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Oktopost

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Oktopost 2026: Benefits, Features & Pricing

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  • Overview
  • Pricing and Plans
  • Features
  • Integrations
  • User Reviews

Overview

Oktopost
Oktopost
4.5
(110)

Pricing

Pricing available upon request

About Oktopost

Oktopost enables B2B marketing teams to amplify their brand on social media and measure the real impact of social on the business. Oktopost's social media management, social listening, and employee advocacy solutions are built for B2B, allowing marketers to engage with customers and prospects on social media, get actionable insights, and prove ROI.

Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth.

Oktopost also has a built-in employee advocacy board, enabling the marketer to promote social content across the organization with zero overhead. When employees share social content, everything is automatically tracked and measured, so just like conventional marketing channels, ROI can also be established for advocacy.

Oktopost Screenshots

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Oktopost Pricing and Plans

Free Trial
Free Version

Pricing available upon request

No plan information available

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    Oktopost Features

    • Popular features found in Social Media Management
      Alerts/Notifications
      Automated Publishing
      Brand Tracking
      Campaign Management
      Collaboration Tools
      Customer Engagement
      Engagement Tracking
      Multi-Account Management
      Post Scheduling
      Social Media Integration
    • More features of Oktopost
      Access Controls/Permissions
      Activity Dashboard
      Activity Tracking
      Alerts/Escalation
      API
      Approval Process Control
      Audience Targeting
      Automated Scheduling
      Badge Management
      Behavior Tracking
      Benchmarking
      Brand Guidelines
      Calendar Management
      Campaign Analytics
      Campaign Planning
      Campaign Scheduling
      Campaign Segmentation
      Campaign Tracking
      Categorization/Grouping
      Charting
      Click Tracking
      Commenting/Notes
      Communication Management
      Competitive Analysis
      Competitor Monitoring
      Contact Management
      Content Creation
      Content Library
      Content Management
      Conversion Rate Optimization
      Conversion Tracking
      CRM
      Customer Database
      Customer History
      Customer Journey Mapping
      Customer Social Profiles
      Customer Support
      Customizable Reports
      Dashboard
      Dashboard Creation
      Data Import/Export
      Data Visualization
      Digital Asset Management
      Drag & Drop
      Editorial Calendar
      Employee Advocacy
      Employee Database
      Employee Engagement
      Feedback Management
      Filtering
      Gamification
      Image Library
      Influencer Tracking
      Keyword Filtering
      Keyword Tracking
      Lead Attribution
      Lead Capture
      Lead Engagement
      Lead Generation
      Lead Management
      Marketing Automation
      Marketing Calendar
      Media Monitoring
      @mentions
      Mobile Access
      Monitoring
      Multi-Campaign
      Multi-Channel Attribution
      Multi-Channel Campaigns
      Multi-Channel Communication
      Multi-Channel Data Collection
      Multi-Channel Management
      Multi-Channel Marketing
      Performance Metrics
      Predictive Analytics
      Publish Scheduling
      Real-Time Analytics
      Real-Time Data
      Real-Time Monitoring
      Real-Time Notifications
      Real-Time Reporting
      Real-Time Updates
      Reporting/Analytics
      Reporting & Statistics
      Response Management
      ROI Tracking
      Role-Based Permissions
      Search/Filter
      Sentiment Analysis
      SMS Marketing
      Social Advertising
      Social Listening
      Social Marketing
      Social Media Monitoring
      Social Performance Management
      Social Promotion
      Social Sharing
      Tagging
      Third-Party Integrations
      Trend Analysis
      Visual Analytics
      Web Tracking
      Workflow Management

    Oktopost Integrations

    Marketo Engage
    Marketo Engage
    Salesforce Marketing Cloud Account Engagement
    Salesforce Marketing Cloud Account Engagement
    LinkedIn for Business
    LinkedIn for Business
    Salesforce Marketing Cloud
    Salesforce Marketing Cloud
    Google Analytics 360
    Google Analytics 360
    WordPress
    WordPress

    See all 18 integrations

    Oktopost User Reviews

    Overall Rating

    4.5

    Ratings Breakdown

    5

    55%

    4

    36%

    3

    8%

    2

    0%

    1

    0%

    Secondary Ratings

    Ease of Use

    4.5

    Value for money

    4.4

    Customer support

    4.6

    Functionality

    4.2

    Tony's profile

    Tony N.

