Meta for Business vs Snapchat for Business: Which is best for you?

I appreciate that it helps with social media management, gives me the blue checkmark on my social media profile, and allows cross posting between Instagram and Facebook

The benefit of being able to advertise on their platforms outweighs the frustrations: constantly removing targeting options that are helpful for us, always making it harder to build custom campaigns versus their AI suggested, and the nonexistent support is frustrating when we have ads that get disapproved.

I especially like the temporary messages and stories that disappear after 24 hours, and the filters and special effects add fun and interaction to conversations.

The platform's ephemeral nature and unique user behavior make it challenging to track conversions and attribute sales. Plus, the audience skews younger, so it's not ideal for every brand or target market.