Lighthouse Studio 2026: Benefits, Features & Pricing

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On this page

Overview
Pricing and Plans
Features
User Reviews

Overview

Lighthouse Studio

4.6

(168)

Pricing

Starting at $4,000.00 per year

About Lighthouse Studio

Lighthouse Studio is an on-premise solution that helps businesses conduct surveys utilizing standard question types, skip patterns, constant sum and various other question types. The maxdiff module enables users to gain insights into customer preferences on brands, product features, advertising claims and more.

Lighthouse Studio comes with a customizable question template builder, which allows businesses to create questionnaires using question types, headers/footers, text size/color, and more. The adaptive choice-based conjoint question functionality lets users conduct behavioral and statistical surveys to determine customer’s decision making and buying processes. Additionally, professionals can utilize the in-built question library to reuse questions and generate unique surveys through page and question randomization.

Lighthouse Studio lets administrators export completed surveys in multiple file-formats including Microsoft Excel, SPSS, PDF and HTML. It is available on annual subscriptions and support is extended via email, phone, documentation and other measures.

Lighthouse Studio Screenshots

Lighthouse Studio Pricing and Plans

Starting price: $4,000.00 per year

Free Trial

Free Version

Basi Suite

$4,000.00

flat rate, per year

Plan includes:

15 Levels Each)
7 Standard Survey Question Types
Basic Conjoint Analysis (Up to 8 Attributes
Basic Maxdiff + TURF (Up to 30 Items)
CSS and Javascript
Custom HTML
Dynamic Lists
Free Standard Hosting
Knowledgeable & Friendly Support
Market Simulation Tools

Advanced Suite

$10,900.00

flat rate, per year

Plan includes:

Adaptive Choice-Based Conjoint (ACBC)
Adaptive Rating-Based Conjoint (ACA)
Advanced Analytical Tools
Advanced Conjoint Analysis
Advanced Maxdiff (up to 2000 Items)
Advanced Scripting
Alternative Specific Designs
Anchored Scaling (Maxdiff)
Bandit Maxdiff
Choice-Based Conjoint (CBC)

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Lighthouse Studio Features

Popular features found in Survey
Customizable Questions
Customizable Templates
Data Analysis Tools
Data Import/Export
Drag & Drop
Email Marketing
Feedback Management
Question Branching
Skip Logic
Support Audio/Images/Video
URL Customization
More features of Lighthouse Studio
Conditional Logic
Customer Segmentation
Customization
Mobile Survey
Offline Response Collection
Question Library
Question Piping
Randomization
Reporting/Analytics
Response Quotas
SSL Security
Statistical Analysis
Survey Builder
Survey Sample Management
Surveys & Feedback

Lighthouse Studio User Reviews

Overall Rating

4.6

Ratings Breakdown

63%

33%

Secondary Ratings

Ease of Use

4.1

Value for money

4.3

Customer support

4.6

Functionality

4.4

Sumit S.

Verified reviewer

Market Research

11-50 employees

Used daily for more than 2 years

Reviewed March 2020

The software is very user friendly. Conjoint and maxdiff analysis is very powerful and recommendable

Overall experience is very good that's why I have associated with this software for last 5 years.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Output of conjoint and maxdiff is very user friendly. Making customized survey is very easy. The best part is data collection in different mode like online/offline and can integrate with other platform is also helpful to sustain in market. Some desired questions are not there by default but can make it using Jquery/CSS/HTML like text highlighter/Heatmap.

Cons:

Sometimes data lost for any particular question which should not but we can find the same in history table which is good.

Justin D.

Verified reviewer

Market Research

11-50 employees

Used daily for less than 12 months

Reviewed March 2020

Lighthouse Studios Review

Overall, I am still extremely happy and satisfied with the Sawtooth and the new Lighthouse Studios program. The customer support is second to none and the team is always available when needed. The employees are also very knowledgeable and answer any questions we have with a solution. After using Sawtooth for all 8 years of my employment at AMG Research, I do not think there is another company that could meet our needs as well as Sawtooth.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

We have used Sawtooth Software for many years. Recently, we upgraded to the Lighthouse Studios version 9. I really enjoyed some of the new features like a drag and drop rank, the increased mobile responsiveness, and the next to none learning curve from the original Sawtooth Software. I could go on and one, but overall it is a very easy to use program.

Cons:

With all of the good Lighthouse Studios offers there are some things I would really like to see improved; mostly with the market simulator conjoint. In the past, Sawtooth had a program called SMRT. With SMRT, I was able to make banner variables and analyze multiple segments all at one time. That function was not added to the market simulator. Segmentation is not as easy as it had been in the past. Also, while you can customize your layout surveys, it is difficult to change the .css style sheets to change font colors, text sizes, spacing, and text styles. I have a intermediate knowledge of css and it was still very difficult for me.

Reasons for choosing Lighthouse Studio

Past familiarity with Sawtooth, the ease of making constructed list, and the simplicity of the skip logic. Our surveys are very complex and with Lighthouse Studios, I was able to do everything I needed.

Silvo L.

Verified reviewer

Market Research

51-200 employees

Used weekly for more than 2 years

Reviewed March 2020

Expensive

OK for what we use it for.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Efficiency for choice modelling. Not much beyond that.

Cons:

Expensive and few usability improvements over the years.

Reasons for switching to Lighthouse Studio

Efficiency

Maxwell G.