    Verified reviewer

    Computer & Network Security

    201-500 employees

    Used weekly for less than 12 months

    Review source

    Reviewed November 2021

    Oktopost Easily Turns Employees into Social Advocates with Only a Few Clicks

    5

    It can be difficult to get employees on board with consistently sharing your company social posts, even if they want to. With this software the confusion and frustration is eliminated with an easy to use interface and quick process for sharing all company social posts. Not just for me but for all those internally who have been chosen to be advocates.

    Ratings Breakdown

    5
    Ease of use
    5
    Functionality
    icon
    Pros:
    The comprehensive dashboard with all available company social posts I can share. The ease of posting to my LinkedIn with only a couple of clicks. The ability to share immediately or in the future when the software determines it's the best time to share. It takes the guessing game out of it for me and the other selected advocates. I really love it.
    Cons:
    I have not experienced anything I wish was different. It works as I expect and empowers me to be a better promoter of my company's social media which is directly tied to our company goals. It functions as expected and I would not change the user interface.

    Read More

    ZH

    Zoe H.

    Verified reviewer

    Computer Software

    501-1000 employees

    Used daily for more than 2 years

    Review source

    Reviewed December 2022

    Oktopost is Essential to our Company

    5

    Overall - Customer support is greatTransparency of roadmap is excellentThe product is developing continuously and the Oktopost team members listen to us.The pricing model of advocacy is not flexible. It is priced on a per seat per year. Regardless of engagement or number of accounts connected or use - It would be better if we could connect the whole company to the tool and pay based on the actual number of employees using it.

    Ratings Breakdown

    5
    Ease of use
    4
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    We liked having the Social media management and the advocacy management on the same toolThe advocacy board has been upgraded and the data for the advocates is remarkable. We believe the new developments of the advocacy module are really in the right direction.
    Cons:
    The tools are not developed at the same level. Social media management is very good and has most of what we need at a good price, all accept reporting capabilities that are disappointing specifically measurements of engagement.The advocacy side needs more emphasis - it is functional but not that simple to implement in the company. First, we can't really make it ours, it is not set up for white labeling in terms that the advocates know the platform is oktopost, we can't make it look and feel like HiBob. Then the advocacy board needs more work. People have more than more profile connected have a harder time using it correctly

    Reasons for choosing Oktopost

    We knew it from before, we felt it could do both Social Media management and Advocacy we wanted to get the whole company engaged. We wanted to manage all social media accounts in one place - Twitter / LinkedIn / Facebook / Instagram

    Read More

    VR

    Verified
    Reviewer

    Information Technology and Services

    5001-10000 employees

    Used daily for less than 2 years

    Review source

    Reviewed October 2019

    User Friendly - but VERY Basic

    3

    Generally like it but feel it might be for companies starting their journey out on social and employee advocay.

    Ratings Breakdown

    5
    Ease of use
    4
    Value for money
    3
    Customer support
    2
    Functionality
    icon
    Pros:
    It is a tool that is extremely user friendly, making it easy to train teams that are required to use it. Makes post scheduling very easy.
    Cons:
    It doesn't inform a user when their profile is disconnected so someone can still be sharing daily without realizing it isn't going through. Doesn't allow media uploads like large video files for users to share - more link based.

    Reasons for choosing Oktopost

    Pricing was very competitive.

    Read More

    SZ

    Saima Z.

