requested!

Cons:

The one thing I dislike about Instacart is the different fees. There's fees for delivery service with each order. Which I feel we shouldn't have to pay if you're already a paying member. The other negative factor is the prices are usually a bit higher than if you was to shop yourself, to make up for instacart paying the shoppers. However, isn't that the reason we pay for the service to begin with? Otherwise, why do we pay for the Instacart.

Antoinette D.

Verified reviewer

Management Consulting

Self-Employed

Used weekly for less than 2 years

Review source

Reviewed May 2023

Shopping with ease

Overall, the benefits of using Instacart is I don't have to rely on my family to take me shopping nor do I have to do it myself. It makes me feel more independent that I don't have to wait for my daughter to come home and do the grocery shopping. I can just whip out my phone and place an order.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I like the status tracking most because it puts my mind at ease and I'm able to estimate what time my order will arrive.

Cons:

Those fees can add up quickly depending on how much shopping is being. For instance, I placed a large order with Shoppers because they had a nice sale going on and my delivery fee was $40. I was ready to cancel my order, but I went ahead and paid for it.

Patrick C.

Verified reviewer

Accounting

Self-Employed

Used weekly for more than 2 years

Review source

Reviewed October 2023

Shopper lied

I am 71, handicapped. Today, my order arrived missing six items, Fouritems from the deli. The shopper texted me stating "the deli is closed".This was at 10am. I called the deli. It opened today at 7am. The shopperlied, to avoid waiting in line. Also missing 28 oz. can of tomatoes. Icalled; the store had plenty.I emailed customer service at Instacart several times, asked them toredeliver the missing items so I could eat. They told me they were sorry,but they cannot re-deliver. The cost to me is an additional delivery feeof $7.99, an additional service fee of $2.49, plus tip, $3.00I summation: Shopper lied, then customer service (after four attempts),asked me to spend $13.48 more for their mistake.It’s unconscionable

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Delivery. Shoppers are generally good, but always seem rushed

Cons:

Shoppers can be rushed. Today shopper told me the deli was closed at 10am, to avoid waiting

Verified

Reviewer

Real Estate

10000+ employees

Used monthly for more than 2 years

Review source

Reviewed February 2023

Instacart Review

Great experience! Best grocery delivery software!

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I really like the Instacart software! It's such a great way to order groceries. It has a good variety of nearby groceries and they are very good about live updates on order statues and about unavailable items and substitutes that would be needed. All of the drivers are very friendly too

Cons:

There's nothing I don't like about the software

Verified

Reviewer

Non-Profit Organization Management

Self-Employed

Used monthly for less than 6 months

Review source

Reviewed July 2022

Get your order quick!

Ratings Breakdown

Ease of use

Functionality

Pros:

As a mom of three, including two toddlers, it's not always convenient to run to the store for 1-2 things. I like that I don't have to! Plus, unlike some apps, I can get things within a few hours instead of next day if I really need it quick!

Cons:

It was a little more expensive to use compared to other apps, so I only use if I need something quickly.

Reasons for switching to Instacart

Referred by a friend.

Verified

Reviewer

Electrical/ Electronic Manufacturing

2-10 employees

Used weekly for less than 12 months

Review source

Reviewed January 2023

Good, but can be improved