Verified reviewer

Market Research

2-10 employees

Used daily for more than 2 years

Reviewed March 2020

Deep Software That Empowers Users

It's been our bread and butter survey publisher for over 10 years! We love it! What else is there to say.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Nothing is impossible. While many of the new slick, glossy software competing with Sawtooth prioritize aesthetics and wide-spreading integrated functionality, they sacrifice the deeper levels of customization and flexibility that Sawtooth enables with it's native scripting language, unverified perl, and advanced skip logic functionality. While many other softwares offer you a "boxed" solution that may be easier to use for casual users, Sawtooth rewards those willing to learn by empowering them to be able to do whatever they want.

Cons:

Some interface items could be streamlined (nested menu only enable you to interact with whatever window is in focus) and the styles could be more robust with animations - Although this has never been Sawtooth's comparitive advantage, in my opinion.

Reasons for choosing Lighthouse Studio

All other publishers are boxed solutions without the robust scripting capability of Sawtooth.

Phil E.

Verified reviewer

Computer Games

1001-5000 employees

Used weekly for more than 2 years

Reviewed March 2020

Best software for choice modeling

Use for product feature prioritization, pricing research, brand equity. LOVE working in it. It's my favorite tool.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

I love the amount of customization you can do with this software. The options available for doing choice modeling are the best of any available software. The expertise behind the product is amazing as well. Customer support has helped me numerous times. The information available on the website is comprehensive and helpful. The forum is particularly well moderated.

Cons:

Not quite as user-friendly as Qualtrics for some things such as survey flow.

Reasons for choosing Lighthouse Studio

Qualtrics still has a long way to go. Although it has a randomized first choice, there aren't near as many ways to work with it. You also can't do Alternative-specific designs, partial profile designs, conditional displays, and conditional pricing (I think). There's also no way to test your design and look at things like standard errors. They also don't talk about hold-out tasks or make it easy to incorporate them. Have also talked with Saurabh at Knowledge Excel but am so used to using Sawtooth that I just wanted to keep using it.

Duncan S.

Verified reviewer

Market Research

51-200 employees

Used weekly for more than 2 years

Reviewed March 2020

My review

We are most often looking at price, but also other features and benefits of products and services. We haven't used the full functionality of the software (a) because we have our own interviewing and scripting software that our team uses (Dimensions) and (b) because we create our own simulators.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

It is just so easy to use. And there are a number of options available when creating a design so that if one doesn't work I can try something else. Also the ability to include my own designs for modelling if I need to, which I do sometimes.

Cons:

The time taken to design and/or analyse large or complicated experiments. Sometimes it's longer than I have available, but there are other options available to me in the software which I use instead.

Reasons for switching to Lighthouse Studio

Ease of use - I was quite familiar with the SAS product but it wasn't easy for complex designs or for new users

Julien C.

Verified reviewer

Transportation/ Trucking/ Railroad

5001-10000 employees

Used monthly for less than 12 months

Reviewed March 2020

Very sound software, constrainted interface

That was our first use of Lighthouse. We have made some design choices that made the analysis of the results complicated: instead of using levels adjusted to the context of the respondents, we duplicated CBC questionnaires with updated levels. Due to lower responses that expected we had to regroup the responses, that could not be done with the tool but with the help of the support we could do it separately and feed it back in the Analysis tool. Although not recommended that saved our analysis and we could get reasonably good results. The flexibility of the tool was a real plus here, though there is a great margin of improvement still.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

Extensive documentation. Well defined steps (Design, Run, Analysis, Simulation) with csv input/output between last 3 steps to allow adhoc processing in the middle.

Cons:

The interface of the questionnaire design is the weakness, some particular points: - impossible to keep the documentation opened while editing the questionnaire - Not possible to copy-paste CBC questions within a questionnaire - UI design of the surveys is fastiduous. we had difficulties to use standard javascript libraries in survey. Also the use of a format easier to process for the .ssi files (XML ?) would enable to update questionnaires by script.

Reasons for choosing Lighthouse Studio

More extensive and better documented analytics. Sawtooth trainings and workshops

Greg G.

Verified reviewer

Management Consulting

2-10 employees

Used monthly for more than 2 years

Reviewed March 2020

Comprehensive Survey Software - Sawtooth

We rely on Lighthouse Studio for our product optimization efforts, enabling us to do scenario planning, product development prioritization and alignment to customer segment targets.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

If you are in need of sophisticated analyses (e.g. conjoint, MaxDiff, etc.), there is no comparable to Sawtooth in terms of feature breadth, sophistication of exercises, and overall flexibility in survey design incorporating these complicated exercises.

Cons:

The overall UX is built for hardcore programmers, and while there is seemingly infinite flexibility, this is often too much for the modest user, and is not comparable to the other SaaS software options like Qualtrics, SurveyGizmo, Decipher or Dynata.

Reasons for switching to Lighthouse Studio

The implementation of conjoint within the Qualtrics platform was not sophisticated (e.g. did not allow for the configurations and flexibility we need) and Lighthouse Studio was significantly more comprehensive.

John V.

Verified reviewer

Market Research

11-50 employees

Used weekly for more than 2 years

Reviewed March 2020

Lighthouse Studio Review

Overall good experience and I would recommend and continue using myself.

Ratings Breakdown

Ease of use

Value for money

Customer support

Functionality

Pros:

MaxDiff and general ease of use. I will be using the simulator as well once I have a better handle on it.

Cons:

Can be pretty expensive, and support can be challenging.

Reasons for choosing Lighthouse Studio

I have both.... XLSTAT great with some features where Sawtooth not ideal. But for higher level analyses such as MaxDiff & DCM would prefer to use Lighthouse. COST is the biggest hurdle-

Allan D.

Verified reviewer

Market Research

51-200 employees

Used weekly for more than 2 years

Reviewed March 2020

My Review