    Verified reviewer

    Information Services

    1001-5000 employees

    Used daily for less than 12 months

    Review source

    Reviewed December 2022

    A great tool!

    4

    Great customer service team, always at the forefront of integrations and API updates. Easy to use and set up new users with.

    Ratings Breakdown

    4
    Ease of use
    5
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    The advocacy tool along with the general campaign management is great to use and very straight-forward. We've has more users of the platform than ever and it's accessible interface has led to a series of great campaigns and successes.
    Cons:
    The social BI tool is a little tricky to get the hang of. There is a lot of reporting errors that have come down to the data not being filtered correctly. There should be more of a hands-on approach in helping us setup our crucial reports.

    Reasons for choosing Oktopost

    It was cheaper.

    Reasons for switching to Oktopost

    Not enough users, reporting aspect wasn't up to scratch. Too expensive.

    Read More

    CB

    Caspar B.

    Verified reviewer

    Information Technology and Services

    1001-5000 employees

    Used daily for less than 2 years

    Review source

    Reviewed October 2025

    A very good social media tool.

    4

    Generally very good. Support is excellent and functionaility vast. We've seen fantastic results thorugh Social Advocacy.

    Ratings Breakdown

    5
    Ease of use
    4
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    A really good social media management and advocacy platform. Publishing is very simple and reporting is comprehensive. Great UI and functionality generally.
    Cons:
    Sometimes it is tricky to find specific metrics to report on, but that is to be expected with the wide range of choices available.

    Vendor Response

    Thank you, Caspar, for sharing your experience! We're thrilled to hear that Oktopost’s publishing, reporting, and advocacy capabilities have made a real impact. Our team is dedicated to helping B2B organizations succeed on social, and we’re here to support you every step of the way.

    Replied October 2025

    Read More

    Dan's profile

    Dan H.

    Verified reviewer

    Civil Engineering

    5001-10000 employees

    Used daily for less than 12 months

    Review source

    Reviewed January 2023

    Great Social Media Scheduling and Automation Platform

    5

    Our social media activity and performance has increased over 60% since starting to use Oktopost. We evaluated several other enterprise-level social media automation platforms (Sprout Social, Buffer, Hootsuite, etc), but found Oktopost the best fit and provided the best support

    Ratings Breakdown

    4
    Ease of use
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    Simple to integrate various social media platforms (LinkedIn, Twitter, IG, Facebook). Nice dashboard for analytics and reporting, as well as tracking all users (advocates) activity.
    Cons:
    Struggle with Instagram integration and automation (partly due to restrictions on Instagram platform), and also challenging to set-up and track conversions without help of a developer

    Reasons for choosing Oktopost

    See above. Better support and features that fit our teams needs. One critical selling point was the integration with Pardot/Salesforce (our CRM), and also with Google Analytics and Tag Manager to ease tracking of performance

    Read More

    Lucy's profile

    Lucy J.

    Verified reviewer

    Internet

    11-50 employees

    Used unspecified for less than 12 months

    Review source

    Reviewed October 2015

    Reporting, conversion tracking, advocacy - complete social reporting!

    5

    Strategic Internet Consulting have been using Oktopost for around six months to support social media activity in our Inbound campaigns. More comprehensive than simple scheduling tools, it was the social advocacy board that first drew us to the tool, plus HubSpot integration, and detailed reporting on social conversion. As an agency user, we're now Silver Oktopost Partners.

    Ratings Breakdown

    4
    Ease of use
    4
    Value for money
    5
    Customer support
    icon
    Pros:
    - Advocacy board. Any content that is sent via main business profiles appears on a unique user board for everyone in the company to promote via their own work accounts, increasing reach and engagement. - HubSpot integration and detailed conversion tracking to better assess social effectiveness - Autoposting features and bulk upload options for faster social message creation and scheduling (across all social platforms, not just twitter) - Feedly integration to make sharing industry content easy - Monitoring sections to view engagement and interaction - Campaign segmentation for easy use, scheduling and tracking
    Cons:
    In the future we'd like to see more segmentation on the leaderboard - by social campaign if possible, as not everyone in the business needs to post on all topics. Having the chrome app pull through images when sharing to twitter would be useful too, but not too big an issue! A paid ads integration might be asking a lot but would be interesting to see.

    Read More

    Anna's profile

    Anna K.

    Verified reviewer

    Banking

    1001-5000 employees

    Used daily for less than 6 months

    Review source

    Reviewed February 2022

    Solid marketing tool with the functionality that covers all my needs.

    5

    Ratings Breakdown

    5
    Ease of use
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    The tool is easy to use and I didn't need any onboarding or extra training. Through Oktopost I have a clear overview of my content across all channels and I can easily track my pieces of content. I had troubles with accessing my account in the beginning, and the support was very efficient. I like my weekly analytics emails as well as they deliver all datapoints that are relevant to my strategy.
    Cons:
    I am looking forward to seeing ho Oktopost will develop regarding the external integrations or additional extra instruments to help me hone my hone my content & visuals (be it an image editor or automated hashtags). For now the set of the functionalities is relatively standard, albeit packed in a clear efficient way.

    Read More

    Chris J.'s profile

    Chris J. B.

    Verified reviewer

    Research

    51-200 employees

    Used unspecified for less than 6 months

    Review source

    Reviewed April 2016

    One of the best social marketing platforms

    5

    Social marketing is difficult for our team because we don't often have huge amounts of time to spend getting campaigns up and running. We also need to find out how our campaigns performed - for both engagement and conversions. Oktopost allows us to deploy a fully scheduled campaign in about 5 minutes. We can also see analytics for each and every campaign, across a whole range of KPI's and metrics. Reporting on our communications activities is now as easy as exporting a few PDF's. These aren't vanity metrics either, they are all tied to major business objectives. Oktopost also lets us monitor social in vertical streams, so we can follow our own feed and messages just as easily as we can monitor the competition, track keywords and identify conversation topics to join. The employee advocacy platform within Oktopost has also transformed how we communicate with our staff and they can now share our organisation messages from their own accounts and have it fully tracked and aggregated as part of a campaign. We can also curate content directly from Oktopost. This content can be directly assigned to a campaign too, which is measured in the per-campaign analytics. The campaign tagging is also fantastic, because we can run reports filtered by internal groups and communications objectives. Overall, we are extremely happy with Oktopost. The product is great, but the support team is even better. They are friendly, offered us a discount as a non-profit, and answer questions quickly.

    Ratings Breakdown

    5
    Ease of use
    5
    Value for money
    5
    Customer support
    icon
    Pros:
    • Outstanding customer support • Unique product - the campaign focus is excellent for marketing teams • Campaign tagging for report filtering • Reports are best-in-class with important metrics (conversion funnel)
    Cons:
    • Basic in-app curation engine (although browser extension improves this functionality) • Limited social account overview feature in reporting

    Read More

    Stephanie's profile

    Stephanie R.

    Verified reviewer

    11-50 employees

    Used daily for less than 2 years

    Review source

    Reviewed August 2018

    Great platform for B2B social media marketing

    5

    Social advocacy and easy social media management.

    Ratings Breakdown

    5
    Ease of use
    4
    Value for money
    5
    Customer support
    4
    Functionality
    icon
    Pros:
    Their calendar/campaign feature is probably one of my favorite features. It's comprehensive and the color coding makes it super organized. I'm a huge fan of the image library that's included. Additionally, we love this product for social employee advocacy. It has helped out employees become brand ambassadors and share content super easily to their own networks.
    Cons:
    There truly isn't much that I don't like about this product. The Salesforce integration works but unfortunuately we haven't been able to take advantage of it too much here.

    Read More

    Showing 1 - 10 of 110 Reviews

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